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Burger King Presentation.pptx
- 1. Rupak khatri MTVET 5thBatch 2022 Department of Education Kathmandu University, School of Education 5th April 2023 Case Study presentation on Burger King
- 2. TABLE OF CONTENTS 01 OBJECTIVES INTRODUCTION 02 MARKETANALYSIS 03 MARKETING /STRATEGY Graph and chart 04 MANAGEMENT PLAN 05 06 CONCLUSION RECOMENDATION
- 3. Objectives -To explore themanagement strategy -To explore the S Curve of the company -Market growth of the company -To explore how the company face the challenges
- 4. • Founded in1953 by David Edgerton and James Mclamore in Florida of United States • Head quarter: Miami Florida • Second largest fast food restaurant after McDonalds • Major product: Hamburger,Fastfood ,cheese burger • Initially the name of the company was Insta Burger king • The prime product was hamburger but later on other products were added. Introduction of the company
- 5. • Company’s ownershipwas transferred multiple time and the name was also changed to Burger • Company had to face multiple challenges along with the strong rivals like Mc Donald's .windy etc • Finally the company was sustained and was able to expand franchises in more than 70 countries of the world. • The most famous slogan was “Have it your way”. • Present assist: 4.94 billion us$ Continued
- 6.
- 7. • Company identifiedthat the customer need to wait for a long for their order and hence it came with the solution with the slogan “Have it your way” which made the customer to get their order quickly. • Similarly the company hired the ad agency to flourish the marketing. • Furthermore the company came with multiple ideas like -BK whopper Bar -20/20 design Bar ball menu Releasing IPO Burger on us$ 1 Managing the growth
- 8. BREAK-EVEN ANALYSIS When thecompany changed the marketing strategy by bringing the concept of ad The company launched IPO with this company gained huge profit BIG LOSS HIGH PROFIT BREAK EVEN POINT Financial condition is stable The company was owned and merged with the British company.Due to Neglency the company was in huge loss. Due to multiple franchise the company could not manage it had a loss. LOSS PROFIT 1955-1957 1988-1989 2002 2006-2010 Source: www.zippia.com
- 9. S Curve ofthe company Performance of the product Company Started Have it your own way Sales Declined New concept of BK whopper Bar and 20/20 Bar bell menu Release of public IPO
- 10. Status of Marketof Burger king
- 11. CREDITS: This presentationtemplate was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik Growth Rate
- 12. Time Cash Flow Innovation Cycle Time Profit Marketopportunities Project start Opportunity Breakeven Time New add strategy Company faced loss release of IPO in 2006 and addition of new strategy Positive Cash Flow Negative Cash Flow Period
- 13. Tactics Strategy Quick service Changedthe menu Focused to male BK whopper bar Hiring smith who belong to Mc Donalds Releasing of IPO 20/20 design Bar ball menu Opening the franchises
- 14. IP0O model Input OutputOutcome Launched Insta broiler oven Successful Many new franchises were started Launch Have it your way People like it Differentiated with other companies Ownership transferred to Diageo Poor operating performance Sales went down in most of the franchises New marketing strategies Sales raised New franchises were opened
- 15. SWOT SWOT ANALYSIS 01 BUSINESSOVERVIEW You can describe the topic of the section here 02 MARKET ANALYSIS You can describe the topic of the section here 03 MANAGEMENT PLAN You can describe the topic of the section here 04 OPERATING PLAN You can describe the topic of the section here Strengths The marketing strategy was powerful. •People like the new strategy and marketing policy •Multiple products Weakness Changing the ownership frequently •The company was owned by irrelevant owner having no idea •Could not manage the growth •Focus was specific like male only Threats •Strong rival like Mc Donald’s •Wendy’s & others. Opportunities •Chances to open franchise in virgin land like middle east
- 16. Conclusion The company hada struggled a lot during its journey and tried numerous ideas to sustain. Most of the ideas seems working for the sustainability and is able to spread to many countries in the world. With the case study of the Burger king, we came to know that if there are quality people with the strong vision and thoughts success is not far. The proper planning and strategy is equally important. But still, it is very challenging to maintain the growth and sustainability.
- 17. Recommendation The major areaswhere the company need to focus are as follows: - a) The annual revenue is steadily declining, hence need to work lot to compete with rivals like Mc Donalds, Starbucks ,KFC and Dominos etc. b) Since now a days all are concerned with the health, it should focus on quality and healthy food. c)Monitoring and controlling all the franchises is also equally important. d)Taking Customers feedback and implementation can be effective. e)Reducing the cost and improving the quality is another challenge in this competitive world.
- 18. CREDITS: This presentationtemplate was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik References -Hunger David, Case study of Burger King -Slide of Pramod Bahadur Shrestha ,KU https://www.zippia.com/burger-king-careers-17613/history/
- 19. CREDITS: This presentationtemplate was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik THANKS Do you have any questions?