MOVE Congress 2017: Sport England, Sport Ed and StreetGames - Tackling Inactivity and Economic Disadvantage
•Download as PPTX, PDF•
1 like•79 views
MOVE Congress 2017 plenary session presentation by Sport England, Sport Ed and StreetGames: Tackling Inactivity and Economic Disadvantage
Recommended
More Related Content
Similar to MOVE Congress 2017: Sport England, Sport Ed and StreetGames - Tackling Inactivity and Economic Disadvantage
Similar to MOVE Congress 2017: Sport England, Sport Ed and StreetGames - Tackling Inactivity and Economic Disadvantage (20)
More from International Sport and Culture Association (ISCA)
More from International Sport and Culture Association (ISCA) (20)
Recently uploaded
Recently uploaded (19)
MOVE Congress 2017: Sport England, Sport Ed and StreetGames - Tackling Inactivity and Economic Disadvantage
- 2. Creating a lifelong sporting habit Welcome & Introductions
- 3. Creating a lifelong sporting habit What do we want to achieve? Three main outcomes: • Support inactive people from lower socio- economic groups to be more active • Show the wider benefits of physical activity • Understand why inactive people from lower socio-economic groups are not active
- 4. Creating a lifelong sporting habit What do we mean by inactive people? People who do less than 30 minutes of physical activity or sport each week, which makes them feel a little out of breath or have a higher heart rate.
- 5. Creating a lifelong sporting habit What do we mean by lower socio-economic groups? Ordinary people and families who sometimes, or often, struggle to make ends meet. This includes those employed in ‘semi-routine’ jobs, like shop assistance, hairdressers and bus drivers; and people in ‘routine’ jobs, like waiters, cleaners and building labourers. It also includes people who are long-term unemployed or have never been employed.
- 6. Creating a lifelong sporting habit Why is this needed? Inactivity increases with economic disadvantage
- 7. Creating a lifelong sporting habit What the fund looks like • £3m • Split into 3 funding options: – A – £2m – B – £1m – C – £150,000 (5% from A and B)
- 8. Creating a lifelong sporting habit What the fund looks like • Funding option A: – £2m – Larger projects from £25,000 up to a maximum of £500,000 – Aimed at inactive people who are in employment, but sometimes, or often, struggle to make ends meet. • Funding option B: – £1m – Projects from £25,000 up to a maximum of £100,000 – Aimed at inactive people who are less likely to have a steady income, or any income at all, and face more extreme disadvantage. – They may also be facing other challenges, such as being at risk of offending or dealing with substance misuse.
- 9. Creating a lifelong sporting habit What the fund looks like • 2-stage process for A and B – Expressions of Interest – Stage 2 application for successful EOIs • Development awards – Up to 10% of award to test ideas or gather further insight • Timescales – Minimum of one year, no maximum • Partnership funding – No requirement • Age – Focus on 16+
- 10. Creating a lifelong sporting habit What the fund looks like • Funding option C: – 5% of the total fund (£150,000) – Smaller awards between £1,000 and £10,000. – This can be used to support either of the two groups of people targeted in funding options A and B.
- 11. Creating a lifelong sporting habit What the fund looks like • 1-stage process – One stage application using the Small Grants funding portal • Timescales – No restriction on timescale • Partnership funding – No requirement • Age – Focus on 16+
- 12. Graham Helm – Understanding your audience
- 14. Motivations to Participate Males Females Keep fit Keep fit Have fun Lose weight Lose weight Have fun Feel better Feel better Improve performance Challenge Gain new skills Meet friends/socialise Challenge Relax/release/diversion Train & compete Gain new skills Meet friends/socialise Improve performance
- 15. Doorstep Sport Sport delivered close to home: – at the right place – in the right price – at the right time – in the right style…
- 16. Right Place
- 18. Right Time
- 19. Right Style
- 20. Right Person
- 21. Creating a lifelong sporting habit “Young people need to know that you care before they care what you know” Prof. Dan Gould
- 23. BRIDGING THE GAP How organisations using sport and physical activity can work effectively in the most deprived neighbourhoods
- 24. Creating a lifelong sporting habit 24 SPORTED’S WORK IN THE MOST DEPRIVED AREAS
- 25. Creating a lifelong sporting habit 25 BLUEPRINT FOR ENGAGEMENT MODEL www.sported.org.uk
- 26. Creating a lifelong sporting habit Is this fund right for you?
