1.
The Academy
CORPORATE
TRAINING

2.
Bauer Media is one of the most successful media
companies in the world. Operating in 15 countries,
we have hundreds of magazines, radio and television
stations, and digital products.
In the UKwe reach over25.7 million UKconsumers every
week throughworld-class, multi-platform media brands
including heat, Kiss, Grazia, Empire, Magic andAbsolute Radio.
Our local radio stations are spread across Britain and
include Downtown, Forth 1 and Radio City.
But it is not our size that makes us remarkable, it’s our
relentless passion and ability to innovate.
Hence our academy...
... there is nothing else like it.
WHO WE ARE

3.
WHERE
WEARE
WHERE
WEARE

4.
IFYOU CHANGE
THEWAYYOU
LOOKATTHINGS,
THETHINGSYOU
LOOKATWILL
CHANGE
WAYNE DYER
“

5.
DESIGNYOURJOURNEY
Our personalised, long term approach to
corporate training is unique, making us the
perfect partner for your media journey.

6.
Whether you’re media facing personnel, a senior executive,
a political figure, part of an internal media team, or setting up your
own business, our award winning Academy has the educational
and industry expertise to design and deliver your training needs.
Our courses are not one size fits all. Each package is fully
customised to align to your specific objectives. You can opt for one
of our courses or create your own 'mix & match'.
The Academy’s academics work alongside leading industry
professionals to provide training that blends the best educational
practice with the latest industry trends
- truly unique!
Design Your Journey
©BauerMedia2016.AllRightsReserved
One of the best courses I have been on in a long time
BlackpoolCoastalHousing
“ ”

7.
Create,editandpublishcompellingaudioandvideo
content.Writewith clarity and personality. Build a
content creation departmentwithin yourbusiness that
converts ‘likes’, ‘pageviews’ and ‘shares’ into enquiries and sales.
Advertising and marketing is no longer
enough. Smart businesses are becoming
content creators; engaging audiences
across multiple channels and turning
them into fans and advocates, as well as
customers.
Content is what Bauer Media create
24/7 and we are opening up our studios
so you can learn from our media
industry professionals.
Whether you want to launch your own
podcast, build a presence onYouTube or
turn that generic text on yourwebsite
into a true Brand Personality, this course
will help your team develop the skills
that every business needs to thrive in
today’s digitalworld.
Media Skills for Business
©BauerMedia2016.AllRightsReserved
Really enjoyable and very informative
GLS Ltd
“ ”

8.
Learn how to use Facebook, Twitter, LinkedIn and other social
networks to grow your business. Protect your company’s
reputation online. Develop successful content strategies so you
knowwhat to say and how to say it, on any online platform.
You don’t need to have an existing social
media presence to take this course but if
you do, we’ll help you build a better one.
Perhaps you’d like to use social media
for business but can’t see where you’ll
get the time. Perhaps you’ve been doing
it for a while and aren’t getting results.
Perhaps you worry about what your staff
might be saying on their personal
profiles. Whatever the reason, this
course will help by being tailored to your
needs and packed with real-life
examples and relevant case studies,
to help generate the greatest possible
return for your business.
Training far exceeded expectations
Univerity ofBirmingham
Social Media Training
“ ”
©BauerMedia2016.AllRightsReserved

9.
Thisonedaymediatrainingcoursewillteachyouthe
essentialskillsyouneedtospeaktothemediaandensure
yourmessagestaysonpoint.
Few people want to talk into a
microphone, but increasingly it’s part
and parcel of effective communication.
Delivering clear, concise and positive
messages is vital if you want your
business to be heard in today’s noisy
world.
Developing effective media skills and
positioning yourself as an ‘expert’ is a
great way to promote yourself and your
organisation.
With the right skills you will enhance
your credibility and be asked to
comment again and again.
Our satisfied training clients include;
Price Waterhouse Coopers, the NHS and
Salford University senior management
team, among many others.
Essential Media Training
©BauerMedia2016.AllRightsReserved

