September 2011 - Marketing Roundtable - David LewanAnnArborSPARK
September's panel will discuss how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer satisfaction strategies for creating relationships with customers that care, share and buy.
Adventure Travel Show 2016 & Customer ReviewsFeefo
Feefo, the world's most trusted ratings and reviews platform were invited to speak at The Adventure Travel Show 2016. If you missed the talk, check out the slides!
The Future of Customer Acquisition & Retention in PublishingFeefo
Global feedback engine, Feefo, have teamed up with Hearst Magazines, a network of quality platforms, content and experiences to discuss the power of customer reviews in publishing. The presentation took place at the Acquiring And Retaining Customers In Publishing event, hosted by leading Digital Marketing Agency, Clock.
Customer Reviews for eCommerce - VOLO Commerce Guide to Web MarketingFeefo
Ever wanted to know how customer reviews can enhance your eCommerce efforts? SEO, PPC, Social Media, Business Insights, plus many more benefits are waiting to be discovered. See for yourself!
The Power of Customer Reviews in Travel - GADM #TravelFeefo
Feefo, the world's most trusted ratings and reviews platform spoke about the power of Customer Reviews at the GADM #Travel event on 20th January 2016 at the Washington Mayfair Hotel, London.
Growing Your UGC Through Post Purchase EmailsPowerReviews
Studies show that up to 80% of consumer reviews come from post purchase emails. It makes sense, then, that the single most important step that brands and retailers can take to grow their review content is to effectively use post purchase emails.
Arit Cummings, Client Success Director at PowerReviews:
1. Explores best practices for generating more ratings and reviews through post purchase emails
2. Shares how leading retailers and brands are successfully optimizing post purchase emails
3. Uses industry benchmarks to help define your content collection strategy and measure your progress
A recording of the webinar is available here: http://www.powerreviews.com/event/growing-your-ugc-through-post-purchase-emails/
More free resources are available here: http://www.powerreviews.com/resources/
September 2011 - Marketing Roundtable - David LewanAnnArborSPARK
September's panel will discuss how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer satisfaction strategies for creating relationships with customers that care, share and buy.
Adventure Travel Show 2016 & Customer ReviewsFeefo
Feefo, the world's most trusted ratings and reviews platform were invited to speak at The Adventure Travel Show 2016. If you missed the talk, check out the slides!
The Future of Customer Acquisition & Retention in PublishingFeefo
Global feedback engine, Feefo, have teamed up with Hearst Magazines, a network of quality platforms, content and experiences to discuss the power of customer reviews in publishing. The presentation took place at the Acquiring And Retaining Customers In Publishing event, hosted by leading Digital Marketing Agency, Clock.
Customer Reviews for eCommerce - VOLO Commerce Guide to Web MarketingFeefo
Ever wanted to know how customer reviews can enhance your eCommerce efforts? SEO, PPC, Social Media, Business Insights, plus many more benefits are waiting to be discovered. See for yourself!
The Power of Customer Reviews in Travel - GADM #TravelFeefo
Feefo, the world's most trusted ratings and reviews platform spoke about the power of Customer Reviews at the GADM #Travel event on 20th January 2016 at the Washington Mayfair Hotel, London.
Growing Your UGC Through Post Purchase EmailsPowerReviews
Studies show that up to 80% of consumer reviews come from post purchase emails. It makes sense, then, that the single most important step that brands and retailers can take to grow their review content is to effectively use post purchase emails.
Arit Cummings, Client Success Director at PowerReviews:
1. Explores best practices for generating more ratings and reviews through post purchase emails
2. Shares how leading retailers and brands are successfully optimizing post purchase emails
3. Uses industry benchmarks to help define your content collection strategy and measure your progress
A recording of the webinar is available here: http://www.powerreviews.com/event/growing-your-ugc-through-post-purchase-emails/
More free resources are available here: http://www.powerreviews.com/resources/
In his presentation, 'Reviews in 2016', Feefo CCO, Matt Eames, shares how businesses are evolving to take advantage of new technology, innovation and trends to provide quick and easy shopping solutions, while still ensuring they have opportunities to harness the benefits of collecting genuine feedback.
