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Barcelona Service Jam 2014
The Barcelona Service Jam 2014, scheduled for March 7-9, is a global event focusing on service design and innovation, attracting participants from over 100 locations worldwide. Organized by Claro Partners, the jam will explore the theme of the Internet of Things (IoT) through collaborative brainstorming and prototyping activities. The participants will work in teams to create innovative solutions, supported by mentors and provided resources, while emphasizing user-centered design principles.
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Barcelona Service Jam 2014
- 1. Organised by: Supported by: Welcometo the Barcelona Service Jam 2014! 7-9 March
- 2. 2 | Truly aglobal event! Taking place at the same time in 100+ different locations all over the world!
- 3. 3 | Start End Whatwill we be doing today?Welcome Theme Brainstorming Warm Up The users
- 4. 4 | Organised by ClaroPartners Navigating disruptive shifts
- 5. 5 | Claro Partners| Navigating disruptive change Claro helps corporations and startups to navigate disruptive shifts in society and business
- 6. 6 | Aldo NL Rich USA Megan UK Elisabeth NL Mwenge Congo Mercè Spain Some ofour team members Sebastian GER We are an international, inter-disciplinary team • Social science, anthropology, and design research • Service, interaction, and product design • Business strategy and marketing Jiri Belgium Mandy Lebanon Gunes Turkey Abby USA
- 7. 7 | We deliverimpact around the world Adidas (sportswear) BBVA (banking) BNP Paribas (banking) Havas (media) HP (imaging+computing) Hyundai (automotive) Intel (technology) Johnson Controls (automotive) Intuit (software) La Caixa (banking) Motorola (consumer electronics) Nestlé (consumer goods) Nokia (mobility) Orange (telecom) Procter & Gamble (consumer goods) Samsung (mobility+home) Sanoma (media) Skype (communications) Telefónica+O2 (telecom) Vodafone (telecom) With our network of leading-edge partners, we have conducted projects around the globe in more than 20 countries and have the expertise and processes to deliver great results.
- 8. 8 | Claro combinesthese two approaches to deliver holistic innovation Builds things up Lateral associations, intuition, stories User inspired Iterative, frequent adaptations Keeps options “alive” Integrates constraints Embraces risks and fails early through prototypes/tests Breaks things down Exhaustive analysis and priorities Customer validated Linear, defined approach Prioritises to close Circumvents constraints Minimises risks through thorough analysis BUSINESS THINKING DESIGN THINKING
- 9. 9 | Delivering businessinnovation & service design in the context of disruptive shifts Ownership Services delivered by businesses to consumers Big data and aggregated resources Access Services created & delivered through networks Small data & personalised experiences Internet connects everyone Internet connects everything Request our point of view papers on each of these topics at POV@claropartners.com
- 10. Key takeaways fromour 10-month exploration of the IoT
- 11. We interviewed leadingIoT experts and industry leaders and innovators
- 12. “The Internet ofThings is about the internet expanding into the physical world” - Florian Michahelles | Auto-ID Labs
- 13. The IoT isabout the interaction between Internet, Things and Data Internet Things Data
- 14. The IoT isabout the interaction between Internet, Things and Data … and the value this creates for people and business New value for people and business: Capabilities Services Experiences Business models … Internet Things Data
- 15. “Trying to determinethe market size of the Internet of Things is like trying to calculate the market for plastics, circa 1940. At that time, it was difficult to imagine that plastics could be in everything.” - Michael Nelson Professor of Communication, Culture & Technology at Georgetown University
- 17. IoT-enabled products &services can deliver different experiences Good Night Lamp Lockitron Findery Jawbone UP
- 18. The Internet ofThings is nascent… like the internet in 1995, the IoT is just getting started01 1.0 Infrastructure and core hardware Hardware & Infrastructure Operating System Devices Services Hardware & Infrastructure Operating System Devices Services 2.0 Connected devices running on an operating system 3.0 Value-added services & apps built on top of data from connected devices Hardware & Infrastructure Operating System Devices Services Intranets of Things
- 19. Internet of Things TheInternet of Things is nascent… like the internet in 1995, the IoT is just getting started01 1.0 Infrastructure and core hardware Hardware & Infrastructure Operating System Devices Services Hardware & Infrastructure Operating System Devices Services 2.0 Connected devices running on an operating system 3.0 Value-added services & apps built on top of data from connected devices Hardware & Infrastructure Operating System Devices Services
- 20. The IoT willbe built by many different players with many different roles02 Internet-connected things and their uses will be so varied and present everywhere that the IoT won’t be the result of one single entity’s work.