- 27. Creating a lifelong sporting habit Yes if: • You work with individuals from low socio -economic groups and recognise the benefits of being active. (It doesn’t matter if you’ve never used sport or activity but you have a clear idea about your offer) • You can show how you will target inactive people • You have ideas about how to use activity to improve lives/support positive change • You are willing to work in partnership with others where appropriate to develop and strengthen your project
- 28. Creating a lifelong sporting habit No if: • You work with a wide range of people including lots of people coming from higher socio-economic groups • The majority of individuals are already doing more than 30 minutes activity • Your project is about providing a particular sport or activity to everyone, rather than targeting a particular audience • Your project is mainly about finding and supporting people with a particular talent in sport • Your project is particularly aimed at children or young people under 16
- 29. Creating a lifelong sporting habit Timeline Date Action October 2017 Funding Surgeries 6 November 2017 Deadline for EOIs and Smaller Award applications Early Jan 2018 Decisions on EOIs and Smaller Awards Late Jan 2018 Stage 2 Application Support 12 February 2018 First deadline for stage two submissions End of March 2018 Decisions on first stage two applications 9 April 2018 Final submission point for stage two applications Mid May 2018 Final decisions on stage two applications 29
- 30. Creating a lifelong sporting habit On your tables: Project discussion and Q&A 30
- 31. Creating a lifelong sporting habit What next? • Deadlines: – Expressions of Interest (options A and B) – 6th November – Small Award applications (option C) – 6th November • Support from Sported and StreetGames: – info@sported.org.uk – network.support@streetgames.org • Website – sportengland.org/economicdisadvantage • Funding helpline – 03458 508 508 • Email – LSEG@sportengland.org 31
Editor's Notes
- Welcome to the event (Any relevant health and safety notices etc.) Here to talk about Tackling Inactivity and Economic Disadvantage fund and to answer any questions you might have about the type of projects we are looking for. £3m fund is small, but important Sport England intro for those not aware of who we are Vision? – We want everyone in England regardless of age, background or level of ability to feel able to engage in sport and physical activity. Low socio-economic groups are our single biggest priority A big and diverse group We (and the traditional sport sector) don’t know enough Barriers are much more about money We know a bit about the group we are targeting, but StreetGames and Sported know more, which is why they are here to support. Sported - network of over 2,500 member organisations in England, all of which have a focus on disadvantage of some kind and more than 850 are working in the 20% most deprived neighborhoods in the country. StreetGames - strong track record of working with disadvantaged communities and low socio-economic groups, including non-sporting orgs.
- 1. i.e. Doing more than 30 minutes of physical activity per week – not getting everyone sporty 2. We know that physical activity can be extremely powerful in supporting positive social change e.g. improving someone’s mental wellbeing, help to drive down crime rates in an area, or reduce social isolation 3. and what would help them to change this? Not every project will be a success
- The type of activity may vary for each audience, depending on what gets them out of breath and raises their heart rate. Talk about the type of activities we can fund – not gardening or travel for transport, but generally pretty open.
- Deliberately taken a broad approach to defining who we are targeting – 12 million people in England who fall within our definition (a third of the 16-74 population) This is a big and diverse group Not limited to those who face extreme disadvantage The majority will be those who are living on a low income and who struggle to make ends meet. Busy working Often have their own home Some qualifications NOT children and young people. Where research suggests activity including children will help to get adults active, we will consider More info in prospectus.
- Brief explanation of NS-SEC. Based upon a person’s current or former occupation for 16-74 year olds. People in lower socio-economic groups are much more likely to be inactive. 1/3 of the population in England. Just 17% of people in the highest socio-economic groups are inactive, compared to almost 40% in the lowest group – we have to challenge this Adults aged over 25 in lower socio economic groups are less likely to be able to retain an active lifestyle. So it is more likely that we’ll be focusing on 16+ rather than on children and young people. Where research suggests that the audience is more likely to take part by engaging with their families, children and young people may be involved in a project. 68% would like to do more sport than they currently do
- Main focus needs to be INACTIVITY Wider government outcomes: we hope that projects will be able to achieve additional outcomes, such as improvements to participant: Mental well being (reducing stress) Individual development (improved confidence and self-esteem) Social and community development (reducing isolation) Economic development (economic value of reducing crime). M&E support can be provided where appropriate.