Want Loyal Customers? Ask for Feedback on MobileApptentive
Jeffrey Coleman, Director of Customer Success at SurveyMonkey, and Emily Carrion, Head of Marketing at Apptentive, share research from a recent survey of more than 1,000 U.S. consumers and professionals to help you understand how customers and companies perceive feedback, and the effects mobile has on loyalty.
YOU’LL LEARN:
- What today's consumers expect from companies
- How customer feedback impacts loyalty
- Best practices for collecting both quantitative and qualitative feedback
- Three actionable tips to increase the volume of your customer feedback
Our very own CCO, Matt Eames, will be flying to the Broadway Travel Conference in Portugal, to discuss how collecting authentic reviews is crucial to gaining valuable and genuine insight.
WTM 2016 - Growing Your Business With Genuine FeedbackFeefo
From improving online visibility, to boosting revenue, genuine reviews can fuel incredible business benefits. Matt Eames Matt Eames shares the latest innovations in the feedback industry, and how businesses can benefit from the latest tech to hear valuable feedback from customers on the move.
Under the Influence: Your fool-proof guide to influencer marketingExperticity
Word of mouth (WOM) marketing has always mattered more when influencers are the ones doing the talking. Learn how to create an effective influencer strategy in this step-by-step guide.
Different generations, Different purchase decisionsSKIM
Presented by Robert Dossin, Client Solutions Director Europe at SKIM | Rotterdam
In the context of purchasing skin care products, we asked 500 consumers in the US, 400 in Germany, and 400 in South Korea how they would rank different sources of information on key dimensions such as Honesty, Expertise and Trustworthiness.
Many results are counter intuitive! We already knew that Baby Boomers do not trust information on Facebook or Twitter, but did you know that Millennials equally rely on product reviews compared to their elderly generations?
This and many more facts about the different generations were presented at the Healthy Ageing conference in Amsterdam. Strategic marketers in health markets can learn and understand how to be more aligned with this growing target group and close the gap between – young marketer – and old (and healthy) consumer!
Mobile Week - Building An App Customers Love - How Engagement & Loyalty Drive...Apptentive
Clyde Lee from Viggle and Robi Ganguly from Apptentive share some insights on how to build an app that customers love, from experience with the process of building Viggle. In particular, the talk focuses on how to communicate with and learn from customers, inside your mobile apps.
Building Customer Love and Loyalty in a Mobile WorldApptentive
In Robi Ganguly's MozCon Local 2016 talk, we discuss how the best companies in the world leverage mobile communication to relate to customers, create a personal touch, and foster customer loyalty at scale. Packed with industry stats, this presentation will help you bridge the gap between impersonal mobile engagement and today's consumers' high expectations, along with helping you make the case internally for investing in your mobile customer communication strategy.
Robi Ganguly is the co-founder and CEO of Apptentive, the easiest way for every company to communicate with their mobile app customers. Visit us at http://www.apptentive.com/
Enhancing Search Marketing with Customer Reviews Feefo
Want to know how customer reviews can enhance your search marketing campaigns? Feefo spoke at Vertical Leap's event for the travel sector to reveal all.
Influencer marketing is atop many brands list of priorities.
But the definition of influence is changing. It’s no longer enough to measure your brand’s best advocates by their reach alone. Their real impact comes with their ability to influence purchase decisions and drive sales.
UGC and Millennials: A modern day love story Feefo
Covering a range of topics, James' presentation looks at the rise of UGC, and how traditional marketing methods are changing to accommodate an audience that is increasingly creative and connected.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Gain, Maintain, and Retain: Why the future of your brand is powered by trustTrustpilot
While optimizing your overall strategy to remain on digital marketing trend is smart, the unwavering fact remains - acquiring and maintaining customers is based on trust. A simple concept that is by no means easy to achieve.
