BAQMaR 2014 Opening Talk: 'Disrupt or Be Disrupted'
•Download as PPTX, PDF•
7 likes•1,571 views
The document discusses how the world is changing faster than ever before with customers' needs evolving rapidly and new technologies emerging daily. New business models are disrupting markets and this increased competition means an agency needs to adapt, collaborate, and create value through networks to remain relevant. It encourages the reader to dream big but also be brave in their transformation to thrive in this new, disruptive environment.
Report
Share
Report
Share
Recommended
How to market, Research?
This document summarizes a presentation on innovative marketing research methods. It discusses how research insights are often not effectively shared or acted upon within organizations. It proposes shifting the focus from research methods to business impact, and using content marketing strategies to better activate insights across organizations. These include using mind maps, consumer news updates, and workshops to spread insights beyond individual departments and trigger collaboration around insights. The goal is to turn insights into "memes" or ideas that spread widely within an organization's culture to drive real business impact.
'Harder, better, faster, stronger': deep insights through more indirect & cre...
The document discusses techniques for gaining deep insights through more indirect and creative questioning in online qualitative research. It presents seven techniques including using more visuals and fewer words in questions, measuring emotional and implicit responses, and conducting deep dive activities with consumer consulting boards to gain fresh insights and concrete actions. Discovering new opportunities through these techniques can lead to structural collaboration with consumers and a better understanding of consumer behavior and context.
Become a Presentation Hero: 21 tips
The document contains tips and advice for presenting design work to clients or at events. It emphasizes developing a storyline around the idea (#1-#3), rehearsing the presentation multiple times (#7), and addressing potential problems like lack of confidence, stress, or getting lost in translation through practicing attitude, body language, storytelling and interacting with multiple people. It also provides links to sites for finding images and suggests focusing on solutions in addition to identifying problems. The overall message is the importance of preparing and practicing an engaging presentation to successfully convey design ideas.
Minority Report in Research Communities
The document discusses how minority report can help prevent member disengagement in online research communities. It proposes using text mining, natural language processing and behavioral analysis to detect different member types and their risk of disengagement. Predictive models can then predict future disengagement based on past data and prevent it by developing personalized engagement strategies tailored for each member. The approach aims to make community management more proactive, scalable and data-driven through human-machine collaboration.
Co-creating Concepts & Ideas
The document discusses co-creation concepts and ideas between companies and consumers. It notes that for every 4 projects that enter development at companies, only 1 makes it to the market, and at least 1 in 3 products fail despite planning and research. It advocates engaging consumers in the innovation process to develop things that people want by refining, redefining, competing with, and creating new categories. The document outlines a process for effective co-creation projects that includes defining objectives, selecting participants, briefing them, generating ideas in an online community, selecting the best ideas, and improving concepts through workshops.
ESOMAR 3D - 'Create a Win-Win-Win'
The document discusses gamifying market research with Gen Y participants. It outlines rules for a game where participants generate insights about brands and their meanings. Researchers and Gen Y participants generate insights which are scored based on number and uniqueness. The Gen Y crowd wins by generating more total and unique insights. Gamification and positive reinforcement are used to make it an engaging experience for participants.
Think Big and Connect to the Max
Ruffles wanted to reconnect with Turkish youth as the brand faced challenges from competitors. An online research community of 100 young people was used over 6 weeks to understand this target group. Insights were generated through online and offline research including blogs, forums, workshops. Bringing together the consumer and business perspectives enhanced decision making. The project highlighted opportunities to reposition Ruffles from a "me" to a "we" brand and make it more unisex to attract more consumers. It provided learnings on empowering Generation Y and translating insights into brand positioning and activation strategies.
Recommended
How to market, Research?
This document summarizes a presentation on innovative marketing research methods. It discusses how research insights are often not effectively shared or acted upon within organizations. It proposes shifting the focus from research methods to business impact, and using content marketing strategies to better activate insights across organizations. These include using mind maps, consumer news updates, and workshops to spread insights beyond individual departments and trigger collaboration around insights. The goal is to turn insights into "memes" or ideas that spread widely within an organization's culture to drive real business impact.
'Harder, better, faster, stronger': deep insights through more indirect & cre...
The document discusses techniques for gaining deep insights through more indirect and creative questioning in online qualitative research. It presents seven techniques including using more visuals and fewer words in questions, measuring emotional and implicit responses, and conducting deep dive activities with consumer consulting boards to gain fresh insights and concrete actions. Discovering new opportunities through these techniques can lead to structural collaboration with consumers and a better understanding of consumer behavior and context.
Become a Presentation Hero: 21 tips
The document contains tips and advice for presenting design work to clients or at events. It emphasizes developing a storyline around the idea (#1-#3), rehearsing the presentation multiple times (#7), and addressing potential problems like lack of confidence, stress, or getting lost in translation through practicing attitude, body language, storytelling and interacting with multiple people. It also provides links to sites for finding images and suggests focusing on solutions in addition to identifying problems. The overall message is the importance of preparing and practicing an engaging presentation to successfully convey design ideas.
Minority Report in Research Communities
The document discusses how minority report can help prevent member disengagement in online research communities. It proposes using text mining, natural language processing and behavioral analysis to detect different member types and their risk of disengagement. Predictive models can then predict future disengagement based on past data and prevent it by developing personalized engagement strategies tailored for each member. The approach aims to make community management more proactive, scalable and data-driven through human-machine collaboration.
Co-creating Concepts & Ideas
The document discusses co-creation concepts and ideas between companies and consumers. It notes that for every 4 projects that enter development at companies, only 1 makes it to the market, and at least 1 in 3 products fail despite planning and research. It advocates engaging consumers in the innovation process to develop things that people want by refining, redefining, competing with, and creating new categories. The document outlines a process for effective co-creation projects that includes defining objectives, selecting participants, briefing them, generating ideas in an online community, selecting the best ideas, and improving concepts through workshops.
