Private School Search Engine Optimization tips to attract parents Enrollment...Schola Inbound Marketing
This webinar focused on how to improve your schools website to attract more visitors. This is was a Private School Enrollment Webinar for the Association of Classical Christian Schools. It was the last in a series of 3.
5 Tips for Growing inquiries by 50 percent - Enrollment Marketing 101 Part 2 ...Schola Inbound Marketing
Webinar presentation slides on using inbound marketing and SEO strategies to increase inquiries at your school. This slide deck was used by Ralph Cochran, President of Schola Inbound Marketing.
An overview of academic marketing - Increasing Enrollment using Marketing covers: marketing 101, what marketing says about your school, marketing audits, pictures role in marketing, direct mail and school brochures
Inboun Marketing for Private Schools. Presentation given to Garden State Christian School Association, located in New Jersey. I was invite to do this presentation in partnership with Advance Christian Schools.
This presentation was given to the Archdiocese of Galveston Houston's Principal and Board Workshop on June 9, 2012. The purpose of the presentation was to show principals/board members what needs to be done from a marketing perspective to update a school's status to full.
This presentation touched on private school marketing 101 and performing a marketing audit on your school. Special emphasis was put on creating an Annual Report for your school. "10 Ways to make your annual report awesome" are a great reminders for veteran communicators and an absolute must for schools doing an annual report "refresh".
Private School Search Engine Optimization tips to attract parents Enrollment...Schola Inbound Marketing
This webinar focused on how to improve your schools website to attract more visitors. This is was a Private School Enrollment Webinar for the Association of Classical Christian Schools. It was the last in a series of 3.
5 Tips for Growing inquiries by 50 percent - Enrollment Marketing 101 Part 2 ...Schola Inbound Marketing
Webinar presentation slides on using inbound marketing and SEO strategies to increase inquiries at your school. This slide deck was used by Ralph Cochran, President of Schola Inbound Marketing.
An overview of academic marketing - Increasing Enrollment using Marketing covers: marketing 101, what marketing says about your school, marketing audits, pictures role in marketing, direct mail and school brochures
Inboun Marketing for Private Schools. Presentation given to Garden State Christian School Association, located in New Jersey. I was invite to do this presentation in partnership with Advance Christian Schools.
This presentation was given to the Archdiocese of Galveston Houston's Principal and Board Workshop on June 9, 2012. The purpose of the presentation was to show principals/board members what needs to be done from a marketing perspective to update a school's status to full.
This presentation touched on private school marketing 101 and performing a marketing audit on your school. Special emphasis was put on creating an Annual Report for your school. "10 Ways to make your annual report awesome" are a great reminders for veteran communicators and an absolute must for schools doing an annual report "refresh".
16 Easy Strategies To Increase Your Enrollmentdickersa2003
After brainstorming and defining what makes my childcare services unique I was able to create marketing strategies that generated inquires and drive my brand into the minds of prospects. I love when people who do not have children or children within childcare age range refer my childcare program to people who do have children.
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
Check out the powerpoint slides fromSensei Nick Dougherty's Back to School Marketing Webinar. In this webinar he compared out-dated traditional marketing methods with cutting edge, free-of-charge marketing methods of this decade.
Learn how to market your school to the fullest extent on a shoe-string budget. If you feel you have fallen behind the curve as far as coordinating your social media marketing efforts with your back to school push, this information you must see!
Marketing Your School in Troubled Times -- 12 Strategies to Turnaround a Decl...Rick Newberry
Many schools have experienced a declining enrollment in recent years. This presentation highlights 12 strategies that several schools implemented to turn around their enrollment. This workshop was presented at the AISAP Summer Institute in July 2013 in Nashville.
This in depth presentation reveals the distinct advantages of Inbound Marketing in contrast to traditional marketing for private schools. This is a must view for any school serious about marketing online to prospective parents.
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
A presentation outlining an approach to the re-brand of a private 6th Form College. It includes explanation of the different elements of building a brand and factors to consider for private colleges in particular.
A complete email and digital marketing program for small and medium size businesses. We use our 325 filters to find your exact qualified customer in our 200 million email data base. We then turn-key an email, digital and social marketing program for your business.
Tailored toward boarding schools, this presentation by the CFO of The CollegeBound Network discusses approaches for marketing to prospective boarding school students and parents. Learn how to leverage lead generation to increase your school's enrollment.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
16 Easy Strategies To Increase Your Enrollmentdickersa2003
After brainstorming and defining what makes my childcare services unique I was able to create marketing strategies that generated inquires and drive my brand into the minds of prospects. I love when people who do not have children or children within childcare age range refer my childcare program to people who do have children.
