This document discusses different brand stories for banking and footwear brands. For banking brands, it discusses stories centered around families planning for the future, entrepreneurs seeking business advice, and farmers in need of loans. It analyzes which story is most effective at conveying the brand's message. For footwear brands, it discusses stories about athletes, urban athletes, adventurers, and runners. It summarizes the brands' calls to action and gifts to customers. It analyzes the morals and benefits conveyed by each brand story.

1. STORY WARS PART 2
DARDAUD. LYONNET. NUNEZ. RAMOS. REYES

3. BRAND HERO:Parents
Parents teaching their children the importance of
security and wealth continuity of the family.

4. BRAND HERO: Entrepreneur
A young entrepreneur who wants a
business “partner” whom they can trust.
Someone who can guide and help them
navigate the complexities of today’s financial
environment.

5. BRAND HERO: Individuals
A father planning for her daughter's
college tuition fee. A careful financial
planning will help them understand how
much a family will be needing to invest to
make sure by the time comes they have
enough savings for the future.

6. BRAND HERO:Farmers and Fishermen
A landless farmer who is seeking for
just compensation, extension of
financial credit and technical support

7. BRAND MENTORS

8. CALL TO ADVENTURE
STABILITY : You’re in Good Hands” is supported by
the customers who come to the bank they trust to
deliver the best products and services, empowering
them to live their lives well and manage their
businesses successfully. They rely on Metrobank’s
expertise to help them navigate the complexities of
today’s financial environment. And they stay with
Metrobank, knowing that their hard-earned money is
safe and secure for the future.
It provides a complete array of industry-
leading products and services to individuals
or small businesses, and large corporations
and institutions. More than a cultural
aspiration, employees genuinely practice “we
find ways” to help customers, to always go
the extra mile and to ensure that they receive
the best overall banking experience

9. CALL TO ADVENTURE
With the make the best happen campaign, BPI is
setting a trend of supporting its clients by helping
them focus on their life aspirations. The bank wants
to focus on needs - based financial planning where
individuals make decisions based not on returns
but on goals they want to achieve
The brand promise of landbank is to help and
empower the country’s farmers, fishers and small
entrepreneurs by sustainable development and
preserving the environment

10. BRAND GIFT

11. BRAND GIFT

12. BRAND GIFT

13. BRAND GIFT

14. What is the moral of the story & the brand boon?
Parents who started opening a savings
account during the early stages of their
family was able to fulfill the first step of
their adventure. The account opened
various opportunities for the parents to
place their hard earned money to other
wealth generating products offered by
BDO. The wealth eventually flourished
resulting to an enriched family life.

15. What is the moral of the story & the brand boon?
The parents used the gift of BDO which
they have passed on to their children. As
the children grew up, they capitalized on
the gift given by their mentor until the time
they have their own families. The gift of
BDO was passed on to several generations
creating a stream of wealth for the family.

16. What is the moral of the story & the brand boon?
Not all entrepreneurs have a sufficient starting
capital for their dream businesses. Metrobank
offered a gift in the form of customized loan
products for entrepreneurs. This gift has a
potential to make their dream business a
reality. The gift is not exclusive for starting
entrepreneur because the gift is also capable
of helping existing entrepreneurs to expand
their business which could eventually help
them grow their businesses further.

17. What is the moral of the story & the brand boon?
Individuals know that saving money is
not enough to make their money grow.
BPI has the gift of various investment
products that can help individuals make
the most of their money. Saving money
is good but the gift of BPI offers making
the best happen for an individual's hard
earned money makes full potential of
the gift.

18. What is the moral of the story & the brand boon?
The potential of the product offered by
BPI to individuals gives them the
opportunity to make the best happen for
their future through the gift of their
investment products.

19. What is the moral of the story & the brand boon?
People in the agriculture sector could
still be our heroes and Landbank was
there for them give help and guidance in
their everyday adventure. The big banks
may not help them but due to their
financial capability but still there is
Landbank serves as their mentor for
their specific needs.

20. What is the moral of the story & the brand boon?
Landbank could help the heroes of this
sector through the gift of customized
loans for farmers and fishermen. This
gift has the potential to help farmers
and fishermen improve their agricultural
practices through additional capital.
The improvement will benefit not only
the agriculture sector but the whole
country as well due to improvements in
food sufficiency.

21. Which story is the most effective and why?
In the banking wars story, BDO has the
most effective story because the hero
they capitalizes on is the basic unit of
the society which is the family. BDO
offered a gift of an account catering to
the needs of different generations in a
family. This gift offers a great potential
that serves as a starting point for
everyone.

22. Which story is the most effective and why?
Metrobank and BPI products are almost
the same with BDO but the difference
with their story is that BDO knows the
basic need of a family which could be
enriched through the products offered
by BDO which is similar to their
competitors.

