Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
1
A
PROJECT
ON
ANAND POLYMERS
A detailed study done in
STUDY DIFFERENT TYPES SELECT SHOES PRODUCTS
SUMMER TRAINING PROJECT...
2
DECLARATION
This is to certify that I have completed a Project title "ANAND POLYMERS.” under the
guidance of MS. SURINDE...
3
PREFACE
It is designed in such a way that student can grasp maximum knowledge and can get practical
exposure to the corp...
4
ACKNOWLEDGEMENT
I wish to record my gratitude to the entire person with whom I interacted and have contributed
significa...
5
Table of Content
S.No. Topic Page No.
1. Chapter 1: Introduction
1. About the Company (Formation, Vision, Mission, Objec...
6
Chapter-1: Introduction
About the Company
The Select group is one of the India’s leading business conglomerates. The
com...
7
We have in house manufacturing facilities as well as our company do some kind
of out sourcing in order to meet demand of...
8
Formation
• It is a brand of shoes.
• It was founded in 2003 in India.
• Its CEO is AJAY ANAND.
• Its net sales of 5 CRO...
9
Net sales(crore)
As we know that select shoes net sales of recent yesrs is 5 crore. As we know that
select company is sm...
10
LOGOS OF THE COMPANY
11
Vision of the company
Select company works with the vision to nurture a financially strong, growth
oriented group throu...
12
 Elimination of scrap, waste, defects, and errors.
 To create a great place to work.
 To provide goods better than t...
13
Objective
The objectives of this particular study are:-
 to know the personal views of the people regarding various br...
14
Functions
The name of the showroomwith sportfootwear having new technology, apparels
and various accessories of men, wo...
15
o colour-
 warm colours and active responses.
 coolcolours have a peaceful,gentle effect.
 culturally bonded
16
o music-
 control the the paceof store traffic, create an image and attract or direct
consumer attention
Employees are...
17
Product & Services
Anand polymers is engaged in the business of sanals, shoes provide to its
customers in India
The pro...
18
Step “n” toes
The Step and toes and SELECT are the article or productline of ANAND
POLYMERS is concerned with the wide ...
19
 They give cushioning effect due to their materials.
FLORENCE
The FLORENCE is the article or productline of SELECT is ...
20
YANKEES
The YANKEES are the article or productline of SELECT is concerned with
the wide range of footwear products forT...
21
PU-SELECT
The PU-SELECT are the article or productline of SELECT is concerned
with the wide range of footwear products ...
22
Some of the other products
23
Organizational structure
24
Any operating organization should have its own structure in order to operate efficiently. For an
organization, the orga...
25
Functional Structure
The organization is divided into segments based on the functions when managing. This
allows the or...
26
These types of organizations divide the functional areas of the organization to divisions.
Each division is equipped wi...
27
Swotanalysisof‘SELECT’
28
‘S’ (strength) of ‘select’
Some are the strength of the SELECT shoe company:
 Having good brand image among the custom...
29
“O” Opportunities ‘select’
 Can make new type of footwear products based on transfer printing as it is a new
concept
...
30
The platforms of the political parties, the tendency of the applicants for different
posts, efforts by various groups t...
31
 Government intervention in business
Affect of Political environment on
Select company
 Various government schemes he...
32
 Banking sectors reform has led to many attractive schemes of
Deposits and lending money. The banks are offering loans...
33
business. This arrangement allows the client to avoid the risks of adding payroll in
an area where the work may dry up ...
34
has to give over more control to their employees or partners. In practice, however,
this is a big stumbling block for f...
35
Some aspects of social environment:
 Quality of life.
 Importance or place of women in workplace.
 Birth and death r...
36
available better methods of production and that makes the optimum use of the raw
material possible.
The technological c...
37
The recent technological changes of Indian market are:
 Digital watches have killed the business of traditional watche...
38
Affect of Technological environment on
Select company
 Use of machine made fabrication of shoes and sandals rather tha...
39
The sum total of all these Acts creates legal regulatory environment. Acts are
mossypassed to regulate such business ac...
40
Porter’s five forces model of competition
41
Chapter 2: Research Methodology
A STATEMENTOF THE PROBLEM is a claim of one or two sentences in
length that outlines th...
42
Statement of the Problem
Intense segmentrivalry
The rivalry among existing competitors in the footware industry is quit...
43
Objectives & Scope of Study
The research study tends to follow and achieve specific objectives.
The objectives of this ...
44
Managerial usefulness of study
The study gives the information regarding the market competition, innovative
products of...
45
Type of Researchand researchDesign
A research design is the “blue print” of the study. The design of a study defines th...
46
Data CollectionMethods
Data collection is the process ofgathering and measuring information on variable
of interest, in...
47
Limitations of Study
While surveying i encounter with some problems like-
 In some of the retail showroom it is not al...
48
CHAPTER-3
CONCEPTUAL DISCUSSION
Ques No.1 What is shoes?
Answer. An external covering for the human foot, usu. of leath...
49
Ques No 3.who is the manufacturing company for shoes?
Answer. In modern days there are so many companies are there who ...
50
Ques No 5.what is the benefit of wearing shoes?
Answer .these are the befit.
1. Shoes protectyour feet from germs.
2. S...
51
Chapter 4: Data Analysis
Methods and techniques of data analysis
Q1. BRAND POSITIONING OF SELECT SHOES IN DELHI MARKET…...
52
Q2. Which type of shoes do you like to purchase mostly
Particular Respondent
sports 47
formal 40
canvas 18
school shoes...
53
Q3. How do you know select shoes”?
Particular Respondent
Advertisement 17
References 33
Past purchase 21
Sales persons ...
54
Q4. Have you heard the name of the select shoes”?
Particular Respondent
Yes 64
No 36
Interpretation:-
In this question ...
55
Q5. Which type of advertisement you do to attract more?
Particular Respondent
Internet 48
TV 22
Bill boards 9
Newspaper...
56
Q6. Effect of price ?
Interpretation:-
Analysis shows that 83% respondents change thier purchasing decision if there is...
57
Q7. factors affecting the purchasing decision….?
