1. Stop the world, I want to get out!

2. We are in the interruption business

3. One-way communication is our thing, for us, it is hard to think otherwise

5. Interruption is not enough any more Average click-through rate in Hungary: 0.2 – 0.4%

7. Web 2.0 is enabling & empowering consumers in new ways thus it presents a number of challenges to marketers Better Informed More in control More fragmented Better networked More expressive Increased A bility to Interconnect & Sociali z e Increased A bility to Gain On-demand Satisfaction Increased Ability to Customi z e Consumption Increased A bility to A ccess & Sift A bundance of I nfo. Increased A bility to Self Publish & Promote

10. Customers are more expressive – 400.hu competition

11. The pictures just kept coming...

13. Customers are better networked

14. Customers are better informed

16. To build brands in a Web 2.0 world marketers must put engaging content at the heart of their communication strategy Better Informed More in control More fragmented Better networked More expressive COMMUNITY CONVERSATION COLLABORATION CONTENT Increased A bility to Interconnect & Socialise Increased A bility to Gain On-demand Satisfaction Increased Ability to Customise Consumption Increased A bility to A ccess & Sift A bundance of I nfo. Increased A bility to Self Publish & Promote