In today's world many professionals find themselves working for small to medium-sized enterprises or even new ventures & startups. The communications needs and priorities that these organizations have are unique as they launch a new brand. With nearly half of all startups failing, an effective communications strategy is vital to the business growth of the organization. How a startup communicates with its audiences and markets itself is a key element for its success.

1. COMMUNICATION FOR
ENTREPRENEURS:
WHY SUCCESSFUL INNOVATORS NEED TO BE SAVVY
COMMUNICATORS
In today's world many professionals find themselves working for small to
medium-sized enterprises or even new ventures & startups. The
communications needs and priorities that these organizations have are
unique as they launch a new brand. With nearly half of all startups
failing, an effective communications strategy is vital to the business
growth of the organization. How a startup communicates with its
audiences and markets itself is a key element for its success.
AGENDA
REGISTER
Workshop: Why successful innovators need to be
savvy communicators
Tuesday, February 17th, 7:00pm - 9:00pm
Park Royal on Pickering, 3 Upper Pickering Street,
Singapore
Cathy Hackl
IE Adjunct Professor
ABOUT THE WORKSHOP
Through this session participants will learn how to create effective
communication strategies in situations where resources are limited and
in which it is vital to build corporate communications from the ground
up. Attendees will come away with an understanding of how having a
communications strategy in place can help a startup get funded and
build its brand, as well as why communications should be a vital part of

2. their business plan. The workshop will include real-life case studies of
startups across the globe that are using communications to grow their
brand and impact their bottom line.
ABOUT THE SPEAKER
Cathy Hackl holds an MA in Latin American and Caribbean Studies and
MS in Mass Communication from Florida International University, BA in
Broadcast Journalism from University of Texas. Cathy is an Emmy-
nominated journalist turned public relations professional and blogger.
Her media career includes positions with ABC News, CNN, Fox, and the
Discovery Channel. She currently works as a PR Specialist in healthcare
communications and is active in the startup community in Gainesville,
Florida. Hackl's research interests include communications planning for
start-ups, brand recognition and management, women in technology,
and strategic communications for small business owners.
IE Business School is recognized as one of the world's top
business schools, and our focus on innovation and
entrepreneurship is an integral part of our drive towards academic
excellence. Our learning model is student-centered, eminently practical
and it ensures that students acquire not only required technical know-
how, but also the mindset and interpersonal skills necessary to become a
successful future leader. Should you not be able to attend this face-to-
face event in Singapore, please explore our virtual events that you can
join from any location. In case you have any further questions or wish to
have an informal
One-to-One conversation, connect with the IE Center Singapore.
singapore@ie.edu
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