ESOMAR 3D - 'Create a Win-Win-Win'
The document discusses gamifying market research with Gen Y participants. It outlines rules for a game where participants generate insights about brands and their meanings. Researchers and Gen Y participants generate insights which are scored based on number and uniqueness. The Gen Y crowd wins by generating more total and unique insights. Gamification and positive reinforcement are used to make it an engaging experience for participants.
Think Big and Connect to the Max
Ruffles wanted to reconnect with Turkish youth as the brand faced challenges from competitors. An online research community of 100 young people was used over 6 weeks to understand this target group. Insights were generated through online and offline research including blogs, forums, workshops. Bringing together the consumer and business perspectives enhanced decision making. The project highlighted opportunities to reposition Ruffles from a "me" to a "we" brand and make it more unisex to attract more consumers. It provided learnings on empowering Generation Y and translating insights into brand positioning and activation strategies.
MRS Branding & Advertising Conference - FAMOUS Community
This document discusses how consumer insights can inspire creativity in advertising. It describes a project where 300 consumers provided input through online discussions, with one consumer noting they enjoy sharing opinions and connecting with others in the community. Their discussions helped extend an agency's intuitions and provided inspiration for campaigns. One campaign informed by consumer input saw a higher percentage of clicks from the preferred demographic compared to a standard briefing. The document advocates immersing agencies in the consumer voice to help creatives understand distant audiences and connect with them.
Heineken: Designing the Club of Tomorrow
Heineken invested in showing their passion for design through projects like their award-winning aluminum bottle. In 2011, they launched a global design project to develop a visionary nightclub in co-creation with emerging designers. They conducted research with clubgoers to understand their needs and provide insights for designers. This resulted in a consumer journey map used to brief designers. The concept club developed was showcased in Milan and was well-received, enhancing Heineken's reputation for innovation. The project demonstrated the value of co-creation and how understanding consumers can inspire impactful design solutions.
Consumer Collaboration in Asia
This document discusses collaborating with consumers in Asia and best practices for online communities. It notes that half of emerging markets and internet users are located in Asia. Most social media users are connected to brands, and Asian consumers want to collaborate with brands. It provides examples of using online communities to evaluate products like the IKEA catalogue and understand consumers like urban parents. When managing communities in Asia, the role of the moderator is important and approaches may need to be adapted for local contexts and mobile use.
Turning Shopper Insights into company-wide Memes
Dannon disrupted traditional shopper research by engaging shoppers in an online community to gain insights. They captured shoppers' journeys over 4 weeks through mobile ethnography. This generated vast data. To increase impact, Dannon presented findings interactively and had executives explore observations. However, Dannon felt potential was unused. So they developed an "Insight Activation Studio" mobile platform to spread insights throughout the company. Employees share observations and ideas on "Inspiration Walls" to further develop insights into "memes" that trigger meaningful actions.
2012 asc walking_thetalk_final_wnotes
The document discusses online research communities (MROCs) and how they can provide benefits to market researchers. It outlines three types of benefits: automational benefits like accessing results faster at a lower cost, informational benefits such as richer discussions, and transformational benefits including increased impact and embedding customer voice in organizations. The document advocates co-creating with stakeholders including research participants, colleagues, and clients to improve MROCs and realize their full potential benefits. It concludes that creativity is needed in uncertain economic times, methods should be evaluated, value co-created, and one should "walk the talk".
When community members take over!
1) The document discusses ways that community participants can become "co-researchers" by taking on roles beyond just providing feedback, such as moderating discussions, analyzing data, and providing interpretations of other participants' responses.
2) Two examples are provided of "co-moderators" who take on more active roles: one who moderates a specific discussion forum, and one who is given a "secret assignment" to stimulate ongoing conversations.
3) Involving community participants in interpreting research results through "crowd interpretation" can provide multiple perspectives beyond just the researcher's interpretation and uncover additional insights hidden in the data.
Opening Speech BAQMaR 2011 Conference
The document announces the BAQMaR Conference in 2011 and summarizes some of the key developments in the field over the prior 5 years. These include the growth of R from 12 million users in 2007 to a much larger user base today, the launch of the iPhone in 2007, the rise of big and bigger data, increased democratization of tools and research, the development of more colorful and accessible tools, the ability to do research anywhere and anytime, and a shift from respondents to participants who help entertain and educate each other through new associations.
Quinny 'Urban Parents Community' Case
This document summarizes insights from a consulting project involving interviews with 120 parents from 7 major cities around the world. The project found that while parents appreciate urban life and amenities, they also value connecting children to nature, family ties, and a sense of community. Parents mentioned enjoying city restaurants and activities but also wanting children to experience the outdoors. They valued multigenerational families providing childcare so children do not spend all their time in daycare. Parents still wanted children to feel safe and at home in their own neighborhoods despite living in large anonymous cities. The insights aim to help reposition an urban mobility brand to prioritize product skills and community over just looks, aligning with parents' desires to connect children to both city life and
Dorel Activation Studio case
1) Dorel Juvenile wanted to understand how to improve their position in the baby and toddler car seat market as parents were not choosing their car seats when children grew older.
2) Dorel launched The Dorel Studio, a digital platform to build "memes" or ideas that could spread within the company's culture to influence consumer behavior.
3) The Studio allowed employees to share insights, problems, and solutions through posts and comments. It increased market understanding across the company and improved the quality of ideas over time.
Exploring the World of Water - Danone R&D Case Study
Danone wanted to understand water consumption habits and perceptions in order to determine the main consumer benefits of water. To investigate from different angles, a 'fusion research' design was implemented combining multiple methods. This included a user-generated brainstorm, quantitative diary, multimedia ethnography, and research community. The goal was to confirm benefits of water and which would be most impactful. This holistic approach allowed for triangulation of insights to develop a comprehensive understanding of water from the consumer perspective.
