Comfort is not only physical but mental, a comfortable shoe can bring balance to your life starting with your feet.

1. Hush Puppies By Erik Majzner

2. A bit of History Not found on the webpage. New York, East village Epidemic. Stars start using them in photo shoots, Top accessory in fashion.

3. The company later tried making the brand artsy by using the dog. The sales stabilized, they no longer grew so fast. THEY REMAINED VERY HIGH IN THE MINDS OF THE CONSUMERS AS A COMFORTABLE SHOE

4. What does comfort mean to the consumer??? I'm not talking about comfortable shoes. I'm talking about, how where and WHY? The consumer feels comfortable.

6. Friends

7. Lovers

9. Feet Is the connection to the ground. Holds the weight of the body when we stand. Send feedback to the brain along with the vestibular system in order to help us maintainBalance.

10. Balance of body & mind. There is a clear connection between our minds and bodies. We need both things in order to maintain a healthy and happy lifestyle.

11. Examples Tea and coffee really do taste better from a favourite cup or mug, research has found. http://www.telegraph.co.uk/news/newstopics/howaboutthat/4981229/Tea-really-does-taste-better-from-your-favourite-cup.html Hearing favorite tunes helps blood vessels dilate, researchers find. http://www.msnbc.msn.com/id/27666479/

12. Connecting with the consumer

13. Safety A shoe is an item of footwear evolved at first to protect the human foot and later, additionally, as an item of decoration in itself.http://en.wikipedia.org/wiki/Shoe

14. Shoe is protecting our connection to the earth. It is protecting, what holds us up, what helps us move. PROTECTING ONE OF THE TWO MAIN ELEMENTS THAT MAINTAIN OUR PHYSICALL BALANCE

15. Hush puppies keep our feet balanced Feeling: providing comfort. Physically: providing protection. Mentally: making us look good.

17. Our consumer Who's life are we trying to balance? 23-33 Y.O. Work, and are trying to feel better about themselves. Get a better job.

18. Core of the new Hush Puppies image: Balance starts at your feet.