Please join us for our upcoming webinar with Wpromote, to explore how your brand can gain, maintain and retain trust throughout the customer lifecycle. Attendees at this session will learn:
-The connection among trust, brand advocacy and loyalty
-Examples of customer success stories
-Actionable insights and best practice
We all know collecting customer reviews is important. But let's take it one step further: if you could use data to understand how your customers are actually engaging with reviews, you could see big revenue impact by just leveraging your customer feedback in effective ways.
We surveyed over 1,000 consumers to understand how they feel about reading, writing and searching for reviews.
This webinar includes:
-The best way to get consumers to leave you feedback
-Where buyers search for reviews, and which channels they trust the most
-How consumers use and engage with reviews differently in different industries, including yours
-Learn our top data-driven insights about how to better utilize your reviews to boost sales.
In his presentation, 'Reviews in 2016', Feefo CCO, Matt Eames, shares how businesses are evolving to take advantage of new technology, innovation and trends to provide quick and easy shopping solutions, while still ensuring they have opportunities to harness the benefits of collecting genuine feedback.
Want Loyal Customers? Ask for Feedback on MobileApptentive
Jeffrey Coleman, Director of Customer Success at SurveyMonkey, and Emily Carrion, Head of Marketing at Apptentive, share research from a recent survey of more than 1,000 U.S. consumers and professionals to help you understand how customers and companies perceive feedback, and the effects mobile has on loyalty.
YOU’LL LEARN:
- What today's consumers expect from companies
- How customer feedback impacts loyalty
- Best practices for collecting both quantitative and qualitative feedback
- Three actionable tips to increase the volume of your customer feedback
Our very own CCO, Matt Eames, will be flying to the Broadway Travel Conference in Portugal, to discuss how collecting authentic reviews is crucial to gaining valuable and genuine insight.
WTM 2016 - Growing Your Business With Genuine FeedbackFeefo
From improving online visibility, to boosting revenue, genuine reviews can fuel incredible business benefits. Matt Eames Matt Eames shares the latest innovations in the feedback industry, and how businesses can benefit from the latest tech to hear valuable feedback from customers on the move.
Under the Influence: Your fool-proof guide to influencer marketingExperticity
Word of mouth (WOM) marketing has always mattered more when influencers are the ones doing the talking. Learn how to create an effective influencer strategy in this step-by-step guide.
Different generations, Different purchase decisionsSKIM
Presented by Robert Dossin, Client Solutions Director Europe at SKIM | Rotterdam
In the context of purchasing skin care products, we asked 500 consumers in the US, 400 in Germany, and 400 in South Korea how they would rank different sources of information on key dimensions such as Honesty, Expertise and Trustworthiness.
Many results are counter intuitive! We already knew that Baby Boomers do not trust information on Facebook or Twitter, but did you know that Millennials equally rely on product reviews compared to their elderly generations?
This and many more facts about the different generations were presented at the Healthy Ageing conference in Amsterdam. Strategic marketers in health markets can learn and understand how to be more aligned with this growing target group and close the gap between – young marketer – and old (and healthy) consumer!
Mobile Week - Building An App Customers Love - How Engagement & Loyalty Drive...Apptentive
Clyde Lee from Viggle and Robi Ganguly from Apptentive share some insights on how to build an app that customers love, from experience with the process of building Viggle. In particular, the talk focuses on how to communicate with and learn from customers, inside your mobile apps.
Building Customer Love and Loyalty in a Mobile WorldApptentive
In Robi Ganguly's MozCon Local 2016 talk, we discuss how the best companies in the world leverage mobile communication to relate to customers, create a personal touch, and foster customer loyalty at scale. Packed with industry stats, this presentation will help you bridge the gap between impersonal mobile engagement and today's consumers' high expectations, along with helping you make the case internally for investing in your mobile customer communication strategy.