Why Every Company Needs a Chief Consumer Officer
1) The document discusses how companies can become more "consumer-centric" by structurally collaborating with consumers at all stages of decision-making. It emphasizes starting small with pilot projects to demonstrate value and build support before implementing more wide-ranging collaborations.
2) Successful pilot projects that involve confronting employees with consumer insights can help build understanding of consumer collaboration and establish a more consumer-centric culture.
3) Creating a chief consumer officer role can help lead the transformation to an outside-in, consumer-driven culture and ensure collaboration efforts are coordinated across departments.
Come Dine With Me, Australia
This document discusses using an online research community (MROC) to explore challenges in future-proofing market research insights. It summarizes the history and development of MROCs and applies the approach to a client question about evolving Australian evening meal trends. The MROC engaged over 150 participants through moderation, gamification elements, and collaboration to generate in-depth qualitative insights over time into consumer trends and inspiration for new products.
ESOMAR CEE Forum: Always-on Research
The document appears to be a series of tweets between two people, Tom and Anouk, who discuss online research communities and techniques. They address issues like representativeness, participation levels, compensation, gamification, creative techniques, mobile access, and how community members can help researchers.
How to Connect with Urban Millennials
Generation Y is the largest and most marketing-savvy generation to date. This document discusses research into understanding Generation Y and what drives cool brands, places, and products for this demographic globally. An online community of 150 influential young adults from 15 global cities was created to discuss topics like fashion, entertainment, food, travel, and more. Key findings showed that while technology immerses Generation Y's social lives, it can also decrease attention spans and inhibit genuine interactions, showing both benefits and drawbacks of being the first "technology generation". The discussions also provided qualitative insights into the 5 dimensions of what makes brands cool for this demographic: Coolness, Realness, Uniqueness, Self-Identification, and Happiness.
Global Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
The document discusses how a global brand moved from using focus groups to research communities to gain consumer insights. Research communities allow for triangulation of data across methods, environments, theories, and investigators. They provide deeper insights in a more cost-efficient way and enable testing things not possible with focus groups. The brand used research communities in 5 countries to evaluate its 2013 catalogue, gain feedback on cover ideas for 2014, and measure consumer reactions implicitly. It facilitated dialogue between internal and external stakeholders.
Webinar: Structural Collaboration via MROCs
Tom De Ruyck and Anouk Willems presented a webinar on ongoing research communities and structural collaboration with consumers. They discussed that customers can be the most effective consultants through communities. Structural collaboration is an end goal requiring a step-by-step approach starting with a pilot project. Key takeaways are that customers are valuable consultants, structural collaboration needs evolution, and pilots are the first step.
Engage, Inspire, Act: three stepstones towards developing more impactful prod...
This document describes Unilever's efforts to bring consumers into their Research & Development center to foster a more consumer-centric culture and drive innovation. They implemented a multi-pronged framework including online and offline activities to engage employees' hearts, minds and actions. Key elements included an online platform connecting R&D employees with consumer stories and insights, internal communication efforts, and workshops. Surveys found the program increased employees' consumer knowledge and conversations about consumers. It also engaged consumers more in online discussions through gamification, resulting in more numerous and richer insights. The program was deemed successful in inspiring employees and translating insights into actions and strategic decisions.
iStrategy Talk - Online Customer Communities
This document summarizes a presentation about using owned social customer engagement to transform marketing. It discusses how marketers can reach and engage the largest number of users through their own domains rather than external social media channels. It presents data showing most users are reached and engagement is deepest on companies' primary websites and microsites rather than Facebook, Twitter, etc. Having one's own online communities allows building direct relationships and collaborating with customers. The document then discusses benefits and ROI of owned communities and gives an example of Heineken using an owned research community to gather ideas from designers on enhancing the club experience. It concludes by thanking the audience and asking for any questions.
Forum Club 2019 Bologna Italy 2019 Go Digital Stay Human
Bryan O;'Rourke shares his views of what is happening in the global fitness industry with Italian colleagues in Bologna at the Forum Club's 20th event.
How to Succeed in Digital Economy
The digital economy is defined as the economy, which is based on the internet economy. There are different names of this digital economy they are:
New economy
Web economy
As it is the time of technology so the concept of the digital economy is increasing day by day.The digital is not considered as the part of the economy, but it is the economy.
How to build a branded peer to-peer marketplace: emerging thought leadership ...
The document discusses key topics in building a peer-to-peer marketplace including what is fueling the sharing economy on societal, economic and technological levels. It addresses elements needed for a marketplace like community, data, trust and mobile access. It also covers types of marketplaces for goods and services and initial steps to take like validating demand and supply as well as common problems and solutions around issues like fraud, standards, and customer engagement.
The Rising Startup Ecosystems | Seedstars World
After traveling through 54 countries across the world, Seedstars World has summarized their views on the rising startup ecosystems across emerging markets. This booklet presents numbers, statistics, insights and case studies about how innovation and entrepreneurship can cause positive and sustainable impact across the world.
More Related Content
Viewers also liked
MRS Branding & Advertising Conference - FAMOUS Community
This document discusses how consumer insights can inspire creativity in advertising. It describes a project where 300 consumers provided input through online discussions, with one consumer noting they enjoy sharing opinions and connecting with others in the community. Their discussions helped extend an agency's intuitions and provided inspiration for campaigns. One campaign informed by consumer input saw a higher percentage of clicks from the preferred demographic compared to a standard briefing. The document advocates immersing agencies in the consumer voice to help creatives understand distant audiences and connect with them.
Heineken: Designing the Club of Tomorrow
Heineken invested in showing their passion for design through projects like their award-winning aluminum bottle. In 2011, they launched a global design project to develop a visionary nightclub in co-creation with emerging designers. They conducted research with clubgoers to understand their needs and provide insights for designers. This resulted in a consumer journey map used to brief designers. The concept club developed was showcased in Milan and was well-received, enhancing Heineken's reputation for innovation. The project demonstrated the value of co-creation and how understanding consumers can inspire impactful design solutions.
