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The BA in Corporate Communication incorporates cross-disciplinary coursework in business, information systems, psychology, human behavior, and communication to prepare students for careers in public information, media relations, and management. It provides a broad business foundation and communication skills that are in high demand from employers. Graduates can pursue diverse opportunities as entrepreneurs, in corporations, non-profits, and other sectors. The degree develops highly skilled professionals in planning, problem-solving, persuasion and understanding audiences.
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- 1. BA in Corporate Communication
- 2. BA in Corporate Communication Incorporates cross-disciplinary course work in business, information systems, psychology, human behavior, and communication Prepares students in the fields of public information and media relations Provides a broad foundation in business principals, leading to potential success in all management fields
- 3. BA in Corporate Communication "Every facet of society depends on effective communication to operate at its fullest. Employers seek workers who communicate well to represent their organizations." -Dr. Nichola Gutgold Coordinator, Corporate Communication
- 4. BA in Corporate Communication "The range of opportunities for graduates with this degree is amazing. You can be an entrepreneur, launching and promoting your own business; work for large or small corporations, family businesses, the retail or non-profit sector. This is a degree of opportunity." -Dr. Kenneth Thigpen Director, Academic Affairs
- 5. BA in Corporate Communication Corporate communicators are more than just writers; they are highly skilled professionals in the arts of planning, problem solving, and persuading, with a sharp understanding of their audiences’ needs, tastes, and interests.
- 6. BA in Corporate Communication Regional Emmy winner and TV station manager at PBS-39, Amy Burkett, will teach the Television Field Production course at the new studios at SteelStacks in Bethlehem.
- 7. BA in Corporate Communication Account Executive Promotions Manager Hospitality Manager Speech Writer Sales Representative Consumer Affairs Specialist Editorial Assistant Sportscaster Advertising Manager Public Information Officer Personnel Specialist Communications Director Writer/Author Public Relations Specialist Special Events Radio/TV Announcer Coordinator Market Research Analyst Political Aide Development Director Media Manager Recruiter
- 8. BA in Corporate Communication Penn State Lehigh Valley is an official chapter of Lambda Pi Eta, the national honor society of communication.