Basic Analysis of Demand and Supply
Market
Where buyers and sellers meet
Where transactions take place
Where do transactions take place?
Basic Analysis of Demand and Supply
Demand
Demand
Desire to
possess a
thing
Ability to
pay for it
Willingness
in utilizing
it
You cannot always
buy them just by
want/desire
because you face
constraints
Opportunity Cost
• Every decision to buy one thing is a
choice NOT to buy the other. The
option not chosen is the
opportunity cost.
Basic Analysis of Demand and Supply
Law of Demand
Price
Demand
*Ceteris Paribus
Ceteris Paribus
• Ceteris Paribus is a Latin term for
all other things being equal or held
constant.
Validity and Justification of Law of Demand
Basic Analysis of Demand and Supply
Determinants of Demand
• Factors that actually influence the
quantity of demand.
Determinants of Demand
Consumer’s
Income
Expectation
of Future
Prices
Price of
Related
Products
Occasional/S
easonal
Products
Consumer
Tastes
Population
Change
C
E
PO
CT
PC
Consumers’ Income
C
E
PO
CT
PC
*changes demand depending on the types of goods
C
E
PO
CT
PC
Determinants of Demand
Consumer’s
Income
Expectation
of Future
Prices
Price of
Related
Products
Occasional/S
easonal
Products
Consumer
Tastes
Population
Change
C
E
PO
CT
PC
Expectations of Future Prices
• Prices expected in future periods
C
E
PO
CT
PC
Determinants of Demand
Consumer’s
Income
Expectation
of Future
Prices
Price of
Related
Products
Occasional/S
easonal
Products
Consumer
Tastes
Population
Change
C
E
PO
CT
PC
Prices of Related Products
• Changes in prices of related goods
• The direction in which demand would
change depends on the relationships
of products.
C
E
P
O
CT
PC
Relationships of Products
Goods that can be used in place of other
goods
Gasoline and LPG
Substitute Products
Goods that go together/cannot be used
without the other
Mini4WD and Accessories
Complementary Products
C
E
P
O
CT
PC
Determinants of Demand
Consumer’s
Income
Expectation
of Future
Prices
Price of
Related
Products
Occasional/S
easonal
Products
Consumer
Tastes
Population
Change
C
E
PO
CT
PC
Occasional/Seasonal Products
• Demand increases in various events/seasons in a given year
C
E
PO
CT
PC
Determinants of Demand
Consumer’s
Income
Expectation
of Future
Prices
Price of
Related
Products
Occasional/S
easonal
Products
Consumer
Tastes
Population
Change
C
E
PO
CT
PC
Consumer’s Tastes/Preferences
Religion
Culture
Age Tradition
etc
C
E
PO
CT
PC
Determinants of Demand
Consumer’s
Income
Expectation
of Future
Prices
Price of
Related
Products
Occasional/S
easonal
Products
Consumer
Tastes
Population
Change
C
E
PO
CT
PC
Population Change
C
E
PO
CT
PC
Basic Analysis of Demand and Supply
Demand Function
• Formula for showing the relationship between demand and its
determinants
• 𝑄 𝑑 = 𝑓 (𝑃𝐺𝑆, 𝐼, 𝐸𝑐, 𝑃𝑅𝑃, 𝑇𝑐, 𝑃𝑜𝑝)
• Where:
– PGS = Price of good/service
– I = Income
– Ec = Consumer’s Expectations
– PRP = Price of Related Products
– Tc = Consumer’s Tastes
– Pop = Population
Demand Schedule
• Table showing the relationship of price and demand
Points Price (Millions) Quantity Demanded
A 0 4000
B 1 3500
C 2 3000
D 3 2500
E 4 2000
F 5 1500
G 6 1000
H 7 500
Demand Curve
• Graph of the price and demand ceteris paribus
0
1
2
3
4
5
6
7
8
0 500 1000 1500 2000 2500 3000 3500 4000 4500
Price
Quantity Demanded
Basic Analysis of Demand and Supply
Supply
Supply
Goods/services
willing to sell
Services sold
at given price
to maximize
profit
Maximum
quantity of
goods
producers are
willing to offer
You cannot always
sell them just to
maximize profit
because you face
constraints
Market Price
• It is the price that the sellers can
charge their product in a
competitive market.
Cost of Production
• The costs of the production
process and the prices of inputs
that they have used to make the
product
Basic Analysis of Demand and Supply
Law of Supply
Price Supply
*Ceteris Paribus
Because
↑ Price = ↑Profit
Basic Analysis of Demand and Supply
TechnologicalChange
CostofInputs
FuturePriceExpectations
PriceofRelatedProducts
OptimizationofProduction
Factors
Gov’tRegulationandTaxes
Gov’tSubsidies
WeatherConditions
NumberofFirms
Determinants of Supply
Technological Change
Production
Cost
Supply
*because profit increases as supply increases
*Due to state-of-
the-art machineries
able to mass
produce
goods/services
Cost of Inputs Used
Cost of
Production
Quantity
supplied
*because profit decreases as supply decreases
Future Price Expectations
The future
expectation
of price is
to go up
Keep
goods till
the price
rises
Price
Supply
Price of Related Products
• Changes in the supply of goods have
significant effect in the supply of such goods.
Optimization of Production Factors
• The process/methodology of making
something as fully perfect, functional, or
effective as possible.