Consumer Collaboration in Asia
This document discusses collaborating with consumers in Asia and best practices for online communities. It notes that half of emerging markets and internet users are located in Asia. Most social media users are connected to brands, and Asian consumers want to collaborate with brands. It provides examples of using online communities to evaluate products like the IKEA catalogue and understand consumers like urban parents. When managing communities in Asia, the role of the moderator is important and approaches may need to be adapted for local contexts and mobile use.
Turning Shopper Insights into company-wide Memes
Dannon disrupted traditional shopper research by engaging shoppers in an online community to gain insights. They captured shoppers' journeys over 4 weeks through mobile ethnography. This generated vast data. To increase impact, Dannon presented findings interactively and had executives explore observations. However, Dannon felt potential was unused. So they developed an "Insight Activation Studio" mobile platform to spread insights throughout the company. Employees share observations and ideas on "Inspiration Walls" to further develop insights into "memes" that trigger meaningful actions.
2012 asc walking_thetalk_final_wnotes
The document discusses online research communities (MROCs) and how they can provide benefits to market researchers. It outlines three types of benefits: automational benefits like accessing results faster at a lower cost, informational benefits such as richer discussions, and transformational benefits including increased impact and embedding customer voice in organizations. The document advocates co-creating with stakeholders including research participants, colleagues, and clients to improve MROCs and realize their full potential benefits. It concludes that creativity is needed in uncertain economic times, methods should be evaluated, value co-created, and one should "walk the talk".
When community members take over!
1) The document discusses ways that community participants can become "co-researchers" by taking on roles beyond just providing feedback, such as moderating discussions, analyzing data, and providing interpretations of other participants' responses.
2) Two examples are provided of "co-moderators" who take on more active roles: one who moderates a specific discussion forum, and one who is given a "secret assignment" to stimulate ongoing conversations.
3) Involving community participants in interpreting research results through "crowd interpretation" can provide multiple perspectives beyond just the researcher's interpretation and uncover additional insights hidden in the data.
Opening Speech BAQMaR 2011 Conference
The document announces the BAQMaR Conference in 2011 and summarizes some of the key developments in the field over the prior 5 years. These include the growth of R from 12 million users in 2007 to a much larger user base today, the launch of the iPhone in 2007, the rise of big and bigger data, increased democratization of tools and research, the development of more colorful and accessible tools, the ability to do research anywhere and anytime, and a shift from respondents to participants who help entertain and educate each other through new associations.
Quinny 'Urban Parents Community' Case
This document summarizes insights from a consulting project involving interviews with 120 parents from 7 major cities around the world. The project found that while parents appreciate urban life and amenities, they also value connecting children to nature, family ties, and a sense of community. Parents mentioned enjoying city restaurants and activities but also wanting children to experience the outdoors. They valued multigenerational families providing childcare so children do not spend all their time in daycare. Parents still wanted children to feel safe and at home in their own neighborhoods despite living in large anonymous cities. The insights aim to help reposition an urban mobility brand to prioritize product skills and community over just looks, aligning with parents' desires to connect children to both city life and
Dorel Activation Studio case
1) Dorel Juvenile wanted to understand how to improve their position in the baby and toddler car seat market as parents were not choosing their car seats when children grew older.
2) Dorel launched The Dorel Studio, a digital platform to build "memes" or ideas that could spread within the company's culture to influence consumer behavior.
3) The Studio allowed employees to share insights, problems, and solutions through posts and comments. It increased market understanding across the company and improved the quality of ideas over time.
Exploring the World of Water - Danone R&D Case Study
Danone wanted to understand water consumption habits and perceptions in order to determine the main consumer benefits of water. To investigate from different angles, a 'fusion research' design was implemented combining multiple methods. This included a user-generated brainstorm, quantitative diary, multimedia ethnography, and research community. The goal was to confirm benefits of water and which would be most impactful. This holistic approach allowed for triangulation of insights to develop a comprehensive understanding of water from the consumer perspective.
Why Every Company Needs a Chief Consumer Officer
1) The document discusses how companies can become more "consumer-centric" by structurally collaborating with consumers at all stages of decision-making. It emphasizes starting small with pilot projects to demonstrate value and build support before implementing more wide-ranging collaborations.
2) Successful pilot projects that involve confronting employees with consumer insights can help build understanding of consumer collaboration and establish a more consumer-centric culture.
3) Creating a chief consumer officer role can help lead the transformation to an outside-in, consumer-driven culture and ensure collaboration efforts are coordinated across departments.
Come Dine With Me, Australia
This document discusses using an online research community (MROC) to explore challenges in future-proofing market research insights. It summarizes the history and development of MROCs and applies the approach to a client question about evolving Australian evening meal trends. The MROC engaged over 150 participants through moderation, gamification elements, and collaboration to generate in-depth qualitative insights over time into consumer trends and inspiration for new products.
ESOMAR CEE Forum: Always-on Research
The document appears to be a series of tweets between two people, Tom and Anouk, who discuss online research communities and techniques. They address issues like representativeness, participation levels, compensation, gamification, creative techniques, mobile access, and how community members can help researchers.
How to Connect with Urban Millennials
Generation Y is the largest and most marketing-savvy generation to date. This document discusses research into understanding Generation Y and what drives cool brands, places, and products for this demographic globally. An online community of 150 influential young adults from 15 global cities was created to discuss topics like fashion, entertainment, food, travel, and more. Key findings showed that while technology immerses Generation Y's social lives, it can also decrease attention spans and inhibit genuine interactions, showing both benefits and drawbacks of being the first "technology generation". The discussions also provided qualitative insights into the 5 dimensions of what makes brands cool for this demographic: Coolness, Realness, Uniqueness, Self-Identification, and Happiness.
