A presentation which describes the manufacturing processes of carbonated soft drinks as well as the marketing strategies employed by the leading soft drink manufacturers.
Market Survey on Fruit Juices delves you into the world of your favorite fruit juice that you sip away every other day with gaiety. This presentation gives a comparative study between the various brands of juices seen in the market nowadays.
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this ppt contain information about history of coffee, how the instant coffee powder is made from green coffee beans. individual process steps information what we are doing why we are doing. all about from green beans to cup of coffee.
Many youngsters today are addicted to the cool refreshing beverages, the soft drinks. Recently, Soft drink brands have been put into various questions regarding their purity. News flashed that they contain harmful pesticide, which aroused our interest in knowing its contents because we have been drinking them for so many years. We wanted to confirm whether the accusations on the major soft drink brands are true or not. Hence we took up this project.
Consumer Behavior Group Project - Vitamin WaterEyal Shahar
Our goal was to find out if a more healthy line of VitaminWater would be demanded.
During project we researched and presented about the product description, target audience, positioning strategy, market research plan, and market research analysis.
this ppt contain information about history of coffee, how the instant coffee powder is made from green coffee beans. individual process steps information what we are doing why we are doing. all about from green beans to cup of coffee.
Many youngsters today are addicted to the cool refreshing beverages, the soft drinks. Recently, Soft drink brands have been put into various questions regarding their purity. News flashed that they contain harmful pesticide, which aroused our interest in knowing its contents because we have been drinking them for so many years. We wanted to confirm whether the accusations on the major soft drink brands are true or not. Hence we took up this project.
Consumer Behavior Group Project - Vitamin WaterEyal Shahar
Our goal was to find out if a more healthy line of VitaminWater would be demanded.
During project we researched and presented about the product description, target audience, positioning strategy, market research plan, and market research analysis.
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The report provides an in-depth analysis of the U.S. soft drink market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains relevant data on the major players in the industry.
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Beverage Industry - The Manufacturing Process, Equipment and ControlVinit Varu
This presentation covers the importance and the manufacturing process of the beverage industry. It will cover the equipment used in the processes and the process flow diagrams of the control part. This was a group presentation held at College of Engineering, Pune (CoEP).
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Hotel management involves overseeing all aspects of a hotel's operations to ensure smooth functioning and exceptional guest experiences. This multifaceted role includes tasks such as managing staff, handling reservations, maintaining facilities, overseeing finances, and implementing marketing strategies to attract guests. Effective hotel management requires strong leadership, communication, organizational, and problem-solving skills to navigate the complexities of the hospitality industry and ensure guest satisfaction while maximizing profitability.
Hamdard Laboratories (India), is a Unani pharmaceutical company in India (following the independence of India from Britain, "Hamdard" Unani branches were established in Bangladesh (erstwhile East Pakistan) and Pakistan). It was established in 1906 by Hakeem Hafiz Abdul Majeed in Delhi, and became
a waqf (non-profitable trust) in 1948. It is associated with Hamdard Foundation, a charitable educational trust.
Hamdard' is a compound word derived from Persian, which combines the words 'hum' (used in the sense of 'companion') and 'dard' (meaning 'pain'). 'Hamdard' thus means 'a companion in pain' and 'sympathizer in suffering'.
The goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him.
They had always maintained that working in old, traditional ways would not be entirely fruitful. A broader outlook was essential for a continued and meaningful existence. their effective team at Hamdard helped the system gain its pride of place and thus they made an entry into an expansive world of discovery and research.
Hamdard Laboratories was founded in 1906 in Delhi by Hakeem Hafiz Abdul Majeed and Ansarullah Tabani, a Unani practitioner. The name Hamdard means "companion in suffering" in Urdu language.(itself borrowed from Persian) Hakim Hafiz Abdul Majeed was born in Pilibhit City UP, India in 1883 to Sheikh Rahim Bakhsh. He is said to have learnt the complete Quran Sharif by heart. He also studied the origin of Urdu and Persian languages. Subsequently, he acquired the highest degree in the unani system of medicine.
Hakim Hafiz Abdul Majeed got in touch with Hakim Zamal Khan, who had a keen interest in herbs and was famous for identifying medicinal plants. Having consulted with his wife, Abdul Majeed set up a herbal shop at Hauz Qazi in Delhi in 1906 and started to produce herbal medicine there. In 1920 the small herbal shop turned into a full-fledged production house.
Hamdard Foundation was created in 1964 to disburse the profits of the company to promote the interests of the society. All the profits of the company go to the foundation.
After Abdul Majeed's death, his son Hakeem Abdul Hameed took over the administration of Hamdard Laboratories at the age of fourteen.
