Ever stared at at Google Analytics reports for hours and still couldn’t figure out what to do next? See how Google analytics can be used to come up with specific actions which impacts your business in a huge way.
Conversion Rate Optimization 101 - Converting Visitors In To BuyersKothapally Arun
Most internet marketers are busy focusing on driving traffic without fixing their websites. To be honest most websites don't have a traffic problem. They have a conversion problem. Here is a laid down plan of how one can go about optimizing their websites fro conversions and why conversion rate optimization is important.
Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth. Traction Conf
LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.
The document discusses tools and strategies for optimizing growth, including marketing analytics auditing tools like ObservePoint and Amplitude for product analytics. It emphasizes the importance of user testing tools like Usertest.io to identify issues through $15 user tests. Finally, it mentions the experimentation framework Optimizely for A/B testing at the code level across web, mobile, and personalization.
Beyond the 5 Whys: Asking your way to the right productSelena Hadzibabic
An iteration of the #leanux15 talk "Lean on Lean: Getting started with lean product development", tailored to a broader audience and stripped of lean lingo.
Presented at the Techfest Club, June 2015
http://www.meetup.com/Techfest-Club/
Starting with a basic SEO techniques which should be well known to a fresher. We mainly focus on technical language which should be in easy understanding. We provide SEO facility for website. Contact http://quarterpie.com/contact/
Conversion Rate Optimization 101 - Converting Visitors In To BuyersKothapally Arun
Most internet marketers are busy focusing on driving traffic without fixing their websites. To be honest most websites don't have a traffic problem. They have a conversion problem. Here is a laid down plan of how one can go about optimizing their websites fro conversions and why conversion rate optimization is important.
Aatif Awan, Head of Growth LinkedIn - Growth Hacking is Dead. Long Live Growth. Traction Conf
LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.
The document discusses tools and strategies for optimizing growth, including marketing analytics auditing tools like ObservePoint and Amplitude for product analytics. It emphasizes the importance of user testing tools like Usertest.io to identify issues through $15 user tests. Finally, it mentions the experimentation framework Optimizely for A/B testing at the code level across web, mobile, and personalization.
Beyond the 5 Whys: Asking your way to the right productSelena Hadzibabic
An iteration of the #leanux15 talk "Lean on Lean: Getting started with lean product development", tailored to a broader audience and stripped of lean lingo.
Presented at the Techfest Club, June 2015
http://www.meetup.com/Techfest-Club/
Starting with a basic SEO techniques which should be well known to a fresher. We mainly focus on technical language which should be in easy understanding. We provide SEO facility for website. Contact http://quarterpie.com/contact/
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
Seo tutorial: Practical seo learning for beginners with tutorialPurpalyn
Here is a SEO step by step guide for beginners. This practical SEO tutorial and beginners guide will teach you the basics and fundamentals of SEO in a step by step and methodical manner.
Featuring speakers from Mode Analytics, American Medical Association, Upwork, Optimizely
Benn Stancil, Chief Analyst, Mode Analytics
Alek Toumert, Senior Digital Analyst, American Medical Association
Jason Lin, Senior Director, Web Marketing, Upwork
Rohan Karunakaran, Customer Success Manager, Optimizely
Whether you're just getting started or are ready to take things to the next level, getting internal support and executive buy-in is instrumental in the success of any optimization program. In this interactive session, speakers will share stories from the trenches and best practices for gaining executive support and internal engagement. You'll learn how to use data to turn any naysayer into an experimentation evangelist, and build a culture where employees are encouraged to learn together, fail forward and take risks safely.
10 Tips for Aligning Content Strategy with Google AnalyticsJeff Sauer
The document provides 10 tips for aligning content strategy with Google Analytics data. It recommends collecting the right data through tools like Google Tag Manager, understanding the full capabilities of Google Analytics, and using data to tell stories and gain knowledge. It also suggests setting goals, tracking content performance, optimizing landing pages, promoting content, proving the value of top-of-funnel activities, and properly calculating return on investment.
SEO Data Mythbusting - Are You Analyzing the Right Data?Ahrefs
Michal shares how to think about data more critically and what metrics make sense to measure as your SEO KPIs.
This was presented at Growth Festival 2021.
