Modern day marketing is powered by technology, fuelled by innovation and driven by data. With the evolution of mobile, social media and availability of big data and capabilities to process the data in real time have empowered the modern marketeer to deliver highly personalized and contextual marketing for the present day consumer.
This presentation was made by me at National Business Conference in Coimbatore in a guest lecture at SKASC College.
5 ways mobile and digital qual can help you understand big dataRevelation Next
Here at Revelation, we often wax lyrical about the many and varied advantages of digital and mobile qualitative research. But sometimes it’s good to get back to basics and remind ourselves and our clients of the most important advantages.
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy ChaudhurySaptarshi Roy Chaudhury
This presentation of Digital Marketing framework and some case studies around creative digital marketing was presented by Saptarshi Roy Chaudhury at DigitalFest Conference 2016 in Hyderabad.
Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy ChaudhurySaptarshi Roy Chaudhury
Content Marketing presentation by Saptarshi Roy Chaudhury for Digital Marketing Summit, Hyderabad. Provides in depth overview of the different forms of content and their varied use in inbound marketing and at various stages of the buying cycle.
A3R Digital is a Gurgaon, India based digital marketing agency. The core digital marketer behind this agency is Ajay Chhabra, who has worked for OgilvyOne, MRM Worldwide & General Electric Company in the past. We are a Ideas and strategy lead new age digital agency. We believe in partnering with client and also promote "Strategy First"
Real Estate and Digital Marketing 2014...Real Estate Industry is going through a challenging time. World over Digital Marketing spends in Real Estate Industry are increasing and this is a special address presentation which I presented to a large number of decision makers in the Real Estate Industry in The Economic Times and Digital Marketing Summit, recently held at India Habitat Centre, New Delhi, India on 27th June, 2014.
5 ways mobile and digital qual can help you understand big dataRevelation Next
Here at Revelation, we often wax lyrical about the many and varied advantages of digital and mobile qualitative research. But sometimes it’s good to get back to basics and remind ourselves and our clients of the most important advantages.
Digital Marketing Framework & Hacking Beyond It : Saptarshi Roy ChaudhurySaptarshi Roy Chaudhury
This presentation of Digital Marketing framework and some case studies around creative digital marketing was presented by Saptarshi Roy Chaudhury at DigitalFest Conference 2016 in Hyderabad.
Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy ChaudhurySaptarshi Roy Chaudhury
Content Marketing presentation by Saptarshi Roy Chaudhury for Digital Marketing Summit, Hyderabad. Provides in depth overview of the different forms of content and their varied use in inbound marketing and at various stages of the buying cycle.
A3R Digital is a Gurgaon, India based digital marketing agency. The core digital marketer behind this agency is Ajay Chhabra, who has worked for OgilvyOne, MRM Worldwide & General Electric Company in the past. We are a Ideas and strategy lead new age digital agency. We believe in partnering with client and also promote "Strategy First"
Real Estate and Digital Marketing 2014...Real Estate Industry is going through a challenging time. World over Digital Marketing spends in Real Estate Industry are increasing and this is a special address presentation which I presented to a large number of decision makers in the Real Estate Industry in The Economic Times and Digital Marketing Summit, recently held at India Habitat Centre, New Delhi, India on 27th June, 2014.
How AI is transforming sales and marketing as we know it - a review of several real-world examples of how companies are using Ai to bring greater precision, higher conversion and spend optimization to their sales and marketing functions - and generating outsized results
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
“Welcome to the Party, Pal!” Digital Transformation in the Age of The DuopolyMediaPost
Meredith Corp., founded over 110 years ago, now reaches more than 110M women across its premium brands which include Allrecipes, Better Homes & Gardens, Parents, Martha Stewart Living and SHAPE. But just a few years ago, Meredith was viewed as a print company that happened to have websites. Today, digital growth outpaces print declines, and despite stiff competition from the duopoly, the company continues to thrive.
In this session, Meredith Chief Digital Officer Matt Minoff will share lessons learned and pitfalls to avoid while enacting your own digital transformation, from the importance of building a great team to how to grow revenue without sacrificing editorial integrity.
Delighted to speak for Channel 4 for the second year running on the Enterprising Use of Social Media for Global Entrepreneurs Week.
