OpenStack: Enabling the Open Cloud Era


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If the web has taught us anything, it is that open systems, portability, and choice drive innovation. Similarly, the cloud era will be fueled by open technologies and a broad ecosystem. The OpenStack community was founded last year and has since become the fastest-growing open source cloud project, attracting hundreds of contributing developers and more than 100 participating companies. We will discuss how OpenStack is ending cloud lock-in by allowing enterprises and other service providers to run the same code that powers the Rackspace cloud. With a common platform, developers and businesses will be able to move applications among different clouds or their internal infrastructure. We will also go over use cases and options to consume OpenStack.

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  • Today I am going to talk about Open Stack and the importance of Open ComputeI am not a developer, just a dumb business guy. But I did stay in a Holiday Inn Express last night.I do have Andy Smith who is a lead developer for RAX Cloud Builders and has been a innovator in the open cloud for many years. He can answer all the tough questions!How many of you have heard of Open Stack? How many of you have downloaded a release and worked with the platform?First I am going to talk What Open Stack is and who is doing it. Ill talk about the about the state of the project and the great it has momentum. I will talk about Why Open Stack matters and why you should care. I will mix in a couple of real world use cases and We will wrap up with some QA time for Anduand myselfOpenStack: Enabling the Open Cloud Era. If the web has taught us anything,it is that open systems, portability, and choice drive innovation.Similarly, the cloud era will be fueled by open technologies and a broadecosystem. Last year, Rackspace spearheaded an ambitious project alongsideNASA and 25 technology industry leaders to open source the software thatruns our cloud and found the OpenStack community.  It has since become thefastest-growing open source cloud project, attracting hundreds ofcontributing developers and more than 100 participating companies.In this session, you will learn about OpenStack, the open source cloudoperating system, and how it is ending cloud lock-in by allowingenterprises and other service providers to run the same code that powersour and many other clouds.  With a common platform, developers and businesses will be ableto move applications among different clouds or their internalinfrastructure, rather than being locked to a proprietary cloud provider.We will also discuss the use cases and options to consume OpenStack,whether from Rackspace, a global ecosystem of hosting providers, or as aprivate cloud in your own datacenter.
  • The world needs an open alternative, one that can evolve, adjust, and grow independently.That’s why we’re here today. That’s why OpenStack is here. And, that’s why the movement has gained such a following.
  • Networking (Quantum)Load balancersDatabaseQueueing
  • But then they said a consensus-driven community couldn’t possibly drive innovation…but look how far we’ve come in a year. Looking forward to Essex, perfect example is Quantum, multiple vendors driving one project. Also adding projects so companies are participating in their area of expertise.
  • 70 new features and enhancementsDistributed scheduling (compute)High-availability networking mode (compute)Support for OpenStack IdentityMulti-cluster container sync (object storage)Filtering and searching capabilities through the API
  • Example of new participating organizations since the design summit in early 2010, including Cisco
  • User groups in China, Japan, Korea, Europe, Africa, North America and South America and other geographies
  • X commerce joins the Community!Need their Logo
  • Let’s start thinking big by reflecting on why OpenStack matters. What is the point of this whole movement anyway?Technology is marked by big defining moments, by shifts in platforms. I truly think this is one of them.
  • This is an important point and one I think is sometimes missed. We are much more than open source. We are building an AN OPEN PLATFORM.
  • Firefox is a popular open source success story. It has brought a free and independent alternative to the browser market. And there are hundreds of open source projects that have succeeded in similar ways
  • But what’s behind all these successes? It’s the open platform behind them. The web technologies that have been built openly, organically and allowed to evolve with the web. These open platform technologies underlie the entire web and have helped make it the revolution is is.