- Development awards: Develop further understanding of LSEGs Resources and capacity to deliver the project Pilot, or test approaches Evaluate a pilot project that is already running Timescales - deliberately left open ended because we know that sustainability is important, and outcomes may take some time to achieve
- We know that sometimes small amounts of money, especially for smaller local groups, can make a big difference.
- Development awards: Develop further understanding of LSEGs Resources and capacity to deliver the project Pilot, or test approaches Evaluate a pilot project that is already running Timescales - deliberately left open ended because we know that sustainability is important, and outcomes may take some time to achieve
- Doorstep Sport – Right Style Laissez-faire – but it isn't really Local leaders and volunteers Mixed age group Not wearing sports gear Not skills and drills - multi sport Competitions
- Sported has been supporting organisations providing access to sport and activity in the most deprived areas in the UK for almost 10 years. Given this experience, Sport England partnered with us in 2015 on an action research project called “Bridging the Gap”. The aim was to draw out some of the lessons we’ve learnt from supporting these groups, summarise useful tips on how to work effectively in socio-economically deprived neighbourhoods, and share them with organisations wishing to make a greater contribution using the power of sport.
- Socio-economic disadvantage is a key focus for us and Sported’s membership base is over-representative of the most deprived areas in England. 847 of our 2500 members in England are operating in the bottom 20% most deprived neighbourhoods That’s 34% of all our members of England. And 41% of our members are in the bottom 30% most deprived areas in England Although many of our member clubs and groups are small, and two thirds of them are entirely volunteer-led, we have always believed that they have an immense amount to teach the wider community sport system about what it takes to work effectively in poorer neighbourhoods.
- More than 2 years of action research went into the ‘Bridging the Gap’ project. We interviewed 98 clubs and groups and 14 agencies in great depth, and brought together focus-groups to find out what works and what doesn’t. We have consolidated this research into a toolkit called the Blueprint for Engagement. This Blueprint outlines the key findings to help you and takes you on a 7 step journey (on the slide) to better engagement in deprived neighbourhoods. This can be used to think about better engagement with Inactivity funds specific target group of people in the lower socio economic groups MOTIVATION – Why do you want to do this? So in relation to this fund: How does reaching out to people in the lower socio economic groups and physical inactivity agenda relate to your core mission to your core mission and objectives? Who has an interest in what you do? How do they benefit from you working with lower socio economic groups, and / or physically inactive people. UNDERSTANDING THE CHALLENGE – What will really be involved? Knowing the target group. Have you thought about how you will engage with this group to get a better understanding of the challenges they face and how you might help? HONEST SELF APPRAISAL – Do you have the right skills, qualities and experience to effectively engage lower socio economic groups, and provide physical / sports activities? KNOWING WHAT YOU WANT TO ACHIEVE - For many Community Organisations working in deprived neighbourhoods, addressing social development issues is their primary purpose, and participation in sport is secondary. Therefore, if you want to engage with them, you’ll need to be very clear about how they will benefit from engaging with you. Is it just about physical inactivity or do you want to also address issues re: ASB, mental health, etc, and how will you measure that. FINDING ALLIES AND BUILDING RELATIONSHIPS - trust is key to building relationships in these neighbourhoods and trust is built slowly, so start showing your commitment by listening to groups, keeping to your promises and displaying your enthusiasm for the work that takes place in these neighbourhoods, and empathy for the challenges the community faces. RADICAL PARTNERSHIP AND COLLABORATION - You’re going in to disadvantaged communities to help tackle issues that affect people’s lives. The problems they face have multiple causes, and show up in many ways. The solutions to those problems will also require action from different directions. Your interventions are far more likely to be successful if they are made in partnership with others. EMBEDDING SUSTAINABILITY AND REVIEW - Perhaps the biggest single reason why local groups and also beneficiaries can be suspicious or slow to engage with larger agencies or groups is that they’re so used to people coming in for a short while and then leaving.
- Only £3m – Competition is likely to be high – please think carefully about this.
- Relate these back to the Outcomes = No longer inactive (KEY) Wider benefits of physical activity (achieve any of the 5 government outcomes) Understanding of barriers to participation (Any of the 5 government outcomes) Not expecting projects to change the world.
- Cover the reason for two submission points. Support for Stage 2 projects.
- If you’re not sure if you’re in the right place to deliver this project - Support offered by StreetGames and Sported (business plan development etc.) Information on website – copies of the forms to fill out offline, the prospectus, and further insight.