Factors Respondent
Price 27
Quality 29
Size 9
Brandimage 16
Design 7
I...
58
Q8. Quality of product select shoes
Particular Respondent
Poor 3
Fair 26
Average 22
Good 44
Excellent 5
Interpretation:...
59
Q9. Do you have any complaint regarding the productor brand?
A. Yes
B. No
Interpretation:-According to this question, w...
60
Q10.Do you prefer buying the products online?
A. Yes
B. No
Interpretation:-According to this question, 60% of people ar...
61
Q11Whatkind of changes you want in the productof shoes.
(a) Quality (c)Design
(b) Price (d No change
Interpretation: 36...
62
Q12 Do you have any complaints about the products ofthe company?
o Yes
o No
Interpretation: Almost 83% of the people sa...
63
Primary Data Analysis
Data which are collected fresh and for the first time and thus happens to be original
in characte...
64
Secondary Data Analysis
Data that collected from primary data I.E., they are already exiting somewhere. For
the purpose...
65
Working Capital
66
Profit & Loss account
67
68
69
70
Chapter 5: Findings
Findings
1. consumer reaction suggests that select is the marker leader among all its
counterparts ...
71
8. Quality is the most important parameter for the select ltd. And company is
trying to work more to innovation in flex...
72
Chapter 6: Conclusions and Suggestions
Conclusions
the bottom line of the market research speaks that branded shoes in ...
73
 Senior managers need to monitor employee perceptions of the culture of
their organizations, examining areas which con...
74
ANNEXURE:-
Questionnaire
Dear respondent,
I am the student of Bharati Vidyapeeth Deemed University, New
Delhi pursuing ...
75
 Part-2 INDIVIDUAL
5. How do you know select shoes?
a) Advertisement [ ]
b) References [ ]
c) Past purchase [ ]
d) Sal...
76
8.factors affecting the purchasing decision….?
a) prize [ ]
b) quality [ ]
c) size [ ]
d) brandimage [ ]
e) design [ ]
...
77
13.What kind of changes you want in the productof select shoes.
(a)quality
(b) price
(c)design
(d) no change
14.Do you ...
78
Bibliography
Bibliography
www.ememylopdnana.com
http://economictimes.indiatimes.com/aapastaeoaa-ltd/infocompanyhistory/...
Upcoming SlideShare
Loading in …5
×

Project report on Shoes

19,192 views

Published on

ANAND POLYMERS

Published in: Business

Project report on Shoes

  1. 1. 1 A PROJECT ON ANAND POLYMERS A detailed study done in STUDY DIFFERENT TYPES SELECT SHOES PRODUCTS SUMMER TRAINING PROJECT Submitted in Partial Fulfillment of the Requirement for the Award of Degree of Bachelor of Business Administration (BBA) 2013-2016 SUBMITTED BY UNDER THE GUIDENCE OF RAHUL MS. SURINDER KAUR WALIA BHARATI VIDYAPEETH DEEMED UNIVERSITY SCHOOL OF DISTANCE EDUCATION Academic Study Center- BVIMR, New Delhi An ISO 9001:2008 Certified Institute Re-accredited Accredited Grade “A” University
  2. 2. 2 DECLARATION This is to certify that I have completed a Project title "ANAND POLYMERS.” under the guidance of MS. SURINDER KAUR WALIA in the partial fulfillment of the requirement for the award of Bachelors of Business Administration of Bharati Vidyapeeth University, New Delhi. This is an original piece of work & I have not submitted it earlier elsewhere. RAHUL
  3. 3. 3 PREFACE It is designed in such a way that student can grasp maximum knowledge and can get practical exposure to the corporate world in minimum possible time. Business schools of today realize the importance of practical knowledge over the theoretical base. The research report is necessary as it provides an opportunity to the researcher in understanding the industry with special emphasis on the development of skills in analyzing and interpreting practical problems through the application of management theories and techniques. It is a new platform of learning through practical experience.
  4. 4. 4 ACKNOWLEDGEMENT I wish to record my gratitude to the entire person with whom I interacted and have contributed significantly for the completion of the project. It is very difficult to put their names individually but their contribution cannot be underestimated without their help and co-ordinate their project would not have been possible. I sincerely thank MR. A.R. DESHMUKH Director of Distance Education, BVIMR, and New Delhi for providing me a good environment to undergo this project. I wish to express my profound gratitude and regards to MS. SURINDER KAUR WALIA faculty guide, Institute of Management and Research, New Delhi for providing the inspiration to undertake this topic and continuous support, encouragement and guidance at all stages of the project. I am indebted to all faculty members for their generous help and kind cooperation throughout the course. Lastly I am greatly, indebted to those people who helped me indirectly on completion of my project. Last but not least I would like to thank my parents and friends for their valuable contribution at every moment. Signature of the student (RAHUL)
  5. 5. 5 Table of Content S.No. Topic Page No. 1. Chapter 1: Introduction 1. About the Company (Formation, Vision, Mission, Objectives, Functions, Product & services, Organizational Structure, SWOT Analysis) 2. Environmental Scanning –Political environment, Economic environment, Socio-Cultural Environment, technological environment, Environmental issues (Green environment) and Legal environment. 3. Porters five forces model of competition –Michael Porter 6-39 6-27 28-38 39 2. Chapter 2: ResearchMethodology 1. Statement of the Problem 2. Objectives & Scope of Study 3. Managerial usefulness of study 4. Type of Research and research Design 5. Data Collection Methods 6. Limitations of Study 40-46 40 42 43 44 45 46 3. Chapter 3: Conceptual Discussion 47-49 4. Chapter 4: Data Analysis 1. Methods and techniques of data analysis (Questionnaire, Graphs, Statistical Methods, SPSS etc.) 2. Primary Data Analysis 3. Secondary Data Analysis 4. Working Capital 50-68 50-61 62 63 64-68 5. Chapter 5: Findings 69-70 6. Chapter 6: Conclusions and Suggestions 71-72 7. ANNEXURES 73-76 8. BIBLIOGRAPHY 77
  6. 6. 6 Chapter-1: Introduction About the Company The Select group is one of the India’s leading business conglomerates. The company is concerned with providing footwear items for all kinds age group. With over a decadeof experience in footwear industry. Select is synonymous with quality footwear products for the whole family ranging from casual to formals; from daily wear to sportswear and an elegant collection for ladies to fun range for kids. Apart from other footwear companies which only focuses on production matters the Select Company apart from production matter also emphasis on R&D (RESEARCH AND DEVELOPMENT DEPARTMAENT) and acquiring latest technology in order to capture large market share.