Here is my slide deck.
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCESIO Integration
Marketing will never be the same again. Technology, integrated channels, real-time analytics, digital rights, and brand experiences now shape the conversations that companies have with their customers and the way they manage their content supply chain. The changes in the way we market, manage and monetize content have been so prolific over the last two years that over 80% of marketers believe it has changed more now than in the previous 6 decades. We’ll look at where content marketing is headed for 2015 and how technologies like DAM and CMS truly enable better brand communications, online and offline. Key topics include omni-channel content marketing, adaptive strategies, digital rights management, brand governance, and the role of inbound user generated content to drive contextual relationships and reinforce brand value. See how top brands are adapting and using multichannel marketing technologies to reach new prospects and win markets.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
Mick Say used this presentation at the Kent2020 Preview Conference.
Slides made available by request of many delegates. With no Narration this presentation is an aid-to-memory for attendees at the conference.
Marketers now understand that content creation and distribution are not isolated initiatives. Crafting a successful content engagement strategy means understanding how consumers differ based on social platform and tailoring that content appropriately. For instance, Facebook is the best way to reach women between 18 and 29, and success requires instant responsiveness and availability. Tumblr and YouTube are where Millennials hang out, and they don’t rely as much on real-time engagement. Visual content gets more engagement on Pinterest and Instagram, and Twitter is where most people go to complain. How do brands optimize each channel and customize the distribution of content? This is the battleground that will heat up in 2014.
Ace the Event! How to Leverage Eventbrite for University EventsEventbrite
Whether you’re in charge of planning an annual conference, an alumni fundraising gala or a series of activities for your students, the success of your event(s) is going to depend heavily on the tools you use. With so many online platforms at your disposal it’s important to focus your efforts and take full advantage of the right ones for YOU.
The Growing Power Of Social Media For BusinessNet Stripes
Gain Valuable Customer Insights
Social Media Generates a huge amount of data about your customers in real time.
Behind these staggering numbers is a wealth of information about your customers who they, are, what they like, and how they feel about your brand.
Increase Brand Awareness And Loyalty
When you have a presence on social media for business, you make it easier for your customers to find and connect with you.
And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty.
Generate Higher Converting Leads
Social Media increases sales and customer retention through regular interaction and timely customer service.
In the state of social selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported increases in sales in 12, months.
Provide Rich Customer Experiences
Even if you aren’t on social media, most of your customers expect you to be.
Over 67 percent of consumers now go to social media for customers service. They expect fast response times and 24/7 support and companies that deliver win out.
Cross-Network Social Marketing
Sandy Pell’s ability to deliver successful product releases, generate trending content for consumer and lifestyle publications, and raise executives’ thought leadership statuses has helped HootSuite generate thousands of media mentions per year.
Spread your Faith! How to Leverage Eventbrite for Faith-based EventsEventbrite
Whether you’re in charge of planning an annual conference, a community fundraising event, mission trips, or adult retreats, organizing an event can be very time consuming. We'd like to share with you how Eventbrite can streamline your planning process, centralize your data all in one place, and help you share your faith with a broader audience!
Learn some easy-to-implement article marketing tips and convert your online business into a dollar-churning machine.
Enhance your credibility by having back links from other websites and a large number of article directories
A research by the NPD Group said that the top 30 websites on a search engine result page (SERP) attracts 90% of the total traffic and the top 10 results enjoy 80% of the former figure! So, get listed on the first page of Google and enjoy millions of visitsAnalyze and optimize your sales funnel to convert visitors to customers
Do not remain dependent on SEO companies to generate revenues for you. Plan your SEO strategies that work best for your online business.
Learn the best practices to use article directories for external links and keep the complete share of profits
Increase your visibility and become the industry leader
Use the right bait and draw qualified traffic to your website
Employ measurable internet marketing tips to convert visitors into potential customers
Do not allow the so-called experts to take a large bite of your income
Generate search engine optimized content and lower the bounce rate
Let your knowledge and intelligence earn for you
Earn in millions, live in style, spend lavishly on your kids
And much, much more!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How AI is transforming sales and marketing as we know it - a review of several real-world examples of how companies are using Ai to bring greater precision, higher conversion and spend optimization to their sales and marketing functions - and generating outsized results
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
“Welcome to the Party, Pal!” Digital Transformation in the Age of The DuopolyMediaPost
Meredith Corp., founded over 110 years ago, now reaches more than 110M women across its premium brands which include Allrecipes, Better Homes & Gardens, Parents, Martha Stewart Living and SHAPE. But just a few years ago, Meredith was viewed as a print company that happened to have websites. Today, digital growth outpaces print declines, and despite stiff competition from the duopoly, the company continues to thrive.
