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IBS Education
Sponsored by
What Is The Next Great
Amenity?
The material in this education session has not been reviewed, approved, or endorsed
by the National Association of Home Builders (NAHB). The topics discussed and the
materials provided herein are for informational purposes only, are not intended to be
an exhaustive presentation of information on a particular subject, and should not be
treated as such. The speaker or speakers are not acting on behalf of or at the
direction of NAHB.
NAHB specifically disclaims any liability, loss or risk, personal or otherwise, which
may be incurred as a consequence, directly or indirectly, in the use or application of
any of the materials presented in this or any other education session presented as
part of the International Builders Show®.
NAHB Disclosure
Meet Your Speakers
Chris Grady
KEPHART
chrisg@kephart.com
John Guilliams
KGA Studio Architects
jguilliams@kgarch.com
Brad Haigh, PLA
Norris Design
bhaigh@norris-design.com
Each IBS education session provides .5-3 hours of continuing education
credit toward NAHB professional designations. NKBA and AIA members
may also earn continuing education credits by attending IBS
education. Please refer to each session’s listing on the show website or
app to determine the organization providing CE credits and the number of
hours you will receive. Directions for reporting your hours can be found in
the IBS Show Guide.
Continuing Education Credit
What You’ll
Learn
• Identify amenity trends pre- and
post-COVID-19.
• Discuss how single family for rent
addresses amenities and creates
a sense of community, even with
residents in flux.
• Compare and find commonalities
among different community types
(for sale, for rent & 55+) that can
be applied to most, if not all, new
community projects, including
multifamily and single-family.
Walk Down
Memory Lane
THEN – Business Centers
Jackson| Seattle, WA
Runberg Architecture Group – Vulcan Real Estate
NOW – Co-working Space
THEN – Fitness Room
NOW – Fitness Center
The Henry | Denver, CO
KEPHART – Carmel Partners
THEN – Bike Storage
NOW – Bike Lounge
The Henry | Denver, CO
KEPHART – Carmel Partners
THEN – Dog Wash
NOW – Pet Spa
Berkshire Dilworth Apartments| Charlotte, NC
Berkshire Communities
THEN – Tennis Courts
Village Oak| Temple Terrace, FL
MAA
NOW – Pickle Ball Courts
Turquoise Waters | Miramar Beach, FL
1225 Old Town| Chicago, IL
THEN – Movie Theaters
THEN – Theater Room
NOW – Media Rooms
Nexus | Seattle, WA
Webber Thompson – Burrard Properties
THEN – Barbeque
Bull City | Raleigh, NC
Cortland
NOW – Outdoor Kitchen
Monarc at Met | Miami, FL
NBWW – Zom
Overarching
Trends
•Hospitality Influence
•Art Integration
– Public Art
– Maker spaces
•Connection
– People
– Nature
– Family
•Time
– Convenience
Hospitality
Influence
Art Integration
Connection
Time
Master Planned
Communities
Thornton, Colorado
Aurora, Colorado
Life at the Lake
Southshore| Aurora, CO
KGA/Norris Design – Raintree Investments
Westminster, Colorado
Uplands| Westminster, CO
Norris Design/Godden Sudik – Oread
Fort Collins, Colorado
Bloom| Fort Collins, CO
Norris Design – Hartford Homes
Erie, Colorado
Colliers Hill| Erie, CO
Norris Design/KGA – Raintree Investments
Elizabeth, Colorado
Preserving History
Headwaters | Dripping Springs, TX
Photo: DesignLens
Rock Skipping
Riverstone | Sugar Land, TX
Photo: DesignLens
Sculptural Skate Park
Daybreak | South Jordan, UT
Photo: DesignLens
Themed Pocked Parks
Embrey Mill | Stafford, VA
Photo: DesignLens
Tree Houses
Bridgeland | Cypress, TX Beacon Park | Irvine, CA
Photos: DesignLens
Build To
Rent
Aurora, Colorado
Buckley Yard| Aurora, CO
Norris Design/KTGY – Raintree Investments
Birdsong at
Alamo Ranch
San Antonio, Texas
Multifamily Amenities
Birdsong at Alamo Ranch | San Antonio, TX
KEPHART & GMD Design Group – Fulton Property Group
Community Pool
Birdsong at Alamo Ranch | San Antonio, TX
KEPHART & GMD Design Group – Fulton Property Group
Clubhouse
Birdsong at Alamo Ranch | San Antonio, TX
KEPHART & GMD Design Group – Fulton Property Group