  7. 7. 7 We have in house manufacturing facilities as well as our company do some kind of out sourcing in order to meet demand of the market. Each Select productis the productof relentless quest for quality, high level of workmen ship and a true commitment to a customer satisfaction. At select we strive to listen to the customers in their local market and identify their footwear needs and then provide products that exceed the customer’s expectations in terms of quality, style, comfort and value. Select has carved a special niche in the Indian footwear market and in the hearts of its customers throughout the country.
  8. 8. 8 Formation • It is a brand of shoes. • It was founded in 2003 in India. • Its CEO is AJAY ANAND. • Its net sales of 5 CRORES. • In the commencement of the business there was a showroomfor selling shoes as the demand of products rises they commenced their own shoe manufacturing business with the brand name of SELECT • It is a small scale industry to producethe shoes in India. • it is producemany types of shoes like sports shoes, party wear shoes, baby shoes and etc. • They also producethe sandals and sillipers.
  9. 9. 9 Net sales(crore) As we know that select shoes net sales of recent yesrs is 5 crore. As we know that select company is small scale industry 0 1 2 3 4 5 6 2011 2012 2013 2014 2015 select sales group sales
  10. 10. 10 LOGOS OF THE COMPANY
  11. 11. 11 Vision of the company Select company works with the vision to nurture a financially strong, growth oriented group through leadership and innovation and to widen future options by entering newly emerging footwear markets where the potential seems enormous. We work with motive that there must be development of both organization as well as the members of the organization by providing them several of development opportunities like training etc. so that it helps in getting quality of employees which helps in effectiveness of the organization. We as a group shall continue to seek opportunities where we can leverage our resources and skills. Mission of the company At SELECT our mission is to work together, respecting each other, our skills and knowledge to:  Build higher quality of footwear products and provide services related to it.  Continually strive to enhance customer satisfaction.  Improve customer relation and loyalty.  Gain a competitive advantage and larger market share by analyzing the business environment.
  12. 12. 12  Elimination of scrap, waste, defects, and errors.  To create a great place to work.  To provide goods better than the exceptions of the customers.  No compromise in outsourcing the footwear work.  Be welcomed in the communities in which we operate. Values of the company How we accomplish our mission is as important as the mission itself. Fundamental to the success ofthe company are the three basic values.  Teamwork  Learning and innovation  Energy and passion
  13. 13. 13 Objective The objectives of this particular study are:-  to know the personal views of the people regarding various branded shoes.  to study which branded shoes is mostly preferred by people as per thier choices.  comparison between various shoes.  find out factors influecing the people at the time of purchasing shoes such as Quality, Durability, Variety, Price and use in sport’s.  facilitate producttransportation and protection  The initiative hopes to increase GDP growth and Tax revenue.  To increasing employment rate.  To providing Flexible Packaging.
  14. 14. 14 Functions The name of the showroomwith sportfootwear having new technology, apparels and various accessories of men, women and kids is Select planet.The showroom design of an environment through visual communications, lightings, colours, scent to stimulate custromers preceptual and emotional responses and ultimately to affect thier purchase behaviour. o lighting-  highlight merchandise.  structure spaceand capture a mood.  energy effiecient lighting  downplay features
  15. 15. 15 o colour-  warm colours and active responses.  coolcolours have a peaceful,gentle effect.  culturally bonded
  16. 16. 16 o music-  control the the paceof store traffic, create an image and attract or direct consumer attention Employees are engaged in this shopwroomwhere is 1 general manager,1 sales manager, 1 accountant,2marketing are present. all staff is well behaved, helpful and co-operative
  17. 17. 17 Product & Services Anand polymers is engaged in the business of sanals, shoes provide to its customers in India The products ofthe company are: • Main Products  shoes  sandals  mens sportwear shoes  Baby shoes  baby sandals
  18. 18. 18 Step “n” toes The Step and toes and SELECT are the article or productline of ANAND POLYMERS is concerned with the wide range of footwear products forkids only. Some features of these products are:  They are very light in weight as they are made for the kids  They are highly durable as they didn’t torn out while kids playing any sport  The base or Sole of these sandals are made of material called PU.  They are made with Rexene which makes them more comfortable.
  19. 19. 19  They give cushioning effect due to their materials. FLORENCE The FLORENCE is the article or productline of SELECT is concerned with the wide range of footwear products forTeenage girls and ladies only. Some features of these products are:  These products are concerned with ladies footwear so that they are quit fashionable.  Apart from fashionable they are quit comfortable.  The sole of these lines of products are made of PU and material called EVA.  They are very light as their sole are made of EVA material.
  20. 20. 20 YANKEES The YANKEES are the article or productline of SELECT is concerned with the wide range of footwear products forTeenage boys and also for adult’s men only. Some features of these products are:  They are very light in weight so that it helps in sportactivities  They are highly durable as they didn’t torn out while kids playing any sport  The base or Sole of these sandals are made of material called PU.  They are made withering called PATENT which makes them more comfortable.  They give cushioning effect due to their materials.