In this session, Meredith Chief Digital Officer Matt Minoff will share lessons learned and pitfalls to avoid while enacting your own digital transformation, from the importance of building a great team to how to grow revenue without sacrificing editorial integrity.
Delighted to speak for Channel 4 for the second year running on the Enterprising Use of Social Media for Global Entrepreneurs Week.
Here is my slide deck.
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCESIO Integration
Marketing will never be the same again. Technology, integrated channels, real-time analytics, digital rights, and brand experiences now shape the conversations that companies have with their customers and the way they manage their content supply chain. The changes in the way we market, manage and monetize content have been so prolific over the last two years that over 80% of marketers believe it has changed more now than in the previous 6 decades. We’ll look at where content marketing is headed for 2015 and how technologies like DAM and CMS truly enable better brand communications, online and offline. Key topics include omni-channel content marketing, adaptive strategies, digital rights management, brand governance, and the role of inbound user generated content to drive contextual relationships and reinforce brand value. See how top brands are adapting and using multichannel marketing technologies to reach new prospects and win markets.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
Mick Say used this presentation at the Kent2020 Preview Conference.
Slides made available by request of many delegates. With no Narration this presentation is an aid-to-memory for attendees at the conference.
Marketers now understand that content creation and distribution are not isolated initiatives. Crafting a successful content engagement strategy means understanding how consumers differ based on social platform and tailoring that content appropriately. For instance, Facebook is the best way to reach women between 18 and 29, and success requires instant responsiveness and availability. Tumblr and YouTube are where Millennials hang out, and they don’t rely as much on real-time engagement. Visual content gets more engagement on Pinterest and Instagram, and Twitter is where most people go to complain. How do brands optimize each channel and customize the distribution of content? This is the battleground that will heat up in 2014.
Ace the Event! How to Leverage Eventbrite for University EventsEventbrite
Whether you’re in charge of planning an annual conference, an alumni fundraising gala or a series of activities for your students, the success of your event(s) is going to depend heavily on the tools you use. With so many online platforms at your disposal it’s important to focus your efforts and take full advantage of the right ones for YOU.
The Growing Power Of Social Media For BusinessNet Stripes
Gain Valuable Customer Insights
Social Media Generates a huge amount of data about your customers in real time.
Behind these staggering numbers is a wealth of information about your customers who they, are, what they like, and how they feel about your brand.
Increase Brand Awareness And Loyalty
When you have a presence on social media for business, you make it easier for your customers to find and connect with you.
And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty.
Generate Higher Converting Leads
Social Media increases sales and customer retention through regular interaction and timely customer service.
In the state of social selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported increases in sales in 12, months.
Provide Rich Customer Experiences
Even if you aren’t on social media, most of your customers expect you to be.
Over 67 percent of consumers now go to social media for customers service. They expect fast response times and 24/7 support and companies that deliver win out.
Cross-Network Social Marketing
Sandy Pell’s ability to deliver successful product releases, generate trending content for consumer and lifestyle publications, and raise executives’ thought leadership statuses has helped HootSuite generate thousands of media mentions per year.
Spread your Faith! How to Leverage Eventbrite for Faith-based EventsEventbrite
Whether you’re in charge of planning an annual conference, a community fundraising event, mission trips, or adult retreats, organizing an event can be very time consuming. We'd like to share with you how Eventbrite can streamline your planning process, centralize your data all in one place, and help you share your faith with a broader audience!
Learn some easy-to-implement article marketing tips and convert your online business into a dollar-churning machine.
