The Bauer Academy is a training program launched in 2014 that blends education, media, and advertising. It provides multimedia training at 20 locations across the UK, using industry-based activities to help meet campaign objectives. The training engages targeted groups, changes attitudes and behaviors, creates peer-to-peer campaigns, and offers unique insight. Bauer Media is the largest media brand network in the UK, and the Academy taps into Bauer's expertise and brand reach across radio, digital, TV, and magazines to connect audiences to campaigns in new and effective ways.

1. Launched in April 2014, the Bauer Academy is a
unique proposition blending education, media
and advertising.
We deliver premium multimedia training at 20
locations across the UK. Our exciting, industry
based activities can provide innovative new
ways to meet a wide-range of campaign briefs.
Bauer Academy training:
• engages targeted groups
• changes attitudes and behaviours
• creates powerful peer to peer campaigns
• offers unique insight
WHO WE ARE…

2. Bauer Media is the UK’s most influential media brand network.
The Academy taps into the expertise and reach of Bauer’s Radio, Digital, TV and Magazine
brands to create outstanding projects that connect audiences to campaigns in new ways.

3. Consumer, Creators, Curators
Harnessing the Power of Digital Lifestyles
People are not just
consuming content, they
create and curate it too.
The Bauer Academy
capitalises on this passion
for digital by helping
targeted groups to create
content that aligns with
your campaign.
The Bauer Academy uses
media training to connect
campaigns to consumers in
dynamic and
impactful ways.
It’s a creative approach.
And it works.
Ultimately, our training
creates ambassadors for
your campaign.
Armed with multimedia
content to share on
their social media
they become key
influencers, each one
reaching hundreds of
peers.

4. This project targeted key demograohics and used media training to
help individuals think critically about a taboo subject. By the end of the
training 100% of participants had changed their views on
what constituted rape and sexual assalut.
Participants also created content to share on their own social media
in order to tackle attitudes amongst peers.
Case Study: ‘We Can Stop It’ Peer to Peer Campaign
‘This unique approach combined education,
advertising and social media, with
unprecedented results’
Marketing Manager, Police Scotland
‘Unprecedented Results’

5. ‘Research that isn’t just a focus group’
Case Study: Gaining Insight
This was an exciting opportunity for RWCU. It gave us the
chance to find out what products and services
people in this specific area want.
It was invaluable insight, and it helped us build
relationships with new customers.
Our staff loved it too.
It has been excellent!

6. TALKABILITY
Our activities are hugely
relevant and exciting –
participants want to share
their industry experience
UNIQUE ENGAGEMENT
We offer true beyond the spot
advertising in a positive,
important and engaging way.
BUILD TRUST
People choose our brands
because they love them, and
through alignment with the
Academy, you can tap into the
trust that they have with us.
POSITIVE CONNECTION
We aim to educate and help our
audience. Your campaign can be
an integral part of it.
BRAND AWARENESS
We can help your business
stand-out above the
competition with our engaging
activities.
MULTI-PLATFORM
TOUCHPOINTS
Our activities, and the content
participants create, can reach
people on-air, online, on-
ground, and via social media.
Why Get Involved?