Bob Ruffalo - How Impact Used ResearchXL to 3X ConversionsCXL
This document summarizes the use of the ResearchXL model to 3x key marketing metrics for a company. It describes conducting analyses of website analytics, user behavior through mouse tracking and session replay, surveys, and user testing. These identified opportunities like low blog post click rates. Changes were made like more frequent content publishing and website improvements. Metrics like website visitors, leads, and customers significantly increased, meeting or exceeding 3x goals. Other tests of content, onboarding, and live events were also successful in further engaging audiences.
This document discusses 4 steps to building a successful, data-driven online brand: 1) determine key performance indicators (KPIs) like visits, conversion rate, and average order value to measure revenue, 2) establish normal ranges for metrics by analyzing historical trends, 3) investigate exceptions outside normal ranges to find problems or opportunities, and 4) compare metrics like conversion rates across channels to understand what's working best. It emphasizes the importance of tracking traffic sources and viewing the customer experience holistically across channels.
Marketing your business doesn't have to be hard. Chances are you already have the tools you need for success. Discover how to amplify what you're already doing with these digital marketing tools.
Evolving the Way we Measure PPC Program Value with Google AnalyticsJeff Sauer
The new features in Universal Google Analytics are an awesome way to evolve the way you measure your PPC programs. Take advantage of data imports, exports and clear thinking around the value we create, and you will be a hero to your organization.
This presentation was first given at HeroConf in Austin, TX to a crowd of PPC experts.
Peter provides tips for making analytics more valuable and actionable. He recommends: (1) ensuring all campaign tracking is set up properly; (2) recording basic page URL and referrer information to identify 404 errors; (3) tracking number of search results to fix issues with common search terms; and (4) creating goals in Google Analytics for negative experiences like errors as well as checkpoints in the user funnel. Overall, Peter emphasizes setting up the right tracking and reports to surface specific issues and drive daily actions and improvements.
For your emails to work, you need consider not only how you create content and what you write about, but when you send it and how you use it in your business. This session will look at the power of the analytics in email marketing – and how monitoring and responding to these reports can drive huge results in your business or organization.
SEO Analytics in a Not Provided World: Change Your Focus to Profit and ROI!Jeff Sauer
Keywords (not provided) in Google Analytics is the best thing to happen to SEO, because it forces marketers to start thinking outside of the box! Marketers are challenged with accounting for a loss of the keyword data that has been the heart of their reports for years and must now discover new ways to measure their performance. What they don't realize is that they now have the opportunity to advance their careers to the next level.
With disruption comes opportunity, and this opportunity allows marketers to redefine how search marketing efforts impact their company. Executives don't care about keywords, they care about running a profitable business. Who needs keywords when you can start showing amount of profit you deliver to your business?
Read this presentation to gain a clear understanding of how to approach the future in a (not provided) world, including a lesson on:
* Alternatives to (not provided) keywords that are readily available in Google Analytics
* Using visitor demographics to refine search efforts and inform our future marketing decisions
* How to measure the true ROI of SEO efforts and present our case in a way executives understand
Read the whole presentation to learn how to download an advanced Excel dashboard template that allows you to easily calculate the true ROI of your SEO efforts and share with key stakeholders in your organization.
Effective Customer Success is an essential activity for every growing SaaS Business. The challenges of proactive Customer Success grow as the team scales. What are the best strategies for scaling Customer Success?
Web analytics and goal conversions by Greg JarboeGreg Jarboe
Web analytics and goal conversions can be used to measure the contribution of communications to an organization's bottom line by showing metrics like traffic, leads, and sales generated from PR campaigns. Google Analytics provides many default metrics and the ability to track custom goals. Goals should have a monetary value assigned. Case studies show how PR optimized for SEO generated traffic and leads for a university's new online master's program, helping to boost enrollment by $1.4 million.
Email is central to Airbnb's business and has made a significant impact on their growth and bottom line. Growth PM Rebecca Rosenfelt discusses tips and tricks learned in going from a manual one-off program to a robust, automated, global program. Visit: http://tractionconf.io
[Elite Camp 2016] Stacey MacNaught - Nobody Pays the Bills in "Social Shares"...CXL
Content marketing has a tendency to be a bit of a "fluffy" term, too frequently measured against things like "shares." Nobody pays the bills in shares. In this talk, Stacey will be talking about content marketing that delivers against tangible marketing goals. Stacey will share tactics her team are using to come up with content ideas that deliver relevant (converting!) traffic and tips for executing the ideas for maximum impact.
