The traditional models of retailing are changing with the emergence of new channels, new methods of merchandising and marketing and new ways to emasure performance - Peter Charness, Manthan Systems
A website represents your business, a well designed website have potential to bring you potential customer lead that you want.A discussion how a website can bring business more sales and branding.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
Merchandising around out of stock to save the saleNEW MEDIA GURU
Merchandising around out of stock to save the sale
>>>>>>
An online shopper’s discovery that a searched-for product is out of stock is a lost opportunity for the merchant. Frustration can drive shoppers to another site, leaving a trail of disappointment with the brand in their wake – but it doesn’t have to be that way. It’s all about narrowing the gap between the expectations your site sets up for shoppers around current inventory status and what your site is able to deliver. This session will highlight how merchants can handle out-of-stocks online to retain shoppers’ future business, and even direct them to other in-stock products in a way they’ll be receptive to.
Thirteen Pillars of Organic SaaS GrowthAnkur Tiwari
Grow your SaaS business without falling for vanity. Focus on these thirteen pillars for organic SaaS growth. You neither need to spend thousands of dollars on paid ads, nor you need to post on social media all day. A balanced approach to SaaS growth that even a small team can execute.
Thirteen pillars of organic SaaS growth are:
- POV
- Loop of the market growth
- Product ABC
- Evangelism
- Machine
- Economics (Plans and pricing)
- Analytics
- Funnels
- The lean distribution
- Experiments
- Conversion Rate Optimization
- Product usage data
- Unique leverages
Success in sales means selling the way tomorrow's customers want to buy. Necessary, but not sufficient. You must provoke your customers out of their comfort zones and their status quo using your business insights that will challenge their thinking and move them to take positive action.
A website represents your business, a well designed website have potential to bring you potential customer lead that you want.A discussion how a website can bring business more sales and branding.
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. We’ll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when it’s business as usual.
Merchandising around out of stock to save the saleNEW MEDIA GURU
Merchandising around out of stock to save the sale
>>>>>>
An online shopper’s discovery that a searched-for product is out of stock is a lost opportunity for the merchant. Frustration can drive shoppers to another site, leaving a trail of disappointment with the brand in their wake – but it doesn’t have to be that way. It’s all about narrowing the gap between the expectations your site sets up for shoppers around current inventory status and what your site is able to deliver. This session will highlight how merchants can handle out-of-stocks online to retain shoppers’ future business, and even direct them to other in-stock products in a way they’ll be receptive to.
Thirteen Pillars of Organic SaaS GrowthAnkur Tiwari
Grow your SaaS business without falling for vanity. Focus on these thirteen pillars for organic SaaS growth. You neither need to spend thousands of dollars on paid ads, nor you need to post on social media all day. A balanced approach to SaaS growth that even a small team can execute.
Thirteen pillars of organic SaaS growth are:
- POV
- Loop of the market growth
- Product ABC
- Evangelism
- Machine
- Economics (Plans and pricing)
- Analytics
- Funnels
- The lean distribution
- Experiments
- Conversion Rate Optimization
- Product usage data
- Unique leverages
Success in sales means selling the way tomorrow's customers want to buy. Necessary, but not sufficient. You must provoke your customers out of their comfort zones and their status quo using your business insights that will challenge their thinking and move them to take positive action.
It covers the concept of customer development, product/market fit, and the phases of marketing for a startup. I gave this presentation on March 29, 2010 as the keynote presenter at DemoCamp Toronto.
Technology is quickly changing the face of retail delivery. The customer experience is increasingly remote. In this new environment how are financial institutions going to establish meaningful personal relationships that are so important to cross selling? How are they going to build the emotional connections that drive customers to them for future needs?
A merchant's guide to how to conduct a sku rationalization for their category or brand. This is a step by step process to improving inventory productivity by eliminating waste in assortment.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
Glimpse uses AI to convert your camera's feed into business information like customer demographics, footfalls, sales conversion, customer journey and much more
In this period of increasing commoditization, organizations are under enormous pressure to do more with less. As customer expectations continue to raise and budgets are squeezed, the quality of the customer experience has emerged as one of the most important factors in a shopper\'s purchasing decision. This session will explore powerful tactics and tools to strengthen your brand proposition in a way that is relevant and meaningful to your shoppers.
How to align your marketing-driven sales lead processes to better meet sales’...Mac McIntosh
Learn how to get all your sales lead management processes—from lead generation to nurturing, qualification, scoring and routing the leads to the right person in the right sale channel—aligned with the needs of your sales team and channel partners by attending this information-packed workshop
To successfully meet or exceed your company’s sales revenue goals today, you need to make sure your marketing-driven sales lead management processes align with the needs of your sales people and channels. Why? Because qualified, sales-ready leads are harder to find and more expensive than before, and sales costs keep climbing. So you can’t afford to have your salespeople, reps, dealers or distributors wasting their time with prospects that aren’t ready or able to buy.