Robi Ganguly is the co-founder and CEO of Apptentive, the easiest way for every company to communicate with their mobile app customers. Visit us at http://www.apptentive.com/
Enhancing Search Marketing with Customer Reviews Feefo
Want to know how customer reviews can enhance your search marketing campaigns? Feefo spoke at Vertical Leap's event for the travel sector to reveal all.
Influencer marketing is atop many brands list of priorities.
But the definition of influence is changing. It’s no longer enough to measure your brand’s best advocates by their reach alone. Their real impact comes with their ability to influence purchase decisions and drive sales.
UGC and Millennials: A modern day love story Feefo
Covering a range of topics, James' presentation looks at the rise of UGC, and how traditional marketing methods are changing to accommodate an audience that is increasingly creative and connected.
30 Conversion Rate Optimization Stats You Should KnowSwayHub
It's no surprise there are loads of stats about conversion rate optimization. Learn some amazing facts about CRO that you can share with your boss and coworkers, or use to inform your own conversion testing.
Gain, Maintain, and Retain: Why the future of your brand is powered by trustTrustpilot
While optimizing your overall strategy to remain on digital marketing trend is smart, the unwavering fact remains - acquiring and maintaining customers is based on trust. A simple concept that is by no means easy to achieve.
Please join us for our upcoming webinar with Wpromote, to explore how your brand can gain, maintain and retain trust throughout the customer lifecycle. Attendees at this session will learn:
-The connection among trust, brand advocacy and loyalty
-Examples of customer success stories
-Actionable insights and best practice
We all know collecting customer reviews is important. But let's take it one step further: if you could use data to understand how your customers are actually engaging with reviews, you could see big revenue impact by just leveraging your customer feedback in effective ways.
We surveyed over 1,000 consumers to understand how they feel about reading, writing and searching for reviews.
This webinar includes:
-The best way to get consumers to leave you feedback
-Where buyers search for reviews, and which channels they trust the most
-How consumers use and engage with reviews differently in different industries, including yours
-Learn our top data-driven insights about how to better utilize your reviews to boost sales.
Whether good or bad, online reviews are a critical factor in the consumer’s path to purchase, across various industries. This presentation reviews the importance of online reviews, who writes them and why, the nature of them etc.Enjoy reading!
Driving Lifelong Customer Devotion With Loyalty Campaigns ConfirmationTrustpilot
The best customers are loyal, repeat purchasers who come back to your business again and again for services and products they feel they can rely on. Generating a lifetime of value out of a customer drives down costs while increasing returns and paves the way for word-of-mouth referrals. Do you know how to create and capitalize on customer loyalty?
In this compelling webinar from Wpromote’s Michael Mothner and Trustpilot’s Jordan Garner, you’ll learn how to increase customer lifetime value (LTV) while lowering the time to second purchase. Uncover the true value of your customer by tracking loyalty KPIs rather than relying solely on ROI and 1st time conversions as the metrics for success.
Actionable tips and strategies on how to design your loyalty campaigns, including:
-Successfully Requesting On-Site Reviews
-Maintaining A Positive Brand Perception
-Moving Repeat Customers Through The Funnel
-Creating Brand Loyalty Through Engagement
Online reviews are an important tool that helps consumers decide regarding a purchase of a product or a service.
Today, more than ever, digital reviews are everywhere and it seems that most of the consumers read online reviews before making a purchase decision.
According to BrightLocal survey, 91% of US consumers ‘regularly’ or ‘occasionally’ read online reviews. Online reviews also increase trust in a business, as long as the reviews are positive: 74% of customers say that a positive review makes them trust a business more, while 60% say a negative review makes them question the quality of a business. Usually consumers will stop looking for another business after having read positive reviews.