Global Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
The document discusses how a global brand moved from using focus groups to research communities to gain consumer insights. Research communities allow for triangulation of data across methods, environments, theories, and investigators. They provide deeper insights in a more cost-efficient way and enable testing things not possible with focus groups. The brand used research communities in 5 countries to evaluate its 2013 catalogue, gain feedback on cover ideas for 2014, and measure consumer reactions implicitly. It facilitated dialogue between internal and external stakeholders.
Webinar: Structural Collaboration via MROCs
Tom De Ruyck and Anouk Willems presented a webinar on ongoing research communities and structural collaboration with consumers. They discussed that customers can be the most effective consultants through communities. Structural collaboration is an end goal requiring a step-by-step approach starting with a pilot project. Key takeaways are that customers are valuable consultants, structural collaboration needs evolution, and pilots are the first step.
Engage, Inspire, Act: three stepstones towards developing more impactful prod...
This document describes Unilever's efforts to bring consumers into their Research & Development center to foster a more consumer-centric culture and drive innovation. They implemented a multi-pronged framework including online and offline activities to engage employees' hearts, minds and actions. Key elements included an online platform connecting R&D employees with consumer stories and insights, internal communication efforts, and workshops. Surveys found the program increased employees' consumer knowledge and conversations about consumers. It also engaged consumers more in online discussions through gamification, resulting in more numerous and richer insights. The program was deemed successful in inspiring employees and translating insights into actions and strategic decisions.
iStrategy Talk - Online Customer Communities
This document summarizes a presentation about using owned social customer engagement to transform marketing. It discusses how marketers can reach and engage the largest number of users through their own domains rather than external social media channels. It presents data showing most users are reached and engagement is deepest on companies' primary websites and microsites rather than Facebook, Twitter, etc. Having one's own online communities allows building direct relationships and collaborating with customers. The document then discusses benefits and ROI of owned communities and gives an example of Heineken using an owned research community to gather ideas from designers on enhancing the club experience. It concludes by thanking the audience and asking for any questions.
Viewers also liked (18)
MRS Branding & Advertising Conference - FAMOUS Community
MRS Branding & Advertising Conference - FAMOUS Community
Exploring the World of Water - Danone R&D Case Study
Exploring the World of Water - Danone R&D Case Study
Global Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
Global Evaluation of the IKEA Catalogue - Inspirational Customer Dialogues
Engage, Inspire, Act: three stepstones towards developing more impactful prod...
Engage, Inspire, Act: three stepstones towards developing more impactful prod...
Similar to BAQMaR 2014 Opening Talk: 'Disrupt or Be Disrupted'
Forum Club 2019 Bologna Italy 2019 Go Digital Stay Human
Bryan O;'Rourke shares his views of what is happening in the global fitness industry with Italian colleagues in Bologna at the Forum Club's 20th event.
How to Succeed in Digital Economy
The digital economy is defined as the economy, which is based on the internet economy. There are different names of this digital economy they are:
New economy
Web economy
As it is the time of technology so the concept of the digital economy is increasing day by day.The digital is not considered as the part of the economy, but it is the economy.
How to build a branded peer to-peer marketplace: emerging thought leadership ...
The document discusses key topics in building a peer-to-peer marketplace including what is fueling the sharing economy on societal, economic and technological levels. It addresses elements needed for a marketplace like community, data, trust and mobile access. It also covers types of marketplaces for goods and services and initial steps to take like validating demand and supply as well as common problems and solutions around issues like fraud, standards, and customer engagement.
The Rising Startup Ecosystems | Seedstars World
After traveling through 54 countries across the world, Seedstars World has summarized their views on the rising startup ecosystems across emerging markets. This booklet presents numbers, statistics, insights and case studies about how innovation and entrepreneurship can cause positive and sustainable impact across the world.
The holy trinity of digital transformation
This document discusses the role of the Chief Digital Officer (CDO) and digital transformation. It argues that the CDO plays a key role in bridging business and technology by focusing on emerging business models and cultural practices, not just technology. The CDO helps lead digital transformation by focusing on the customer experience and working in a partnership between business and IT. The document also discusses how digital disruption requires new, more agile and responsive organizational DNA that prioritizes experimentation, networks, and empowering people over rigid hierarchies and control. It emphasizes that successful digital transformation requires changes to both people and processes, not just technology.
Atlas - THE POWER OF COMMUNITY
Atlas uniquely gives you discussions, Faqs, documentation, videos, podcasts and blogs in the same place. Become the source of authoritative content for your community.
Who hosts the discussions in your space today?
Whose is the voice of authority when users are looking for facts and not opinions for your products and services?
Anyone and everyone can host a discussion around your products and services.
Forums and Q&A sites outside of your control are where people trade opinion.
Most importantly of all, external community sites impact your search engine ranking.
Atlas allows you become the authority for your products and services.
Keynote spreker Igor Beuker bij het RTL Embracing Change 2015 event
In zijn nieuwe keynote Exploit Chaos & Change gemaakt voor het RTL Embracing Change 2015 event neemt topspreker Igor Beuker ons op gedreven en inspirerende wijze mee op zijn ontdekkingstocht.
Met pakkende one-liners en aansprekende voorbeelden geeft Beuker ons een kijkje achter de deuren van de boardroom van Fortune 500 bedrijven.
Gefascineerd geraakt over het feit dat disruptieve innovaties die hele segmenten doen verdampen, nooit van die mensen uit dat segment komen.
En hoe het komt dat trends zo voorspelbaar zijn maar corporate merken er toch telkens niet in slagen om de business kansen van de 21e eeuw te verzilveren.
Hij geeft aansprekende voorbeelden over de ROI van innovatie. De return on investment van innovatie is laag risico, maar genereert een groot deel van de winst.
De 'risk of inaction' is hoog risico en gelijk aan het boiling frog effect. De kikker zit conformtabel in het warme water maar kookt dood. Beuker noemt het digitaal Darwinisme: tijdig aanpassen of uitsterven.
