Bajaj Allianz Life Insurance is a joint venture between Bajaj Auto and Allianz AG. It is one of India's leading private life insurance companies. The document discusses Bajaj Allianz's profile, objectives of studying their sales strategies, research methodology used which included primary data collection through questionnaires and secondary data collection from websites and materials. It also discusses the company's vision, achievements, and products offered. The findings were that the sales promotion process was satisfying but new techniques could be used and more focus given to customer service, awareness, attention, and advertisements.

1. Submitted by:
Tanweer Hameed Beigh

2. TA B L E O F C O N T E N T S
INTRODUCTION
SECTOR PROFILE
COMPANY PROFILE
OBJECTIVES OF STUDY
RESEARCH METHODOLOGY
DATA ANALYSIS AND INTERPETATION
OBSERVATION AND FINDING
SUGGESTIONS

3. Bajaj Allianz Life Insurance Co. Ltd. is a joint
venture between two leading conglomerates- ,
Bajaj Auto, one of the biggest 2 and 3 wheeler
manufacturers in the world and Allianz AG, one
of the world's largest insurance companies
 Is the fastest growing private life insurance
company in India.
 Currently has over 74,00,000 satisfied customers
 They have customer care centers in 1164 cities
with 30000 Insurance Consultant providing the
finest customer service.
 One of India's leading private life insurance
companies

4.  LIC
 HDFC Standard Life
 Max New York Life
 ICICI Prudential
 Kotak Mahindra
 Birla Sun Life
 Tata AIG
 SBI Life
 ING Vysya
 Bajaj Allianz
 Metlife
 Aviva
 Sahara India
 Royal Sundaram Alliance
 Reliance
 ICICI Lombard
 Cholamandalam

5.  COMPANY VISION
 To be the first choice insurer for customers
 To be the preferred employer for staff in the insurance industry.
 To be the number one insurer for creating shareholder value.

 COMPANY MISSION
 As a responsible, customer focused market leader, we will
 strive to understand the insurance need of the consumers and translate it
into
 affordable product that deliver value for money.
 ACHIEVEMENTS
 Bajaj Allianz life insurance offers technical excellence in all areas of
Health Insurance as well as Risk Management. This partnership
successfully combines Bajaj Auto’s in-depth understanding of the local
market and extensive distribution network with the global experience
and technical expertise of the Allianz group.
 Bajaj Allianz has received “iAAA rating, from ICRA Limited, an associate
of Moody’s Investor Services Claims paying Ability. This rating indicates
highest claims paying ability and a fundamentally strong position.

6.  Personal Accident
 Hospital Cash Daily Allowance Policy
 Health Guard
 Critical Illness
 Burglary Insurance
 Householders Insurance
 Travel Companion
 Fidelity Guarantee Policy o Office package
 Money Insurance
 Public Liability
 Plate Glass Insurance
 Consequential Loss (Fire) Insurance Policy

7.  To study the sales Strategy of field force of
Bajaj Allianz General Insurance.
 To study the process of selling of Insurance
Policies by Advisors.

8. Research methodology is a way to systematically solve the
research problem.
DATA COLLECTION
 PRIMARY DATA SOURCES
 Through interaction with insurance care consultant
 Through questionnaires filled from the insurance care
consultant.
 SECONDARY DATA SOURCES:
 Through internet, various official sites of the companies.
 Through pamphlets and brochures of the companies.
 Journals & Magazine

9.  Many questioners where prepared and
experienced with the customers and results
where recorded.

10.  This sales promotion process was very much satisfying for me not
only practically and academically but it also helped me in
developing my communication skill and enriched my knowledge
also.
 I have come to know about the importance of marketing
especially regard to Sales Promotion on the most renowned
organization like Bajaj Allianz. Especially because of emergence
of many competitor with, excellence in services & competitive
product. The base of this chapter conclusion is on the data
analysis.

11.  Bajaj Allianz. Should use new techniques of
sales promotion.
 Customer services should be more
comfortable than others.
 People must be made aware of the benefits
of the policies of Bajaj Allianz.
 The Company should give personal attention
to each customer.
 Regular advertisement of the company