23. “The model that best captures the qualities of a
star account person is that of an entrepreneur.
Successful entrepreneurs bet on an idea.
They assemble a team that can bring the idea
to fruition.
They often help people see the value of a new
product that has not yet been created.
They raise funds, create the economic model,
and establish partnerships.
They shape a culture where innovation and
collaboration thrive.”
Phil Johnson
39. WE WERE ESSENTIALLY ASKING THE CLIENT TO...
1. REMOVE THE BRAND NAME
2. LAUNCH WITH A STUNT,
NOT THE AD THEY ASKED FOR
3. DO THIS WITH A TINY BUDGET THAT
WAS DESIGNED FOR A SERIES OF PRINT ADS