Fitness Center
Birdsong at Alamo Ranch | San Antonio, TX
KEPHART & GMD Design Group – Fulton Property Group
Food Truck Court
Private Entry
Birdsong at Alamo Ranch | San Antonio, TX
KEPHART & GMD Design Group – Fulton Property Group
Adjacent Parking & Fenced Yard
Birdsong at Alamo Ranch | San Antonio, TX
KEPHART & GMD Design Group – Fulton Property Group
Street Engagement
Sand Creek Townhomes | Colorado Springs CO
KEPHART – Phoenix Holdings
Private Entry
Sand Creek Townhomes | Colorado Springs CO
KEPHART – Phoenix Holdings
Multifamily
Sportscastle
Lofts
Denver, Colorado
Sportscastle Lofts| Denver, CO
Norris Design/Meeks/Trio – CREA
Interior Design and Renderings by TRIO Design
Aurora, Colorado
Metro Center| Aurora, CO
Norris Design/KTGY – MC Development Partners
The Henry
Denver, Colorado
Hospitality & Art
The Henry | Denver, CO
KEPHART – Carmel Partners
Co-Working Space
The Henry | Denver, CO
KEPHART – Carmel Partners
Fitness Center
The Henry | Denver, CO
KEPHART – Carmel Partners
Outdoor Fitness
The Henry | Denver, CO
KEPHART – Carmel Partners
Urban Park
The Henry | Denver, CO
KEPHART – Carmel Partners
Bike Lounge
The Henry | Denver, CO
KEPHART – Carmel Partners
The Nicholas
Columbus, OH
The Nicholas | Columbus, OH
KEPHART – Edwards Urban
Signature Pool
The Nicholas | Columbus, OH
KEPHART – Edwards Urban
Signature Pool
The Nicholas | Columbus, OH
KEPHART – Edwards Urban
Sky Lounge
The Nicholas | Columbus, OH
KEPHART – Edwards Urban
Sky Lounge
The Nicholas | Columbus, OH
KEPHART – Edwards Urban
Hammock Garden
The Nicholas | Columbus, OH
KEPHART – Edwards Urban
Altitude 970
Kansas City, Missouri
Altitude 970 | Kansas City, MO
KEPHART – A.G. Spanos Companies
Outdoor Fitness
Altitude 970 | Kansas City, MO
KEPHART – A.G. Spanos Companies
Dog Park
Altitude 970 | Kansas City, MO
KEPHART – A.G. Spanos Companies
Hammock Garden
Altitude 970 | Kansas City, MO
KEPHART – A.G. Spanos Companies
Fenced Yards
Altitude 970 | Kansas City, MO
KEPHART – A.G. Spanos Companies
Fenced Yards
Altitude 970 | Kansas City, MO
KEPHART – A.G. Spanos Companies
Hawk | Charlotte, NC
Cline Design & Ram Realty Advisors
Private Covered Decks
Open Great Rooms
Lake House | Denver, CO
NAVA Real Estate Development & Stantec
Open Great Rooms
Lake House | Denver, CO
NAVA Real Estate Development & Stantec
Jackson| Seattle, WA
Runberg Architecture Group – Vulcan Real Estate
Urban Parks
Jackson| Seattle, WA
Runberg Architecture Group – Vulcan Real Estate
Urban Parks
Grocery Storage
Modera LoHi | Denver, CO
Shears Adkins Rockmore Architects
Community Gardens
Lake House | Denver, CO
NAVA Real Estate Development & Stantec
Maker Space
AMLI South Lake Union| Seattle, WA
Maker Space
AMLI South Lake Union| Seattle, WA
Music
Butler Brothers Building | Dallas, TX
Spoke Apartments | Chicago, IL
The Court at Redstone| Indian Land, SC
Housing Studio & ODA Architecture
Uber Lounge
55+
Fort Collins, Colorado
Douglas County, Colorado
Windcrest| Douglas County, CO
Norris Design/ JHP – Erickson
Monument, CO
Home Place
Ranch
Rendering: HR Green
Home Place Ranch | Monument, CO
Rendering: HR Green
Littleton, Colorado
Vita Littleton| Littleton, CO
Norris Design/ KTGY – Zocalo
Overarching
Trends
•Hospitality Influence
•Art Integration
– Public Art
– Maker spaces
•Connection
– People
– Nature
– Family
•Time
– Convenience
Meet Your Speakers
Chris Grady
KEPHART
chrisg@kephart.com
John Guilliams
KGA Studio Architects
jguilliams@kgarch.com
Brad Haigh, PLA
Norris Design
bradh@norris-design.com
Questions?
Visit us at Booth W4053

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What Is The Next Great Amenity?

Editor's Notes

  1. Art: People are craving unique places and experiences. Art is a way to differentiate and appeal to renters, buyers and stand out from the competition.
  2. The last overarching ideas Connection and Time these are a little more emotive. The feeling that places make you feel and the memories that you create in places last forever. Throughout covid the importance of amenities, open space and nature where people could connect was and still will be critical.
