This document provides an overview of an education session on identifying the next great amenity for home builders. It introduces the speakers for the session and states that attendees can earn continuing education credits. The session will discuss amenity trends before and after COVID-19, how amenities create community for single family rentals, and common elements across different community types. It then highlights past and current amenity trends through examples and discusses amenities for master planned communities, build to rent, multifamily, and 55+ communities.
Hello,
Thanks for viewing my work, the projects represent my multi disciplined approach to problem solving. I hope you will find it thoughtful and informative and would welcome the opportunity to hear your thoughts and comments. All the Best______Doug
Baby Boomers & Millennials: They may Be More Alike Than You ThinkKEPHART
For the past few years, the hot topic has been about housing for Baby Boomers and Millennials. While discussions have always kept the two generations separated, the two may be more alike than we previously thought. In this session, three industry generational experts will compare and contrast the two generations, explore their wants and needs in a community and home and discuss ways to market and build to accommodate both. Ultimately, you will see that they aren't all that different, and you'll leave knowing how to create strategies for building homes and creating communities to easily accommodate both.
Final summary slideshow for 2018 Midwest Urban Design Charrette, held in Toledo, OH in October 2018. Graduate students from Kent State, Lawrence Tech, and the University at Buffalo presented urban design & landscape ideas for the Swan Creek corridor of the Junction neighborhood. The charrette was graciously hosted by the Toledo Design Center.
Hello,
Thanks for viewing my work, the projects represent my multi disciplined approach to problem solving. I hope you will find it thoughtful and informative and would welcome the opportunity to hear your thoughts and comments. All the Best______Doug
Baby Boomers & Millennials: They may Be More Alike Than You ThinkKEPHART
For the past few years, the hot topic has been about housing for Baby Boomers and Millennials. While discussions have always kept the two generations separated, the two may be more alike than we previously thought. In this session, three industry generational experts will compare and contrast the two generations, explore their wants and needs in a community and home and discuss ways to market and build to accommodate both. Ultimately, you will see that they aren't all that different, and you'll leave knowing how to create strategies for building homes and creating communities to easily accommodate both.
Final summary slideshow for 2018 Midwest Urban Design Charrette, held in Toledo, OH in October 2018. Graduate students from Kent State, Lawrence Tech, and the University at Buffalo presented urban design & landscape ideas for the Swan Creek corridor of the Junction neighborhood. The charrette was graciously hosted by the Toledo Design Center.
USGBC Ohio Green Home Tour Series, Fickas Residence 10-10-20Chuck Lohre
USGBC SW Ohio Chapter Residential Green Committee Mission: To provide education on sustainability in everyday tasks by promoting household environmentally sound practices to transform the way homes are designed, built, and operated enabling healthy, prosperous and environmentally and socially responsible living.
What The New Wave of Websites Means for AEC MarketersDavid Lecours
Real-life surfer David Lecours joins Midwesterner and surf-poseur Josh Miles for a highly interactive surf session about the latest in websites, and what they mean for AEC marketers. A few years ago, firms could get by with brochure-style websites. Today the waves are bigger, and the competition is tougher. How do you make the most of your ride, and stand out from the competition?
Surf instructors David and Josh will share their experiences working with dozens of AEC firms to create award-winning websites. Not just pretty websites—but powerful business development tools, capable of generating leads and nurturing prospects throughout the sales tube. Hear the latest trends in digital marketing, responsive, mobile-ready websites, SEO, and more. Leave this session ready to assemble the right internal and external teams to build a website that shreds.
Links to Sites Mentioned and More Resources:
http://www.lecoursdesign.com/wave2014/
http://design-firm.milesdesign.com/surf
An overview of the experience and expertise of MSA Professional Services, Inc., a 300-person, multi-disciplinary consulting firm dedicated to improving communities in the Midwest.
2015 Association of Licensed Architects Design AwardsToni Antonetti
Fire stations in Dallas and Iowa, a renovated cultural center, an Iowa sports complex, a Sarasota, Florida residence and the School of the Art Institute in Chicago took top honors at the Association of Licensed Architects (ALA) 17th Annual Design Awards, which recognized projects in 13 states for design and construction achievement.
A total of 30 Presidential, Gold, Silver, and Merit awards were presented in commercial, institutional, residential, renovation, religious, interior and unbuilt categories.
