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BARB Research.
By Beth Williamson
What is it and what does it stand
for?
BARB stands for ‘Broadcaster’s Audience Research Board’.
BARB is the industry standard television audience
measurement service for broadcasters and the advertising
industry.
How would TV channels use their
information?
TV channels would look at the records and see
how many views a certain show got last time
it got shown and get advertising companies to
pay more to show their adverts by showing
them how many possible people may view
their ads before, during and after their show
has been on.
TV Shows/Crime Dramas

Death Comes To Pemberley (Crime Drama)
Midsomer Murders (TV Show)
Agatha Christie’s Marple (TV Show)
Abduction (Film)
The 3 highest viewed crime
dramas/dramas.
Death Comes To Pemberely- 7.81 million views
Agatha Christie’s Marple- 4.57 million views
Midsomer Murders- 4.45 million views
I think they probably tried to target these shows at
older audiences because they are crimes so some
younger audiences may not understand the plots and
storylines.

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Barb research

  • 2. What is it and what does it stand for? BARB stands for ‘Broadcaster’s Audience Research Board’. BARB is the industry standard television audience measurement service for broadcasters and the advertising industry.
  • 3. How would TV channels use their information? TV channels would look at the records and see how many views a certain show got last time it got shown and get advertising companies to pay more to show their adverts by showing them how many possible people may view their ads before, during and after their show has been on.
  • 4. TV Shows/Crime Dramas Death Comes To Pemberley (Crime Drama) Midsomer Murders (TV Show) Agatha Christie’s Marple (TV Show) Abduction (Film)
  • 5. The 3 highest viewed crime dramas/dramas. Death Comes To Pemberely- 7.81 million views Agatha Christie’s Marple- 4.57 million views Midsomer Murders- 4.45 million views I think they probably tried to target these shows at older audiences because they are crimes so some younger audiences may not understand the plots and storylines.