John Griffiths shares 10 lessons he has learned from his experience in various fields related to marketing and communications. Some key points include: 1) As a researcher, understand whether you are a hunter or cultivator when gathering information. 2) Human beings unconsciously reveal their true thoughts and feelings. 3) Measure the customer experience, not just execution of ideas. 4) Unusual outliers online are more important to target than average users.

1. 10 things I’ve learned as 26 year old John Griffiths Planning Above and Beyond Bill Gates in 1983 Measurement camp Dec 9 th 2009

12. Happy Measuring! www.planningaboveandbeyond.com John Griffiths (44) 7740 125794 [email_address] www.waggledancers.com www.webjam.com/cloud_of_knowing @johngriffiths7 Blog Further and Faster text analytics in research open source project how strategists create momentum inside companies