Impacting Business Performance with AnalyticsPeter O'Neill
Presentation from iLive, Riga on how to use the intelligence from Digital Analytics to improve the business performance of your organisation. Full of practical tips and tricks on setting up your analytics tool, extracting the insights and transitioning your company to being data informed.
True ROI Measurement in Google AnalyticsJeff Sauer
With a properly connected Google AdWords account sending data into Google Analytics, establishing ROI for e-commerce websites is a breeze!
Simply navigate to the AdWords clicks report, send a report with the provided ROI number and you are golden, right?
Hold up!
You are having a case of TBAGD (tool blindness and Google dependence), and you are not alone. I had a wicked case of TBAGD once, but now I have kicked the habit and formed a support group. Our first meeting is this Saturday.
Attendees will learn how to calculate the true ROI for their paid media activities, understand important data that needs to be collected outside of Google Analytics, and where to find the goods. The result? Effective end-to-end measurement and a cure for TBAG.
An informal poll shows that 9 out of 10 executives recommend TBAGD support to their analysts and marketing folks, with the 10th simply asking “What is the Internet?”
Jeff Sauer
- The document discusses best practices for optimizing user engagement and experience on websites and products, including setting clear objectives and key results (OKRs) and key performance indicators (KPIs), extensive testing using A/B testing and multivariate testing, and analyzing user experience testing and metrics.
- It recommends regularly testing your data and insights, minimizing review of statistics to avoid "info-porn", and providing a case study of how dynamic landing pages improved conversion rates for a marketing initiative.
- Tools mentioned for analytics, testing, and metrics include Google Analytics, Website Optimizer, CrazyEgg, and others.
Basic understanding google analytic by Koim Liddinilah.
You will learn about what is web analytic, how to analyze google analytic and also how to create goals / conversion on google analytic.
This document summarizes a presentation about data-driven marketing for startups. It advocates using data to optimize marketing efforts through operating dashboards to track key metrics, conversion funnel analysis to improve the customer journey, and cohort analysis to understand customer retention over time. The presentation emphasizes testing assumptions quickly through A/B testing, focusing on learning over fancy tools or visualizations, and above all, prioritizing customer needs over data collection.
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
Seo tutorial: Practical seo learning for beginners with tutorialPurpalyn
Here is a SEO step by step guide for beginners. This practical SEO tutorial and beginners guide will teach you the basics and fundamentals of SEO in a step by step and methodical manner.
Featuring speakers from Mode Analytics, American Medical Association, Upwork, Optimizely
Benn Stancil, Chief Analyst, Mode Analytics
Alek Toumert, Senior Digital Analyst, American Medical Association
Jason Lin, Senior Director, Web Marketing, Upwork
Rohan Karunakaran, Customer Success Manager, Optimizely
Whether you're just getting started or are ready to take things to the next level, getting internal support and executive buy-in is instrumental in the success of any optimization program. In this interactive session, speakers will share stories from the trenches and best practices for gaining executive support and internal engagement. You'll learn how to use data to turn any naysayer into an experimentation evangelist, and build a culture where employees are encouraged to learn together, fail forward and take risks safely.
10 Tips for Aligning Content Strategy with Google AnalyticsJeff Sauer
The document provides 10 tips for aligning content strategy with Google Analytics data. It recommends collecting the right data through tools like Google Tag Manager, understanding the full capabilities of Google Analytics, and using data to tell stories and gain knowledge. It also suggests setting goals, tracking content performance, optimizing landing pages, promoting content, proving the value of top-of-funnel activities, and properly calculating return on investment.
SEO Data Mythbusting - Are You Analyzing the Right Data?Ahrefs
Michal shares how to think about data more critically and what metrics make sense to measure as your SEO KPIs.
This was presented at Growth Festival 2021.
Bob Ruffalo - How Impact Used ResearchXL to 3X ConversionsCXL
This document summarizes the use of the ResearchXL model to 3x key marketing metrics for a company. It describes conducting analyses of website analytics, user behavior through mouse tracking and session replay, surveys, and user testing. These identified opportunities like low blog post click rates. Changes were made like more frequent content publishing and website improvements. Metrics like website visitors, leads, and customers significantly increased, meeting or exceeding 3x goals. Other tests of content, onboarding, and live events were also successful in further engaging audiences.
