Along the same lines, we did a post where we prompted people to just comment on the post and we responded with compliments to them. That post got 274 comments, and 71 likes. It also had over 12,000 impressions.
These are all super fun/engaging examples of our brand and our brand voice. We like to think of our brand voice of that of a middle school teenage boy, and what really distinguishes us from our competitors is our brand voice.
They’re not only encouraging you to connect with them via their email program, but also through some other channels that they are active on.
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Results are over a 6 week time frame. GOAL: 3 keys to success Create a strong call to action. Make sure your users understand your call to action and/or incentives offered via Promoted Tweet. @Arbys provided clear direction asking users to sign up for the email list in exchange for coupons and deals. Diversify your keywords. Target a variety of keywords or phrases to reach a wider audience.@Arbys used keyword targeting to reach people talking about its brand and food as well as people looking for deals and coupons. Offer incentives Drive engagement with special coupons or incentives in exchange for having users complete an action. Immediately after signing up for the @Arbys newsletter, people received a coupon for a free roast beef sandwich with purchase of a drink.
The Facebook post for the Smartwool contest really was engaging and you can see the post attached. We had an email below that drove people to a landing page where there were more details and they could enter. They could also enter by using the hashtag #SmartwoolToePainting. o 101 Entries via Email/Facebook/Woobox o 18 Entries via Instagram o 12 Entries via Twitter
Moosejaw is always sharing pictures of customers with their Moosejaw flags – we recently did an email to help drive customers to send us more pictures with their flags. If people don’t already have flags – we send them one for free. We sent out over 2,000 flags to customers and in turn have gotten not only hundreds of new customer pictures, but 2000 new brand ambassadors who are spreading the madness.
Moosejaw, a sporting goods retailer with a unique brand persona that often uses humor – sent an email to its subscribers offering to break up the relationship with their current significant other.
Now while this sounds bizarre, it was in fun and very consistent with the Moosejaw brand approach.
Moosejaw, using their customer service reps, ended up “breaking up” more than 200 couples.
Did this directly sell more back packs or tents? Probably not. But it did continue to create engagement among their subscribers, which leads to greater brand affinity and more sales.
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One client found that they had roughly ~20% of a match.
Tactics to integrate social and email marketing silverpop
• Facebook engagement more than
doubled on Facebook page for the
entire week following these posts.
• The 104 Shares from our response
was the second most for all of 2014.
Total fan interactions were 1000%
higher than average
There’s also a social element in this
campaign, with the winner to be announced on
Moosejaw’s Facebook page, which is of course a
gentle ‘nudge’ for email subscribers who are not yet
Facebook fans to go ahead and “Like” Moosejaw if
they want a chance at winning those gumballs
Objective: Create engagement with
customers on social and email channels to
drive brand awareness and sales for one of
our brands, Smartwool.
Tactics: Contest to win $1000 in Smartwool
product primarily driven through social. People
entered by creating and sharing their best
“Toe-Painting” with #SmartwoolToePainting.
• 101 Entries via Email/Facebook/Woobox
• 18 Entries via Instagram
• 12 Entries via Twitter
Moosejaw, using their customer service
reps, ended up “breaking up” more than
Did this directly sell more back packs or
tents? Probably not. But it did continue to
create engagement among their
subscribers, which leads to greater brand
affinity and more sales.