- 21. The real valueof the IoT will not come from the technology itself, but the services built on top and enabled by it03 Peers and other devices Other service providers Retailers Brands Brand provides services Retailer provides services (camera rented) Other appropriate services Connects with other users Prints photos remotely Sends photos to friends
- 22. Hardware & Infrastructure OperatingSystem Devices Services COLLABORATIVE CORPS.DEV Internet of Things A significant part of the IoT will be built from the bottom- up, by entrepreneurship and experimentation04 Hardware & Infrastructure Operating System Devices Services CORPORATIONS TOP DOWN PC industry Hardware & Infrastructure Operating System Devices Services CORPORATIONS Mobile industry DEV
- 23. IoT creators facemultiplied complexity bridging the physical and the digital05 PHYSICAL ELEMENTS DIGITAL ELEMENTS
- 24.
- 25. Smart phone appand internet service set activity goals get feedback on progress Data centre that runs website and app (e.g. Amazon) Bluetooth to phone Mobile data/Wifi to internet Prototype ARM Mbed devkit Flash memory Microcontroller GPS+movement sensors LEDS+vibration Prototype 3D printed PU TPU rubber ABS harness Produce and ship from Foxconn Nike stores Electronics retailers App stores Nike+ website Free app Rev. share from 3rd party apps Device $149 Make you fitter! @ClaroPartners #iotcanvas
- 26. Barcelona has greatpotential to become the IoT startup hub by 2020 • Quality of life, international energy • Growing startup ecosystem, with various IoT startups • Thriving makers and IoT community • Mobile World Capital > IoT World Capital*
- 27. Explore The Internetof Things in a hands-on, creative workshop IoT-lab • Creating experiences through the Internet of Things • with designers, developers, makers and strategists • Wed 9th of April
- 28. Get involved withStartupbootcamp Data & IoT in Barcelona Looking for startups, corporate partners, mentors and accredited investors: aldo@startupbootcamp.org Shap e Refine idea Shape Refine idea Build Beta launch Sell Early adoption DEMO DAY DEMO DAY The leading European, mentor-driven, intensive accelerator program is coming to Barcelona to build a program focused on Smart Data & Internet of Things in partnership with Claro Partners.
- 29. Let’s build theNext Big Thing from Barcelona… Aldo de Jong, Co-Founder Claro Partners: aldo@claropartners.com Startupbootcamp Data & IoT: aldo@startupbootcamp.org
- 30. 30 | What exactlyis service design?
- 31. 31 | The fiveprinciples of service design BE USER-CENTRED it’s all about people CO-CREATE design with, not just for ESTABLISH A SEQUENCE a service is a flow of correlated actions DEFINE CONCRETE TOUCHPOINTS services are experienced through physical contact points THINK HOLISTICALLY improve people’s day-to-day lives 2. 1. 3. 4. 5. WHAT IS SERVICE DESIGN?
- 32. 32 | P. toexpress The user Design Process WHAT IS SERVICE DESIGN? Brainstorm Know the user P. to present
- 33. 33 | What willwe be doing this weekend?
- 34. 34 | P. toexpress Know the user P. to present WHAT IS SERVICE DESIGN? What will we be doing this weekend? The user Brainstorm Friday 18.30h to 22.00h
- 35. 35 | The user Brainstorm P.to present WHAT IS SERVICE DESIGN? What will we be doing this weekend? P. to express Know the user Saturday 9.00h 21.00h
- 36. 36 | P. toexpress Know the user The user Brainstorm WHAT IS SERVICE DESIGN? What will we be doing this weekend? Sunday 9.00h to 17.30h P. to present
- 37. 37 | Design Process WHATIS SERVICE DESIGN? P. to express The user Brainstorm Know the user P. to present Friday Saturday Sunday
- 38. 38 | Our Mentors BARCELONASERVICE JAM …
- 39. 39 | Why? BARCELONA SERVICEJAM This year Jam is all about PROTOTYPING A prototype is an early version of a thing, that allows you to test your assumptions and get input on how to improve your idea The 10+3+1 process
- 40. 40 | JAM ATTITUDE Sokeep in mind… DOING Not Talking
- 41. 41 | Jam Essentialsto remember 1. DO NOT USE copyrighted material 2. ALWAYS be uploading 3. TAG #GSJam and #GSJ_BCN 4. DOING not talking 5. Don’t share the theme until Saturday 6. Not having FUN is not allowed! GLOBAL SERVICE JAM #GSJam
- 42. 42 | Useful Information BARCELONASERVICE JAM Food & Drinks Provided • Water • Beer • Fruits NOTES: • Feel free to bring your lunch or beverages for the day! • BAU Cafeteria • Rambla Poblenou Materials Provided • Post-its • Flip chart paper • Markers & Pens • Gluesticks & Scissors • Magazines & Cardboard Please bring • Any material you might need…. • F. ex. Aluminium foil, old cloth, boxes • Arduino, lamps, Batteries
- 43. 43 | Useful Information •Walk 500m straight to Rambla del Poblenou • Next corner to the left: Mercadona and cash machines • To the right: Pizza, Tapas, Bars, etc, BARCELONA SERVICE JAM
- 44. 44 | BARCELONA SERVICEJAM Before we start, please… Register your team members at: planet.globalservicejam.org
- 45. 45 | #GSJam, #GSJ_BCN BARCELONASERVICE JAM Stay in touch Share the experience with the World in form of posts, tweets, videos.