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
Check out the powerpoint slides fromSensei Nick Dougherty's Back to School Marketing Webinar. In this webinar he compared out-dated traditional marketing methods with cutting edge, free-of-charge marketing methods of this decade.
Learn how to market your school to the fullest extent on a shoe-string budget. If you feel you have fallen behind the curve as far as coordinating your social media marketing efforts with your back to school push, this information you must see!
Marketing Your School in Troubled Times -- 12 Strategies to Turnaround a Decl...Rick Newberry
Many schools have experienced a declining enrollment in recent years. This presentation highlights 12 strategies that several schools implemented to turn around their enrollment. This workshop was presented at the AISAP Summer Institute in July 2013 in Nashville.
This in depth presentation reveals the distinct advantages of Inbound Marketing in contrast to traditional marketing for private schools. This is a must view for any school serious about marketing online to prospective parents.
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
A presentation outlining an approach to the re-brand of a private 6th Form College. It includes explanation of the different elements of building a brand and factors to consider for private colleges in particular.
A complete email and digital marketing program for small and medium size businesses. We use our 325 filters to find your exact qualified customer in our 200 million email data base. We then turn-key an email, digital and social marketing program for your business.
Tailored toward boarding schools, this presentation by the CFO of The CollegeBound Network discusses approaches for marketing to prospective boarding school students and parents. Learn how to leverage lead generation to increase your school's enrollment.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
What website is best? Does email work? Social Media marketing can be confusing Facebook, Twitter, Instagram, Google+ and the list goes on and on. Which tools to use?
Inbound marketing is a methodology that uses numerous types of pull marketing – content marketing, events, SEO, blogs, social media and that's only the tip of the iceberg – to pull in new business. As opposed to outbound marketing, where marketers endeavor to discover clients, inbound marketing wins the consideration of clients and makes the organization simple to be found.
Do you know the average life expectancy of today's CMO is a little over a year and a half? Shocking? Not really when you consider the current economic climate. Marketing as a practice is evolving and so are the strategies and technologies available.
Changes over the last decade and the recent economic situations have led businesses to new directions. Marketers and Small Business Owners are being charged with doing more for less and generating greater results than ever before. The internet has forever changed the way we interact with and market to customers.
Do YOU Make These Internet Marketing Mistakes?Phil Frost
Presentation to explain common mistakes and how to take an integrated approach to internet marketing. Topics include website design, search engine optimization, social media, pay per click advertising, and email marketing.
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How digital knowledge helped me in showcasing my cases and enhancing my practice. This presentation is a roadmap of that journey. Digital marketing nowadays plays a key role in the practice of every dentist and other medical practitioners.
Interruptive ads are declining in effectiveness and savvy marketers are investing more in content marketing. ScribbleLive offers marketers an easy way to engage their customers and increase the top of their marketing funnel.
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The Marketonomy concept demonstrates how marketing is the lifeblood of any corporation. The body represents the target market; the Strategic Plan is the “brain” of the organization driving all other aspects including product or service development, implementation and delivery. However, equally as important is the “heart” of the business, which is Marketing and Branding. Your marketing and branding efforts identify and target who, when, how and why you are in business in the first place and communicate this to your customers. Finally, the marketing tools are represented by the arteries and veins, which carry the vital marketing message throughout the body. Without Customers, there is no business!
Here’s how this school marketing strategy led to 1540% roi increase (4 step p...AtheethBelagode
Creating a School Marketing Strategy That More Than Doubles or Triples Your ROI
Pandemic has definitely given a big jolt to every business or shall I say, to every business that was not prepared to fight these kinds of uncertain times.
It definitely hit the education sector the hardest. A year of empty classrooms is a lot of loss for any school or college.
Surprisingly, this loss could have been avoided; even this tough situation could have been turned into a profitable opportunity.
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This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
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2. Upcoming ACCS
Webinars
5 Ways to Increase the Number of
Inquiries to Your School by 50%
Tuesday, November 12th @ 11am Eastern
Search Engine Optimization
Tips to Attract Prospective Parents
Tuesday, November 19th @ 11am Eastern
4. Traditional vs. Inbound
Marketing to Grow Enrollment
1
What is a Traditional Marketing Strategy?
2
Why Traditional Marketing is not as effective.
3
What is an Inbound Marketing Strategy?
