SlideShare a Scribd company logo
1 of 22
Bata references:
• Official website : www.bata.com
• Bata – “we are not afraid of future”.
CEO of BATA
Mr. Jack geroge nigel clemons
BOARD OF DIRECTORS
Mr. Uday khanna is currently the
non-Executive chairman of
BATA India ltd. He also serves on
the board India ltd, Thomas cook ltd.
He has also worked as vice
MR. UDAY KHANNA chairman general auditor of uniliver-
Chairman & independent North America based in USA.
director. Mr. Khanna is a charted
accountant, B. com , FCA.
He was the president of Indo-
french chember of commerce and
industry.
Company Introduction
In 1894, the company was founded by Tomas Bata,
for the generation whose family had been cobbler.
During the world war, there found a fast expansion
in the business and the company twisted to moderate
manufacturing
.its actually a family
based business.
Strength of the marketing goal
The company perspective is that as bata is the actually the shoes
making company
and across the company
perspective the
world company is
playing its services
and is known for
reasonable prices
with
good quality
footwear. the
brand is dedicated
in producing ,
providing and designing the
fashionable commercial
Bata strengths
• Bata financial position is very much strong through
which different strategies are maintained by the
company.
• A great image of the brand is attained by the
customers who help in selling the goods at a comfort
level.
• Different types of training facilities are given to
employees and managers of the company for
successful sales.
Bata weaknesses
• No variety is found in enhancing the shoes in order to
make them fashionable which attracts the customers .
• Advertisement of the product is not done properly
which direct effects the sale of the company.
• There is no continuous approach in respect of
leadership means the managerial functions are
not properly done.
Bata opportunities
• Find out the market where the competition
level is minimum so to have imposed sale.
• Try to implant some innovative ideas.
Who are competitors ?
The well known and tough competitors of
the brand are;
1. NIKE
2. APEX
3. WOODLAND
4. PEGASUE
Overall objective
The overall objective of the company is
collection of shoes which has been improved a lot
and is to maintained responsible and reasonable
price.
Life effect
BATA’S long- standing mission is to create
better lives of our employees and customers.
Bata awards 2014
Reader’s digest trusted CHILD’S most popular
brand 2014 survey award 2014
Bata India limited received the Bata India was runner
“readers digit most trusted brand up in footwear
2014”award in footwear category. Category for the “child
This award was based on consumer most popular award ”
survey and bata was the only footwear
brand to receive this award
UDYOG RATNA AWARD&
THE CERTEFICATE OF
EXCELLENCE AND GOLD MEDAL
The institute of economics study
awarded the “ Udyog ratna
award” to mr. rajeev gopalakrishna
for doing the honors make mother India proud.
Environmental effect of
BATA
Major effects of BATA industry on
environment are:
1. it leads the depletion of natural resources.
2. it leads the water pollution, air pollution, soil
pollution.
3. it leads the degradation of land quality.
History
Bata ltd. Is a privately owned global shoe manufacturer
and retailer headquartered in Ontario , Canada. The
company is lead by third generation of Bata family.
bata
bata
bata

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bata

  • 1.
  • 2. Bata references: • Official website : www.bata.com • Bata – “we are not afraid of future”.
  • 3. CEO of BATA Mr. Jack geroge nigel clemons
  • 4. BOARD OF DIRECTORS Mr. Uday khanna is currently the non-Executive chairman of BATA India ltd. He also serves on the board India ltd, Thomas cook ltd. He has also worked as vice MR. UDAY KHANNA chairman general auditor of uniliver- Chairman & independent North America based in USA. director. Mr. Khanna is a charted accountant, B. com , FCA. He was the president of Indo- french chember of commerce and industry.
  • 5.
  • 6. Company Introduction In 1894, the company was founded by Tomas Bata, for the generation whose family had been cobbler. During the world war, there found a fast expansion in the business and the company twisted to moderate manufacturing .its actually a family based business.
  • 7. Strength of the marketing goal The company perspective is that as bata is the actually the shoes making company and across the company perspective the world company is playing its services and is known for reasonable prices with good quality footwear. the brand is dedicated in producing , providing and designing the fashionable commercial
  • 8. Bata strengths • Bata financial position is very much strong through which different strategies are maintained by the company. • A great image of the brand is attained by the customers who help in selling the goods at a comfort level. • Different types of training facilities are given to employees and managers of the company for successful sales.
  • 9. Bata weaknesses • No variety is found in enhancing the shoes in order to make them fashionable which attracts the customers . • Advertisement of the product is not done properly which direct effects the sale of the company. • There is no continuous approach in respect of leadership means the managerial functions are not properly done.
  • 10. Bata opportunities • Find out the market where the competition level is minimum so to have imposed sale. • Try to implant some innovative ideas.
  • 11. Who are competitors ? The well known and tough competitors of the brand are; 1. NIKE 2. APEX 3. WOODLAND 4. PEGASUE
  • 12.
  • 13. Overall objective The overall objective of the company is collection of shoes which has been improved a lot and is to maintained responsible and reasonable price.
  • 14. Life effect BATA’S long- standing mission is to create better lives of our employees and customers.
  • 15. Bata awards 2014 Reader’s digest trusted CHILD’S most popular brand 2014 survey award 2014 Bata India limited received the Bata India was runner “readers digit most trusted brand up in footwear 2014”award in footwear category. Category for the “child This award was based on consumer most popular award ” survey and bata was the only footwear brand to receive this award UDYOG RATNA AWARD& THE CERTEFICATE OF EXCELLENCE AND GOLD MEDAL The institute of economics study awarded the “ Udyog ratna award” to mr. rajeev gopalakrishna for doing the honors make mother India proud.
  • 16.
  • 17. Environmental effect of BATA Major effects of BATA industry on environment are: 1. it leads the depletion of natural resources. 2. it leads the water pollution, air pollution, soil pollution. 3. it leads the degradation of land quality.
  • 18.
  • 19. History Bata ltd. Is a privately owned global shoe manufacturer and retailer headquartered in Ontario , Canada. The company is lead by third generation of Bata family.