Inbound Marketing Tips


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45 Inbound marketing tips
covering SEO, Social Media,
Article Marketing and Web Design

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Inbound Marketing Tips

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  2. 2. Practical Guidelines For Social Media Marketing StrategiesBy making good use of social media sites, your company can reach a wider base of potential customers. The use of these networks ensuresthat your company can control what information is reaching the consumers, and allows you to maintain easy communication withcustomers. Social media also allows for marketing promotions to be easily distributed.â When you use social media, avoid sounding too much like you are pitching a product. While social media networks give you the abilityto interact with your customers on a more personal level, maintain your professional demeanor. Avoid using confusing terms and technicallanguage that your customers may not understand.â Whatever you are posting, whether its a tweet, a Facebook update or a blog post, make sure that its interesting. When you draw inreaders with enticing titles, you are going to have better luck directing readers in the direction that you want.â Try to improve your popularity by providing expert advice to your readers. By helping others, you will see your income increase in asteady fashion. Search for relevant questions on social media websites and answer the people asking them. This generates customers youwouldnt have found otherwise. 2
  3. 3. â One very important point is that your media profiles and social networking profiles should be accessible in a number of languages -including your local language. Know the market where you are advertising and tailor your efforts towards that country. This will helpcustomers from all corners of the world feel a connection to your business. â When you are trying different ways to use social marketing, make sure you know what is posted by your company. Due to the sometimes viral nature of social media, embarrassing mistakes can spread very quickly. It will make for much publicity, but probably not the right kind. â If you want to increase your audience on Facebook, you might want to try sharing the link to your site with yourcontact list. Perhaps you have already developed your mailing list. Tap into that resource by sending a link for your Facebook page to all ofyour list subscribers. Existing customers will be able to easily find you, and you may end up gaining a lot more in the process. 3
  4. 4. â At the top right of the page your blog is on, place a "like box" for Facebook. This lets people "like" you for Facebook. Your users will nothave to leave your blog and they can "like" your blog without leaving the website. The easier you make it for your users, the more likelypeople will "like" your page and increase your exposure.â If you want to increase your following and your reach, you should try to branch out and post on other peoples blogs or even allow guestbloggers on your own site. This can help you generate extra traffic. Guest blogging on another bloggers website is an excellent idea if theyallow you to backlink to your own website. Your guest blogger should be allowed to reciprocate this action. These bloggers followers willprobably investigate your website from either their blog or your own post.â Put social network widgets on your website to help advertise your social media sites. Add a widget to your site that followers can use toeasily share your content. A widget on your site lets your readers re-tweet your content and vote on its quality. You wont need to rely onanonymous reviews on non-connected websites.â Make sure you keep a blog and keep it up-to-date with relevant and useful information. Make sure you include any promotions on yourblog. It is also the perfect place to release important information such as location and hour changes. You should also put this into your blog. 4
  5. 5. â Keep people abreast of how your company is doing when you use social media. You could let people know when youve reached athousand people following you on Twitter in an article, for instance. Thank all of those that deserve your thanks, and show people you careabout those that have helped you. This type of article will be shared quickly.â Be sure to think of eye-catching headings for your posts. These headlines are the first thing that your readers will notice. Getting theirattention is the key and it will make them want to read more of the article. Put a lot of thought into your headlines, and create somethingthey wont be able to resist reading.â Its very simple for your Facebook followers to share posted content. Anytime someone comments on your site, it will give you freeadvertising to hundreds of people. This means that if a user has an interaction with your business page, it will show up and be visiblethroughout their entire network.A business can really help get its name out there by establishing themselves on social media. You can easily reach your customers throughthe use of social media, in addition to traditional advertising means. 5