Sampling of the topics covered as part of the one day intensive Coffee is for Closers sales seminar for entrepreneurs. See www.coffeeclosers.wordpress.com for more information
21st Century marketing for startups (...and grown-up cos too)Lora Kratchounova
Startip Institite Marketing Boston track Scartch delievered in October of 2014: New marketing defined, mission/ vision/ positioning; customer segmentation; go-to-market plan components, marketing KPIs
Presentazione del Prof. Philip Kotler al Philip Kotler Marketing Forum 2017:
Session 1. Using marketing to drive your company’s growth.
Session 2. Moving into Marketing 3.0 and 4.0.
It covers the concept of customer development, product/market fit, and the phases of marketing for a startup. I gave this presentation on March 29, 2010 as the keynote presenter at DemoCamp Toronto.
Technology is quickly changing the face of retail delivery. The customer experience is increasingly remote. In this new environment how are financial institutions going to establish meaningful personal relationships that are so important to cross selling? How are they going to build the emotional connections that drive customers to them for future needs?
A merchant's guide to how to conduct a sku rationalization for their category or brand. This is a step by step process to improving inventory productivity by eliminating waste in assortment.
Mech/ Merchandise /Revenue/Gross Profit/Margin/Dollars/Data/Ecommerce/Omnichannel/Retail
Glimpse uses AI to convert your camera's feed into business information like customer demographics, footfalls, sales conversion, customer journey and much more
In this period of increasing commoditization, organizations are under enormous pressure to do more with less. As customer expectations continue to raise and budgets are squeezed, the quality of the customer experience has emerged as one of the most important factors in a shopper\'s purchasing decision. This session will explore powerful tactics and tools to strengthen your brand proposition in a way that is relevant and meaningful to your shoppers.
How to align your marketing-driven sales lead processes to better meet sales’...Mac McIntosh
Learn how to get all your sales lead management processes—from lead generation to nurturing, qualification, scoring and routing the leads to the right person in the right sale channel—aligned with the needs of your sales team and channel partners by attending this information-packed workshop
To successfully meet or exceed your company’s sales revenue goals today, you need to make sure your marketing-driven sales lead management processes align with the needs of your sales people and channels. Why? Because qualified, sales-ready leads are harder to find and more expensive than before, and sales costs keep climbing. So you can’t afford to have your salespeople, reps, dealers or distributors wasting their time with prospects that aren’t ready or able to buy.
Sampling of the topics covered as part of the one day intensive Coffee is for Closers sales seminar for entrepreneurs. See www.coffeeclosers.wordpress.com for more information
21st Century marketing for startups (...and grown-up cos too)Lora Kratchounova
Startip Institite Marketing Boston track Scartch delievered in October of 2014: New marketing defined, mission/ vision/ positioning; customer segmentation; go-to-market plan components, marketing KPIs
Presentazione del Prof. Philip Kotler al Philip Kotler Marketing Forum 2017:
Session 1. Using marketing to drive your company’s growth.
Session 2. Moving into Marketing 3.0 and 4.0.
How SDL make omni channel marketing a reality and deliver a better customer e...Roger Luxton
Presentation given at the Technology for Marketing and Advertising show in London on 27th February 2013. The presentation discusses Omni-Channel and Customer Experience for Marketers. It references Specialty Fashion Group and how they have delivered award winning marketing for their customers using the SDL Campaign Management and Analytics platform.
PPC Rescue Workshop, OMS 2012, Santa Clara, CA Oct 24, 2012John Thyfault
This presentation will walk you through the top areas that you should look at when trying to revive a flagging campaign including: Quality Score analysis, Real Return on Ad Spend Calculations that don't hide behind gross numbers, Multi screen strategies that capture all of your users and understanding the ever shifting landscape of match types.
Implementing Marketing Analytics Business PracticesSenturus
Learn how to use technology to improve your ability to measure and implement direct marketing campaigns for greater impact and ROI.
Topics include:
• Why measurement is critical to successful direct marketing campaigns
• Common mistakes in determining what to measure
• Solutions for developing a direct marketing analysis maturity model
• Determining where your organization falls within the direct marketing analysis maturity model
• How to improve your direct marketing results
See a demonstration of how to use technology to achieve true closed loop marketing that measures from touch to sale.
Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
In-store Layout – Find your way to selling more!Manthan
Every store manager has some hidden tips and tricks when it comes to displaying their products in a way that sells more.
Explore this in-store layout infographic to find out what some of the best experts have to share to improving your retail store layout.
