The document outlines 7 predictions for social media in 2013. It predicts that hyper-local content will become more relevant through platforms like Foursquare. It also predicts that big brands will better connect with consumers and that promoted content will become more common across social networks. Additionally, it predicts that engagement will be weighted more heavily, that social media jobs and budgets will increase, that social strategies will converge globally, and that consumers will become more empowered.