This document discusses 4 steps to building a successful, data-driven online brand: 1) determine key performance indicators (KPIs) like visits, conversion rate, and average order value to measure revenue, 2) establish normal ranges for metrics by analyzing historical trends, 3) investigate exceptions outside normal ranges to find problems or opportunities, and 4) compare metrics like conversion rates across channels to understand what's working best. It emphasizes the importance of tracking traffic sources and viewing the customer experience holistically across channels.
Marketing your business doesn't have to be hard. Chances are you already have the tools you need for success. Discover how to amplify what you're already doing with these digital marketing tools.
Evolving the Way we Measure PPC Program Value with Google AnalyticsJeff Sauer
The new features in Universal Google Analytics are an awesome way to evolve the way you measure your PPC programs. Take advantage of data imports, exports and clear thinking around the value we create, and you will be a hero to your organization.
This presentation was first given at HeroConf in Austin, TX to a crowd of PPC experts.
Peter provides tips for making analytics more valuable and actionable. He recommends: (1) ensuring all campaign tracking is set up properly; (2) recording basic page URL and referrer information to identify 404 errors; (3) tracking number of search results to fix issues with common search terms; and (4) creating goals in Google Analytics for negative experiences like errors as well as checkpoints in the user funnel. Overall, Peter emphasizes setting up the right tracking and reports to surface specific issues and drive daily actions and improvements.
For your emails to work, you need consider not only how you create content and what you write about, but when you send it and how you use it in your business. This session will look at the power of the analytics in email marketing – and how monitoring and responding to these reports can drive huge results in your business or organization.
SEO Analytics in a Not Provided World: Change Your Focus to Profit and ROI!Jeff Sauer
Keywords (not provided) in Google Analytics is the best thing to happen to SEO, because it forces marketers to start thinking outside of the box! Marketers are challenged with accounting for a loss of the keyword data that has been the heart of their reports for years and must now discover new ways to measure their performance. What they don't realize is that they now have the opportunity to advance their careers to the next level.
With disruption comes opportunity, and this opportunity allows marketers to redefine how search marketing efforts impact their company. Executives don't care about keywords, they care about running a profitable business. Who needs keywords when you can start showing amount of profit you deliver to your business?
Read this presentation to gain a clear understanding of how to approach the future in a (not provided) world, including a lesson on:
* Alternatives to (not provided) keywords that are readily available in Google Analytics
* Using visitor demographics to refine search efforts and inform our future marketing decisions
* How to measure the true ROI of SEO efforts and present our case in a way executives understand
Read the whole presentation to learn how to download an advanced Excel dashboard template that allows you to easily calculate the true ROI of your SEO efforts and share with key stakeholders in your organization.
Effective Customer Success is an essential activity for every growing SaaS Business. The challenges of proactive Customer Success grow as the team scales. What are the best strategies for scaling Customer Success?
Web analytics and goal conversions by Greg JarboeGreg Jarboe
Web analytics and goal conversions can be used to measure the contribution of communications to an organization's bottom line by showing metrics like traffic, leads, and sales generated from PR campaigns. Google Analytics provides many default metrics and the ability to track custom goals. Goals should have a monetary value assigned. Case studies show how PR optimized for SEO generated traffic and leads for a university's new online master's program, helping to boost enrollment by $1.4 million.
Email is central to Airbnb's business and has made a significant impact on their growth and bottom line. Growth PM Rebecca Rosenfelt discusses tips and tricks learned in going from a manual one-off program to a robust, automated, global program. Visit: http://tractionconf.io
[Elite Camp 2016] Stacey MacNaught - Nobody Pays the Bills in "Social Shares"...CXL
Content marketing has a tendency to be a bit of a "fluffy" term, too frequently measured against things like "shares." Nobody pays the bills in shares. In this talk, Stacey will be talking about content marketing that delivers against tangible marketing goals. Stacey will share tactics her team are using to come up with content ideas that deliver relevant (converting!) traffic and tips for executing the ideas for maximum impact.
