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Balanced Scorecard Implementation Project:
              Overview of client motivation
Presentation objectives
  If you are an Executive or a valuable
  member of senior management team, you
  probably ask this question:

  What are the right conditions for diving into
  a strategic project of such magnitude as is
  the BSC implementation?
Right Conditions for BSC project

    The leader of the company / division /

    function (or entity) wants to plan in the
    medium-long term in order to provoke
    quantum (or at least significant)
    performance leaps
Right Conditions for BSC project

    The entity management team is in some

    way diverse in competencies, in culture, in
    character, in age and this diversity creates
    barriers
Right Conditions for BSC project

    The planning is, according to a leader’s view,

    either inexistent or ineffective

    The leader wants the plan to be managed

    through time and be the basis of discussion
    (beyond budget)
Right Conditions for BSC project

    The leader prefers empowerment to control



    The leader prefers team collaboration to

    one-to-one management

    The leader likes analysis, numbers, proofs, a

    scientific approach
General Results of BSC project

 Normally the implementation of the BSC
 speeds up the capability of a company to
 reach its desired targets

 The larger the company, the larger the
 growth rate desired, the larger the gains
 from the BSC project
General Results of BSC project

 Clients say that BSC implementation
 process accelerates the achievement of
 incremental gains by an average of 20-30%

 The satisfaction rate of BSC implementation
 among executives grows tremendously from
 doubts and lack of support in the beginning
 to a highest satisfaction and excitement by
 the end of the project
General Results of BSC project
 The BSC approach serves exceptionally well
 as:
   a strategic project management and change
      management tool
     a communication tool
     a control tool
     a tool to manage strategic trade offs
     a deployment tool
     a framework for converting strategy into action
BSC as a Project management and
Change management tool

    Improve the level of collaboration of

    decisions and information sharing on
    strategic objectives, indicators and
    improvement projects

    Improve the transparency level of the team

    discussions
BSC as a Project management and
Change management tool

    Bring in the discussion other managers,

    normally not included in the team, because
    they have specialist knowledge

    Push the team to re-think the entity

    strategy

    Push the team to formalize the strategy

BSC as a Communication and
Empowerment tool

    Improve collaboration between functions



    Empower first, second and third line

    management

    Improve the information flow vertically, i.e.

    from the top to the bottom of the
    organization
BSC as a Communication and
Empowerment tool
    Improve the relationship between first lines

    and lower management layers

    Make sure that everybody in the company

    knows what the strategy is about and in what
    way they contribute

    Improve the communication of the strategy

    and its development towards the outside world
    (e.g. board, shareholders, stakeholders, buyers)
BSC as a Control tool
 Improve the quality of information and set
 relevant indicators on:
   ○ Business environment
   ○ Customers
   ○ Internal weaknesses
   ○ Key strengths
   ○ Development of strategic projects
BSC as a Planning tool
    Increase the reliability of forecasts



    Clearly understand the drivers of business

    results

    Be capable of analyzing periodically and in a

    structured way the development of the
    strategic plan
BSC as a Deployment tool

    The team has just formed, most managers, or

    some key ones, are new

    The historic group has been there forever, but

    needs to define new directions, previously
    unexplored

    Strong growth targets



    Opportunity and desire to overcome competitors

    due to bad economic times
Concluding Thoughts
 The Balanced Scorecard is the most sound,
 systematic, and developed approach to
 Strategy Execution

 BSC implementation is a project of high
 magnitude, responding to organization
 strategic challenges and bringing strategic
 results.
Concluding Thoughts

 Strong executive leadership, substantial
 knowledge transfer, clarity of organizational
 strategy, and availability of an
 implementation framework are among the
 key requirements for the Balanced
 Scorecard project to take off.
Concluding Thoughts
For more on:

  power of BSC Approach

 BSC implementation project prerequisites,
  teams, time outline, challenges, and pitfalls
 role of external consultants


go to our ScorecardPartner.com website
About the Authors
Francesco Zingales – BSC Specialist, Facilitator
  for Strategic Plan implementation. Contact
  Francesco francesco.zingales@gmail.com
   LinkedIn Profile

Igor Starodubtsev, BSC consultant at
   ScorecardPartner.com Contact Igor
   project@scorecardpartner.com
   LinkedIn Profile
Autours’ Profiles
Francesco Zingales – BSC Specialist (Msc. Chemical Engineering, PhD in Strategic Decision Making
Processes). Francesco Zingales has completed in September 2005 his PhD in strategic decision
making processes, with a special focus on the Balanced Scorecard approach, after 4 years of applied
research, teaching and practitioner activities at INSEAD Business School in Fontainebleau (Paris). FZ
has participated, in the last 3 years, to several facilitation/consulting projects in application of the
Balanced Scorecard methodology in different industries such as food, services, utilities,
entertainment and manufacturing. Key companies serviced, all at top management levels, have
been Sodexho Group, Sodexho Italy, Iveco, ATAC, ACEA, LVMH. FZ has carried out several corporate,
business unit and functional level projects in large organizations, which gives him the capability to
choose the best approach in each different setting. FZ has built experience both by working in a
leading consulting firm on BSC practice as a senior manager for 2.5 years, both bringing original
knowledge from his studies. This makes him a perfect candidate to manage and implement BSC
projects.


Scorecard Partner is a niche consulting practice focused exclusively on providing guidance, help, and
support for clients implementing the Balanced Scorecard approach to Strategy Execution. Our
mission is to be a leading focused provider of expertise and support to bring this revolutionary
Strategic Management tool to organizations willing to develop strategic discipline, overcome
execution challenge, learn, grow and change.

