To stand out in a competitive market, individuals and businesses should establish authority rather than simply becoming another voice. This involves creating a neutral online presence, engaging with influencers, facilitating discussions, and actively participating in the subject matter. By doing so, one can attract a broader consumer base and reduce marketing costs while fostering a sense of community around the topic.

1. HOW DO YOU GET HEARD
ABOVE THE HERD?
BECOME AN AUTHORITY.

2. THE PROBLEM…

3. YOU WANT TO BE KNOWN AS
THE AUTHORITY
KING OF THE MARKETS
YOU SERVE.

4. YOU EXIST IN A UNIVERSE OF
COMPETITORS FIGHTING FOR
MIND SHARE.
BUT NOBODY IS WINNING.

5. YOU SPEND A FORTUNE ON
SEARCH ENGINE OPTIMIZATION.
BUT SO DOES EVERYONE ELSE.

6. YOUR LOYALTY PROGRAMME
WORKS BUT PEOPLE ARE
FICKLE.
YET WE ALL WANT TO
BELONG.

7. YOU TRY TO BE FOUND FOR
WHAT YOU DO.
DOH!
BUT WIKIPEDIA WINS.

8. DOES THE PROSPECT OF
BECOMING AN AUTHORITY
APPEAL TO YOU?

9. DO YOU WANT TO REDUCE
ONLINE MARKETING COSTS
AND STILL GET FOUND FIRST?

10. DO YOU WANT TO APPEAL TO THE
ENTIRE UNIVERSE
OF CONSUMERS INCLUDING
THOSE OF YOUR COMPETITORS?

11. THEN BUILD AN
AUTHORITY SITE
NOT A “ME TOO”
COMMUNITY SITE.

12. STEP 1
TAKE THE NEUTRAL HIGH
GROUND AND PUT UP A
GENERIC DOTCOM PRESENCE.
YOU DON’T MATTER, BUT THE
SUBJECT MATTER DOES.

13. STEP 2
MAKE SURE YOU CAN HANDLE
EVERYTHING ABOUT YOUR
SUBJECT MATTER.
SO PEOPLE DON’T
WANDER OFF.

14. STEP 3
REACH OUT TO INFLUENCERS
AND ON-BOARD THEM AND
THEIR APPEAL.
PEOPLE TRUST PEOPLE
MORE THAN BRANDS.

15. STEP 4
SIT BACK AND FACILITATE
DISCUSSIONS AROUND YOUR
SUBJECT MATTER.
AND WATCH ALL THE ONLINE
DISCUSSIONS FLOCK TO YOU.

16. STEP 5
INTERACT, ANSWER QUESTIONS
AND CREATE CONTENT FOR
YOUR SUBJECT MATTER.
QUESTIONS MEAN
OPPORTUNITY.

17. YOUR ENGAGED COMMUNITY
IS THE ENTIRE UNIVERSE OF
CONSUMERS.
ONLY ONE PLAYER CAN HAVE
THAT.

18. DO YOU WANT TO BE THE ONE?
http://AtlasAnswer.com
Dele.Sikuade@countersoft.com