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Burger King Presentation.pptx
1. Rupak khatri
MTVET 5th Batch 2022
Department of Education
Kathmandu University, School of
Education
5th April 2023
Case Study
presentation
on Burger King
3. Objectives
-To explore the management strategy
-To explore the S Curve of the company
-Market growth of the company
-To explore how the company face the
challenges
4. • Founded in 1953 by David Edgerton and
James Mclamore in Florida of United
States
• Head quarter: Miami Florida
• Second largest fast food restaurant after
McDonalds
• Major product: Hamburger,Fastfood
,cheese burger
• Initially the name of the company was
Insta Burger king
• The prime product was hamburger but
later on other products were added.
Introduction of the company
5. • Company’s ownership was
transferred multiple time and the
name was also changed to Burger
• Company had to face multiple
challenges along with the strong
rivals like Mc Donald's .windy etc
• Finally the company was
sustained and was able to expand
franchises in more than 70
countries of the world.
• The most famous slogan was
“Have it your way”.
• Present assist: 4.94 billion us$
Continued
7. • Company identified that the customer
need to wait for a long for their order and
hence it came with the solution with the
slogan “Have it your way” which made the
customer to get their order quickly.
• Similarly the company hired the ad
agency to flourish the marketing.
• Furthermore the company came with
multiple ideas like -BK whopper Bar
-20/20 design
Bar ball menu
Releasing IPO
Burger on us$ 1
Managing the growth
8. BREAK-EVEN ANALYSIS
When the company
changed the marketing
strategy by bringing the
concept of ad
The company
launched IPO with
this company
gained huge profit
BIG LOSS
HIGH
PROFIT
BREAK
EVEN POINT
Financial
condition is
stable
The company was
owned and merged
with the British
company.Due to
Neglency the
company was in
huge loss.
Due to multiple
franchise the
company could
not manage it had
a loss.
LOSS
PROFIT
1955-1957
1988-1989
2002
2006-2010
Source: www.zippia.com
9. S Curve of the company
Performance
of
the
product
Company
Started
Have it
your own
way
Sales Declined
New concept of BK whopper
Bar and 20/20
Bar bell menu
Release of public IPO
11. CREDITS: This presentation template was created
by Slidesgo, including icons by Flaticon, and
infographics & images by Freepik
Growth Rate
12. Time
Cash
Flow
Innovation Cycle Time
Profit
Market opportunities
Project start
Opportunity
Breakeven
Time
New add strategy
Company
faced loss
release of IPO in
2006 and
addition of new
strategy
Positive
Cash
Flow
Negative
Cash
Flow
Period
13. Tactics Strategy
Quick service
Changed the menu
Focused to male
BK whopper bar
Hiring smith who
belong to Mc Donalds
Releasing of IPO
20/20 design
Bar ball menu
Opening the franchises
14. IP0O model
Input Output Outcome
Launched Insta broiler
oven
Successful Many new franchises
were started
Launch Have it your way People like it Differentiated with other
companies
Ownership transferred to
Diageo
Poor operating
performance
Sales went down in most
of the franchises
New marketing strategies Sales raised New franchises were
opened
15. SWOT SWOT ANALYSIS
01
BUSINESS OVERVIEW
You can describe the
topic of the section here
02
MARKET ANALYSIS
You can describe the
topic of the section here
03
MANAGEMENT PLAN
You can describe the
topic of the section here
04
OPERATING PLAN
You can describe the
topic of the section here
Strengths
The marketing strategy was powerful.
•People like the new strategy and
marketing policy
•Multiple products
Weakness
Changing the ownership frequently
•The company was owned by irrelevant owner
having no idea
•Could not manage the growth
•Focus was specific like male only
Threats
•Strong rival like Mc Donald’s
•Wendy’s & others.
Opportunities
•Chances to open franchise in virgin
land like middle east
16. Conclusion
The company had a struggled a lot during its journey and tried
numerous ideas to sustain. Most of the ideas seems working for the
sustainability and is able to spread to many countries in the world. With
the case study of the Burger king, we came to know that if there are
quality people with the strong vision and thoughts success is not far. The
proper planning and strategy is equally important. But still, it is very
challenging to maintain the growth and sustainability.
17. Recommendation
The major areas where the company need to focus are as follows: -
a) The annual revenue is steadily declining, hence need to work lot to compete
with rivals like Mc Donalds, Starbucks ,KFC and Dominos etc.
b) Since now a days all are concerned with the health, it should focus on
quality and healthy food.
c)Monitoring and controlling all the franchises is also equally important.
d)Taking Customers feedback and implementation can be effective.
e)Reducing the cost and improving the quality is another challenge in this
competitive world.
18. CREDITS: This presentation template was created
by Slidesgo, including icons by Flaticon, and
infographics & images by Freepik
References
-Hunger David, Case study of Burger King
-Slide of Pramod Bahadur Shrestha ,KU
https://www.zippia.com/burger-king-careers-17613/history/
19. CREDITS: This presentation template was created
by Slidesgo, including icons by Flaticon, and
infographics & images by Freepik
THANKS
Do you have any questions?