Why plan for growth and change, when it seems so much easier to simply react?
When there is a distinct and shared vision for your community - when residents, businesses and local government anticipate a sustainable town with cohesive and thriving neighborhoods - you have the power to conserve your beautiful natural spaces, enhance your existing downtown or Main Street, enable rural areas to be productive and prosperous, and save money through efficient use of existing infrastructure.
This is the dollars and sense of smart growth.
Success is clearly visible in Maine, from the creation of a community-built senior housing complex and health center in Fort Fairfield to conservation easements creating Forever Farms to Rockland's revitalized downtown. Communities have options. We have the power to manage our own responses to growth and change.
After all, “Planning is a process of choosing among those many options. If we do not choose to plan, then we choose to have others plan for us.” - Richard I. Winwood
And in the end, this means that our children and their children will choose to make Maine home and our economy will provide the opportunities to do so.
The Summit offers you a wonderful opportunity to be a part of the transformative change in Maine that we’ve seen these gatherings produce. We encourage you to consider the value of being actively involved in growing Maine’s economy and protecting the reasons we choose to live here.
Final presentation of the American Institute of Architects' Sustainable Design Assessment Team (SDAT) to the community of Oakland, Maryland on strategies for downtown revitalization. November 2016.
Day-Of PowerPoint Presentation for June 2015 Amplify Event
North Coast Stakeholders reveal some of the newest developments in the district.
The Amplify Speaker Series, now in its ninth year, continues
to draw more business leaders. The luncheon series is
recognized as one of Cleveland’s best corporate networking
events. The goal is to bring professionals together to network
and to hear from a panel of industry experts in specific
categories/industries that adhere to that month’s theme in
Cleveland Business Connects (CBC) magazine.
USGBC Ohio Green Home Tour Series, Fickas Residence 10-10-20Chuck Lohre
USGBC SW Ohio Chapter Residential Green Committee Mission: To provide education on sustainability in everyday tasks by promoting household environmentally sound practices to transform the way homes are designed, built, and operated enabling healthy, prosperous and environmentally and socially responsible living.
What The New Wave of Websites Means for AEC MarketersDavid Lecours
Real-life surfer David Lecours joins Midwesterner and surf-poseur Josh Miles for a highly interactive surf session about the latest in websites, and what they mean for AEC marketers. A few years ago, firms could get by with brochure-style websites. Today the waves are bigger, and the competition is tougher. How do you make the most of your ride, and stand out from the competition?
Surf instructors David and Josh will share their experiences working with dozens of AEC firms to create award-winning websites. Not just pretty websites—but powerful business development tools, capable of generating leads and nurturing prospects throughout the sales tube. Hear the latest trends in digital marketing, responsive, mobile-ready websites, SEO, and more. Leave this session ready to assemble the right internal and external teams to build a website that shreds.
Links to Sites Mentioned and More Resources:
http://www.lecoursdesign.com/wave2014/
http://design-firm.milesdesign.com/surf
An overview of the experience and expertise of MSA Professional Services, Inc., a 300-person, multi-disciplinary consulting firm dedicated to improving communities in the Midwest.
2015 Association of Licensed Architects Design AwardsToni Antonetti
Fire stations in Dallas and Iowa, a renovated cultural center, an Iowa sports complex, a Sarasota, Florida residence and the School of the Art Institute in Chicago took top honors at the Association of Licensed Architects (ALA) 17th Annual Design Awards, which recognized projects in 13 states for design and construction achievement.
A total of 30 Presidential, Gold, Silver, and Merit awards were presented in commercial, institutional, residential, renovation, religious, interior and unbuilt categories.
Why plan for growth and change, when it seems so much easier to simply react?
When there is a distinct and shared vision for your community - when residents, businesses and local government anticipate a sustainable town with cohesive and thriving neighborhoods - you have the power to conserve your beautiful natural spaces, enhance your existing downtown or Main Street, enable rural areas to be productive and prosperous, and save money through efficient use of existing infrastructure.
This is the dollars and sense of smart growth.
Success is clearly visible in Maine, from the creation of a community-built senior housing complex and health center in Fort Fairfield to conservation easements creating Forever Farms to Rockland's revitalized downtown. Communities have options. We have the power to manage our own responses to growth and change.