Enhance your credibility by having back links from other websites and a large number of article directories
A research by the NPD Group said that the top 30 websites on a search engine result page (SERP) attracts 90% of the total traffic and the top 10 results enjoy 80% of the former figure! So, get listed on the first page of Google and enjoy millions of visitsAnalyze and optimize your sales funnel to convert visitors to customers
Do not remain dependent on SEO companies to generate revenues for you. Plan your SEO strategies that work best for your online business.
Learn the best practices to use article directories for external links and keep the complete share of profits
Increase your visibility and become the industry leader
Use the right bait and draw qualified traffic to your website
Employ measurable internet marketing tips to convert visitors into potential customers
Do not allow the so-called experts to take a large bite of your income
Generate search engine optimized content and lower the bounce rate
Let your knowledge and intelligence earn for you
Earn in millions, live in style, spend lavishly on your kids
And much, much more!
Similar to Marketing Today - Confluence of Mobile, Social, Data and Analytics (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
6. So what’d a Marketer do?
Don’t shout louder
Don’t Interrupt
Don’t treat customers like destinations for
marketing messages
Personalized ContextualAdd Value
13. Sent coupons related to
pregnancy related products to the
father of a teenage girl
Target knew that the girl was pregnant
even before her father had any idea
Through analysis of data collected from her past
purchases
21. Thank You
Saptarshi Roy Chaudhury
VP Marketing , [x]cube LABS
digitalSRC.com/blog
twitter.com/rishi3211us
Editor's Notes
Good Morning to every one. So my presentation title today as you can see is Marketing Today.. I started my career in the marketing industry more than 12 years back and over the years a lot has changed. Technology has always been an enabler for marketing and in the last few years the momentum of technical advancement has been phenomenal, which in turn is effectively redefining the concept of marketing in many cases. However, before we get into any details let’s do a quick verbal survey..
Let’s see if we can get a reply to this question in next 5 seconds.
while coming here to attend the event, on your way, I am sure you have seen a bunch of hoardings and other advertisements on the road. Can you remember one of them in detail ?
Today we are bombarded with so many ads our brain automatically learns to filter them out.
Also with the advancement of technology and a consumer oriented culture, as consumers we demand more.. Not just in terms of products and services but in everything around us and marketeers need to cope up with that if they intend to connect with us in a meaningful way.
Let me share some interesting stats..
That is 10,000 marketing messages a year…
and our brain automatically learns to identify and gate out those ads..
The new age consumer is smarter, he is always connected; he hates interruption, he doesn’t care about generic messages, he is clear about his preferences, while he is concerned about privacy he still shares enough data about his preferences. He has immense power to make or ruin a brand, courtesy the Social Media. As a marketeer we need to connect with our audience just the way they want it and it is definitely not by interruption.. or by blowing into their ears.. Marketing messages today needs to be personalized and contextual. Modern marketing needs to add value for the consumer it is not just about promoting your product or service. In this presentation, we will talk about a few interesting and extremely powerful changes that have happened and are happening around us and see how those elements present immense opportunities for the modern day marketeer to offer personalized and contextual marketing..
The first one to talk about is Mobile.. Mobile today has become ubiquitous and there’s enough reasons for marketeers to love it…
If we think of it, mobile is one of the most personal devices that anybody carries.. It’s a screen dedicated only for you – that creates an ideal platform for marketeers to push extremely personalized messages and more importantly this is a device that is always on, we wake up with the alarm on our mobile and check our mails just before going to sleep.. We probably don’t spend as much time with our wives/spouse as we spend with our mobile..
Today Mobiles are smart.. and they are made smarter with all the apps and there is no end to how creatively these apps and smart features of mobile can be used today for marketing. CocaCola is known for doing various creative marketing – they were launching a TV commercial in HongKong and they wanted to ensure that it gets the maximum exposure. They took help of a mobile app – rather than me talking about it, let me show you a video..
Isn’t that amazing ?
What is more important is that today the scope of mobility is expanding beyond mobiles – from smart watch to fitness tracker, freeze, TV.. The world of Internet Connected Devices has just started to open up and the list already looks endless. What does it mean for marketeers ?
With every additional device that gets added to this list we are basically creating new ways of receiving and consuming data, information and different forms of content. We are providing marketeers with more information about ourselves and it is also opening up new channels for consumers to receive the various content pushed by marketeers.