Beuker legt uit hoe innovatieve merken zich georganiseerd hebben. Natuurlijk staat 'het' er al, zo voor ons neus, maar we zien het niet.
Digitalisering? Chief Digital Officer
Datafication? Chief Innovation Officer.
In een tijdperk waarin marketing en technologie een zijn, kan een Chief Marketing Officier niet meer zonder CDO en CIO. Das war einmal.
Verder heeft Beuker het over 'klaarmaken voor vertrek'. Noah bouwde ark voor de stortvloed kwam. En er komt een tsunami van innovatie over ons heen de komende 5 jaar!
Hoe marketing een businessmodel kan zijn liet Beuker zien aan de hand van vele pakkende voorbeelden met bekende merken.
Beuker sluit zijn keynote af met leiders die erg tot de verbeelding spreken en voorop lopen qua mentaliteit en welwillendheid om te innoveren. Die waren klaar voor vertrek.
Na Beuker's laatste slide volgt een luid applaus en in de aftermath veel complimenten van deelnemers. Heerlijk dat een nieuwe keynote zo goed wordt ontvangen.
Veel kijkplezier en deel 'm als een van je collega's het hier ook vaak over heeft.
Boeken via www.igorbeuker.com
The Future of (investment) banking
Presentation given to one of the most successful investment banks of the Netherlands, NIBC. To further create experimentation space inside the bank for personell and to work towards innovation communities with external partnerships.
Presentation ib startups
This document discusses several emerging technologies and trends that are changing the world. It highlights how 12 technologies could have $14-33 trillion economic impact by 2025. A 15-year old changed cancer treatment. Key trends include 3D printing, big data, mobile revolution, cloud computing, and online education. Successful startups solve real problems, think globally, follow trends, and adapt. The document advocates for defining problems, finding creative solutions, and collecting feedback to develop new startup ideas.
What Matters, What’s Important, What’s Possible - Revisited 2023
19 September, 2023: How have we arrived at now? What can the past tell us about the future? What matters, what's important and what's possible.
I used these slides to share my thoughts about how we can adapt, grow and unlock new business opportunities and revenue streams in a rapidly changing world, and why the pace of change isn't going to slow down any time soon.
ENTREPRENEURSHIP ESSENTIALS for Sustainability
The entrepreneurs need to have a look at these fundamentals before they plunge into entrepreneurship.
De verzekeraar van de toekomst - Igor Beuker
DAS organiseerde op 15 september 2015 de masterclass ‘De verzekeraar van de toekomst’, speciaal voor marketeers van verzekeraars. De ontwikkelingen in markt en maatschappij gaan razendsnel. Ook bij verzekeraars. Wat zijn de trends die ertoe doen en welke mogelijkheden moeten zij vooral benutten? Igor Beuker, gerenommeerd spreker in binnen- en buitenland en gastdocent bij Nyenrode Business University en Oxford University, geeft de masterclass.
Digital Transformation of the Channel
Digital is changing how we do business. One of the areas most impacted is how organisations deal with their channel. Should we bypass the channel or rather enforce our channel-partners to become future proof?
Innoa innovation growth slideshare
This document discusses innovation and value creation. It presents the Innovation Matrix which categorizes different types of innovation: Radical Innovation, Strategic Innovation, Smart Innovation, and Big Innovation. For each type of innovation, it describes what typically drives it and provides examples. It emphasizes that connectivity through various research methods improves insights and ideas for innovation. The overall message is that great companies are built on insights, and curiosity is important for innovation.
Week vd Ondernemer (End of business as usual)
Presentatie van innovatiemanager Maarten Korz over de digitale trends die op ondernemers afkomen. Daarnaast geeft hij in vogelvlucht aan hoe ondernemers hierop kunnen reageren.
Vmobile's LoadXtreme
Over 60% of new businesses are now home-based. Network marketing is the dominant business model and is taught at top universities. With over 58 million people involved worldwide, network marketing allows individuals to leverage business partnerships to earn residual income from the efforts of others. Vmobile is a network marketing company that allows individuals to become franchisees for less than $4,000 to earn endorsements fees and royalties by sharing affordable prepaid load products with others through their mobile phones. With potential to earn over $30,000 per month by building a sales team, Vmobile provides an opportunity for financial freedom and independence.
Transformación Digital
¿Cómo definir el roadmap de transformación digital? En Paradigma llevamos más de 20 años ayudando a grandes compañías en su camino hacia la digitalización.
Retail World Asia 2015 Brochure
The document provides information about the Retail World Asia 2015 conference, which will take place April 22-23 in Singapore. It will include over 300 speakers in 12 sessions discussing topics related to retail innovation, customer experience, payments, ecommerce, and the future of the store. Notable keynote speakers include Robert Scoble on contextual technology, Anthony Thomson on banking innovation, and Mike Brown on Uber's disruption of the taxi industry. The conference will also include exhibitors and roundtable discussions on related topics. Attendees can gain insights on trends in Asian retail, building an omni-channel strategy, and engaging customers.
how-to-succeed-in-digital-economy.docx
The document discusses how firms can succeed in the digital economy. It states that the digital economy is defined as the internet-based economy. It says firms that adapt to this new digital world by focusing on consumer expectations, improving their products, building digital networks, and developing new strategies can survive. Specifically, it suggests focusing on understanding consumer needs, continuously upgrading products, promoting products through digital ecosystems, and rethinking organizational structures for the new environment.
how-to-succeed-in-digital-economy.docx
The document discusses how firms can succeed in the digital economy. It states that the digital economy is defined as the internet-based economy. It says firms that adapt to this new digital world by focusing on consumer expectations, improving their products, building digital networks, and developing new strategies can survive. Specifically, it suggests focusing on understanding consumer needs, continuously upgrading products, promoting products through digital ecosystems, and rethinking organizational structures for the new environment.