  • But while the web has enjoyed an open platform from it’s inception, cloud computing’s early start has been largely proprietary.Look, we owe thanks to VMWare and Amazon for kickstarting the cloud industry. They showed what a low cost, agile and programmatic datacenter could do to drive innovation. But they’ve not only built closed-source software—they’ve built close platforms.
  • And that has big implications because I would argue the impacts of cloud computing will be even BIGGER than the web. Much bigger.The web transformed communications and triggered massive innovation. But, the whole economy is going to be transformed by low cost on demand computing—there won’t be a product, person, or country that isn’t touched by cloud computingThis is a MASSIVE shift. Look who is using Open Stack – web companies like ebay, yes, but also scientific institutions like CERN, universities all over the world, governments, leaders from finance, energy, healthcare. Everyone is seeking ways to harness low cost computing. Do we want this engine of the world economy to be rely solely on proprietary platforms?The world needs an open alternative, one that can evolve, adjust, and grow independently.That’s why we’re here today. That’s why OpenStack is here. And, that’s why the movement has gained such a following.
  • We’ve mad a huge, bet-the-company investment in OpenStack -We have donated millions of $s in IP and other resources to get this movement going - We are activelymoving our cloud product set fully to OpenStack, even rewriting almost complete products to better fit with the openstack ecosystem - We know we are at our best adding fanatical support to open platforms – this has been our model from Day 1
  • And while we are proud of the open, developer driven approach we have lead the project, we've always viewed ourselves as temporary stewards of itAnd today, given all the progress made, we are ready to move toward a long term model that ensure open governance forever
  • The Openstack foundationThe writing has been on the wall for a long time; it feels right now; we are making the first moves towards itGoal is to launch it in 2012 with all of the assets (including trademarks) belonging to an independent foundation with its own leadership
  • Let’s commit to the OpenStack Cloud as the engine to achieve our goals. OpenStack core IS the cloud and let’s keep it consistent as the engine of this platform. The hardware, the support and consulting, the industry-specific tools and technologies, the hosted platform - these are the cars that put the engine to useI love seeing companies like and StackOps living this model– using the core code as the engine, but making a car to suit their customers and their needsProtect the engine as sacred. Advance it, refine it, but commit those changes back. Make the engine the standard.Use that engine to make cars for your customers – to make a mark in your market. This model will serve us all well.
  • Great example: the community wanted to define the next generation of networking, so they came together to build that service. What emerged? - A United Community - New code, made with participation of several vendors, not something any existing vendor threw over the wall - An Innovative set of ideas - Unique features exposed through a unique APIThis should become the openstack standard model. Let’s keep living this standardSo two challenges: let’s stick together and let’s build something great
  • Second challenge: let’s have big ambitions which to me starts with the assumption that we will build a better cloud
  • One that is open, innovative, vendor independent and an engine of our economy. Use it today:Join the community and Contribute to OpenStackDeploy on the Cloud at RackspaceDeploy on a Cloud in-houseRun it with someone elseBuild a platform or business on topAll of the above!
  • Have a great conference and good luck with the foundation. We’re excited and we hope you are, too
  • OpenStack: Enabling the Open Cloud Era

    1. 1. NYSE: RAX Annual Revenue ($M)• Founded: 1998 / IPO 2008 $781 $629• Headquarters: San Antonio, TX $532 Offices: Austin, TX $362 San Francisco, CA $224 Blacksburg, VA $139 $87 London, UK $57 Amsterdam, NL Hong Kong, China 2003 2004 2005 2006 2007 2008 2009 2010• Data Centers: San Antonio, Dallas, Chicago, Virginia, London, Hong Kong• 3,400+ Rackers 2008, 2009 & 2010• 140,000+ Customers• 70,000+ Servers Online 2 May 20, 2011
    2. 2. What is Open Stack Today OpenStack Compute (Nova) OpenStack Object Storage (Swift) OpenStack Image Service (Glance) OpenStack Dashboard OpenStack Identity (Keystone)
    3. 3. Austin (Oct 2010) Bexar (Feb 2011) Cactus (April 2011) Diablo (Sept 2011)
    4. 4. Japan New York City South AfricaSouth Korea
    5. 5. e