10.
Give betterTV, radio and newspaper interviews.
Raise & enhance your profile. Identify and develop
compelling stories your business can tell.
This course is packed with practical,
real-life exercisies where you’ll go on
camera and face questions from a
professional journalist and receive
coaching to help you improve.
Having the confidence and the skills to
engage with the media can give your
business a huge competitive advantage
and tens of thousands of pounds worth
of free publicity. Without those skills it
can result in a missed opportunity or
reputational damage.
This course, tailored to your business
and delivered by leading presenters and
journalists, shows you how the media
works and helps you take full advantage.
Our team willwork with you to establish
the key messages and stories that
journalists will be interested in. We will
help you say things in a clearer, more
concise and quoteable way, by giving
you techniques to dealwith even the
most challenging interviews.
Media Relations Training
©BauerMedia2016.AllRightsReserved
I feel so much more equipped to speak in public
Health Education England
“ ”

11.
WHENWRITTEN IN
CHINESE,THEWORD
CRISIS IS COMPOSED OF
TWO CHARACTERS.
ONE REPRESENTS
DANGER,THE OTHER
OPPORTUNITY
JOHN. F. KENNEDY
“

12.
The worst that can happen is a minor
hiccup escalates to a major emergency
because you’ve mishandled the media
during a crisis. As a result, you’ve
damaged your organisations reputation
and compromised its future success.
Knowing what to do, and how to think on
your feet, is key to promoting and
protecting your business’s reputation.
With our training you’ll be ready to
respond quickly and professionally to
any challenging situation.
Don’t wait until the crisis has hit.
Crisis? What crisis?
©BauerMedia2016.AllRightsReserved
Everyoneinbusinessknowsthatfromtimetotime
thingsgowrong.Butwhat’stheworstthatcanhappen?

13.
Presentingtoanaudienceismorethanjusttalking!
Ifyoucanspeakpersuasivelyandpassionately,amagical
thinghappens:peoplestarttolisten.
You can talk, but can you make people
listen?You can present yourideas,
but can you get people to commit to your
vision? Getting thewords out isn’t enough
–what you say should make a difference.
Words are incredibly powerful,
so learning public speaking techniques is
no smallmatter. It’s not just a business
skill, it’s a life skill.Afterall, every
conversation counts.
Some simple techniqueswith guidance
form ourindustry professionalswill
ensure thatwheneveryou are talking,
one to one orto a large audience,
you are being effective.
TheAcademy's Public SpeakingTraining
willgive you the powerto speakwith
passion and persuasion.
Ourfeedback speaks foritself;
Public Speaking Training
©BauerMedia2016.AllRightsReserved
Absolutely fantastic! An invaluable experience
Nottingham ProbationTrust
“ ”

14.
You’vealwayswantedavideotoshowcaseyourbusiness,
youknowitwouldlookgreatonyourwebsite.
You understand yourcustomers are
constantly consumingvideo content,
so it’s the perfectway to reach them.
And you’ve heard allthe stats about
video content goingviral.You know
it’s important, you just don’t know
where to start.
Ourtraining provides that first step,
not only building skills but also the
confidence to createvideos you’llwant
to share.
You’llbe surprised by howeasy it is to
plan, shoot, edit and upload content.
And to make great movies, you don’t
need a production suite – you can get
startedwith an iPhone.
Video Storytelling
©BauerMedia2016.AllRightsReserved

15.
Createmockradioshowswithmusic,newsbulletinsand
interviews.Write,produceandrecordradiocommercialsthat
promoteyourcompany.Producepodcaststhemedaround
issuesthatmattermosttoyourbusiness.
Ourteambuildingdaysaregreatfunand
provideauniquewayforyourstaffto
developnewskills.Ourstudiosarethe
perfectplacetotesthowtheteamworks-
nothingcreatesteamspiritmorethanon-
airpressure!
In addition to creating teamwork, these
sessions provide ideal opportunities for
staff to reflect on your business and
develop media skills that are transferable
back to their roles: creative thinking,
communication, interview techniques,
presentation skills.
Plus, it’s a memorable behind-the-
scenes tour at one of the UK’s leading
commercial radio stations, meeting
presenters and producers. Lunch and
refreshments are included, and you can
take the audio your teams create back to
the business to share with others or host
on yourwebsite.
Team Building
©BauerMedia2016.AllRightsReserved
I have learnt so many new skills
NHS Eastern Cheshire
“ ”