  21. 21. 21 PU-SELECT The PU-SELECT are the article or productline of SELECT is concerned with the wide range of footwear products for adult’s men only. They looks quite formal and are widely used in various types workers of an organization .Some features of these products are:  They are very light in weight so that it helps in sportactivities  They are highly durable.  The base or Sole of these sandals are made of material called PU.  They are made withering called MOUKA which makes them more comfortable.  They give cushioning effect due to their materials.  Apart its sole the insole of its sandal are also build of PU material
  22. 22. 22 Some of the other products
  23. 23. 23 Organizational structure
  24. 24. 24 Any operating organization should have its own structure in order to operate efficiently. For an organization, the organizational structure is a hierarchy of people and its functions. The organizational structure of an organization tells you the character of an organization and the values it believes in. Therefore, when you do business with an organization or getting into a new job in an organization, it is always a great idea to get to know and understand their organizational structure. Depending on the organizational values and the nature of the business, organizations tend to adopt one of the following structures for management purposes. Although the organization follows a particular structure, there can be departments and teams following some other organizational structure in exceptional cases. Sometimes, some organizations may follow a combination of the following organizational structures as well. OrganizationalStructure Types
  25. 25. 25 Functional Structure The organization is divided into segments based on the functions when managing. This allows the organization to enhance the efficiencies of these functional groups. As an example, take a software company. Software engineers will only staff the entire software development department. This way, management of this functional group becomes easy and effective. Functional structures appear to be successful in large organization that produces high volumes of products at low costs. Thelow cost can be achieved by such companies due to the efficiencies within functional groups. In addition to such advantages, there can be disadvantage from an organizational perspective if the communication between the functional groups is not effective. In this case, organization may find it difficult to achieve some organizational objectives at the end. DivisionalStructure
  26. 26. 26 These types of organizations divide the functional areas of the organization to divisions. Each division is equipped with its own resources in order to function independently. There can be many bases to define divisions. Divisions can be defined based on the geographical basis, products/services basis, or any other measurement. As an example, take a company such as General Electric’s. It can have microwave division, turbine division, etc., and these divisions have their own marketing teams, finance teams, etc. In that sense, each division can be considered as a micro-company with the main organization.
  27. 27. 27 Swotanalysisof‘SELECT’
  28. 28. 28 ‘S’ (strength) of ‘select’ Some are the strength of the SELECT shoe company:  Having good brand image among the customers of northern India  Having large market share on the sandals based footwear market  Having good market on kids and ladies footwear products  Use of new technology advancement  Great emphasis on R&D DEPARTMENT  Having a good channel of distribution  Use of mixed way of production than the labour intensive technique of production “W” weakness of ‘select’ Some are the weaknesses of the SELECT shoe company are:  Having less market share on shoe products  Having no market share on sports footwear products  Having less customers on age group of adults customers  Target only small market of the footwear industries  Financing problems  Outsourcing of their work leads to reduction in quality of products  Limited number of distributers  Their policies are highly rigid
  29. 29. 29 “O” Opportunities ‘select’  Can make new type of footwear products based on transfer printing as it is a new concept  Try to hit schoolfootwear products as less footwear companies are engage in it.  Can use Rubber-based soles as they high in demand in current markets  Try to hit market of teenage customers “T” Threats of select Some are threats which may affect the company:  Local companies like Lancer shoe , today shoes etc. can affect the market of select  Need to diversify their range of products  Need to focus on teenage age group market Environmental Scanning Political Environment Political environment is the outcome of a combination of various ideologies advocated by different political parties. Factors connected with the activities of the government are included in it, e.g., the type of government (single-party government or multi-party government), the attitude of the government towards different industries, progress in passing different laws.
  30. 30. 30 The platforms of the political parties, the tendency of the applicants for different posts, efforts by various groups to get effective supportfor themselves, etc. Every political party has a different attitude towards business community. A living example of this can be seen during elections in the shape of fluctuations in the share market. It is quite possible that the mere possibility of a particular political party coming into power can make the prices of share rise sky high. It is true conversely when the possibility of some other political party coming into power may bring the price of shares really nose-diving. It clearly shows that the attitude of the first political party towards business is positive which gets reflected in the positive effect on the share market. On the other hand, the negative attitude of the second political party towards business is reflected in the nose-diving of prices of shares in the share market merely on the possibility of its coming to power. The following are some of the examples of the impact of the political environment on business: (i) In 1977, the Janata Government adopted a stringent attitude towards the multinational companies. As a result of this attitude, the multinational companies like the IBM and the Coca-Cola had to ignore India. (ii) The new government encouraged the multinational companies for investment in India. This led to the opening of the doors of the Indian market for the multinational companies. Consequently, the Coca-Cola entered the Indian market once again. (iii) It was only because of the political interest that Hyderabad came to be known as Cyber bad In other words; it came to be recognized as the centre of Information Technology (IT). As a result, many IT companies came to be established there. Some aspects of political environment:  Present political system.  Constitution of the country  Profile of political leaders.  Foreign policy of government  Values and ideology of political parties
  31. 31. 31  Government intervention in business Affect of Political environment on Select company  Various government schemes helps manufacturing units in order to their growth and development  MAKE IN INDIA helps many footwear companies in order to compete the with foreign companies  Many taxation benefits by government of India.  Apart from other manufacturing industries the government also provides export benefits to several of footwear companies in order to capture international markets which act as increase in export earnings. Economic environment Economic environment consists of factors like gross domestic product, income level at national level and per capita level, profit earning rate, productivity and employment rate, industrial, fiscal policy of government etc. The Economic environment factors have immediate and direct impact on the businessman so businessman must scanthe economic environment and take immediate actions to deal with these environments. Economic environment may put constraints and may offer opportunities to the businessman. The common factors that affect the Indian economic environment are:
  32. 32. 32  Banking sectors reform has led to many attractive schemes of Deposits and lending money. The banks are offering loans at very nominal rate of interest and with minimum formalities to be completed  Recent changes in fiscal policy of our country have encouraged NRIs and foreign investors to invest in India.  Lots of economic reforms are taking place in leasing and financial institutions.  Some aspects of economic environment: 1. Role of private and public sector 2. Rate of growth of GDP, GNP, per capita income. 3. Rate of savings and investment. 4. Balance of trade. 5. Balance of payment 6. Transportand communication system. 7. International debt. Affect of economic environment on Select company ClientDependence If a single client makes up more than half of your income, you are more of an independent contractor than a business owner. Diversifying the client base is vital to growing a business, but it can be difficult – especially when the client in question pays well and on time. For many small businesses, having a client willing to pay on time for a productor service is a godsend. Unfortunately, this can result in a longer term handicap because, even if you have employees and so on, you may be still acting as a sub-contractorfor a larger
  33. 33. 33 business. This arrangement allows the client to avoid the risks of adding payroll in an area where the work may dry up at any time. All of that risk is transferred from the company to you and your employees. This can work out fine provided that your main clients have a consistent need for your productor service. However, it is generally better for a business to have a diversified client base to pick up the slack when any single client quits paying. Money Management Having enough cash to cover the bills is a must for any business, but it is also a must for every individual. Whether it is your business or your life, one will likely emerge as a capital drain that puts pressure on the other. In order to head off this problem, small businesses owners must either be heavily capitalized or be able to pick up extra income to shore up cash reserves when needed. This is why many small businesses start out with the founders working a job and building a business simultaneously. While this split focus can make it difficult to grow a business, running out of cashmakes growing a business impossible. Money management becomes even more important when cash is flowing into the business and to the owner. Although handling business accounting and taxes may be within the capabilities of most business owners, professional help is usually a good idea. The complexity of a business' books go up with each client and employee, so getting an assist on the bookkeeping can prevent it from becoming a reason not to expand.. Founder Dependence If you get hit by a car, is your business still producing income the next day? A business that can't operate without its founder is a business with a deadline. Many businesses suffer from founder dependence, and this dependence is often caused by the founder being unable to let go of certain decisions and responsibilities as the business grows. Meeting this challenge is easy in theory –a business owner merely
  34. 34. 34 has to give over more control to their employees or partners. In practice, however, this is a big stumbling block for founders because it usually involves compromising (at least initially) on the quality of work being done until the person doing the work learns the ropes. BalancingQualityand Growth Even when a business is not founder dependent, there comes a time when the issue from growth seems to match or even outweigh the benefits. Whether a service or a product, at some point a business must sacrifice in order to scale – this may mean not being able to personally manage every client relationship or not inspecting every widget. Socio-cultural environment Business originates and develops in society. Therefore, the effect of various social factors on business is but natural. Social factors include customs, fashions, traditions, wishes, hopes, level of education, population, standard of living of the people, religious values, distribution of income, corruption, family set-up, consumers’ consciousness, etc. All social factors influence business in some way or the other. Forexample, the production of things should be according to the fashion. Similarly, religious values also influence business. Forexample, some years ago the manufacturers of Vanaspati Ghee used to import animal fat for manufacturing ghee. On the basis of the strong public protests, the government cancelled the import license of these manufacturers. Similarly, with the news that some popular cold drinks contain pesticide elements, people protested against it and minimized the consumption of these cold drinks.
  35. 35. 35 Some aspects of social environment:  Quality of life.  Importance or place of women in workplace.  Birth and death rates.  Literacy rates.  Consumption habits.  Population  Customs and habits of people. Affect of social environment on Select company  Consumption of more sandals productthan the shoes.  Consumption of sports footwear than the formal one.  High in demand for kids footwear products.  Customer emphasis more on looks of the productthan the durability of the product.  Increase in consumption of footwear products per person. Technological Environment Technological environment includes the discovery of new methods and implements for the productionof goods and services. Technological changes make
  36. 36. 36 available better methods of production and that makes the optimum use of the raw material possible. The technological changes offer both the possibilities and threats for business. In case a company understands these things well in time it can achieve its objective, otherwise the very existence of the company is threatened. For example, it becomes a technological change for the automobile industry to producevehicles which consume less petrol in view of the ever increasing prices of petrol. Only that company will be able to survive which can move with the changes taking place in the environment. Therefore, the companies should constantly watch the technological changes so that they are able to exploit the business opportunities. The following are the examples of impact of technological environment on business: (i) With the advent of television in the market, the cinema and the radio industry were adversely affected. (ii) With the arrival of the Photostatmachines in the market, the carbonpaper industry suffered a setback. (iii) With the entry of synthetic thread in the market, the cotton cloth industry was badly affected. (iv) The digital watches have almost eliminated the market of the traditional watches
  37. 37. 37 The recent technological changes of Indian market are:  Digital watches have killed the business of traditional watches  Color T.V. has closed the business of black and white T.V.  Artificial fabric has taken the market of traditional cottonand fabrics  Shift in demand from vacuum tubes to transistors  From typewriter to world processors  Photo copier machines closed the carbonpaper business  From steam locomotives its diesel and electric engines Some aspects of Technological Environment: 1. Various innovations and inventions 2. Scientific improvements 3. Developments in IT sector 4. Import and export of technology 5. Technological advances in computers
  38. 38. 38 Affect of Technological environment on Select company  Use of machine made fabrication of shoes and sandals rather than the handmade  Use of printing machines in order to print on REXINES and PU as earlier printing was donewith the hands  Use of new type machineries for sole making of footwear products  Mixed type of production is adaptive than the labour technique of production  Use of new techno in order to compete in market Legal Environment Legal environment constitutes the laws and various legislations passed in the parliament. The businessman cannot overlook the legislation because he has to perform all his business transactions within the framework of these legislations or legal environment Many Acts are passed from time to time in order to control and regulate business activities.