4
Why Inbound marketing produces results.
5. CASE STUDIES
SEWICKELY ACADEMY - Pennsylvania
30% increase in new student enrollment from the last year
11% increase in applications, a four-year-high
30% increase in web traffic
Sewickley Academy wasn't attracting the right applicants with outbound
marketing tactics. They were challenged by a failing economy, and didn't know
how to optimize their website to attract prospective students.
“I HubSpot(Inbound Marketing) because it helps me reach my enrollment goals.”
Brendan Schneider, Director of Admission & Financial Aid at Sewickley Academy
8. “Audiences everywhere are
tough. They don’t have time to
be bored or brow beaten by
orthodox, old fashioned
advertising. We need to stop
interrupting what people are
interested in & be what people
are interested in.”
Craig Davis
Chief Creative Officer,
J. Walter Thompson
(World’s 4th Largest Ad Agency)
9. The Internet has fundamentally changed the way people find,
discover, research, share, shop, and connect with your School.
13. DON’T DISRUPT ME
I AM NOT LISTENING!
86%
skip TV ads
44%
of direct mail is
never opened
91%
unsubscribe
200m
Say DO NOT CALL
13
14. Traditional vs. Inbound
Marketing to Grow Enrollment
1
What is a Traditional Marketing Strategy?
2
Why Traditional Marketing is not as effective.
3
What is an Inbound Marketing Strategy?
4
Why Inbound Marketing produces results.
15. QUICK TIP
1. INBOUND BENCHMARKING YOUR SITE VS. COMPETITION
1. MARKETINGGRADER.COM
2. INCREASE SEARCH ENGINE RESULTS AND LINK AUTHORITY
1. THE IMPORTANCE OF SCHOOL REVIEW SITES
1. GREATSCHOOLS.ORG
2. PRIVATESCHOOLREVIEW.COM
3. SCHOOLDIGGER.COM
3. INCREASE SEO ON YOUR WEBSITES
1. TECHNICAL- ALT TAGS and FILENAMES ON PICTURES
16. INBOUND MARKETING
Marketing prospects love!
Sharing is caring and inbound marketing
is about creating and sharing content
with the world.
By creating content specifically designed
to appeal to your dream customers,
inbound marketing attracts qualified
prospects to your business and keeps
them coming back for more.
By publishing the right content in the right
place at the right time, your marketing
becomes relevant and helpful to your
customers, not interruptive.
Hubspot 2013
18. INBOUND MARKETING
How does it work?
Don't interrupt buyers, attract them.
Turn your website into a magnet. Create content, optimize
it for search engines and share it on social media. Then
engage your prospects with landing pages, calls to action,
personalized email and a personalized website. That's
how you market to humans. That's inbound marketing.
Hubspot 2013
25. Inbound Marketing is NOT!
Is Not Gaining hundreds of facebook likes.
Is Not Paid Search Advertising (Google Adwords, Bing, etc..)
Is Not Another marketing tactic.
Is Not something you try like a Radio ad
26. What is the Secret Sauce to
Inbound Marketing?
INBOUND IS A COMMITMENT
CONTENT CREATION
BLOGGING, E-BOOKS
BUYER PERSONAS
WHY BUY PARENT PROFILES
27. Inbound vs. Traditional
TRADITIONAL
INBOUND
Interruption
Relational/Listening
Pushing
Pulling
Print, Radio, Direct Mail
Blog, White Papers, Guides, Search Engine
Optimization (SEO), Engaging Content
Sales Cycle
“Customer does X for business”
Buying Cycle
“Business educates, and nurtures with content for
Customer”
One Way
Two Way
Buying Prospect’s Attention
Earning Prospect’s Attention
Building Websites
Building Communities
28. LEARN MORE
INBOUND IS A COMMITMENT TO EDUCATION
SCHOLA BLOG
SCHOOLINBOUNDMARKETING.COM
LINKEDIN GROUP
ENROLLMENT GROWTH STRATEGIES FOR CLASSICAL & CHRISTIAN SCHOOLS
HUBSPOT BLOG
BLOG.HUBSPOT.COM
HUBSPOT ACADEMY
ACADEMY.HUBSPOT.COM
29. Upcoming ACCS
Webinars
5 Ways to Increase the
Number of Inquiries to Your
School by 50%
Tuesday, November 12th @ 11am Eastern
Search Engine Optimization
Tips to Attract Prospective
Parents
Tuesday, November 19th @ 11am Eastern