  6. 6. Delve Into The World Of SEO With These Simple TipsOptimizing your site for the search engines can be smart, but only if you are smart about it. To get in good with the readers and remain ongreat terms with the search engines, just follow the advice and tips below for your initial campaign.â To truly improve your ranking, your title needs to be related to your keyword. Title tags such as this, should be incorporated for everypage throughout your site to link each together. Your company name should be part of your title tag and will tie all pages together. Withouta well branded company name, it should not be expected that customers will search for your business this way.â Consider advertising products through podcasting. Podcasting is a great audio or video medium to provide your customers with relevantand topical information. Podcasts are becoming very popular with both users and webmasters. You simply need to grab a web cam andmicrophone, and start recording. Having descriptions for your podcasts helps search engines find them.â Writing content that is unique and has not been seen before will gain you higher rankings with the search engines. A great way togenerate more traffic onto your web site is to have unique content. People who like what they read the first time they visit your site arelikely to come back a second time.â Keep all of the information on your site unique, so that Google does not reduce your ranking in the search results. Instead, think ofsomething new to write about to attract a different audience. 6
  7. 7. â If you decide to use a SEO company to promote your website, make sure you ask the right questions before making a commitment. Findout what they know about the industry you are in and what they do for customers. You will want to know the cost and how long until yousee results. Ask to see proof of their claims. Any reliable company would be happy to comply with your request.â Search engines track the average visit length to sites, and use that information as part of the ranking algorithm. Keeping people on yourwebsite is key in getting repeat visitors, so have great content worth sticking around for! â The inclusion of all those individual meta-tags will increase your rankings in search engines. These meta-tags appear underneath your website on search engine rankings, so make them something convincing for customers who arent sure whether to click on your site. Try to use a content manager that allows you to adjust meta descriptions via the editing space for the page in question. â In order to generate more hits from search engines, try using longeror plural form of your keywords. Keyword stemming is a tool used by some search engines. Using the plural form of the word, such as 7
  8. 8. "accountants" instead of "accountant," will increase the likelihood that people who search for similar terms will be directed to your site.Always use the longest form of a keyword. This will ensure that your site comes up in a variety of different searches.â Blogging is a great way to add more keyword rich content to your site, and improve your search engine ranking. There will be morepeople visiting your site than ever.â If youre the webmaster of a business site, getting the owner or CEO active on the site it will help boost your traffic. This is what givesthe company a voice, and will increase the interest of your users.â If you want to have successful SEO results, you need a site map. Spiders can easily decipher you site if you have a site map. You mayneed to include a few site maps, if you have a big website. A good rule to go by is to show only 100 links maximum on any given site map.â The higher the ranking you want to achieve, the more content that you need to provide. Make sure your topic range is broad, but stillrelevant to your product or service. If the blog is about hockey, discuss hockey player cards, team jerseys and equipment. By providing aplurality of content, you make it more likely a user will find your site at the top of the charts.â Many site owners forget to check their sites for grammar issues, even though that is one of the most important things about owning awebsite. Dedicate resources to making your site readable, both to search engines and to visitors. Search engine algorithms look for a badsite copy and penalize it when ranking sites. 8
  9. 9. â You want to use keyword phrases for all links associated with your site. " as anchor text. This is just one more way to convince searchengines that your site content is relevant to your targeted keywords. Check your website to make sure that your internal links have properkeywords in their anchor text.â When selecting your domain name you need to ensure that it includes your main keywords or phrase. Picking a keyword that peoplesearch for as your URL will ensure that your website is easier to find in search engines. Not all clicks to your website will come from yourmarketing efforts. Some people will stumble on your site while searching for similar products.As was stated earlier in the article, there are good and bad ways to go about search engine optimization. The previous tips should help youprevent your website being blocked from search engines as well as improve on the size of your audience.How You Can Become Great At Article MarketingArticle marketing can be a very effective addition to your online marketing plan. Producing a fresh, original article, and doing your duediligence with keyword research, is the best way to set yourself up with great content that will be a source of high traffic for years to come.Check out these tips to find out ways you too can be good at article marketing. 9
  10. 10. â If you plan on participating in article marketing, you should be sure that your articles are very easy to read. Write your articles withaccessibility in mind, or you risk your content not being read. Write short paragraphs and use words that are familiar to your audience.â Building a blog is a great way to emphasize your credibility and leadership within your industry. Tap into you professional knowledgeand insight to create informative posts for your site. Also, dont be afraid to incorporate your personality and sense of humor into the poststo keep your readers engaged. Talking about current trends in your industry will help customers and potential customers see that you areon top of things. â Ensure that you know your rights when sharing content. Many websites require that you give up your rights as an author and that they maintain exclusive ownership of your content. You need to understand the exact rules and provisions of any agreement you sign. â The articles should take a reader to the next step. Your readers might want to have an easy way out, but one writing will not have all the info. Before you begin to write your article, you should determine which specific step your 10