- 46. 46 | Important Rule Ifyou see organizers or anyone with one hand up in the air: 1. put up your hand as well 2. stop talking and listen Let’s do a test! BARCELONA SERVICE JAM
- 47. 47 | About theteams BARCELONA SERVICE JAM MAKE SURE YOU HAVE EVERY BADGE REPRESENTED IN YOUR TEAM Designer Developer Strategist Experienced Mentor
- 48.
- 49. 49 | Play time Intro- bum Samurai Countdown - jump First thought
- 50. 50 | GLOBAL SERVICEJAM Jam Theme 3
- 51. 51 | GLOBAL SERVICEJAM Jam Theme 2
- 52. 52 | GLOBAL SERVICEJAM Jam Theme 1
- 53. 53 | GLOBAL SERVICEJAM Jam Theme
- 54. 54 | Enjoy theprocess Theme Brainstorming
- 55. 55 | ACTION Brainstorm time Nº1 Nº 2 Nº 3 Table 1 Table 2 Table 3
- 56. 56 | ACTION Brainstorm time 5people 5 people 5 people
- 57. 57 | Brainstorming teams ACTION MAKESURE YOU HAVE EVERY BADGE REPRESENTED IN YOUR TEAM Designer Developer Strategist Experienced Mentor
- 58. 58 | Play time Intro- bum Samurai Countdown - jump First thought
- 59. 59 | Enjoy theprocess Theme Brainstorming
- 60. 60 | ACTION Brainstorm in3 different Areas People Individual 5 minutes Environment 5 minutes Business 5 minutes 1. First thoughts – word associations
- 61. 61 | ACTION Brainstorm in3 different Areas Team 1 Team 2 Team 3 2. Collect the papers of one theme People Individual Environment BusinessPeople Individual Environment BusinessPeople Individual Environment Business
- 62. 62 | ACTION Brainstorm in3 different Areas 3. Identify areas of opportunity People Individual Environment BusinessPeople Individual Environment BusinessPeople Individual Environment Business
- 63. 63 | ACTION Brainstorm in3 different Areas 4. Share back People Individual Environment Business
- 64. 64 | Team 1Team 2 Team 3 ACTION Brainstorm in 3 different Areas 4. Form teams around areas of opportunity
- 65. 65 | Give aname to your team Team creation
- 66. 66 | Who mightbe your users? The users
- 67. 67 | The user Brainstorm P.to present WHAT IS SERVICE DESIGN? What will we be doing this weekend? P. to express Know the user Saturday Jam starts at 9.00h Be in time so you don’t disappoint your peers by being late
- 68. 68 | BARCELONA SERVICEJAM Don’t forget to Register your team members at: planet.globalservicejam.org
- 69. Organised by: Supported by: GETSOME SLEEP, IT WILL BE A LONG SATURDAY! Hosted by:
Editor's Notes
- #3 Global Event
- #4 Today – Friday 07th of March18:30 –Introduction, Inspiration, Info19:15 – Playtime- Warm up 19:30 – Brainstorm, Cluster and Identify20:30 – Idea selection and Team Creation21:00 – Team Love
- #7 We are an international team from 12 countries, all with diverse cultural, educational and professional backgrounds:
- #8 Balanced thinking, establishing partners in all three bubbles
- #9 Design thinking here includes social science (non-traditonal, qualitative understanding of people to build up from and create associations about)Design thinking can be a confusing term, some see the total as integrative thinkingSo this is a comparison step by step – and there is value on both sides We don’t reject left brain thinking, we integrate itThis is one of our unique selling points
- #11 Does de audience know about IoT? We can ask about what people knows about it? And introduce.