16.
The BauerAcademy’s award-winning teaching team is made up of
leading industry professionals from a range of backgrounds. With over
20 tutors the Academy provides multimedia training covering all
media platforms: video, audio, photography, text, social and digital.
Our tutors are all experts in their fields, with a reputation for innovation
and excellence and a refreshingly down to earth approach.
Academy Team
©BauerMedia2016.AllRightsReserved
Courtnay is the Director of the BauerAcademy and
hasanextensivecareerinbothmediaandeducation.
She has a range of qualifications, including an MA
(Hons) in Politics, a Post Graduate Certificate in
Teaching and Learning, and a Diploma in
Managerial Leadership. She also has industry
qualifications in Media Law.
Before becoming an Academic Courtnay worked
for ITV as a news reader and senior reporter.
She is a Fellow of the Royal Society ofArts and a
Fellow of the Higher Education Academy and in
2011 she was appointed a Teaching Fellowship in
recognition of her innovative approach to teaching
and training. Courtnay has twice been a Visiting
Professor specialising in media convergence
trends and has worked as an Academic Advisor
developing innovative educational practice and
leadership in senior staff.
Within the Academy, Courtnay creates customised
training solutions for a range of businesses to build
media capacity and create lasting change in
organisations.
Courtnay McLeod

17.
Paul Lockitt has more than twenty years’
experience in presenting and broadcast
journalism at Key 103, Sky TV and Granada TV in
addition to ten years working as a University
Lecturer and a Media Skills Coach.
During his career in broadcasting Paul has won the
Sky/ITNPresenterAwardnolessthanfivetimesand
has also been honoured forhis talents at the New
York Radio Festivaland the UK O2 MediaAwards.
Paul is in great demand to host lectures and
workshops in broadcasting, presenting and voice
coaching in the public and private sectors.
He has also appeared on the podium with high-
ranking politicians including former Prime
Ministers David Cameron, Gordon Brown and the
former Deputy Prime Minister, Nick Clegg.
Colin Kelly is a professional journalist and
television presenter, with 20 years’ experience.
Best known for his work with Radio Clyde, STV
and BBC Scotland, he has a BA in Journalism from
Edinburgh Napier University and has built a
UK-wide reputation over the last 4 years as a
corporate trainer and consultant, delivering media
relations and social media training courses to
businesses like yours.
He continues to appear regularly on radio as a
presenter and contributor and his experience,
insight and contacts make Colin’s advice much
sought -after.
Among the first media personalities to use the
Twitter social network back in 2008, Colin was
host of Glasgow’s first Twitter Festival.
He’s delivered courses to various public sector
organisations and SMEs; including Scottish
Natural Heritage, SEPA, NHS Education for
Scotland, Skyscanner, Scottish Leather Group and
many more.
AllColin’s courses use modern, interactive teaching
methods and are tailored to your business’ needs.
Paul Lockitt
Colin Kelly
©BauerMedia2016.AllRightsReserved

18.
Specialising in Media, Christine has over 15 years
experience working in business. She has worked
with an array of organisations, from FTSE 100
companies, to large retail groups, to small local
business' - so she's well equipped to guide your
organisation on it's training needs.
As part of our service, Christine can visit you at the
workplace for a consultation where she can
discuss your training journey and tailor packages
specific to your business requirements.
Christine Kennedy
©BauerMedia2016.AllRightsReserved
The Academy also caters for individual training. We are proud of our partnership with Salford
Professional Development where we offer a range of CPD accredited courses.
@baueracademyuk
bauer academy
@thebaueracademy
#baueracademy
0131 475 1335baueracademy.co.uk
christine.kennedy@bauermedia.co.uk

19.
@hello@bauermedia.co.uk