Slides from the SXSW 2015 talk by Lisa Lindström and Kerry Bodine on how kids changed the way we design for adults.

1. How Kids
Changed the
Way We Design
1

2. Kerry Bodine
@kerrybodine
Lisa Lindstrom
@doberman

3. The Customer Activated Enterprise
“We identified three key themes that will help you
shape your organization’s future:
Open up to customer influence
Pioneer digital-physical innovation
Craft engaging customer experiences”

4. 89% of companies surveyed plan to compete
primarily on the basis of the customer
experience by 2016.
65% of companies surveyed have the
equivalent of a chief customer officer — they
report equally to the CMO and CEO.

11. Children have no patience
Children don’t read
Children will not go that extra mile
Children don’t care about your concept
Children are not loyal

22. Children have no patience
Children don’t read
Children will not go that extra mile
Children don’t care about your concept
Children are not loyal
YOU!

23. From Children are Clueless
To Children are the Clue

28. Play Shaker!
THEAMAZING

35. Production Society
Insight Strategy Design Production Launch

37. Production Society
Insight Strategy Design Production Launch
Prototyping Society
Strategy
Launch
Design Production
Insight
Insight
Strategy
Design
Production
Design
Launch
Insight
VS

48. You have
2 minutes
Use a post-it
and a pen
Design for
a 4-year old
Let’s design a bank for kids!
Sketch a transaction from a kid to his mother.
Share on #kidsbankSXSW

49. Last night got adjective
at SXSW!
At a demo of tech giant
Fruit’s forthcoming
“iExoticPet,”
I got verbed on the free
type of cocktails.

61. No playPlay

72. @doberman / @kerrybodine / dobermandesign.com