  39. 39. 39 The sum total of all these Acts creates legal regulatory environment. Acts are mossypassed to regulate such business activities as sale-purchase, industrial disputes, labour, regulating partnership business, regulating company business, foreign exchange, etc. In India, the following Acts have been passed in connection with the above business activities: (i) Sale of Goods Act(ii) Industrial Disputes Act (iii) Minimum Wages Act (iv) Indian Partnership Act (v) Companies Act (vi) Trademark Act (vii) Essential Commodities Act (viii) Consumer Protection Act (ix) Standards of Weights and Measures Act. All these Acts influence business decisions. The following are the examples of the impact of the legal regulatory environment on business: (i) By removing control on the capital market, a huge amount of capital was collected by issuing various new issues in the primary market. (ii) With introduction of relaxation in Foreign Direct Investment (FDI) and Foreign Exchange, many multinational companies entered the Indian market. Consequently, there has been a tremendous increase in the foreign exchange reserves in the country Some aspects of legal environment are:  Various laws and legislative acts.  Legal policies related to licensing  Legal policies related to foreign trade  Statutory warnings essential to be printed on label  Laws to keep a check on advertisements  Foreign exchange regulation and management act
  40. 40. 40 Porter’s five forces model of competition
  41. 41. 41 Chapter 2: Research Methodology A STATEMENTOF THE PROBLEM is a claim of one or two sentences in length that outlines the problem addressed by the study. The statement of the problem should briefly address the question: What is the problem that the research will address?[1] When bringing together a team to achieve a particular purpose, provide them with a problem statement. A good problem statement should answer these questions: 1. What is the problem? This should explain why the team is needed. 2. Who has the problem or who is the client/customer? This should explain who needs the solution and who will decide the problem has been solved. 3. What form can the resolution be? What is the scopeand limitations (in time, money, resources, and technologies) that can be used to solve the problem? Does the client want a white paper? A web-tool? A new feature for a product?A brainstorming on a topic? The primary purposeof a problem statement is to focus the attention of the problem solving team. However, if the focus of the problem is too narrow or the scopeofthe solution too limited, the creativity and innovativeness of the solution can be stifled. In project management, the problem statement is part of the project charter. It lists what's essential about the project and enables the project manager to identify the project scopeas well as the project stakeholders.[2] A research-worthyproblem statement is the description of an active challenge (i.e. problem) faced by researchers and/or practitioners that does not have adequate solutions available. The adequate solutions include the simplified theoretical foundation and argumentation for a viable solution based on respected peer- reviewed sources. The research-worthyproblem statement should address all six questions: what, how, where, when, why, and who. A problem statement is a statement that briefly sums up the problem for the event
  42. 42. 42 Statement of the Problem Intense segmentrivalry The rivalry among existing competitors in the footware industry is quit high. Large firms such as nike and adidas have grown immensely over the last two decades their global reach has expanded all countries this is attributed to the emergences of the internet and e-commerce. Online selling has enlarged the reach for these firms allowing them to increase sales while minimizing operating costs. Mostindividual in north america have access to high speed internet and online purchasing has become the new trends for the twenty first century. Threat of new entrants Due to large sacale of both nike and adidas,these firm are able to control their costs to retain performance advantages over emerging competitors in the industry. The capial requirement for setting up an online shop is comparatively lower than setting up a traditional bricks and mortar establishment. Therefore the online footwear industry is highly abundant with hundreads of online merchants Threar of substitute products Consumer substitutes for athletic footwear products are low because there are little alternatives to switch some sustitiutes for athlete footwear could be boosts,therefore, there are no real substitutes for athletic footwear.
  43. 43. 43 Objectives & Scope of Study The research study tends to follow and achieve specific objectives. The objectives of this particular study are:-  To know the personal views of the people regarding various branded shoes.  To study which branded shoes is mostly preferred by people as per thier choices.  comparison between various branded shoes.  Find out factors influecing the people at the time of purchasing shoes such as quality, durability, variety, price, and use in sport’s. The study helped in managing the finances for profit society. The findings can be generalized from regional level. The product offerings of different companies to create awareness and to increase market share were studied. The awareness of endowment policies in particular was also studied. This provided scope for understanding the consumer preferences and retaining present customers while adding new ones. The study helped to understand the customer expectations, the potential customers’ requirement and customers’ problems and has helped to keep customers highly satisfied.
  44. 44. 44 Managerial usefulness of study The study gives the information regarding the market competition, innovative products offered by competitors, present demand of the products in the market etc. The main usefulness of the study on the manageriallevelis:  Market survey will help to know the prevailing market condition and also help in framing the policies accordingly.  The study will help the management to understand the customer mindset and also estimating the present and future market demand for the products.  It will help to estimate the level of awareness established in the market and in deciding the extent of promotion required.  It will help in finding out the customers’ expectations about the product and also help to know the customer physiology.
  45. 45. 45 Type of Researchand researchDesign A research design is the “blue print” of the study. The design of a study defines the study type (descriptive, co relational, semi-experimental experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research question, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan. Research design is the framework that has been created to seek answer to research questions. Research design is the first and foremost step in methodology adopted and undertaking research study. It is overall plan for the collection and analysis of data in the research project. Thus it is an organized, systematic approachto be the formulation, implementation and control of research project. In this project we used descriptive research with the instrument of questionnaire. Descriptive research is used to find out the perception of customer. There are various elements used in descriptive research. Which are following as under:-  Quality and price  Demand and supply  Purchasing power  Branding  Advertising  Satisfaction level  After sales service
  46. 46. 46 Data CollectionMethods Data collection is the process ofgathering and measuring information on variable of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes. The data collection components of research is common to all field of study including physical and social sciences, humanities, business, etc. Actually data is of two kinds which are following- a) Primary data: primary data are those, which are a fresh and for the first time and this happen to be original character. b) Secondary data: secondarydata are those data which have already been collected by someone else and which have already been used as per requied. There are basically two sources to collect secondarydata a) internally: provided by company/organization b) Externally: various publication of central, state and local government.  Books, magazines, newspapers  internet After only keeping in mind one can think about what type of data has to be collected during research as our research is concerned i have to gether primary data for customer preference.
  47. 47. 47 Limitations of Study While surveying i encounter with some problems like-  In some of the retail showroom it is not allowed to get the questionnaire filled.  Many of the respondents were not willing to fill the questionaire.  Some people were not willing to respond and few of them who responded were in hurry hence the active participation was lacking. Due to which i faced difficulties in collecting information’s regarding our questionnaire.  Another problem which i face was that people were hesitating to give information about thier views freely.
  48. 48. 48 CHAPTER-3 CONCEPTUAL DISCUSSION Ques No.1 What is shoes? Answer. An external covering for the human foot, usu. of leather and consisting of a more or less stiff or heavy sole and a lighter upper part ending a short distance above, at, or below the ankle. 2. A horseshoe or a similar plate for the hoof of some other animal. Ques No 2.why we should was branded shoes? Answer. It is possible to spend few rupees to get a shoes but we will not be comfortable .if we are investing some more money it may cause to save my foot also and also good for my fitness. Walking shoes should be light wait because it can cause to be our comfortable. It can also create our impression in our friend circle. Supportive and cushioned shoes encourage the wearer to land on the heel of the foot when walking or running, as the shoeabsorbs the impact. This alters the natural step and posture (watch babies who have just learned how to walk to see the difference!) and creates a different walking pattern.