24. BRAND HERO: Athletes
Athletes such as professionals, celebrities, college
or young athletes promote teamwork, motivation and
inspiration to help achieve optimal performance and
winning in competitions
Promotes and encourages health and fitness
utilizing distance running and walking, that engages
to race management, fund raising activities, race
circuits, and charitable community activities.

25. BRAND HERO: Urban Athletes
A young man of 28 years old, part time runner. Has
attended many marathons already.
Lives in New York and get trained in Central Park
every morning.
He keeps wearing New Balance shoes even when
he is not running but as a streetwear.

26. BRAND HERO: Modern adventurer
A young and fearless person
less than 30 years old. Needs
comfy NMD shoes for urban
exploration, but also
Climazone all performance
gear to go running even when
it’s too cold.
He/she never gives up, and
that is exactly why they need
the best possible equipment
to ensure they can overcome
any challenge.

27. BRAND HERO: Runners
A runner keeps its passion alive in running both
competitively and for pleasure, and is
passionate in an enhanced training sessions.

28. BRAND MENTOR

29. CALL TO ADVENTURE
Nike is determined to improve products through
sustainable innovation.
Nike Reuse-a-Shoe
Nike Flyknit is precision engineered
down to every stitch, turning limited
resources into infinite possibilities
Flyknit technology prevents millions of
pounds of waste from ever reaching
the landfill
The brand hero is accepting the call to
adventure in the way that he keeps on doing
more sports and more sport events such as
marathons etc. The captain insists in this way
by showing the good way.

30. CALL TO ADVENTURE
Enko running shoe provides protection with a
unique cushioning system. The shoe stores
and returns energy like no other shoe can do
today, adapt to the weight of the runner: the
springs are interchangeable. It optimizes your
stride and reduce fatigue and is designed to
prevent injury.
In summary, they give pleasure while preserving
your health.
For Adidas, a sporting lifestyle does not end in the
locker room. This is why they have adidas
Originals, the sub-brand that brings iconic DNA
from the courts to the streets. It is regarded as a
legitimate sports lifestyle brand. To ensure
sustainable success, adidas Originals has to keep
up to date with and set trends as well as remain
committed to serving consumer groups who are
constantly looking for more options to express their
individuality.

31. BRAND GIFT
Inspiration and motivation
Focusing on energy, chemistry,
water and waste -
understand impacts and
identify strategies to use
less, use better and use
again.
Delivering performance products
with contract factories that
invest in placing highly
skilled, engaged and valued
workers at the center.

32. BRAND GIFT
Good communication strategy with good visuals
Videos are of a very good quality and show well how is it to be a good athlete.
They also try to make their customers responsible athletes and leaders.
And by being proud of what they wear and to be part of a community.

33. BRAND GIFT
Adidas gives more than just products to the
market and their customers. They also provide
inspiration in the way that they communicate.
This inspiration gives people the will to
surpass themselves and always be at 100% in
what they do.
Adidas achieves this with its amazing and
original content on social media (Twitter,
Instagram, YouTube…).
And more precisely with all the campaigns
that aim at empowering individuals and never
doubt themselves they’ve put out in the past.

34. BRAND GIFT
Protection and pleasure

35. What is the moral of the story & the brand boon?
NIKE, Inc. is committed to building deeper community connections and
spurring positive social change around the world. Nike is innovating
solutions that benefit athletes, the company and the world and
encourages every person to reach their full potential.
Nike create products, services and experiences for today’s athlete
while solving problems for the next generation.

36. What is the moral of the story & the brand boon?
The moral of the story is that effort in sport and style in
the streets is something that can be combined by urban
athletes who wants to wear New Balance in all
situations. The mentor has shown the good path to the
hero in a way that he is now wearing NB shoes for both
sports and everyday life.

37. What is the moral of the story & the brand boon?
The moral of Adidas’ story is basically to let every possible
customer know that their inner power knows no limits.
The communication campaigns and the story telling is
always aimed at people as unique, creative and powerful
individuals. Maybe even more than they know.
The idea is that they should always try even if it seems
impossible, and even harder if people around do not believe
in their capacity to achieve great things.

38. What is the moral of the story & the brand boon?
The main purpose of the ENKO RUNNING SHOES is not performance in
competition; rather, the welfare of the runner and the protection of their health
● cushioning is exceptional
● adapted to the weight of the runner by simply changing the springs
● giving perfect stability
● returns energy performance
● correct excessive pronation and supination by axial rotation in the
cushioning phase.
Enko shoes are designed to run on roads, paths, tracks, etc but they are not
suitable for very rough terrain

39. Which story is the most effective and why?
Nike connects with its consumers as a personal attachments.
Its goal to bring inspiration and innovation to every athlete
in the world. It encourages every person to reach their full
potential, whether it’s on the track, field or court, at work or at
home.
Nike co-founder, Bill Bowerman said, "If you have a body,
you are an athlete."

40. STORY WARS PART 2
DARDAUD. LYONNET. NUNEZ. RAMOS. REYES