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![Hungry Jack’s
Type
Wholly owned subsidiary;
exclusive Australian franchisee of Burger King
Industry Restaurants
Genre Fast food
Founded 1971 in Perth
Founder
Warren Haven (Hungry Jack's)
James McLamore and David Edgerton (Burger King)
Headquarters Osborne Park, Western Australia
Products
hamburgers, chicken products, salads, french fries, onion rings,
breakfast and hot and cold beverages, kid's meals, desserts[1]
Revenue A$1.043 billion (as of 2010)
Operating income A$538 million (2010)
Net income A$246.5 million (2010)
Total equity A$1.289 billion (2010)
Number of employees 15,000 (2010)
Parent Competitive Foods Australia
Slogan
The burgers are better at Hungry Jack's
Website www.hungryjacks.com.au](https://image.slidesharecdn.com/bangladeshmarketentrystrategy-150817100814-lva1-app6891/75/Bangladesh-market-entry-strategy-3-2048.jpg)
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Similar to Bangladesh market entry strategy
Bangladesh market entry strategy
- 1. Bangladesh Market EntryStrategy Presented By: Md. Nasir Abeed 15174014 Md. Farhat Ridwan 15174021 Md. Liakat Ali Khan 13374006 Sayed Zahidul Islam 14274007
- 3. Hungry Jack’s Type Wholly ownedsubsidiary; exclusive Australian franchisee of Burger King Industry Restaurants Genre Fast food Founded 1971 in Perth Founder Warren Haven (Hungry Jack's) James McLamore and David Edgerton (Burger King) Headquarters Osborne Park, Western Australia Products hamburgers, chicken products, salads, french fries, onion rings, breakfast and hot and cold beverages, kid's meals, desserts[1] Revenue A$1.043 billion (as of 2010) Operating income A$538 million (2010) Net income A$246.5 million (2010) Total equity A$1.289 billion (2010) Number of employees 15,000 (2010) Parent Competitive Foods Australia Slogan The burgers are better at Hungry Jack's Website www.hungryjacks.com.au
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- 5. Business proposal Dhaka Bangladesh 7,000+ inDhaka 52,000+ in Bangladesh Current Market Analysis
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- 7. • Hungry Jackscan exercise more control over the franchisees. • Hungry Jack’s can get a fixed amount and royalty based on sale as revenue from the franchisee. • Franchisee should agree ti adhere to follow the franchisor’s (Hungry Jack’s) requirement so Hungry Jack’s can ensure the quality. • Low Financial Risks. • Low cost way to assess market potential. • Avoid tariff and restrictions on foreign investment. Why Not other modes of Entry? Why Franchise? • Licensing – Possibility of creating future competitor • Contract Manufacturing – Nothing to manufacture in large amount issue. • Joint Venture- As “Hungry Jack’s” itself is a established brand so there is no requirement for joint venture. • Direct Foreign Investment- Direct foreign investment will increase the cost of “Hungry Jack’s”.
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- 12. Business proposal Breakdown ofBasic Revenue Goal Daily Target- 250 Guests Monthly Target- 7,500 Guest Yearly Target- 90,000 Daily Revenue- BDT 125,000 Monthly Revenue- 3,75,000 Guest Yearly Revenue- 4.5 Crores Estimated Expense per Guests- BDT 500
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- 14. Business proposal Competitive Review Upscaleclass of Society Food Change Lovers •Popular Fast Food Shop KFC, Pizza Hut, BFC, Burger n Boost •Indian Couisine OH! Calcutta, Koyla, Heritaze •Mexican cuisine Mex Tex, Fajitas •Chinese Cuisine Mainland China, Golden Rice, Pan Tao •Italian Cuisine Spaghetti Jazz, Smoke Music Café
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- 16. Marketing Communication Plan •PublishBest recipes online Online Marketing • Win a free dinner • Like us on Facebook & Twitter Contests • Podcasting weekly music session in Youtube Channel • Broadcast Live our Social events Event Marketing • From Which part of Bangladesh does the BEEF comes from. • High light the suppliers safety profile Menu
- 17. Success Metrics andTracking
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- 19. • Cross CulturalFactors: 1. Language and dialect 2. Alphabet 3. Input method (PC, mobile, tablet 4. Religion 5. Wealth 6. Climate and weather 7. Dress sense and clothes fashion 8. Product distribution systems 9. Color codes and meanings 10. Style of government 11. Travel distances 12. Population density 13. Rural or city forms of living 14. Bicycle, car, bus, train, or underground Factors to be considered • Cross Cultural Factors: 15. Parcel delivery speed expectations 16. Use of credit cards 17. Pre-pay systems available 18. Level of education and literacy 19. General living standards 20. Employment regulations 21. Women vs. men relationships 22. Typical number of children per family 23. Tax systems 24. Explicit or implicit cultural behaviors 25. Role of public sector in the economy 26. Diet 27. Freedom of speech and press behavior 28. Preferred architectural styles
- 20. Factors to beconsidered • Factor 1: Get company-wide commitment • Factor 2: Define your business plan for accessing global markets. • Factor 3: Determine how much you can afford to invest in your international expansion efforts. • Factor 4: Plan at least a two-year lead-time for world market penetration. • Factor 5: Build a website and implement your international plan sensibly. • Factor 6: Pick a product or service to take overseas. • Factor 7: Conduct market research to identify your prime target markets. • Factor 8: Search out the data you need to predict how your product will sell in a specific geographic location. • Factor 10: Find cross-border customers. • Factor 11: Establish a direct or indirect method of export • Factor 12: Hire a good lawyer, a savvy banker, a knowledgeable accountant and a seasoned transport specialist • Factor 13: Prepare pricing and determine your landed costs • Factor 14: Set up terms, conditions and other financing options • Factor 15: Brush up on your documentation and export licensing procedures. • Factor 16: Implement an extraordinary after-sales service plan. • Factor 17: Make personal contact with your new targets, armed with culture-specific information and courtesies, professionalism and consistency. • Factor 18: Investigate international business travel tips • Factor 19: Explore cross-border alliances and partnerships • Factor 20: Enjoy the journey