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HAPPY CLIENTS
Founded in 2001 by Jenny Young, who previously served as a senior marketing
agency executive in the Washington, D.C. area for many years, Harmony Crew
is a highly scalable and responsive virtual communications firm. We consistently
delight clients with our extensive strategic marketing, sales support, and employee
engagement services that deliver breakthrough yet cost-effective results.
FULL-SERVICE TEAM OF EXCEPTIONAL TALENT
Harmony Crew is a cohesive group of proven professionals from all disciplines
of marketing and communications. This includes engagement experts, strategic
planners, and project managers as well as digital and traditional creative,
production and programming talent. Working as highly collaborative teams, we
enable clients to strategically and creatively engage the hearts and minds of both
internal and external audiences, whether it’s employees, customers, prospects,
partners or other stakeholder groups.
RELEVANT AND DEEP EXPERIENCE
Harmony Crew works with our clients at a pace that best suits them to affect
positive change and deliver breakthrough results around their specific needs.
With business-to-business, business-to-government, and consumer expertise
spanning over a dozen years, we’ve proudly served a variety of technology
companies, government contractors, professional services and solutions
organizations, and membership associations. And because of our scalable model,
we’ve successfully partnered with clients of all sizes both locally and nationally,
from start-ups, to mid-size firms, to divisions of Fortune 500s.
How can we help you allow the possible?
YOUR PARTNER FOR MARKETING
AND COMMUNICATIONS
Harmony Crew builds brand relevancy and
mindshare, energizes sales programs, and
drives stakeholder engagement through:
Authentic rebrands that align with new and
expanded business directions
Strategic marketing, sales support and
engagement plans that support business
objectives and key initiatives
Creative and experiential content assets and
deliverables that are compelling, relevant and
differentiating
Metric-based integrated campaigns and
programs that meet established objectives
Our clients say nice things:
”We’ve relied on Harmony Crew in a variety
of capacities for over a decade, and they
consistently exceed our expectations. They are
true communications and creative experts who
combine the right strategy, assets, and tactics
for a maximum impact and ROI.”
Debbie Murphy
VP, Global Marketing, Zebra Technologies
delight
authentic
VISIT WWW.HARMONYCREW.COM
LET US ENERGIZE YOUR PLANS,
PROGRAMS, AND RESULTS
Harmony Crew has been helping clients create more relevant and compelling brands, marketing
and employee engagement campaigns, and sales support programs since 2001. We deliver on
a wide range of communications needs for clients, from a single web site or training program to
the development and execution of a strategically integrated campaign with many tactics across
multiple markets and audiences.
BRAND STRATEGY AND IDENTITY DEVELOPMENT
As an organization evolves, often their brand strategy—their promise, story, look, and feel—must
also evolve, as it no longer expresses the true value. Working closely with you, we create an
authentic, relevant, and differentiating brand positioning strategy that captures the essence of
your customer promise. We then build out a smart brand platform, including compelling rational
and emotional personality attributes, message maps and narratives, logos, taglines, color palettes,
design systems, supporting visual assets, and brand standards and guidelines.
STRATEGIC PLANNING AND PROACTIVE PARTNERSHIP
Harmony Crew offers deep planning experience addressing a variety of markets and audiences.
Our research-based plans wisely integrate high-impact content and tactics to meet defined
objectives and budgets. Our team is happiest when developing fresh ideas that will nourish and
energize marketing, sales, and engagement programs. We learn your business, see unfolding
opportunities and risks, offer foresight, and help you maneuver communications challenges.
We’re at our best serving as a true partner—an extension of your trusted team.
ACCOUNT MANAGEMENT, CREATIVE, AND PRODUCTION
We at Harmony Crew know that often times the magic is in the execution. Our crew of account
directors, creative talent, and production specialists create and manage internal and external
campaigns of all complexity levels. From creative concepts through execution, we deliver smart
and crisp storytelling using the right mix of tools and mediums to effectively engage each audience.
INNOVATIVE EMPLOYEE ENGAGEMENT
Harmony Crew’s partners hold professional practice certifications from the Academy of Quantum
Intelligence in Oxford, England and from the Robert K. Greenleaf Center for Servant Leadership in
Westfield, Indiana. Our innovative approach to holistic engagement applies learnings from the new
sciences and systems thinking to human behavior, enabling organizations to improve workgroup
performance and the overall energy of their culture. In addition to effective communications
assets and tools, we develop and conduct out-of-the-box experiential workshops, training
programs, and events that drive higher levels of focus, collaboration, and strategic creativity.
Harmony Crew creates and
produces smart and fresh
assets, tools, and programs
for internal and external
audiences, including:
Websites and microsites
Banner and print ad
campaigns
Social media calendars
and content
e-Books
Brochures and slip sheets
White papers
Customer case studies
Infographics
Videos
Animated graphics
Virtual demos and tours
Custom digital games
Visual sales presentations
Sales training programs
Our founder Jenny Young has
great appreciation for the smart
thinking, dedication, and results
our Crew consistently delivers.
We welcome the opportunity to show you our work.