Impacting Business Performance with AnalyticsPeter O'Neill
Presentation from iLive, Riga on how to use the intelligence from Digital Analytics to improve the business performance of your organisation. Full of practical tips and tricks on setting up your analytics tool, extracting the insights and transitioning your company to being data informed.
True ROI Measurement in Google AnalyticsJeff Sauer
With a properly connected Google AdWords account sending data into Google Analytics, establishing ROI for e-commerce websites is a breeze!
Simply navigate to the AdWords clicks report, send a report with the provided ROI number and you are golden, right?
Hold up!
You are having a case of TBAGD (tool blindness and Google dependence), and you are not alone. I had a wicked case of TBAGD once, but now I have kicked the habit and formed a support group. Our first meeting is this Saturday.
Attendees will learn how to calculate the true ROI for their paid media activities, understand important data that needs to be collected outside of Google Analytics, and where to find the goods. The result? Effective end-to-end measurement and a cure for TBAG.
An informal poll shows that 9 out of 10 executives recommend TBAGD support to their analysts and marketing folks, with the 10th simply asking “What is the Internet?”
Jeff Sauer
- The document discusses best practices for optimizing user engagement and experience on websites and products, including setting clear objectives and key results (OKRs) and key performance indicators (KPIs), extensive testing using A/B testing and multivariate testing, and analyzing user experience testing and metrics.
- It recommends regularly testing your data and insights, minimizing review of statistics to avoid "info-porn", and providing a case study of how dynamic landing pages improved conversion rates for a marketing initiative.
- Tools mentioned for analytics, testing, and metrics include Google Analytics, Website Optimizer, CrazyEgg, and others.
Basic understanding google analytic by Koim Liddinilah.
You will learn about what is web analytic, how to analyze google analytic and also how to create goals / conversion on google analytic.
This document summarizes a presentation about data-driven marketing for startups. It advocates using data to optimize marketing efforts through operating dashboards to track key metrics, conversion funnel analysis to improve the customer journey, and cohort analysis to understand customer retention over time. The presentation emphasizes testing assumptions quickly through A/B testing, focusing on learning over fancy tools or visualizations, and above all, prioritizing customer needs over data collection.
The document provides tips and best practices for understanding Google AdWords, Google Analytics, and optimizing online advertising campaigns. It discusses setting goals, selecting keywords, organizing campaigns, crafting ad copy, testing landing pages, installing tracking, and adjusting settings. Metrics like visits, conversions, bounce rate and segmentation are addressed.
This document provides an overview of key things SEOs need to know to keep up with changes at Google in 2014. It discusses Google making over 500 algorithmic changes per year, fluctuations in search results, and the over 85 unique types of search engine results pages. Major topics that SEOs should be familiar with include algorithm updates, click-biasing changes, and user behavior shifts like the rise of mobile search. The document also provides strategies and tactics for SEOs, including focusing on user satisfaction over rankings, prioritizing better content over more content, and leveraging tools like Google Analytics, Webmaster Tools, and Page Speed Insights.
An overview of Google Analytics from setup and installation to terminology, campaign tagging, and how to use Google Analytics to answer business questions such as who your visitors are and what they're doing on your site.
An overview of Google Analytics from setup and installation to terminology, campaign tagging, and how to use Google Analytics to answer business questions such as who your visitors are and what they're doing on your site.
Google Analytics presentation given by Ben Rogers - Director, Attacat to the Edinburgh Chamber of Commerce during October 2010. Actionable Insights with Google Analytics.
The document discusses key components of a successful web analytics strategy focused on customer centricity. It emphasizes measuring how the website delivers for customers rather than what it does for the business. A "Trinity approach" is recommended to provide customer-centric insights through metrics like purpose, task completion, satisfaction. It also stresses starting any analytics program by understanding the real business questions stakeholders want answered in order to provide actionable insights rather than just reporting data.
Danny Ng - Analytics 101 SMX Boot Camp 2011Danny Ng
Danny Ng presents an overview of web analytics. He discusses what web analytics is and how it works, popular analytics packages and their costs, factors to consider when choosing a package, key metrics to measure, and examples of analyzing data to identify opportunities and measure ROI. The presentation provides guidance on setting objectives and KPIs to make data-driven decisions and continuously refine analytics efforts.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
How to optimize your nonprofit website like a bossWhole Whale
Presentation from NTEN + AdCouncil Webinar
Discuss the ins and out of website metrics and strategies for nonprofits. He’ll also share some lessons learned while he was CTO of Do Something, where he helped build their community of over 1.5 million young people. This webinar is hosted in partnership with the Ad Council, and is free of cost to attend.