- #12 Mention the interviewees and some of the companies they represent:(ANIMATION)
- #13 Sounds simple? It is; it’s not a whole new “industry”, but rather is simply the internet expanding into the physical world. It will provide brand new capabilities to us – the user – but it will still be about services that are meaningful and bring value to people and companies. It’s not all that foreign a concept – in fact many IoT-enabled services are already here.
- #14 Data is what flows between the internet and things - and we think the real value of the IoT will be built on top of it as services and applications. The IoT is an interaction of internet, things and data. However, the key ingredient in the formula is data. Data plays a huge part in the IoT, and is the connection that represents – or embodies - the “thing” online. The networks of data online then give it an ongoing presence in the digital space.Data is also a massive output of the interactions between things and the internet.Internet + data = the internetThings + data = purely M2M
- #15 Data is what flows between the internet and things - and we think the real value of the IoT will be built on top of it as services and applications. The IoT is an interaction of internet, things and data. However, the key ingredient in the formula is data. Data plays a huge part in the IoT, and is the connection that represents – or embodies - the “thing” online. The networks of data online then give it an ongoing presence in the digital space.Data is also a massive output of the interactions between things and the internet.Internet + data = the internetThings + data = purely M2M
- #17 Sounds simple? It is; it’s not a whole new “industry”, but rather is simply the internet expanding into the physical world. It will provide brand new capabilities to us – the user – but it will still be about services that are meaningful and bring value to people and companies. It’s not all that foreign a concept – in fact many IoT-enabled services are already here.
- #18 Example: Lockitron and GNL – both in effect switches, but they deliver a very different experience
- #19 (BUILD 1)There are “intranets of things” which are often little ecosystems which are developed by companies with their own devices and software. eg. FedexSenseaware(BUILD 2)Then, there are developers and IoT creators (designers, strategists, etc.) who are trying their best to put the parts together and make something from fragmented resourcesLeif, Don’t Flush MeSo, to start connecting things and creating interesting new capabilities around them, companies need to “nurture the IoT” – to make it easier for people and companies to build stuff on top of it.(BUILD 3) Xively(BUILD 4)Nike+ Accelerator
- #20 (BUILD 1)There are “intranets of things” which are often little ecosystems which are developed by companies with their own devices and software. eg. FedexSenseaware(BUILD 2)Then, there are developers and IoT creators (designers, strategists, etc.) who are trying their best to put the parts together and make something from fragmented resourcesLeif, Don’t Flush MeSo, to start connecting things and creating interesting new capabilities around them, companies need to “nurture the IoT” – to make it easier for people and companies to build stuff on top of it.(BUILD 3) Xively(BUILD 4)Nike+ Accelerator
- #21 No one company is going to build and manage the IoT – it’s just so enormous, diverse, varied. It’s like saying one company would manage the internet – there are some important players but it’s enormous and each player has a role. The IoT will be the same (remember – it’s the internet moving into the real world)
- #22 We see the real value of the IoT not coming from connecting things to the internet in itself (“look, my cat is connected to the internet!”), but from the services you can build on top of that connection: “Look, I can find my cat’s location at any time and use those data points to make a 3D virtual map of my garden!”.So, much like the revolution we’ve seen around apps developed for smartphones and tablets, the IoT will open up new opportunities for us to develop services around the way we live.
- #23 Following on from the previous point, many of these players will be people like you, not established companies. With the revolution in making and hacking, and individuals being able to produce their own products and services – without having to use the traditional tools and channels, the evolution of the IoT will surely be largely in the hands of the people. Which leads us to… (NEXT)
- #24 Sounds obvious, but the interactions, design and delivery of an IoT-enabled product and service are multi-dimensionaleg. BERG Little Printer. When developing solutions in this space, you need to consider every aspect. Where developing software has its own challenges and product development likewise, these connected devices need an understanding and management of both those areas.We’ll see more of this later.
- #33 Open up and then narrow downAnd AGIAINITERATE
- #40 A prototype is an early version of a thing, that allows you to test your assumptions and get input on how to improve your idea. Instead of describing your idea, you make it tangible. Either in 2D or 3D. Does not have to work, but supports dialogue with your thoughts and help others to imagine what using the service can be like. We do this to test what aspects of the idea work well and what aspects don’t. When you have an idea in your head, it is easy to get carried away with it and loose check of reality
- #42 Portugal Jam
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