Similar to BAQMaR 2014 Opening Talk: 'Disrupt or Be Disrupted' (20)
Forum Club 2019 Bologna Italy 2019 Go Digital Stay Human
Forum Club 2019 Bologna Italy 2019 Go Digital Stay Human
How to build a branded peer to-peer marketplace: emerging thought leadership ...
How to build a branded peer to-peer marketplace: emerging thought leadership ...
Keynote spreker Igor Beuker bij het RTL Embracing Change 2015 event
Keynote spreker Igor Beuker bij het RTL Embracing Change 2015 event
What Matters, What’s Important, What’s Possible - Revisited 2023
What Matters, What’s Important, What’s Possible - Revisited 2023
More from Tom De Ruyck
Digital Collaboration in Times of Crisis
This document summarizes insights from a community discussing consumer behavior during the COVID-19 pandemic. It includes quotes from community members talking about how they are spending their time at home, such as reading and video chatting with friends and family. One member says brands should stay connected with consumers during this time to show they care. The document also discusses trends of consumers being more conscious, cautious, and supporting local businesses during the pandemic.
Digital Employee Collaboration in Times of Crisis
This document provides an overview of an upcoming virtual workshop on digital collaboration and innovation. It indicates that the workshop will begin in a few minutes and participants should grab any final coffee or snacks. It then outlines the agenda for the workshop, which will include activities like ideation, crafting ideas, prioritizing concepts, and sharing results. Testimonials from previous participants are also included, praising the impact of past virtual workshops and their ability to drive engagement and alignment.
Creative Crowdsourcing
This document discusses how crowdsourcing can provide creative ideas and drive competitive advantage for companies. It shows that 67% of top companies with above-average creativity also have higher organic revenue growth. The document then profiles Eyeka, a crowdsourcing community of 400,000 creative minds that generates ideas for companies through online contests and workshops. Finally, it provides examples of how crowdsourced ideas have been implemented by brands like McDonald's, Duracell, and Volkswagen to drive innovation.
Blinded by Technology?
This document discusses pushing boundaries in the industry through better, faster, cheaper solutions. It introduces Daniel Arsham and defines empathy as the capacity to place oneself in another's position. It also mentions four realms of experience - memory, empathy, interaction, and observation. The document encourages breaking out of the box using crowd platforms and machines, and being ready to get to the future first. It provides contact information for Tom De Ruyck, Managing Partner of Insites Consulting.
Adapting Research Methods
The document discusses consumer insights and research methods. It addresses topics like validating consumer insights with testing, measuring touch point satisfaction and consumer needs, the influence of context, using mobile and contextual data to better predict behavior, challenges of engagement, scale and speed, and experiments with automated chatbots and artificial intelligence to help with data collection and analysis. There are also discussions of distilling insights and moving from insights to actions, as well as staging experiences. The overall theme is using consumer insights and new technologies to improve research and business decision making.
The Role of VR in Insight Activation
Virtual reality has the potential to be an "empathy machine" by allowing users to experience different perspectives through virtual environments. It can cultivate empathy by transporting users into immersive experiences through memory, empathy, interaction, and observation. Successfully staging experiences in VR requires understanding what it takes to design for these realms and cultivate empathy in users.
Impact is the new name of the game - Turning insights into action
The document discusses how marketing research is struggling to drive business impact despite increased data availability. While research spending has grown, only 45% of research leads to actual impact. The document argues that research impact is not about budget size, but rather how budget is spent and time is managed. It presents a 6-step framework for organizations to increase their "insight activation maturity" through more efficient research approaches and ensuring insights are understood and can drive action. The framework emphasizes engaging stakeholders before research, inspiring them with results, and activating insights over time through reminders and tasks.
360 Degree Innovation
The document discusses 360 degree innovation and open innovation. It notes that presenting information to large groups is challenging as not everyone will see the full presentation or read reports, suggesting this could be used as a springboard for collaboration and ideation. It also discusses challenges in "chunking" information for digestion and highlights statistics showing that of every 100 people, 90 can validate information but only 9 can curate and 1 can create, suggesting a need for community and global collaboration among a small number of creators. The document outlines a 5 step process for community brief, competition, moderation, curation, analysis, and IP transfer to enable open and global innovation.
Bringing back the EDGE in marketing (research)
This document discusses how marketing research needs to evolve to better understand consumers. It argues that research has become too reactive and fails to provide a long-term strategic view. It advocates developing an insight capability that connects different data sources on consumer behavior, physiology, and feedback to gain a holistic understanding. Research also needs to present findings in a digestible, bite-sized format. By giving consumers a voice and choice in the research process, and ensuring they have a positive experience, research can strengthen brand relationships while learning how to improve. The goal is to unite interested consumers and employees on a collaborative platform that facilitates bottom-up listening, exploration of insights, and agile decision-making.
Bringing an EDGE with Market Research & Insights
The document discusses the changing television business landscape as viewing migrates from linear to streaming. It emphasizes the need to move from fast research to support short-term business needs, to gradual learning and insight generation. The author advocates focusing on deeper consumer needs and structural connections, and adopting an ongoing "do-learn" approach through iterative cycles of small insights. This allows research and insights teams to remain agile and timely while elevating their work.
From Hype to Reality: AI in Market Research
Galvin is an AI assistant that can help companies better utilize consumer insights by providing marketers easy access to all consumer research data [SENTENCE 1]. Galvin allows companies to have direct access to consumer insights and gives marketers the right insights anywhere, anytime to help address the challenge of properly activating insights [SENTENCE 2]. Galvin can impersonate consumer personas to allow employees to have simulated chats with consumers to better understand them or can provide daily inspiration to help create a consumer-connected mindset [SENTENCE 3].
Have we lost our EDGE?