  49. 49. 49 Ques No 3.who is the manufacturing company for shoes? Answer. In modern days there are so many companies are there who make shoes, like, Nike, Puma, Reebok these are the few companies who make shoes .These are the branded company who make shoes .There on so many sports player who wear shoes of this company. Thankfully, there are some great barefoot and minimalist shoe options available, and even some that allow grounding/earthling! Below are a few of my favorites that I’ve tried personally. They are in order from most supportive/least barefoot to the most natural/barefoot. Ques No 4.whatis the alternative of shoes? Answer. There on so many alternatives of shoes brand is avail in our country as well as outside the country .it’s not possibleto buy branded shoes for every one so few people buy it from local manufacturers also. so it is possible to buy for everyone and every one can afford it .few people also don’tlike these brand like Nike shoes puma shoes arc .so they buy it from outside the country because it suit their status. Few people buy it for status and few people buy it for comfortable also. They think it is more comfortable than any other.
  50. 50. 50 Ques No 5.what is the benefit of wearing shoes? Answer .these are the befit. 1. Shoes protectyour feet from germs. 2. Shoes protectyour feet from injury. 3. Shoes give you better grip on car pedals. 4. Shoes improve your gait. 5. Shoes correctbad posture. 6. Shoes are required by health codes. 7. Shoes are required by OSHA. 8. Shoes are required for reasons of liability
  51. 51. 51 Chapter 4: Data Analysis Methods and techniques of data analysis Q1. BRAND POSITIONING OF SELECT SHOES IN DELHI MARKET….? Interpretation:- The most preferred brand in delhi market is relaxo (43%) followed by select (32%) and lancer (25%). 0 5 10 15 20 25 30 35 40 45 50 select lancer relaxo respondent respondent Particular Respondent Select 32 Lancer 25 Relaxo 43
  52. 52. 52 Q2. Which type of shoes do you like to purchase mostly Particular Respondent sports 47 formal 40 canvas 18 school shoes 5 Interpretation:- In the above graph we find out which type of shoes company purchase. 47% company purchase the order of sports shoes, 40% company purchase the order of formal shoes, 18% company prefer steel canvas shoes, and remaining 5% company prefer school shoes. 0 5 10 15 20 25 30 35 40 45 50 sports formal canvas school shoes respondents respondents
  53. 53. 53 Q3. How do you know select shoes”? Particular Respondent Advertisement 17 References 33 Past purchase 21 Sales persons visit 20 Other specify 9 Interpretation:- In this question we have the survey about the how the other company should know about the select shoes. Where the result is shown that 17% know through advertisement, 33% are references, 21% are past purchase experience, 20% are sales person visit, 9% are other. 17 33 21 20 9 0 5 10 15 20 25 30 35 Adertisement References Past purchase Sales person visit Other specify No. of Respondent
  54. 54. 54 Q4. Have you heard the name of the select shoes”? Particular Respondent Yes 64 No 36 Interpretation:- In this question we have observed the awareness to know about the name of select shoes. Where graphically result shows that 64% people are known about the select shoes and 36% people are not know about the name of select shoes. 64 36 0 10 20 30 40 50 60 70 Yes No No. of Respondent
  55. 55. 55 Q5. Which type of advertisement you do to attract more? Particular Respondent Internet 48 TV 22 Bill boards 9 Newspaper 21 Interpretation:- In the above graph represent the result of which kind of advertisement attract mostly. Where the result is 48% say internet, 22% say TV, 9% says bill boards, 21% newspaper this are the result in this survey which suggest to improve the work more on advertisement which leads the growth of company. 48 22 9 21 0 10 20 30 40 50 60 Internet TV Bill boards Newspaper No. of Respondent
  56. 56. 56 Q6. Effect of price ? Interpretation:- Analysis shows that 83% respondents change thier purchasing decision if there is any increse in price and 17% respondents do not change thier decision even if there is any increase in price because of brand image. 0 10 20 30 40 50 60 70 80 90 yes no Series 1 Series 1 Particular Respondent yes 83 no 17
  57. 57. 57 Q7. factors affecting the purchasing decision….? Factors Respondent Price 27 Quality 29 Size 9 Brandimage 16 Design 7 Interpretation:- studies reveals that price, quality, size, brandimage and design fall between large extent and extent other attributes like colour of the shoes lies between the some extent and least extent. 27 29 9 16 7 0 5 10 15 20 25 30 35 price quality size brandimage design No. of Respondent
  58. 58. 58 Q8. Quality of product select shoes Particular Respondent Poor 3 Fair 26 Average 22 Good 44 Excellent 5 Interpretation:- In the above graph represent the quality of select shoes. Where the result is 3% is poor, 26% is fair, 22% is average, 44% is good, and 5% is excellent quality of shoes. So from the above analysis we conclude that mostly respondent are provide quality. 3 26 22 44 5 0 5 10 15 20 25 30 35 40 45 50 Poor Fair Average Good Excellent No. of Respondent
  59. 59. 59 Q9. Do you have any complaint regarding the productor brand? A. Yes B. No Interpretation:-According to this question, we can see that 95% of people have no complaints regarding the product or a brand and rest 5% of people are having the complaints about the products or a brand. 0 10 20 30 40 50 60 70 80 90 100 yes no
  60. 60. 60 Q10.Do you prefer buying the products online? A. Yes B. No Interpretation:-According to this question, 60% of people are buying the products online and rest 40% are not buying the products online. 0 10 20 30 40 50 60 70 yes no
  61. 61. 61 Q11Whatkind of changes you want in the productof shoes. (a) Quality (c)Design (b) Price (d No change Interpretation: 36% people want change in the design of shoes, 29% people says that they want changes in the design of shoes. Whereas 21% people says that they want changes in the price of shoes.only 14 % people does not want any changes in the shoes. Quality 29% Design 36% Price 21% No change 14%
  62. 62. 62 Q12 Do you have any complaints about the products ofthe company? o Yes o No Interpretation: Almost 83% of the people say that they do not have any complaints about the products ofthe company. So the customer satisfaction rate of the company is very good. And only 17% people are not satisfied with its products. YES 17% NO 83% YES NO
  63. 63. 63 Primary Data Analysis Data which are collected fresh and for the first time and thus happens to be original in character. Primary data are gathered for specific purpose. Primary research consists of a collection of original primary data collected by the researcher. It can be accomplished through various methods, including questionnaires and telephone interview in market research, or experiments and direct observations in the physical sciences, amongst others. Primary data could be collected in three different ways, which is interview by visit, interview by phone or by questionnaires. Every method has its advantages and disadvantages. In this thesis, focus has been on telephone interviews. The telephone interview have the advantages of that they are immediate, the percentage of answers is high and the necessary complementary questions are easy to ask. The disadvantages with telephone interview are that the questions have to be rather easy to ask, that the affects by interviews could influence the respondent and that sensitive questions are not that suitable in this kind of interview situation.