Key Takeaways:
Setting up the right metrics to properly track and analyze what’s most important to your organization
The joys and pitfalls of email capture
The finer points of A/B testing
Introduction to web site analytics and conversions. Presentation walks through how a 1% increase in conversion ratio can equal as much as a 57% increase in profitability.
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
The document provides an overview of on-page SEO optimization techniques. It discusses important on-page elements like URLs, heading tags, images with ALT text, content, internal and external links, and footers. It emphasizes using the main keyword in the H1 heading tag and URL. Images should include descriptive ALT text for crawlers. Content must be high-quality and follow Google's guidelines. Internal links should link to other relevant pages on the site while external links point to other authoritative sites. The footer is also mentioned as an on-page element.
‘Always be Optimising’ was a meetup for digital marketers and product people keen on getting more from their existing traffic. The slide deck holds all presentations from the meetup.
The document discusses how Google Analytics can help non-profits track key metrics from their websites and online communications to measure success against goals and inform strategic improvements. It recommends identifying measurable goals, using Analytics to track metrics over time, and evaluating returns on engagement and actions like donations to optimize performance. Analytics provides data on website traffic and user behavior to make informed decisions about content, design, and campaigns.
Its all about ROI - Measuring your Social Media & Online EffortsRich Benjamin
This document discusses how to measure the return on investment (ROI) of social media and online marketing efforts using Google Analytics. It provides an overview of key Google Analytics metrics such as audience demographics, traffic sources, content performance, goals and conversions. The document emphasizes setting up goals in Google Analytics to track important business objectives and calculates the monetary value of conversions. It also cautions about potential risks to traffic from Google's algorithm updates.
Web analytics involves the analysis of qualitative and quantitative website data to drive continual improvement of the customer experience and achieve desired business outcomes. It is important to use web analytics to gain actionable insights rather than just looking in the rear view mirror. Implementing a full web analytics program requires setting goals, training, custom reports, and taking actions based on insights to drive uplift. Google Analytics is a powerful and free tool that can provide valuable reporting and insights to organizations, especially when the right resources are dedicated to analyzing the data. While some were skeptical of a free tool in the past, Google Analytics competes with top paid solutions and is a strategically important product for Google's large advertising business.
Practical advice for measuring, analyzing, and reporting on your nonprofit's ...Sarah M Worthy
Presented as part of ESCHouston.org's 2014 seminars and workshops programming. Get started with the first steps towards becoming a nonprofit data scientist! This guide introduces you to KPIs, ROI, and Data Analysis with Google Analytics for nonprofits. You'll find links to in-depth resources from Google Analytics experts, case studies, and the wonderful Beth Kanter!
Google Panda was an algorithm update introduced by Google in 2011 to reduce "spammy" or low-quality content. It evaluates content based on user behavior metrics like time on site and bounce rate. The document discusses finding and addressing "dead content" with low engagement through tools like event tracking, in-page analytics, and conversion funnels. It suggests moving, condensing, removing, refreshing, or adding to content to make it more useful and engaging for users.
This document provides an agenda for a virtual summit taking place from October 16th to 18th. It introduces several speakers and session topics including: understanding A/B testing in digital marketing, managing sales in uncertain times, selling products during the pandemic, emerging customer acquisition dynamics for startups, changing marketing paradigms, strategic marketing for entrepreneurs, artificial intelligence's role in digital marketing, optimizing customer experience in ecommerce, and organic traffic strategies for startups. Brief biographies are provided for each speaker.
7 steps process to create & execute effective content marketingChakrapani Anumula
This 7-step process outlines how to create and execute an effective content marketing strategy: 1) Set goals for content marketing, creation, and performance; 2) Define user personas; 3) Map out content topics; 4) Create content through writing, editing, and designing; 5) Repurpose top-performing content; 6) Distribute content through social media, email, and SEO; 7) Measure results using metrics like traffic, subscribers, and conversions. The overall goal is to create valuable and consistent content to attract and retain an audience to drive business results.
