5. HistoryofBaskin-Robbins
• Baskin-Robbins was founded in 1945 in Glendale, California by brothers-in-law and ice
cream enthusiasts Irvine “Irv” Robbins and Burton “Burt” Baskin.
• Robbins worked in his father’s ice cream shops as a teen.
• The pair ran a shared total of six shops across Southern California before continuing
their growth and in 1949 they purchased a diary farm and started experimenting.
• In 1953, their separate shops merged to create “Baskin-Robbins Ice Cream,” which
leveraged the unique concept of offering a different ice cream flavor for each of
the 31 days of the month. This selection has since grown to encompass more
than 1,300 flavors in the brand’s flavor library.
• By mid 1960s <400 franchises
• By 1970s – chain expanded internationally
6. MoreinfoaboutBaskin-Robbins
• The Pralines 'n Cream ice cream flavour was created by Irv Robbins and his wife
Irma in their home kitchen in 1970
• Baskin-Robbins has continued to expand and now has more than 8,000
restaurants in nearly 52 countries, with over 300 million guests visiting
locations around the globe every year.
• Baskin Robbins entered India in 1993 through a joint venture with the Ghai
Group. Its first manufacturing plant outside North America opened in Pune.
Offering delicious and fun treats in 190 cities/ towns with 725+ stores, Baskin
Robbins is one of the largest retail chains in India.
MoreInfoaboutBaskin-Robbins
8. Strengths and
achievements
They are a Global Ice-cream chain: Baskin Robbins
is found in 50 countries all over the world and they
keep on expanding quite fast.
Quality of the products used: The ice-cream is
made with very good ingredients and flavor that people
love.
Great customer service: Baskin Robbins has
maintained a good reputation for serving customers for
a long time. They have made several flavors for them
by keeping them in mind
Baskin-Robbins continues to be an innovation leader
in the ice cream industry