The Chutes & Ladders Approach to an Effective Omnichannel ExperienceManthan
The Chutes & Ladders approach can help you clearly visualize the ups and downs in the path your shoppers take to become customers… and ways for you to build short-cuts!
Under the Hood: The Analytics that Drive the TeslaManthan
It’s no secret that Tesla collects in depth data and performs advanced analytics to improve every aspect of its car.
In fact, analytics recently saved the face of Tesla, in an open data-driven war between Tesla CEO, Elon Musk and a journalist from the New York Times.
Having been described by one observer of auto technology as an “iPad on wheels” a reference to the amount of computing power in the mid-range electric car, the Tesla uses analytics across the board to help them strengthen their capabilities and understanding, while also staying on top of product design and innovation.
This infographic explores the ways analytics is being used by Tesla to compete in the automobile industry.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The Influence of Marketing Strategy and Market Competition on Business Perfor...
24x7 Retailing - Is it Working?
1. 24 X 7 Retailing
Is it Working?
Peter.Charness@Manthansystems.com
1
2. Analytics for 24 X 7 Retail “The Opportunity”
• One Hour Offer Expires
• The “100” Offer
• Proximity & Behaviorally
Profiled Mobile Coupon
• The $55 TV
• NASTYTWEET
• (Was the product there to meet demand?)
• Did it Work?
2
3. The Balance is Shifting - 200 Years of Retail
Merch Mktg
3
4. The Old Way
• Merchants Rule
• Retailers Sell what the Buyer Buys
– Marketing helps move the products that the customer didn’t
understand……..
• Marketing Anniversaries old promotions
– “Coordinates” Production
• No One is responsible for Stock Outs…….
4
5. Dramatic Change
The World We’re Leaving Behind The New Reality
• Chain Level Assortments • Consumer Driven Product
• Chain Level Pricing • Remix by Customer
• A Few “Versions” of – Stores
Flyers – Web Experience
– Pricing
• Mass Email
• The Product Was the Sell • Time/Proximity/Attribute
Based Offers
• Selling Customers “a few”
at a time
5
6. Traditional Measures and Controls Fall Aside?
• From the CFO……
– Before:
• Marketing can NEVER accurately project expenses
• Open to Buy is NOT a GUIDELINE!
– Now:
• You want more headcount for tweeting for the Merchants?
• You want OTB just to support marketing initiatives?
M M
6
7. Performance Metrics
• Sales
• GMROI
• Operational Productivity
• Sentiment?
– Returns, Repeat Purchases……
– One Unhappy Customer might tell 10 People
– A Happy customer may tell one friend.
– Complaints Department
• What you didn’t know probably couldn’t hurt you…..
7
8. Today “Sentiment” – Speed and Volume
• One-quarter of U.S. consumers are far more likely to spread
the word about a bad experience or product than a good one,
according to Colloquy's latest research into word-of-mouth
sharing practices.
• “no name blogger” 61,000 readers/week
• Tweets
• Facebook
• ……….
8
9. 24 X 7 Retail
• Increasingly we sell what we influence and promote
• One to One Marketing
• More Marketing Budgets and Experimentation
• The M&M’s – Unprecedented Coordination Required
• Is it Working?
9
11. Stage 1 - Thinking
Thinking reflects a consumer who is
at a stage of interest about your
company, or a product (that your
company may sell). The consumer is
assembling knowledge, rationalizing
need, and while at the very front end
of a purchase decision potentially on
the path to purchase.
11
12. Stage 2 - Talking
Talking reflects interaction between
consumers who have something to
say about your company or product.
While Talking has always occurred it
has largely been invisible and
impossible to measure..
12
13. Transacting
Transacting the ultimate measure of
success being a margin rich
transaction and a happy purchaser
willing to be a repeat buyer. (Attribution
of causality for the purchase is difficult)
13
14. Measurement
Thinking = Brand
• A brand is the essence or promise that a product,
service or company will deliver or be experienced by
a buyer
• Brand Awareness Can Be Measured
– Focus Groups, Impressions,
– Page Views, Clicks, Search, Stickiness,
• Conversions, CPC
14
18. 3 T’s Framework – Why did it Work?
Transacting Thinking
• Who? • Page Views
• Why? • Search
• Clicks
Talking
• Volume
• Frequency
• Sentiment
18
19. Techniques for turning all this new data into profit
• Customer Segmentation Analysis – Who’s Buying?
– Assortment
– Sizes
– Unequal Offer
• Promotion & Campaign Analytics – Why are they Buying?
– Plan vs. Actual
– Reasons for Success/Failure
• Margins, Sell Through, Stock Outs……..
• “Brand Analytics” VFS – What do they think about us?
19
20. New Methods for Information Delivery
• Packaged Solutions!
• Aggregation
• Exception Based Reporting
• Alerts
• Real Time Data
20