The document discusses strategies for digital marketing and securing future growth online. It outlines five main points: exploring organic traffic without SEO/SMO, leveraging social media in multiple ways, future-proofing content for long-term success, offering products/services to monetize readership rather than just ads, and managing crises on social media. The document also discusses integrated digital marketing and its results, as well as why social media is important due to the large user bases on platforms like Facebook.
The document discusses 6 reasons why digital marketing campaigns fail: 1) Not understanding buyer personas and journeys, 2) Not building a powerful value proposition, 3) Choosing the wrong marketing channels or strategy, 4) Poor timing, and 5) Not using the right metrics to measure results. It provides details on understanding buyer personas by researching customer profiles, challenges, and goals. It also explains that understanding buyer journeys by identifying customers' progress in the purchase process helps determine the right content.
Marketing automation software allows companies to automate targeted marketing messages across channels like email and social media to generate sales leads. It stores customer information like CRM software and tracks customer activities online. Marketing automation automates tasks like email campaigns, lead management, and analytics to save time, reduce costs, and improve marketing efficiency. It maintains processes, automates customer tasks, and triggers notifications while creating a collaborative environment.
Success of your business depends on enhanced customer experiences. Hence, to put your customer ahead of everything, you should be ready to commute those extra miles. Learn more on ‘How Can Entrepreneurs Harness Customer Experience (CX)?’ – By Pranav Kumar on May 25, 10 am onwards at Workwild, Kondapur, Hyderabad
The document provides guidance on effective business and B2B marketing strategies. It discusses defining a business strategy, tools and methods for start-ups and MSMEs. It also covers implementing and measuring the success of strategies. The document then discusses what marketing, B2B, and digital marketing entail. It provides recommendations for emerging trends in both business strategies and digital marketing, including the growing roles of AI, chatbots, and personalized experiences. Global case studies are also presented.
Advanced digital marketing for Retail for Omnichannel businessesChakrapani Anumula
Advanced digital marketing for Retail for Omnichannel businesses By Dyvik Chenna - Product Marketing Manager (Head) at Clevert
6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
SEO Strategies for a Constantly Evolving Google Algorithm - Rohan Ayyar - Regional Marketing Manager, SEMrush India.
6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
The document discusses resources for social media marketing and content marketing. It provides overviews of blogs, guides, tools, books and courses for both topics. For social media marketing, it lists top blogs, guides for beginners, tools, books and courses. For content marketing, it also lists blogs, guides, influencers, tools, books and courses. The document serves as a comprehensive guide and toolkit for marketers to learn about social media and content marketing resources.
Drop shipping is a business model where retailers do not keep goods in stock but instead transfer customer orders and shipment details to either the manufacturer or a wholesaler, who then ships the goods directly to the consumer. To start a successful drop shipping business, one must carefully select products to sell, determine the optimal marketplaces, set competitive pricing, and promote items through an effective marketing funnel to attract customers. Proper planning around these key aspects of the marketing mix is essential for building a profitable drop shipping operation.
This document outlines the anatomy of content marketing. It discusses key elements like creative ideas, strong strategy, appealing headlines, thorough research, excellent writing, and eagle-eyed editing. It also emphasizes the importance of appropriate visuals and real promotion. The details are important - from evoking strong emotions in headlines to following proper grammar. Overall, the document provides guidance on developing quality content through ideation, strategy, research, writing, editing, visual design, and promotion.
This document discusses strategies for affiliate marketing using search engine optimization techniques. It covers keyword research, on-page optimization including headings and internal links, and off-page optimization focusing on various link building methods like directory submissions, guest posts, and private blog networks. The goal is to help readers learn effective SEO practices to drive affiliate marketing traffic.
Google faces challenges in providing relevant search results due to the massive amount of online data. They use algorithms, manual reviews, and filters to evaluate pages and rank them. Major algorithms include RankBrain, Panda, and Penguin which analyze factors like content quality and user experience. Google measures algorithm effectiveness by user behavior metrics and feedback. Moving forward, Google will focus on content quality, mobile experience, and voice search optimization to improve search results.
This document provides guidance on setting up successful Google Adwords campaigns. It recommends organizing campaigns around business goals and audience, with each campaign focused on a single goal. Keywords should be carefully selected then grouped and refined. A/B testing different ad variations can help determine the most effective messages. Proper ad structure includes an attention-grabbing headline, descriptive text, and designated display and destination URLs. Tracking metrics like clicks and click-through rates helps optimize the campaign over time.