  64. 64. 64 Secondary Data Analysis Data that collected from primary data I.E., they are already exiting somewhere. For the purposeof our study we collected both the data. For the purpose of this study we collected: Secondary data through induction manual, Magazines, Corporate journals and Web site Primary Data through A) Questionnaire Method. B) Interview Method
  65. 65. 65 Working Capital
  66. 66. 66 Profit & Loss account
  67. 67. 67
  68. 68. 68
  69. 69. 69
  70. 70. 70 Chapter 5: Findings Findings 1. consumer reaction suggests that select is the marker leader among all its counterparts in the sportshoes and apparel segments. 2. They arrange meeting of management personand discuss the problems with each other. Its good thing for the company and makes strong companies management. 3. In the select we have visited we saw that all the people are doing their work is given to them the work is going on systematic only. 4. At the time of survey we find that there are many competitors who are having the good technology to producepackaging. 5. Competitors are having very skilled people in the company. 6. select ltd having the lack of contractwith the domestic company nearby Gujarat. 7. More than 20 companies are connected with the select. And from that 5 companies are within the Gujarat and other are situated out of Gujarat and abroad.
  71. 71. 71 8. Quality is the most important parameter for the select ltd. And company is trying to work more to innovation in flexible packaging. 9. Company has maintained a good relationship with their supplier and customer. This leads to growth of the company.
  72. 72. 72 Chapter 6: Conclusions and Suggestions Conclusions the bottom line of the market research speaks that branded shoes in india has been increasing on day by day basis that sounds good for international as well as domestic market Majority of the customers i.e. (89%) are aware about Reebok shoes. Friends i.e. (74%) are the most important sourcethrough which customers came to know about select shoes. Price i.e.(30%) & quality i.e.(23%)are the factors which influence the customers to purchase shoes. i.e. (76%) is the most preferred brand of sports shoes in India. SUGGESTIONS :  Senior managers of the company should regularly review objectives, strategies and processes associated with human resource management practices in their organizations and make changes or introduce innovations accordingly.  Senior managers should monitor the satisfaction and commitment of employees and the customers on a regular basis using standardized surveys.
  73. 73. 73  Senior managers need to monitor employee perceptions of the culture of their organizations, examining areas which contribute towards a people- orientated culture (e.g. the extent, to which employees are enabled, supported and equipped to do their work).  Marketing practices should be reviewed across the organization in the following areas 6. Selling and introducing 7. Performance 8. Training 9. Reward systems 10.Design of jobs (responsibility and control) 11.Communication.  Company should provide adequate training and support to the employees and also check whether employees are able to acquire the given skills.  The central element of each organization’s philosophy and mission should be a commitment to the skill development, well-being and effectiveness of all employees.  Marketing practitioners must take a leadership role in identifying the people issues and opportunities that the organization face and the specific initiatives that will support the business strategy.
  74. 74. 74 ANNEXURE:- Questionnaire Dear respondent, I am the student of Bharati Vidyapeeth Deemed University, New Delhi pursuing BBA as a part of our curriculum we have to submit a summer project for which we have selected the topic “Working capital”  Part-1 GENERAL 1. Company name:-…………………………………………………………....... 2. Address (head office):- .................................. 3. BRAND POSITIONING OF SELECT SHOES IN DELHI MARKET….? a) Select [ ] b) Lancer [ ] c) Relaxo [ ] 4. Which type of shoes do you like to purchase mostly Particular Respondent sports formal canvas school shoes
  75. 75. 75  Part-2 INDIVIDUAL 5. How do you know select shoes? a) Advertisement [ ] b) References [ ] c) Past purchase [ ] d) Sales person visit [ ] e) Other specify [ ] 6. Have you heard the name of select shoes”?  Yes [ ]  No [ ] 7. Which type of advertisement you do to attract more? a) Internet [ ] b) TV [ ] c) Bill boards [ ] d) Newspaper [ ] 8. Effect of price? a) Yes [ ] b) NO [ ]
  76. 76. 76 8.factors affecting the purchasing decision….? a) prize [ ] b) quality [ ] c) size [ ] d) brandimage [ ] e) design [ ] 9. Quality of product a) Poor [ ] b) Fair [ ] c) Average [ ] d) Good [ ] 10.Do you have any complaint regarding the productor brand? a). yes [ ] b).No [ ] 12.Do you prefer buying the products online? a). yes b). no
  77. 77. 77 13.What kind of changes you want in the productof select shoes. (a)quality (b) price (c)design (d) no change 14.Do you have any complaints about the products of the company? (a)Yes (b)No
  78. 78. 78 Bibliography Bibliography www.ememylopdnana.com http://economictimes.indiatimes.com/aapastaeoaa-ltd/infocompanyhistory/companyid- 13781.cms http://www.aapasttmydatnaapty.com/profile/profile.htm http://www.moneycontrol.com/financials/select/balance-sheet/U01#U01 http://profit.ndtv.com/stock/ememylopdnana-ltd_aapast/reports http://www.aapastaeoaa.com/blog/?tag=sustainable-packaging Books Anand polymers limited ( sixth annual reports 2014-2015) by anand polymers We also use the book let. Anand polymers ltd.

×