At this point let me give you an interesting piece of stats
This is what happens in a minute…and that too it isn’t considering all the data we get from wearables and other smart devices. And before you get overwhelmed with this data , here is another one..
As per IBM, in 2012 the world was producing 2.5 Quintillion bytes of data everyday !For those of you trying to count the zeros, let me make it easier… 1 quintillion basically means one followed by 18 zeros. And that was in 2012 by today I am sure that number has increased substantially. Now the marketeers are floating in an ocean of data..
So the marketers today have enormous amount of data with them but is that all ? No, the data is completely useless unless you process them and technology today has evolved to process enormous amount of data in no time. Which basically helps marketers make sense of these enormous data dump and create insights from the same, slice and dice the data to create niche segments and thus personalize and put their message in context to the user’s needs.It sounds amazing isn’t it? When you know every possible detail about your customer, their behavioural traits, their shopping patterns, location, social affinity and so much more and you can use them to create highly targeted segments and then customize your message for them ? True but there are dangers to it too.. Let me talk about an incident that exemplifies the power of this personalized targeting.. Not in a very positive light though..
Target has modified their coupon targeting policy and strategies since then but this example speaks volume about the precise targeting abilities that is available to marketeers today.Now we have been talking about enormous data being available to marketeers , now a lot of these data actually comes from Social media.
How can a discussion about present day marketing go without a mention of social media ?
Now the advent of social media has done few major impacts.. #1 – it has substantially leveled the playing field between big brands and small businesses in their ability to reach out to mass audience. Also, it has made your consumers immensely powerful – they have a place to voice their opinion and there are millions of people waiting to listen to them. What this means is that for a business each and every customer today has become extremely important – one happy customer can greatly improve the business reputation and similarly one irate customer can completely ruin the business.
These are some snapshots of how consumers go vocal on social media for both their good and bad experience and I am sure you have done your share of it too .There are a lot of to-do’s and not to dos of social media but without getting into those let’s talk about the “Real Time” nature of Social Media.
Courtesy social media, brands can reach out to their audience in real time and can get feedback from them in real time, which opens up another beautiful and exciting opportunity for marketeers. Let’s see an example..
Any of you have seen this image before ? Is there anything special about it ?
During 47th Superbowl, which is one of the biggest sporting event in USA, during the third quarter of the match some of the stadium lights went off for 34 minutes. During that time, Oreo’s social media team tweeted the image shown in last slide saying “power out ? No problem”. This image became an instant hit amongst social media because of the context and the result…This was done within a span of 10 minute of the incident.
Of course Oreo invested in employing a social media team in general to cover the event but they did not spend a single additional penny for this.. whereas other brands advertising in Superbowl were spending approximately USD 4 Million for an ad spot.
This is a classic example not only of real time marketing but also of how contextual messaging can increase your acceptability amongst your audience and how much exposure social media can provide to a brand in a short span. This also shows the muti screen tendency of today’s consumer..
I mentioned about the ubiquity of mobile earlier and an impact of that is the multi screen behaviour of today’s users – even when watching SuperBowl people are engaged on a second/third screen – that is their laptop, mobile etc, Hence it also becomes important for the marketeer to engage users across screens.
This is a classic example not only of real time marketing but also of how contextual messaging can increase your acceptability amongst your audience and how much exposure social media can provide to a brand in a short span. This also shows the muti screen tendency of today’s consumer..
I mentioned about the ubiquity of mobile earlier and an impact of that is the multi screen behaviour of today’s users – even when watching SuperBowl people are engaged on a second/third screen – that is their laptop, mobile etc, Hence it also becomes important for the marketeer to engage users across screens.
Having talked about all these let’s look at another key aspect of modern day marketing. In fact this has always been there, it has just gained a lot more importance in recent days because of the increasing competition. A brand needs to add value at every stage of their brand-consumer interaction. If you are just talking about your product/service and asking people to buy them, no one is interested. What people care about is what value you are adding for them? How you are helping them?
A simple thing is you don’t remember the guy who sold you your most favourite possession but you definitely remember the person who has helped you when you were in need.
Modern day marketing is about positioning your brand as that helpful friend to your consumer.
Let me finish this with a small story..
Thank you ! If you have any questions feel free to shoot..