• Efficient use of resources
Gov’t Regulation and Taxes
Tax
Production
Cost
Profit
Supply
Gov’t Subsidies
Government
Subsidies
(financial
Aids/Assistance)
Production Cost
More Profit
Weather Conditions
Bad
Weather
Good
Weather
Number of Firms or Sellers in the Market
Dealers
Supplies
Profit
Basic Analysis of Demand and Supply
Supply Function
• Formula for showing the relationship between Supply and its determinants
• 𝑄𝑠 = 𝑓 (𝑃𝐺𝑆, 𝑇, 𝐶𝐼, 𝑃𝐸, 𝑃𝑅𝑃, 𝑂𝐹𝑃, 𝑇𝐺𝑅, 𝑆 𝐺 , 𝑊, 𝑁𝐹)
• Where:
– PGS = Price of good/service
– T = Technology
– CI = Cost of Inputs
– PE = Expectation of Future Price
– PRP = Price of Related Products
– OFP = Optimization of Factors of Production
– TGR = Gov’t Regulations and Taxes
– SG = Gov’t Subsidies
– W = Weather Conditions
– NF = Number of Firms in the Market
Supply Schedule
• Table showing the relationship of Price and Supply
Points Price (Millions) Quantity Supplied
A 0 -2000
B 1 -1000
C 2 0
D 3 1000
E 4 2000
F 5 3000
G 6 4000
H 7 5000
Supply Curve
• Graph of the price and Supply ceteris paribus
-2000, 0
-1000, 1
0, 2
1000, 3
2000, 4
3000, 5
4000, 6
5000, 7
0
1
2
3
4
5
6
7
8
-3000 -2000 -1000 0 1000 2000 3000 4000 5000 6000
Price(millions)
Quantity Supplied
Price
Basic Analysis of Demand and Supply
Market Equilibrium
Equilibrium
Demand Supply
S
S
SD
D
D
Equilibrium Market Price
Equilibrium Market Price
Equilibrium
Market
Price
Buyer
Seller
Equilibrium using Demand and Supply Schedule
Points
Price
(millions)
Quantity
Demanded
Quantity
Supplied
State of
Market
Pressure on
Price
A 0 4000 -2000
Shortage
-5000
Upward
B 1 3500 -1000
Shortage
-4500
Upward
C 2 3000 0
Shortage
-3000
Upward
D 3 2500 1000
Shortage
-1500
Upward
E 4 2000 2000
Equilibrium
0
Neutral
F 5 1500 3000
Surplus
1500
Downward
G 6 1000 4000
Surplus
3000
Downward
H 7 500 5000
Surplus
4500
Downward
Equilibrium using Demand and Supply Curves
0
1
2
3
4
5
6
7
8
-3000 -2000 -1000 0 1000 2000 3000 4000 5000
Price(Millions)
Quantity Demanded
Demand
Supply
Equilibrium
Point
What happens when there is a market disequilibrium?
Shortage
Shortage
0
1
2
3
4
5
6
7
8
-3000 -2000 -1000 0 1000 2000 3000 4000 5000
QuantitySupplied
Quantity Demanded
Demand
Supply
Shortage
Prices have the tendency to go UP to restore the equilibrium
(without government intervention)
Equilibrium using Demand and Supply Schedule
Points
Price
(millions)
Quantity
Demanded
Quantity
Supplied
State of
Market
Pressure on
Price
A 0 4000 -2000
Shortage
-5000
Upward
B 1 3500 -1000
Shortage
-4500
Upward
C 2 3000 0
Shortage
-3000
Upward
D 3 2500 1000
Shortage
-1500
Upward
E 4 2000 2000
Equilibrium
0
Neutral
F 5 1500 3000
Surplus
1500
Downward
G 6 1000 4000
Surplus
3000
Downward
H 7 500 5000
Surplus
4500
Downward
Surplus
Surplus
0
1
2
3
4
5
6
7
8
-3000 -2000 -1000 0 1000 2000 3000 4000 5000
QuantitySupplied
Quantity Demanded
Demand
Supply
Surplus
Prices have the tendency to go DOWN to restore the equilibrium
(without government intervention)
Equilibrium using Demand and Supply Schedule
Points
Price
(millions)
Quantity
Demanded
Quantity
Supplied
State of
Market
Pressure on
Price
A 0 4000 -2000
Shortage
-5000
Upward
B 1 3500 -1000
Shortage
-4500
Upward
C 2 3000 0
Shortage
-3000
Upward
D 3 2500 1000
Shortage
-1500
Upward
E 4 2000 2000
Equilibrium
0
Neutral
F 5 1500 3000
Surplus
1500
Downward
G 6 1000 4000
Surplus
3000
Downward
H 7 500 5000
Surplus
4500
Downward
Basic Analysis of Demand and Supply
Market Interference
• utilized supply and demand models are only
possible in an unregulated market
• In real world situations, governments around
the world try to control prices because:
–Some sectors do not benefit
–Some sectors take advantage of price controls
Price Control
• Specification of MINIMUM PRICE and/or
MAXIMUM PRICE of goods and services
by the government.
Price Ceiling
• Legal maximum price imposed by the
government.
• Used only by the government if there is a
persistent SHORTAGE OF GOODS
Price Ceiling
0
1
2
3
4
5
6
7
8
-3000 -2000 -1000 0 1000 2000 3000 4000 5000
QuantitySupplied
Quantity Demanded
Demand
Supply
*to protect the consumers from the rising price of supplies
Price Floor
• Legal MINIMUM PRICE imposed by the
government.
• Used only by the government if there is a
persistent SURPLUS OF GOODS
Price Floor
0
1
2
3
4
5
6
7
8
-3000 -2000 -1000 0 1000 2000 3000 4000 5000
QuantitySupplied
Quantity Demanded
Demand
Supply
*to protect the producers from the falling price of supplies
Humans and animals are both selfish. They virtually don’t
care about others. They say clever things, make relationships
where both sides use each other, and look for a way to profit
themselves while limiting the loss for the other group.

Basic Analysis of Demand and Supply