Marketing has changed dramatically from the Mad Men era of the 1960s to today. In the past, marketing was defined by linear thinking, craftsmanship, and scarcity. Marketers could look to the past for inspiration and copy strategies that had worked before. However, today's world is characterized by acceleration, automation, and abundance due to rapid technological changes. Marketers can no longer rely on past approaches and must adapt to constant disruption and changing consumer behaviors driven by new contexts. Machines now perform many tasks previously done by humans, and the role of marketers is shifting as data and automation become more prominent in the industry.
AI in MR: Hype or Reality
This document discusses the use of artificial intelligence in market research through two case studies. The first case study uses text mining, natural language processing, and behavioral analysis of 150,000 community posts over 3 years to detect different member types, predict future member disengagement, and prevent issues through targeted engagement strategies. The second case study implemented a motivational email campaign that increased member participation for some groups but not others, showing the need for personalized approaches and human moderation. The document advocates experimenting with AI to improve insight generation and activation in future-proof ways.
Taking Research Forward
The document repeatedly states "TAKING RESEARCH FORWARD @tomderuyck" and provides contact information for tom.deruyck@insites-consulting.com and his LinkedIn profile at www.linkedin.com/in/tomderuyck, suggesting it is an advertisement or announcement promoting an individual named Tom De Ruyck and his work related to taking research forward.
Interview with Anda Marketing Magazine, Peru
Tom de Ruyck ha pasado los últimos diez años trabajando para ayudar a las compañías a conectarse mejor con los consumidores. En esta entrevista, él discute la importancia de involucrar a los consumidores en todos los departamentos de una organización a través de plataformas en línea y embajadores en cada departamento. También enfatiza la necesidad de escuchar a los principales consumidores para crear productos y campañas más relevantes, aunque al final son los ejecutivos quienes toman las decisiones estratégicas.
Reconnecting Marketers with Consumers
The document discusses a consumer connect program that aims to help marketers better understand consumers by having employees immerse themselves in consumers' lives. It outlines three types of activities for the program - observing consumers in their normal environment, directly experiencing the brand or category as a consumer would, and talking to consumers to gain feedback. The goal is for employees to gain insights that can help identify actions and opportunities to improve how the brand connects with consumers.
WebTomorrow Keynote
This document discusses how automation and artificial intelligence will disrupt many jobs and tasks over time. It argues that AI will replace 75% of market research leaving just the best parts requiring human skills. However, AI can also complement human work and increase economic output. The document then discusses using AI for proactive community management and insight activation. It presents examples of building AI tools to detect problematic behavior in online communities and activate consumer insights for marketing managers.
Welcome to the Age of Relevance
The document discusses the concept of relevance in branding and marketing in the current age. It emphasizes the need for brands to shift from being brand-centric to being consumer-centric by truly understanding consumers' needs, experiences and perspectives. It outlines five stages of maturity in consumer relevance, with the ideal being stage five where brands are powered by consumers through collaboration and engagement. The overall message is that brands must get to know their consumers deeply in order to remain relevant.
Insight Activation Maturity #updatedversion
The document discusses various approaches to moving beyond simply "sharing" consumer insights and instead activating insights across an organization. It outlines six levels of insight activation maturity and provides examples of strategies companies can use to progress from ad hoc insights to developing habits and infrastructure around consistently utilizing insights. These include educating employees on the value of insights, implementing programs to connect managers with consumers, developing content streams to maintain focus on insights, and using artificial intelligence to proactively surface relevant insights. The goal is to institutionalize insight activation so it becomes a company-wide habit.
More from Tom De Ruyck (20)
Impact is the new name of the game - Turning insights into action
Impact is the new name of the game - Turning insights into action
Recently uploaded
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
CALL 8867766396 SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA | DPBOSS GUESSING | TARA MATKA | KALYAN CHART | MATKA BOSS
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Recruiting in the Digital Age: A Social Media Masterclass
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business buy old yahoo accounts buy yahoo accounts
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Recently uploaded (20)
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
BAQMaR 2014 Opening Talk: 'Disrupt or Be Disrupted'
- 2. THE WORLD AROUND US
- 3. IS CHANGING
- 5. FASTER THAN
- 6. EVER BEFORE
- 7. COSTUMERS’ BEHAVIOR & NEEDS ARE EVOLVING RAPIDLY
- 8. NEW TECHNOLOGIES HIT THE MARKET DAILY
- 9. NEW BUSINESS MODELS ARE DISRUPTING MARKET AFTER MARKET
- 10. WHAT DOES THIS MEAN FOR YOU?
- 11. COMPETITION FROM OUTSIDE OUR INDUSTRY
- 12. EVERYONE CAN START AN AGENCY NOW
- 13. AN AGENCY? CREATE A PRODUCT
- 14. SMALL TODAY, BIG TOMORROW
- 15. UNIQUE TODAY! CHEAPER, FASTER & BETTER OPTIONS TOMORROW...
- 16. ALIVE & KICKING TODAY! DEAD TOMORROW!
- 17. WELCOME TO THE AGE OF PERPETUAL BETA
- 18. WELCOME TO THE AGE OF SMART COLLABORATION
- 19. WELCOME TO THE AGE OF NETWORKS
- 20. WELCOME TO THE AGE OF EMPOWERMENT
- 21. WELCOME TO THE AGE OF PURPOSE DRIVEN COMPANIES
- 22. ASK YOURSELF THE QUESTION
- 24. WHO ARE MY ‘FRENEMIES’?
- 25. WILL I BE A UNIQUE FEATURE OR THE STRONG PLATFORM?
- 26. WILL I BE A NODE OR THE NETWORK?
- 29. AND BEING OUT OF BUSINESS BY 2020
- 30. BEING SMART IS NOT ENOUGH
- 31. DREAM
- 32. BE BRAVE
- 33. B.R.A.V.E
- 34. TONIGHT IS ABOUT DREAMING
- 35. TOMORROW IS DAY #1 OF YOUR TRANSFORMATION
Editor's Notes
- Visual: nieuwe technologiëen die voorbij vliegen (drones, google glasses, apps, smartphones, apple watch, ...)