Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

All Sky, No Net: How Agencies Can Survive Automation

158 views

Published on

In the June 2018 edition of Masters of Marketing, SEO Consultant Dylan Brooks explains how independent insurance agencies can weather the oncoming disruption in the insurance industry caused by technological automation.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

All Sky, No Net: How Agencies Can Survive Automation

  1. 1. All Sky, No Net How Agencies Can Survive Automation Dylan Brooks Digital Marketing Consultant
  2. 2. Welcome to Masters of Marketing If you have questions, please enter them in the chat window Our Twitter handle is @InsTechCorp Join the conversation with #MastersMktg A recording of today’s Masters of Marketing webinar will be posted at https://www.resources.getitc.com/masters-of-marketing/ Mark your calendar! Our next Masters of Marketing webinar: Crawl, Walk, Run: Using Your Agency’s Branding to Reach Online Prospects Presented by Karly Baker on Thursday, July 19th at 12 PM CDT
  3. 3. Why Does Automation Matter?
  4. 4. 25% of insurance jobs will be replaced by automation by 2025 -McKinsey Global, 2016
  5. 5. That means… technology will take over insurance tasks from agents
  6. 6. Let’s Consider Where tech affects insurance Why automation is a threat How you can fight back
  7. 7. Where Technology Affects Insurance
  8. 8. Where Technology Affects Insurance Comparative Raters Insurance Websites Telematics
  9. 9. Where Technology Affects Insurance Comparative Raters Offer Instant Rates Improve Accuracy Define Choice
  10. 10. Where Technology Affects Insurance Insurance Websites Increase Access Inform Consumers Extend Operations
  11. 11. Where Technology Affects Insurance Telematics Improve Accuracy Increase Data Reduce Risk
  12. 12. But It’s Not All Roses…
  13. 13. Technology First A Friend Now A Foe
  14. 14. Why Automation Is A Threat
  15. 15. Why Automation Is A Threat Replaces Agents Improves Efficiency Enhances Convenience
  16. 16. Why Automation Is A Threat Replaces Agents Takes Over Tasks Envelops Processes Reduces Roles
  17. 17. Why Automation Is A Threat Improves Efficiency Works Fast Cuts Out Steps Eliminates Variability
  18. 18. Why Automation Is A Threat Enhances Convenience Runs Continuously Adapts On The Fly Provides Options
  19. 19. But It Doesn’t Always Work
  20. 20. Insurance Automation Google Tried Google Failed
  21. 21. How You Can Fight Back
  22. 22. How You Can Fight Back Offer Outstanding Customer Service
  23. 23. How You Can Fight Back Be Inherently Human Offer A Personal Touch Provide Expert Advice
  24. 24. How You Can Fight Back Be Inherently Human Show Empathy Build Trust Communicate Actively
  25. 25. How You Can Fight Back Offer A Personal Touch Take Individual Approach Pay Attention To Detail Customize Advice
  26. 26. How You Can Fight Back Provide Expert Advice Build On Experience Keep Up With Changes Prove Your Worth
  27. 27. Remember: In An Automated World, Customer Service Can Be A Differentiator
  28. 28. We Considered Where tech affects insurance Why automation is a threat How you can fight back
  29. 29. Thanks For Attending! Feel free to ask any remaining questions! A recording of today’s Masters of Marketing webinar will be posted at: https://www.resources.getitc.com/masters-of-marketing/ Mark your calendar! Our next Masters of Marketing webinar: Crawl, Walk, Run: Using Your Agency’s Branding to Reach Online Prospects Presented by Karly Baker on Thursday, July 19th at 12 PM CDT

×