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BARB
RESEARCH
WHAT IS BARB?
Barb stands for Broadcasters Audience Research Board. Barb is
an organisation devoted to keeping track of television show
viewing numbers, they also keep other data like how the show
was viewed; for example if someone is watching a television
series on their iPad using the application created by the
broadcaster, that information is reviewed by Barb and all this data
is used to show appropriate advertisement and gives the
broadcaster the ability to charge people more money to broadcast
their adverts because they know more people will see them. It also
allows broadcasters to have an idea as to when to broadcast their
most in demand shows.
TOP 3 HIGHEST VIEWED
• Death Comes to Pemberly
• Agatha Christie
• Midsomer Murders

THEIR AUDIENCES
• Death Comes to Pemberly
I think that the intended audience is people of middle age and above.
• Agatha Christie
I think that this TV series is intended for the elderly people as the themes are “Old timey”
• Midsomer Murders
Midsomer Murders was created for a wider age spectrum audience, I think from 20 and up as it
contains adult themes and SOAP opera-esque situations.

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BARB Research

  • 2. WHAT IS BARB? Barb stands for Broadcasters Audience Research Board. Barb is an organisation devoted to keeping track of television show viewing numbers, they also keep other data like how the show was viewed; for example if someone is watching a television series on their iPad using the application created by the broadcaster, that information is reviewed by Barb and all this data is used to show appropriate advertisement and gives the broadcaster the ability to charge people more money to broadcast their adverts because they know more people will see them. It also allows broadcasters to have an idea as to when to broadcast their most in demand shows.
  • 3. TOP 3 HIGHEST VIEWED • Death Comes to Pemberly • Agatha Christie • Midsomer Murders THEIR AUDIENCES • Death Comes to Pemberly I think that the intended audience is people of middle age and above. • Agatha Christie I think that this TV series is intended for the elderly people as the themes are “Old timey” • Midsomer Murders Midsomer Murders was created for a wider age spectrum audience, I think from 20 and up as it contains adult themes and SOAP opera-esque situations.