Online reviews are used for various types of businesses. Restaurant / café is the most common segment in which people use online reviews before deciding, with 60% of consumers saying that they had read online reviews for this segment. Hospitality comes next, with 40%, and Medical / healthcare comes third with 31%. According to Schieber Research, these numbers are expected to rise significantly for every industry with the integration of reviews into search engines and with companies increasingly encouraging consumer to write reviews, it would be almost impossible to make a decision without reading reviews first.
How third-party Amazon sellers can adjust o Amazon's recent terms of service (TOS) update and implement a process for consistently harvesting product feedback
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
Meet the Centennials: Connecting with the Next Generation of ShoppersPowerReviews
Also known as Generation Z, the Centennials are a new generation of consumer who are self-aware, savvy and equipped with technology. At the age of 13-18 and born around the turn of the century, they already make up nearly a quarter of the population and by 2020, this will rise to 40%. What can brands and retailers do to better interact with these young, connected consumers?
PowerReviews conducted a survey of 1,000+ Centennials to understand where, when and how they are spending — and plan to spend — their money.
During this webinar, Theresa O’Neil, SVP of Marketing at PowerReviews, will discuss the findings of the survey, as well as practical recommendations for brands and retailers. She’ll cover:
* How Centennials browse and shop for products while in-store and online
* The factors that play a role in the purchasing decisions of Generation Z
* How Centennials use product reviews and other product information in their purchase decisions
The reputation amplifier system is a way to automate requesting reviews from customers while also helping with quality control. Our sophisticated, revolutionary technique maximizes accuracy and speed for each reputation amplifier campaign.
How do you measure your company's Brand Equity?
Using popular marketing resarch methods is not effective enough any more.
I suggest combined research and analytics metology ,which allows you to get a more precise and holistic picture of the brand.
Repusurance is providing its services in online reputation management for past seven years. We deal in different branches of online reputation management. Online review management is the part of our services where we help clients to boost their business with their positive reviews. Repusurance believes that online reviews has the ability to double your growth and helps in marketing.
How Customer Reviews Impact the Buyer's Journey Vbout.com
In this presentation, we'll explain how you can build long-term relationships with your clients using reputation management solutions guaranteed to drive results.
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...Localogy
The Local Search Association and Mono Solutions recently published a white paper called “The Engagement Challenge” that documents how SMBs are failing to fully engage with the cloud tools they are purchasing. Product complexity and lack of training (and in some cases, both) are leading to customer churn and product abandonment. This webinar explores the data while examining the cause and how you can better engage with your users to ensure mutual success in the long run.
Watch the webinar: https://youtu.be/Lxhk6yQ2S10
Download the report: https://www.thelsa.org/lsa/the-engagement-challenge.aspx
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
12. 1. Actively listen:
Find where people
are already talking
about you online.
SET GOALS FOR CUSTOMER SERVICE
EXCELLENCE
Social media, review sites, discussion boards, forums.
Start with simple tools like Google alerts and social
listening platforms. From Hooutsuite up to NewBrand
Analytics from Sprinklr.
13. 2. Identify trends:
Look for themes
across your reviews.
SET GOALS FOR CUSTOMER SERVICE
EXCELLENCE
Pricing and value
Food and beverage
Service
Facilities and amenities
General experience
Pick-up and delivery
15. 3. Join the
conversation:
Respond to positive &
critical reviews.
DEVELOP A STRATEGY FOR DEALING
WITH CUSTOMER FEEDBACK
89% of consumers read
businesses’ responses to
reviews
16. Respond to
critical reviews.
DEVELOP A STRATEGY FOR DEALING
WITH CUSTOMER FEEDBACK
02
Inaccurate
01
Legitimate
03
Rant
Public CommentPublic CommentPublic Comment
Direct Message
17.
18.
19. Claim and manage your free business page at biz.yelp.com
Complete your profile
Add high quality photos to grab the attention of customers
Do respond to all reviews within 24 hours
Explore paid options to boost leads and customers
Best Practices
Checklist