This document discusses using Google Analytics reports to optimize a website and digital marketing strategies. It provides an overview of the main reporting sections in Google Analytics, including Audience, Acquisition, Behavior, and Conversions. It recommends seven specific reports that every marketer should check, such as conversion rates between mobile and desktop, identifying ways to improve paths through the site, finding low-hanging fruit pages to improve search rankings, and monitoring page load times. The overall message is that Google Analytics can provide actionable data to assess marketing campaigns and drive improvements to the website user experience and performance.
WordPress is an open-source content management system with 59% of the market share that allows users to build websites, blogs, and other types of online presences through 45,000+ plugins. It discusses the differences between WordPress.com and WordPress.org, how WordPress can be used to create various types of websites from simple to complex, and that skills in WordPress are useful for developers and freelancers to find jobs or make money due to its popularity, security, and ease of management.
The document outlines 5 steps to get 1,000 people to read a blog post: 1) choose a topic using trend analysis tools, 2) write an attention-grabbing headline using headline analyzers, 3) write the blog post, 4) optimize the post for SEO before publishing using Yoast, and 5) promote the post on social media to boost traffic. The goal is to leverage the 80/20 rule to reach a large readership through topic selection, compelling titles, and strategic promotion.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
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APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
2. Why Google Analytics?
• It is FREE.
• Easy to install. Use your Google account.
• Easy to collaborate.
• Many tutorials on the web to help you use Google
analytics.
• It is one of the best web analytics tool.
5. How to find actionable insights
from Google Analytics?
Say So What Thrice!
6. So what rule - Visitors
Instinct Logic
No of visitors to our
site has reduced by
20% this month.
So What?
7. So what rule - Visitors
We have to work
harder and get more
visitors to site.
So What?
Instinct Logic
8. So what rule - Visitors
…………………….. I got YA!
Instinct Logic
9. So what rule – Bounce Rate
Our Bounce Rate has
increased by 30%
this month.
So What?
Instinct Logic
10. So what rule – Bounce Rate
Google Analytics
says these pages
have bounce rates
above 50%.
So What?
Instinct Logic
11. So what rule – Bounce Rate
If we audit these
pages individually
and improve it we
will make our pages
more engaging.
That is what I am
talking about.
Instinct Logic
13. Actionable Insights
What
specific
action to
perform?
How will
the specific
action
improve
the
business?
Who is
responsible
for the
action?
By when
should the
action be
performed?
19. % New Visits
Possible Action Items
1. Do a rank check on popular keywords.
2. Update content regularly to increase direct traffic.
Acquisition > Overview
20. Geographic Location
Possible Action Items
1. My target country is USA but most of my traffic is
from India. I can never make good money.
2. I see traction in Australia. I should launch set up
operations in Australia too.
Audience > Geo > Location
21. Queries
Possible Action Items
1. Lost rankings for these keywords.
2. Need to make Titles clickable for these keywords.
Acquisition > Search Engine Optimization > Queries > Impressions
23. Bounce Rate
Possible Action Items
1. We need to increase internal links on this pages so
that the people are within our site.
2. We need to improve CTA to make a user take action.
Behavior > Site Content > All Pages
24. Cart Abandonment Rate
Possible Action Items
1. About 56% of people drop off at shopping cart. Need
to do optimize and test the variations.
2. 63% people drop off at checkout. Should try multiple
step checkout.
26. Time Lag Possible Action Items
Run retargeting campaigns for upto more than 12 days to increase
conversions.
Audience > Behavior > Engagement > Page Depth
27. Assisted Conversions
Possible Action Items
1. We suck at Email Marketing or email marketing is NOT for our
business.
2. Social Media assists in conversions. It is worth investing time in it.
Conversions > Attribution > Model Comparison
28. Prioritize Actions
Impact Time Effort Internal
Dependencies
External
Dependencies
Priority
Action 1
Action 2
Action 3
Use a scale of 1-10 to define each column
Priority Formula : Impact*Time*Effort – (Internal + External Dependencies)
29. Don’t be a reporting rogue
or a data douchebag be an
Analytics Ninja because….