TO GET STARTED, GIVE US A CALL AT 540-428-7030.
VISIT WWW.HARMONYCREW.COM

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Harmony Crew Communications_Marketing Capabilities

  • 1. HAPPY CLIENTS Founded in 2001 by Jenny Young, who previously served as a senior marketing agency executive in the Washington, D.C. area for many years, Harmony Crew is a highly scalable and responsive virtual communications firm. We consistently delight clients with our extensive strategic marketing, sales support, and employee engagement services that deliver breakthrough yet cost-effective results. FULL-SERVICE TEAM OF EXCEPTIONAL TALENT Harmony Crew is a cohesive group of proven professionals from all disciplines of marketing and communications. This includes engagement experts, strategic planners, and project managers as well as digital and traditional creative, production and programming talent. Working as highly collaborative teams, we enable clients to strategically and creatively engage the hearts and minds of both internal and external audiences, whether it’s employees, customers, prospects, partners or other stakeholder groups. RELEVANT AND DEEP EXPERIENCE Harmony Crew works with our clients at a pace that best suits them to affect positive change and deliver breakthrough results around their specific needs. With business-to-business, business-to-government, and consumer expertise spanning over a dozen years, we’ve proudly served a variety of technology companies, government contractors, professional services and solutions organizations, and membership associations. And because of our scalable model, we’ve successfully partnered with clients of all sizes both locally and nationally, from start-ups, to mid-size firms, to divisions of Fortune 500s. How can we help you allow the possible? YOUR PARTNER FOR MARKETING AND COMMUNICATIONS Harmony Crew builds brand relevancy and mindshare, energizes sales programs, and drives stakeholder engagement through: Authentic rebrands that align with new and expanded business directions Strategic marketing, sales support and engagement plans that support business objectives and key initiatives Creative and experiential content assets and deliverables that are compelling, relevant and differentiating Metric-based integrated campaigns and programs that meet established objectives Our clients say nice things: ”We’ve relied on Harmony Crew in a variety of capacities for over a decade, and they consistently exceed our expectations. They are true communications and creative experts who combine the right strategy, assets, and tactics for a maximum impact and ROI.” Debbie Murphy VP, Global Marketing, Zebra Technologies delight authentic VISIT WWW.HARMONYCREW.COM
  • 2. LET US ENERGIZE YOUR PLANS, PROGRAMS, AND RESULTS Harmony Crew has been helping clients create more relevant and compelling brands, marketing and employee engagement campaigns, and sales support programs since 2001. We deliver on a wide range of communications needs for clients, from a single web site or training program to the development and execution of a strategically integrated campaign with many tactics across multiple markets and audiences. BRAND STRATEGY AND IDENTITY DEVELOPMENT As an organization evolves, often their brand strategy—their promise, story, look, and feel—must also evolve, as it no longer expresses the true value. Working closely with you, we create an authentic, relevant, and differentiating brand positioning strategy that captures the essence of your customer promise. We then build out a smart brand platform, including compelling rational and emotional personality attributes, message maps and narratives, logos, taglines, color palettes, design systems, supporting visual assets, and brand standards and guidelines. STRATEGIC PLANNING AND PROACTIVE PARTNERSHIP Harmony Crew offers deep planning experience addressing a variety of markets and audiences. Our research-based plans wisely integrate high-impact content and tactics to meet defined objectives and budgets. Our team is happiest when developing fresh ideas that will nourish and energize marketing, sales, and engagement programs. We learn your business, see unfolding opportunities and risks, offer foresight, and help you maneuver communications challenges. We’re at our best serving as a true partner—an extension of your trusted team. ACCOUNT MANAGEMENT, CREATIVE, AND PRODUCTION We at Harmony Crew know that often times the magic is in the execution. Our crew of account directors, creative talent, and production specialists create and manage internal and external campaigns of all complexity levels. From creative concepts through execution, we deliver smart and crisp storytelling using the right mix of tools and mediums to effectively engage each audience. INNOVATIVE EMPLOYEE ENGAGEMENT Harmony Crew’s partners hold professional practice certifications from the Academy of Quantum Intelligence in Oxford, England and from the Robert K. Greenleaf Center for Servant Leadership in Westfield, Indiana. Our innovative approach to holistic engagement applies learnings from the new sciences and systems thinking to human behavior, enabling organizations to improve workgroup performance and the overall energy of their culture. In addition to effective communications assets and tools, we develop and conduct out-of-the-box experiential workshops, training programs, and events that drive higher levels of focus, collaboration, and strategic creativity. Harmony Crew creates and produces smart and fresh assets, tools, and programs for internal and external audiences, including: Websites and microsites Banner and print ad campaigns Social media calendars and content e-Books Brochures and slip sheets White papers Customer case studies Infographics Videos Animated graphics Virtual demos and tours Custom digital games Visual sales presentations Sales training programs Our founder Jenny Young has great appreciation for the smart thinking, dedication, and results our Crew consistently delivers. We welcome the opportunity to show you our work. TO GET STARTED, GIVE US A CALL AT 540-428-7030. VISIT WWW.HARMONYCREW.COM