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Balanced Scorecard: Executive Motivation

  • 1. Balanced Scorecard Implementation Project: Overview of client motivation
  • 2. Presentation objectives If you are an Executive or a valuable member of senior management team, you probably ask this question: What are the right conditions for diving into a strategic project of such magnitude as is the BSC implementation?
  • 3. Right Conditions for BSC project The leader of the company / division /  function (or entity) wants to plan in the medium-long term in order to provoke quantum (or at least significant) performance leaps
  • 4. Right Conditions for BSC project The entity management team is in some  way diverse in competencies, in culture, in character, in age and this diversity creates barriers
  • 5. Right Conditions for BSC project The planning is, according to a leader’s view,  either inexistent or ineffective The leader wants the plan to be managed  through time and be the basis of discussion (beyond budget)
  • 6. Right Conditions for BSC project The leader prefers empowerment to control  The leader prefers team collaboration to  one-to-one management The leader likes analysis, numbers, proofs, a  scientific approach
  • 7. General Results of BSC project Normally the implementation of the BSC speeds up the capability of a company to reach its desired targets The larger the company, the larger the growth rate desired, the larger the gains from the BSC project
  • 8. General Results of BSC project Clients say that BSC implementation process accelerates the achievement of incremental gains by an average of 20-30% The satisfaction rate of BSC implementation among executives grows tremendously from doubts and lack of support in the beginning to a highest satisfaction and excitement by the end of the project
  • 9. General Results of BSC project The BSC approach serves exceptionally well as:  a strategic project management and change management tool  a communication tool  a control tool  a tool to manage strategic trade offs  a deployment tool  a framework for converting strategy into action
  • 10. BSC as a Project management and Change management tool Improve the level of collaboration of  decisions and information sharing on strategic objectives, indicators and improvement projects Improve the transparency level of the team  discussions
  • 11. BSC as a Project management and Change management tool Bring in the discussion other managers,  normally not included in the team, because they have specialist knowledge Push the team to re-think the entity  strategy Push the team to formalize the strategy 
  • 12. BSC as a Communication and Empowerment tool Improve collaboration between functions  Empower first, second and third line  management Improve the information flow vertically, i.e.  from the top to the bottom of the organization
  • 13. BSC as a Communication and Empowerment tool Improve the relationship between first lines  and lower management layers Make sure that everybody in the company  knows what the strategy is about and in what way they contribute Improve the communication of the strategy  and its development towards the outside world (e.g. board, shareholders, stakeholders, buyers)
  • 14. BSC as a Control tool Improve the quality of information and set relevant indicators on: ○ Business environment ○ Customers ○ Internal weaknesses ○ Key strengths ○ Development of strategic projects
  • 15. BSC as a Planning tool Increase the reliability of forecasts  Clearly understand the drivers of business  results Be capable of analyzing periodically and in a  structured way the development of the strategic plan
  • 16. BSC as a Deployment tool The team has just formed, most managers, or  some key ones, are new The historic group has been there forever, but  needs to define new directions, previously unexplored Strong growth targets  Opportunity and desire to overcome competitors  due to bad economic times
  • 17. Concluding Thoughts The Balanced Scorecard is the most sound, systematic, and developed approach to Strategy Execution BSC implementation is a project of high magnitude, responding to organization strategic challenges and bringing strategic results.
  • 18. Concluding Thoughts Strong executive leadership, substantial knowledge transfer, clarity of organizational strategy, and availability of an implementation framework are among the key requirements for the Balanced Scorecard project to take off.
  • 19. Concluding Thoughts For more on: power of BSC Approach   BSC implementation project prerequisites, teams, time outline, challenges, and pitfalls  role of external consultants go to our ScorecardPartner.com website
  • 20. About the Authors Francesco Zingales – BSC Specialist, Facilitator for Strategic Plan implementation. Contact Francesco francesco.zingales@gmail.com LinkedIn Profile Igor Starodubtsev, BSC consultant at ScorecardPartner.com Contact Igor project@scorecardpartner.com LinkedIn Profile
  • 21. Autours’ Profiles Francesco Zingales – BSC Specialist (Msc. Chemical Engineering, PhD in Strategic Decision Making Processes). Francesco Zingales has completed in September 2005 his PhD in strategic decision making processes, with a special focus on the Balanced Scorecard approach, after 4 years of applied research, teaching and practitioner activities at INSEAD Business School in Fontainebleau (Paris). FZ has participated, in the last 3 years, to several facilitation/consulting projects in application of the Balanced Scorecard methodology in different industries such as food, services, utilities, entertainment and manufacturing. Key companies serviced, all at top management levels, have been Sodexho Group, Sodexho Italy, Iveco, ATAC, ACEA, LVMH. FZ has carried out several corporate, business unit and functional level projects in large organizations, which gives him the capability to choose the best approach in each different setting. FZ has built experience both by working in a leading consulting firm on BSC practice as a senior manager for 2.5 years, both bringing original knowledge from his studies. This makes him a perfect candidate to manage and implement BSC projects. Scorecard Partner is a niche consulting practice focused exclusively on providing guidance, help, and support for clients implementing the Balanced Scorecard approach to Strategy Execution. Our mission is to be a leading focused provider of expertise and support to bring this revolutionary Strategic Management tool to organizations willing to develop strategic discipline, overcome execution challenge, learn, grow and change.