Ted Patrick of Barnes and Noble shows how to use Titanium

1. Opening
New
Doors
for
You
The
Developer
Opportunity
with
Barnes
&
Noble

2. The
eReading
revolu>on
is
here
2

3. Barnes
&
Noble
knows
readers

4. World’s
2M+
unique
1,300+
retail
largest
>tles
sold
each
outlets
in
bookstore
year
50
states
4

5. Barnes
&
Noble
knows
digital
5

6. Most
advanced
eReading
plaMorm
World’s
largest
2M+
eBooks
eBookstore
eBook
store
6

7. Tablet PC Projections (All Tablets)
Market
Millions Units
opportunity
is
US Market for eReaders (e-Ink)
Estimated, Millions of Users
exploding
85.5
71.3
57
38
32.2
25.3
15.5
18.9
10.7
2010
2011
2012
2013
2014
Source:
Analyst
Reports
7
(ci>ng
Barclays
Capital
projec>ons)

8. June
25%
2011
Barnes
&
Noble
is
quickly
gaining
market
share
June
2009
8

9. Rave
reviews!
Excellent.
Flash
web
browsing,
Best
e-­‐ink
CNET
6/22/2010
downloads,
games,
reader.
email,
it’s
all
here.
CNET,
6/1/2011
Engadget,
4/25/11
Sets
a
new
bar
for
eReaders.
Forrester
Research
analyst
blog
pos>ng,
4/25/11
9

10. Passionate
Voracious
Prolific
Social
10

11. Introducing
11

12. Showing
you
the
money
2M+
“Working
with
the
B&N
Nook
Top-­‐selling
apps
gross
$100K
Developer
Team
has
been
a
downloads
wonderful
experience
and
just
weeks
amazing
income
opportunity.”
Drawing
aher
Darren
Murtha,
CEO,
Murtha
Design
Inc.
Pad
in
first
30
launch
days
“Sales
have
been
very
good
compared
to
other
stores.
A
lot
of
other
stores
we
Aces
Jewel
get
buried
in
thousands
(or
hundreds
of
Hunt
thousands)
of
apps,
many
of
them
poorly
built....which
makes
discoverability
very
Pocket
difficult
while
causing
casual
customers
to
Ant
be
disappointed
and
apprehensive
because
of
bad
experiences
with
poor
sohware.”
Aces
Keith
Pichelman,
Co-­‐founder
and
Bubble
CEO,
Concrete
So>ware,
Inc.
Popper
12

13. Building
momentum
300+
apps
5-­‐star
reviews
App
experience
integrated
into
product
Epicurious
“Great
app!
Easy
to
use
and
worth
the
price.”
My-­‐Cast
Weather
Radar
“Convenient.
Great
app.”
QuickOffice
Pro
“Wow,
I
love
it!!”
13

14. A
winning
plaMorm
14

15. Become
a
Sign
up
Download
SDK
Apply
to
qualify
Let’s
change
the
future
of
reading
together
15

16. CommunicaZon
ProducZvity
EducaZon
Kids
Media
Games
Types
of
apps
Food
and
Wine
Health
and
Fitness
Shopping
Fashion
Home
and
Garden
Travel
16

17. Benefits
Deploy
your
apps
Market
and
sell
to
quickly
with
our
tools
millions
of
customers
and
resources
17

18. Unmatched
Our
doors
are
visibility
and
exposure
open
to
you
18

19. Get
Coding:
hnps://nookdeveloper.barnesandnoble.com
Get
Social:
@NOOKDeveloper
Let’s
change
the
future
of
reading
together
Sign
up
now!
19

20. Thank
you