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“ The Teaching Awards” "The Teaching Awards provides a unique opportunity for us to celebrate those who, tirelessly and often selflessly, dedicate their lives to securing a future for the next generation"  Lord Puttnam of Queensgate CBE   TAT needs to engage with a wider audience by rebranding the event to emphasise the glamour of an awards ceremony and  increase the number of participants by securing more people to nominate teachers. This increase in number of people involved can be presented to potential sponsors as a strong consumer base.
Why the ‘Teaching Awards” are so  important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Websites – TDA, NCSL. Medium Communications strategy Teachers Families Educational Newsletters for families Parents and Teachers Young people Evaluation Budget Campaign Target audience
Communications Plan £0 September, January, April, June, October Teachers, sponsors, parents, schools, school governors Media relations Press releases to national papers e.g. Times and Guardian, BBC national and regional radio stations Local newspapers announcing winners from different regions. High Street vouchers £100 – incentive £0 September and ongoing  Young people Teachers Digital media MySpace, Face book, Twitter, Bebo, YouTube  (pages and groups formed with online booking form and landing pages. www.tes.co.uk   Teacher net – teachers magazine, NUT  £0 £1,938   (mono AD) September, January September Parents Teachers Publications School newsletters, Local community newsletters TES, Guardian education section Roll up banner stand- design, print £500 On going Teachers and young people Teachers, schools, families Events School careers and open days Teachers conferences Regional events Artwork: £150 Design and printing cost: £1000 Admin/postage:£200 September All audiences Publicity material Posters (distributed throughout schools) Flyers (distributed through schools via contacts at NCSL) £950 – database purchase (24k) Quba email – £130 + 0.5p for each email September, January Young people, parents, teachers Advertising/direct mail Quba email (linking to landing page with links to TAT website and online booking form. Cost Timescale Audience Publicity
“ The mediocre teacher tells.  The good teacher explains.  The superior teacher demonstrates.  The great teacher inspires”.  ~William Arthur Ward  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Teaching Awards

  • 1. “ The Teaching Awards” "The Teaching Awards provides a unique opportunity for us to celebrate those who, tirelessly and often selflessly, dedicate their lives to securing a future for the next generation"  Lord Puttnam of Queensgate CBE TAT needs to engage with a wider audience by rebranding the event to emphasise the glamour of an awards ceremony and increase the number of participants by securing more people to nominate teachers. This increase in number of people involved can be presented to potential sponsors as a strong consumer base.
  • 2.
  • 3.
  • 4. Communications Plan £0 September, January, April, June, October Teachers, sponsors, parents, schools, school governors Media relations Press releases to national papers e.g. Times and Guardian, BBC national and regional radio stations Local newspapers announcing winners from different regions. High Street vouchers £100 – incentive £0 September and ongoing Young people Teachers Digital media MySpace, Face book, Twitter, Bebo, YouTube (pages and groups formed with online booking form and landing pages. www.tes.co.uk Teacher net – teachers magazine, NUT £0 £1,938 (mono AD) September, January September Parents Teachers Publications School newsletters, Local community newsletters TES, Guardian education section Roll up banner stand- design, print £500 On going Teachers and young people Teachers, schools, families Events School careers and open days Teachers conferences Regional events Artwork: £150 Design and printing cost: £1000 Admin/postage:£200 September All audiences Publicity material Posters (distributed throughout schools) Flyers (distributed through schools via contacts at NCSL) £950 – database purchase (24k) Quba email – £130 + 0.5p for each email September, January Young people, parents, teachers Advertising/direct mail Quba email (linking to landing page with links to TAT website and online booking form. Cost Timescale Audience Publicity
  • 5.
  • 6.

Editor's Notes

  1. Worldwide recognition and academic Excellence British Universities are subject to rigorous quality assurance audits to standardise the quality of education across all institutions in the UK, and standards are closely assessed by the government. Value for money Unlike the equivalent programmes in the US or Australia, most UK Masters programmes can be completed in one year and Undergraduate degrees in three years. So you save on tuition fees and living costs by studying in the UK. As a UK student you can work up to 20 hours per week and use this as an opportunity to gain valuable work experience and improve your language. All international students who are studying in the UK for six months or more are entitled to free healthcare on the National Health Service (NHS). Multicultural nation The UK is a multi-cultural and multi faith country. It offers both strong tradition and a diverse culture to any international student choosing to study here. It's a cosmopolitan society, and is home to over a quarter of a million international students at any one time. The language of business A major advantage of studying in the UK is the opportunity to perfect your knowledge of the English language – one of the most important skills in the international business world. If you are from outside the EU, especially if you are studying a commercial subject, you may well appreciate the opportunity to observe at first hand the operation of the European market. The UK is a member of the EU, and living and studying here can provide a useful insight into how this major trading bloc functions.
  2. Employability – NTU is in the top three universities in England and Wales for its graduate employability. Study at the UK’s top, modern university The University has hit the top spot for post-1992 universities in the latest league tables. The Complete University Guide, published for the first time in association with The Independent, has seen the University rise from number 56 to 52, out of a total of 113 higher education UK institutions assessed. Gain powerful skills and experience We run the third highest number of year-long placements of any university in the UK and many lead to full-time jobs after graduation. We also offer strong links with over 6,000 businesses world-wide and professionally accredited courses. Study and enjoy life in a student city Nottingham’s one of the top five shopping destinations in the UK, it’s big on culture, sports, live music and great nights out. Unsurprisingly, this city has the highest graduate retention rate in the UK! You can also get active here with our highly rated sports facilities and Students’ Union clubs and societies. Find your home from home Living with other students is an essential part of the University experience, and a great way to make fantastic new friends. As a new student, we guarantee you a place in University allocated accommodation, and throughout your time with us we’re here to offer you advice and support. Be supported throughout your stay We want you to get the very most out of university life. That’s why we provide an International Student Support Service for our culturally diverse students. Nottingham Trent International College offers innovative and flexible courses which provide a pathway to NTU, the UK’s most successful modern university. Contact our International Student Network (ISN) to gain honest and practical advice from current students about life here.
  3. Multicultural nation The UK is a multi-cultural and multi faith country. It offers both strong tradition and a diverse culture to any international student choosing to study here. It's a cosmopolitan society, and is home to over a quarter of a million international students at any one time. The language of business A major advantage of studying in the UK is the opportunity to perfect your knowledge of the English language – one of the most important skills in the international business world. If you are from outside the EU, especially if you are studying a commercial subject, you may well appreciate the opportunity to observe at first hand the operation of the European market. The UK is a member of the EU, and living and studying here can provide a useful insight into how this major trading bloc functions.