  3. The idea of Time was one that was thrown out from Manny as he started out on our panel. Manny has since retired to get exactly this thing, time. and also as intimate spaces the better. Quality time and experiences are what everyone craves right now. The more we can integrate the amenities with convenience, work options, flexible spaces that function for large groups
  4. We are going to start high level and then zoom into some details. It is so important when looking at amenities to not just pick them from a list but to look at each community as a unique opportunity and focus on who is going to be the end use and design the amenities for them. Arras Park big idea was life in the park. 75% of the homes front, side, back open space, park, trails, pocket parks, greenways. Amenities to me don’t work al a cart where you pick from a list and call it done. Creating amenities that relate to future residence is key early in projects.
  5. Life in the Park Example here to the left is a shelter of a pocket library structure, flex lawns space is still critical is all shapes and sizes. On the right we have integrated play pods along the spine trail that comments from park to park. This one has a climbing boulder. Spaces to get off the main path with hammocks, bike repair station, and respites along the trails give people options. We are seeing Health and wellness is playing a role in every community amenity also.
  6. Push amenities to innovate Play and playgrounds are an area we see elevating the creativity. Nature play elements, hill slides, destination playgrounds that bring people from all around the community together. Amphitheaters are another great amenity we are seeing. They are great for movies in the park, larger community gatherings, small concerts. It also functions as a workout area and place to read a book, have a picnic, do some work when they are not in full use for events
  7. Technology The original concept at Arras park was to provide wifi throughout the community. There were some logistical challenges with this so if you want this start early conversations with providers. We also helped create a virtual sales center for the community as homes sales started May of 2020 in the early pandemic shelter in place.
  8. Uplands 233 Ac in Westminster
  9. Sustainability/Water Use Pollinator Attainable Housing
  10. A new mixed use Village Center provides a walkable/bikeable retail amenities, dry cleaning, coffee, bar, restaurant
  11. This graphic shows how sustainability infiltrates the interior and exterior of the homes and into the entire community.
  12. Bloom is a 226 acre mixed use community in Fort Collins a College town in northern Colorado.
  13. Not every community has to be overly programmed with amenities. Due to the location and the adjacent amenities like regional trails and access to breweries the amenity program at Bloom is relatively light. Pollinator Corridors/ rain gardens and reclaimed water system/ connectivity Attainable/Affordable/Mixed Use/Mixed Housing
  14. Buckley Yard 44 Acres
  15. Wanted to touch on the amenity difference we are seeing between MPC/MF and Single Family for rent. Single Family For Rent communities are competing with both multi family amenities and SFD to draw in renters/buyers. Thus, we see a similar package of amenities to MF/MPC like dog park, playground, pool/clubhouse but I would say the level of finishes are typically not a luxurious and durability is critical.
  16. Downtown Denver infill project
  17. Influence of Hospitality Luxury materials, high quality finishes and high design that you see in 4/5 star hotels are more integrated into the multi-family market as rents push higher and higher.
  18. Collaboration with the design team to create a seamless indoor/outdoor experience.
  19. Food/Drink Service at the pool Experiences are key to bring in the overarching concept of Connection. Everyone wants to feel a part of something from a culinary foodie group, dog group, pool party group, work outside group. Providing these areas for people to gather is critical.
  20. 50 acre mixed use site in Aurora on a light rail stop
  21. Overall Master plan Wanted to fucus on the integration of art on this project. From murals to plazas and found spaces we want art to guide the entire development. We have a 1% of construction requirement for the entire project to incorporate as art. We are looking how art integrates from the very beginning on this.
  22. Public Realm (string our pearls concept connects small urban parks, greenway and plazas) The way that people experience a place can be an amenity in itself, in creating a unique public realm. Having food truck plazas, farmers markets, second level beer garden create both experiences and convenience. This relates to 2 of the overarching idea of time and connection.
  23. There is a build in amenity and convenience in mixed use communities from access to food drinks to multimodal transit options like bus, separated bike/scooter lane, uber/lyft pickup station.
  24. Wind Crest is on 89 acres in southern Denver metro area and almost 1600 units The Evolution of 55+ communities since this project started in 2003. We design the neighborhood 1 from 2003-2007. The biggest selling points were mountain views and ability to provide view to the gardens. Neighborhood 2 spanned 2009-2015. We focused on affordable amenities like community gardens, bocce, horseshoe pits, fire pits. Neighborhood 3 2016-2022 Was about providing a place to gather. As I mentioned earlier People want connection especially if moving from a single family resident/community they had friends at. We do joke as a design team that we are designing places for people to drink, whether that is coffee, wine, beer or a cocktails.
  25. Trails are still the number 1 amenity Amphitheatre that they have programmed concerts, movies, weddings, pig roast Outdoor Terrace dining and event space The importance during covid of having these outside spaces was critical.
  26. Vita is an urban mixed use 55+ community in Littleton, Colorado 159 units Small Restaurant/ retail use incorporated
  27. Small amphitheater, community gardens, outdoor kitchen Using the fire lane as a plaza amenity with flexibility to add seating for the amphitheater Capture the views!