  11. 11. readers should take next. Apply this to your article in such a way that readers are led into a sales funnel with promises of a solution.â Dont copy others work. Staying innovative and unique gives you the most marketing power. There is constant upgrading of the filtersthat are on the lookout for duplicate content, so its important to keep your material original and fresh.â You can make a good income within a limited budget, without spending a cent at article marketing. But the people who do the best inthis area normally use free services in addition to paid services. In most cases, the more time and money you invest into your articlemarketing, the greater your return.â Readers should easily be able to identify whether or not your article may include relevant information. Your title should be used to helpyour readers understand what they will learn from your article. If they believe that they will get something out of reading what you wrote,they will most likely enjoy the experience.â When you begin writing, make a point to set goals that have a time limit associated with them. This method provides motivation towrite, and it can help you improve your submission rate. Having a steady stream of content also gets you more traffic; shoot for once a weekor more for the best traffic.â Check the guidelines and rules of article directories before submitting material. Making an effort to review each directorys rules willkeep you out of trouble, and help you maintain positive relationships with directories. 11
  12. 12. â Do not use more than 5 sentences per paragraph and make sure the article is not more than 700 words. Following these guidelines willnet you success on most article directories. Blog entries are usually somewhat shorter, closer to 300 or 400 words.As you have learned from this article, there are many techniques that you can try to improve your success in article marketing. Writecomprehensive articles that target the right traffic, and it will pay off tenfold. Because you create and submit the content, you havecomplete control over how big or little of an impact article marketing will have on your business.Helpful Web Design Tips For Anyone To UseIf you want to try your hand at web design, then read on for suggestions on how you can make that happen. Here you will learn some greattips for getting started that will help you design a high quality web site. No matter what your level of experience, there is always more tolearn.â If you plan to design more than a single site, learn to work with several different platforms. Learning Java, PHP, My SQL, and otherplatform skills will only help you in the future. Take the time to develop skills that can be applied across multiple platforms, regardless ofwhether your needs are personal or professional. 12
  13. 13. â Ask your web host what is and isnt allowed when it comes to streaming video through your site. Some hosts do not permit videos to behosted on their servers. The FLV files take up too much space on public servers, so you need to check beforehand or else you might wasteyour efforts.â Try being an artist if you do web design. To become an artist, youneed to learn how to appreciate the beauty of everything thatsurrounds you, and you need to learn how to take inspiration fromthis beauty. When a great idea pops into your head during a meal out,scribble your thoughts on a napkin. Or if you are not in a position tojot things down, give your cellphone a call and leave yourself amessage so you can pick it up at a later time.â Make certain that the search box you design is at the top of everyweb page, and contains 27 characters, at least. Use the word "Search"on the button for starting a search and avoid words like "go" or "submit". Taking these steps ensures that visitors can find and use thesearch box easily so that they can find whatever they are seeking. 13
  14. 14. â Dont host business websites on free hosting services. This is simply because you want to stay away from an overload of advertisementsthat will distract your visitors from the services or products that you are trying to sell. Its better to use a type of paid hosting service.â If you keep educating yourself as you go along, your website design process will benefit. When you are confident in your abilities to useone technique, you should then move on to mastering the next skill. Doing this can add time to designing a website early on, but lateryoull be such a pro that you can crank sites out in droves.â Be certain to make the logo that is appearing on the site, link to the home page. Over the years most people have come to associate alogo with a link, that when clicked, will take them to the homepage of a website. This, of course, causes frustration for them if it does notoccur as they must then spend time searching for a home page link. Having a logo that is clickable makes your website much more easy tonavigate.Hopefully the above tips have provided you with some ideas about how you can improve your web designing skills. Always look for newthings to learn, so you can expand your skill set and be a better web designer. 14
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