Even with humble beginnings, the goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him. Unfortunately, he passed away quite early but his wife, Rabia Begum, with the support of her son, Hakeem Abdul Hameed, not only kept the institution in existence but also expanded it. As he grew up, Hakeem Abdul Hameed took on all responsibilities. After helping with his younger brother's upbringing and education, he included him in running the institution. Both brothers Hakeem Abdul Hameed and Hakim Mohammed
2. DEFINITION
Soft drinks are non-alcoholic, carbonated beverages containing flavourings,
sweeteners and other ingredients.The term was originated to distinguish the
flavoured drinks from hard liquor or spirits.
3. TYPES OF SOFT DRINKS
1.Carbonated Soft Drinks:
Contain carbon dioxide.
e.g.: Pepsi, Coke, Fanta etc.
2.Non Carbonated Soft Drinks:
don’t contain carbon dioxide.
e.g.: frooty, slice etc.
4. CONSTITUENTS
Carbonated water(more than 90%)
Sugar or an artificial sweetener
Natural or artificial flavorings
Acids to reduce pH(citric acid)
Emulsions (act as clouding agents)
Anti-oxidants such as BHA and ascorbic acid
5. REASONSWHY PEOPLE CONSUME SOFT
DRINKS
Taste
Availability
Convenience.
Promotion and Advertising
Soda Habit
It is Cheap
Thirst
Instant recuperation from exhaustion
Caffeine Addiction
6. MANUFACTURING PROCESS
Most soft drinks are made at local bottling and canning companies. Companies
grant licenses to bottlers to mix the soft drinks in strict accordance to their secret
formulas and their required manufacturing procedures.
Manufacturing process includes
Clarifying the water
Filtering, sterilizing and de-chlorinating the water
Mixing the ingredients
Carbonating the beverage
Filling and packaging
7. CLARIFYINGTHE WATER
Coagulation involves mixing a gelatinous precipitate, or floc (ferric sulphate or
aluminum sulphate), into the water.
The floc absorbs suspended particles, making them larger and more easily trapped
by filters.
During the clarification process, alkalinity must be adjusted with an addition of lime
to reach the desired pH level.
8. FILTERING, STERILIZING, AND DE-
CHLORINATINGTHE WATER
The clarified water is poured through a sand filter to remove fine particles of floc.
Sterilization is necessary to destroy bacteria and organic compounds that might
spoil the water's taste or color.The water is pumped into a storage tank and is
dosed with a small amount of free chlorine.
Next, an activated carbon filter de-chlorinates the water and removes residual
organic matter, much like the sand filter.
9. MIXINGTHE INGREDIENTS
The dissolved sugar and flavor concentrates are pumped into the dosing station in
a predetermined sequence according to their compatibility.The ingredients are
conveyed into batch tanks where they are carefully mixed.The syrup may be
sterilized while in the tanks, using ultraviolet radiation or flash pasteurization,
which involves quickly heating and cooling the mixture. Fruit based syrups
generally must be pasteurized.
The water and syrup are carefully combined by sophisticated machines, called
proportioners, which regulate the flow rates and ratios of the liquids.
10. CARBONATINGTHE BEVERAGE
Carbonation refers to the dissolution of carbon dioxide in the beverage. It is done
to make the drink effervescent. It is generally added to the finished product.
The temperature of the liquid must be carefully controlled since carbon dioxide
solubility increases as the liquid temperature decreases.
The beverage is slightly over-pressured with carbon dioxide to facilitate the
movement into storage tanks and ultimately to the filler machine
11. FILLING AND PACKAGING
The finished product is transferred into bottles or cans at extremely high flow
rates.The containers are immediately sealed with pressure-resistant closures,
either tinplate or steel crowns with corrugated edges, twist offs, or pull tabs.
12. BOTTLE MANUFACTURING
.PET (polyethylene terephthalate )beverage bottles are made using a process
known as stretch blow molding (also called orientation blow molding).
First, PET pellets are injection molded—heated and put into a mold—into a thin
walled tube of plastic, called a parison. The parison is then cooled and cut to the
proper length.
Next, the parison tube is re-heated and placed into another mold, which is shaped
like a soda bottle, complete with screwtop. A mandrel is slid into the parison.
Highly pressurized air then shoots through the mandrel and fills the parison,
pressing it against the inside walls of the mold.The pressure of the air stretches
the plastic both radially and axially.The entire procedure must be done quickly,
and the plastic must be pressed firmly against the wall, or the bottle will come out
misshapen. In order to give the bottom of the bottle its proper concave shape—so
that it can stand upright—a separate bottom piece is attached to the mold during
the blowing process
13. After cooling the mold (with water ,liquid carbon dioxide, pressurized moist air),
the bottle is removed from the mold.
Trimming operation must be done wherever the plastic is leaked through the
cracks of the mold.
Some soft drink producers make their own bottles, but usually finished bottles are
sent from specialty manufacturers to soft drink companies in trucks. Plastic is
cheap to transport because it is light. Accessories such as lids and labels are
manufactured separately.
