This document analyzes consumer perceptions of Bajaj Allianz Life Insurance through a study conducted by Poulami Mitra, Sankhadip Chatterjee, and Avik Chakraborty. It finds that while LIC dominates the life insurance sector in India, Bajaj Allianz has established a strong presence as well. The study aimed to understand customer perceptions in order to help Bajaj Allianz adjust its market performance. It used surveys of Kolkata residents and found that while customers appreciate Bajaj Allianz's plans and customer interaction, aspects like offices and agent knowledge could be improved. Overall, LIC was seen as the top provider but Bajaj All