With more and more companies becoming "content producers," it is becoming increasingly difficult to keep up. During this Master Class, you will learn how to repurpose your existing content for your social media channels such as Facebook, Instagram, WhatsApp, along with your blog and more. This will allow you to continue generating leads for your business, while helping you work smarter, not harder.

1. Christian Karasiewiczchristian@socialchefs.com
CEO & FOUNDER,
SOCIAL CHEFS
JOHANNESBURG ~ NOVEMBER 8 - 9, 2018
DIGIMARCONAFRICA.COM | #DigiMarConAfrica
DIGIMARCONSOUTHAFRICA.CO.ZA | #DigiMarConSouthAfrica
Social Media
Marketing Master Class
MASTERCLASS

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41+ Ways to Repurpose
Your Content
(and get more out of it)

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“Content marketing is a commitment, not a campaign”
Content Creation
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The Current State of Content
- 434% higher chance of being ranked on search engines (if
you create blog content)
- 67% more leads for businesses
- People trust blogs (it’s the 5th most trusted source)
- But…
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91,800,000
Blog posts published each month
Top 3 content marketing tactics
Social Media / Blogs / Email Newsletters
116 minutes
Spent on social media each day
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Content Published Per Day
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Getting More From Less
Work Smarter, Not Harder
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Ways to repurpose content for your blog
Blogging
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Build your authority, send Google signals to crawl your site
Create A Blog Post

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Have others write your blog post in smaller chunks
Create A Roundup Post

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Create cornerstone content related to a topic
Create A Recap Post

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Create a slightly different version and publish on other sites - look for write
for us
Write A Guest Post

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Create smaller versions of your original articles – Medium is a like
a social media platform for blogging
Republish Your Post

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Get your content in front of people reading related content.
Tools: Quuu, Zest.is
Syndicate Your Content

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How-tos, instructional videos, testimonials
Convert A Video To A Post

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An invitation to go deeper on a subject.
Typically requires them to opt-in.
Provide A Content Upgrade

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Repurposing content for Twitter
Twitter
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Create catchy headlines that solve a users problem
Tweet Headlines

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Turn each highlight into separate tweets
Tweet Highlights

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Public discussion on Twitter utilizing Q&A format
Create A Twitter Chat

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Share an interesting stat + image
Tweet Stats

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Encourage your followers to tweet you questions
Twitter Questions

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Does your audience prefer to listen? Turn your Twitter news feed into an
audio feed!
Twitter Audio

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Repurposing content for Facebook
Facebook
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Invite your followers along on your journey. Tool: Pretty Links
Create Facebook Stories

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Tell your followers what is coming up and where to tune-in
Create A Teaser Video

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Discuss a topic in real-time with your fans (also works for YouTube).
Tools: Facebook Live, BeLive, Wirecast
Use Facebook Live

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Create a video cover photo to engage with fans
Tools: Animoto
Facebook Page Video Cover

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Create audio-only experiences for your fans. Tools: Anchor, Pretty
Links
Use Facebook Audio

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Use the W.I.I.F.Y model
Create A Facebook Post

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Embed A Facebook Post
Engage readers through your blog, while promoting a Facebook post

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A quick and easy way to get more eyeballs on your content
Boost Your Facebook Post

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More control over who your targeted content is shown to + A/B split-testing
Facebook Ads

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Build stronger connections with members through a Facebook Group
Facebook Group Post

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Have a live discussion with members on complex topics
Facebook Group Discussion

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Repurposing content for Instagram
Instagram
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Instagram Stories
Bring your audience along for the adventure

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Embed Your Instagram Post
Engage readers through your blog, while promoting Instagram

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Pin Instagram To Pinterest
Drive traffic from Pinterest to help gorw your Instagram following

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Push Instagram To Twitter
Use the “share to Twitter” button to drive followers from
Twitter to Instagram

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Instagram Carousel Posts
Breakdown a post into individual images. Tools: Pretty Links

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Instagram Bio Links
Add more links using tools such as LeadPages, Shortstack, Linktree

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Run Instagram Ads
Reach more of your targeted audience (and get your content in-front of them)

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IGTV
Create videos for IGTV and use swipe up

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Repurposing content for WhatsApp
WhatsApp
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Create WhatsApp Chats
Invite your audience to join you on WhatsApp – use your
custom Group Chat link

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Run WhatsApp Ads
Run ads to get your content in-front of your readers

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Repurposing content for LinkedIn
LinkedIn
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Update Your LinkedIn Status
Share your latest piece of content (and tag appropriate users)

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Add Content To LinkedIn
Add relevant content to companies you work for.

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Repurpose On LinkedIn
Use LinkedIn Publishing

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Repurposing content for YouTube
YouTube
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How-tos, instructional videos, testimonials
Convert A Blog Post to Video

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#2 search engine, broadens exposure
Upload Videos to YouTube

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Organize all of your videos into convenient playlists for viewers
Create A Video Playlist

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Repurposing content for Email
Email Newsletters
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Build your email list, notify readers when new content is published.
Tools: Aweber, Relike
Notify Your Email List

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Automatically send a series of emails – tips, social media channels, etc
Tools: Aweber, Mailchimp
Setup An Autoresponder

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Turn blog posts into a quick slideshow with links to original content
Create A Slideshare

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Repurposing content for Audio (Podcasts and
more)
Audio Formats
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Create an original podcast or turn your blog post into one.
Tools: Anchor, Ferrite Recording Studio, Pretty Links
Create A Podcast

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A blog post, Facebook Audio, etc.
Tools: Smart Podcast Player, Headliner
Embed Your Podcast On:

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Record a flash briefing
Create An Alexa Skill

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Repurposing content for Video
Video
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Put together a short video for your social media channels + custom URL.
Tools: Pretty Links
Create A Sizzle Reel

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Establish yourself as a thought-leader in your field – don’t just connect,
engage.
Record Videos On LinkedIn

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Vlogging is blog with video content – tap into the power of…
YouTube, Facebook or Instagram
Create A Vlog

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Go beyond blog posts, social media content and
videos…
Other Ideas
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Turn your written content into a training course (that you can charge for).
Tools: Teachable, Udemy
Develop A Training Course

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Turn written content, social media posts and more into a presentation to
use at events. Tools: Powerpoint, Haiku Deck
Create A Presentation

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Turn points from your blog posts into a shareable graphic
Create An Infographic

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Create bite-sized videos or animated GIFs for your social channels.
Tools: Shortcuts App, CloudApp
Turn Videos Into GIFs

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Partner with others and host your own webinar for your readers.
Tools: LeadPages, Shortstack
Host A Webinar

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Statistics perform well on social media when in graphical format.
Tools: Canva, Quozio, QuotesCover, Pablo
Turn Quotes Into Graphics

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Create a technical guide and make it available as a download
Create A White Paper

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Everyone loves stats – create your own study
Create A Case Study

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Take your blog and social content and turn it into a guide + links.
Create A Guide or eBook

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Work Smarter, Not Harder

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Thank You!
What other ways can you think of to
repurpose your content?

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Connect with Christian Karasiewicz
christian@socialchefs.com
Blog at SocialChefs.com/blog
Weekly social media marketing talk show:
http://www.socialchefs.com/belive