14. MANUFACTURING OF ALUMINIUM CANS
Cutting the blank: .The first step in the actual manufacture of the can is to cut
the sheet into a circle, called a blank, that will form the bottom and sides of the
can. After the circular blank is cut, it is "drawn" or pulled up to form a cup
Redrawing the cup: A sleeve holds the cup precisely in place, and a punch
lowered swiftly into the cup to redraw it.The punch then pushes the cup against
three rings called ironing rings, which stretch and thin the cup walls.
Trimming the ears:The drawing and ironing process leaves the can slightly wavy
at the top.These small ripples in the metal are called "ears.
15. Cleaning and decorating: After the ears are trimmed, the can is cleaned and then
imprinted with its label. After the can is decorated, it is squeezed in slightly at the
top to a make a neck, and the neck is given an out-ward flange at the very top
edge, which will be folded over once the lid is added.
Making the lid:The lid is considerably stronger and thicker than the walls.The
center of the lid is stretched upward slightly and drawn by a machine to form a
rivet.The pull tab, a separate piece of metal, is inserted under the rivet and
secured by it.Then the lid is scored so that when the tab is pulled by the
consumer, the metal will detach easily and leave the proper opening.
16. Filling and seaming: After the neck is formed, the can is ready to be filled.The
can is held tightly against the seat of a filling machine and the beverage is poured
in.The lid is added.The upper flange formed is then bent around the lid and
seamed shut.
17. Because soft drinks are generally cooled during the manufacturing process, they
must be brought to room temperature before labelling to prevent condensation
from ruining the labels.This is usually achieved by spraying the containers with
warm water and drying them. Labels are then affixed to bottles. Cans are
generally pre-printed with product information before the filling stage.
Finally, containers are packed into cartons or trays which are then shipped in
larger pallets or crates to distributors.
18. MARKETING STRATEGIES OF SOFT DRINK
MANUFACTURERS
According toThomson and Strickland “ a company’s strategy consists of the
combination of the competitive moves and business approaches that managers
employ to please customers, compete successfully and to achieve organizational
goals. Some strategies employed are:
Advertisements
Collaboration with international restaurant chains.
Introducing special offers.
Sponsoring sports tournaments
20. COLLABORATION WITH RESTAURANT
CHAINS
Soft drink companies tend to collaborate with international restaurant chains like
KFC, Dominos, Mc Donald’s etc.
Along with their food products soft drinks are sold as a pack which benefits both
the brands.
21. INTRODUCING SPECIAL OFFERS
Soft drink companies occasionally introduce special offers like free recharge
coupon codes, scratch and win offer.
Sometimes 10-15% off on the MRP or 100-150 ml extra is also provided to boost
the sales. Eg. Coca cola has recently reduced the price of its 2.25 lt party pack by
rs10.
22. SPONSORING SPORTSTOURNAMENTS
Leading soft drink brands often sponsor sports tournaments including FIFA
worldcup, ICC CWC, IPL, Olympics etc.This enables them to showcase the range
of drinks and sell it in a large scale.
Coca-cola is one amongst FIFA’s major partners which also includes adidas,
hy.undai, sony, visa etc
PepsiCo has bagged the title sponsorship rights of IPL for five years(2013-2017) for
$71.77 million.
23. PRICING STRATEGY
Price should be set according to the product demand
Price should be that which gives maximum revenue to the company
Should not be too high or too low compared to the competitor’s price
24. These strategies target the retailers.
Retailers are offered trade schemes like certain number
of bottles free per case, display schemes, target schemes
& other benefit like installation of refrigeration facilities.
Softdrink makers try to make their products available wherever people tend to
gather like railways stations , bus stops, near large offices & movie halls.
TRADE PROMOTION STRATEGIES
25. BRAND REVIEW
The Coca-Cola company and PepsiCo have been dominating the soft drink
market ever since its introduction in the nineteenth century.
In 2013 carbonated soft drinks had a market size of $337.8 billion out of which
70% was held by coke and pepsi collectively.
Comparing the arch-rivals, coke and pepsi it is evident that coke has managed to
get the better of pepsi worldwide save in Pakisthan where pepsi has outsold coke.
28. LOCAL COMPETITORS
Local soda manufacturers who mainly focus on manufacturing soft drinks in glass
bottles rule the rural market.
They were never a threat to the MNC’s like Coke and Pepsi and don’t seem to be in
the future because of the growing awareness of quality and brand value.They are
successful in their own domain.
29. CONCLUSION
When the competition is between coke and pepsi, Coke always dominates due to
the following factors
it is cheaper
Tastier(it’s the sweetness that is prevalent in coke whereas pepsi is more bitter)
Brand value (most valuable brand in 2011)