After all, “Planning is a process of choosing among those many options. If we do not choose to plan, then we choose to have others plan for us.” - Richard I. Winwood
And in the end, this means that our children and their children will choose to make Maine home and our economy will provide the opportunities to do so.
The Summit offers you a wonderful opportunity to be a part of the transformative change in Maine that we’ve seen these gatherings produce. We encourage you to consider the value of being actively involved in growing Maine’s economy and protecting the reasons we choose to live here.
Final presentation of the American Institute of Architects' Sustainable Design Assessment Team (SDAT) to the community of Oakland, Maryland on strategies for downtown revitalization. November 2016.
Day-Of PowerPoint Presentation for June 2015 Amplify Event
North Coast Stakeholders reveal some of the newest developments in the district.
The Amplify Speaker Series, now in its ninth year, continues
to draw more business leaders. The luncheon series is
recognized as one of Cleveland’s best corporate networking
events. The goal is to bring professionals together to network
and to hear from a panel of industry experts in specific
categories/industries that adhere to that month’s theme in
Cleveland Business Connects (CBC) magazine.
A session about design trends for 2020 and how architects and builders can differentiate their product to remain appealing amidst difficult market conditions.
With scarce unencumbered land available and NIMBYism (Not-In-My-Backyard) at an all-time high, builders and developers are left with challenging sites and an open door to community opposition. This session explores how to effectively work with neighbors to create a successful outcome for the community and gain support for your complicated and complex projects. Learn a step-by-step community outreach plan to build relationships, navigate social media and work through neighborhood opposition. Bring your zoning challenges, and our panel of experts—with more than 70 years of combined experience—will share their advice on how to build community support.
The number of women buying homes continues to rise every year. In fact, in 2017, the share of single women homebuyers hit an all-time high representing nearly 20% of the market. So how do you capture the attention of these savvy, single buyers? Join two industry-leading females to learn what features and amenities single women are seeking in a new home and community and how to get them to buy.
Do This, Not That! Design Do's and Don'ts for 2019KEPHART
Good design is what sells homes. Learn from industry-leading architects and an interior merchandiser the design mistakes you need to stop making, and the changes you should incorporate to refresh your elevations, floor plans, kitchens, baths and everything in between to attract today’s buyers.
Do This, Not That! Design Do's and Don'ts for 2018KEPHART
Good design is what sells homes. During this fast-paced session, learn from industry-leading architects and an interior merchandiser the design mistakes you need to stop making, and the changes you should incorporate to refresh your elevations, floor plans, kitchens, baths and everything in between to attract today’s buyers.
Turn NIMBY into YIMBY: Winning Zoning ApprovalsKEPHART
Most people don't like change, especially when it's coming to their neighborhood. Learn from an expert panel how to work toward positive public entitlement outcomes through community meetings, municipal staff, media interactions and public hearings. Discover tips and tricks on the best way to gain zoning approvals, improve rapport with neighbors, appease concerns and arrange facilitated solutions through tried and true best practices.
At the Pacific Coast Builders Conference, Jamie Goldman attended the South County Attainable Housing Tour. These photos and floor plans are of the exceptional homes that Jamie was able to explore.
At the 2017 Pacific Coast Builders Conference, our Principal Bryce Hall presented with Angela Harris with Trio Environments and Andy Clay with Alliance Residential on Design Trends "I Wish I Had Thought of That".
Check out this presentation shared by a panel of industry-leading interior merchandisers and an architect as they shared the coolest design ideas, details and tricks they've seen executed in multifamily housing and wish they had thought of it first.
From Hotel to Home: Ideas to Take Away from your Next StayKEPHART
Choice is everywhere, and as renters become savvier and have more sophisticated tastes, it's important to borrow techniques from the hospitality industry to pamper residents. Gone are the days of providing a clean, simple place to live; residents want to be "wowed" and are continually seeking meaningful experiences. In this session, join a panel of industry experts, including an architect, interior merchandiser, and builder, as they explore cutting-edge technology and design ideas that are found in the world's top hotels- the same amenities that renters will want to see in their homes and community spaces.
Dispelling Myths and Making Cents of Multifamily Green Building CertificationKEPHART
Green building certification is a great way to add value to a community for both owners and residents; however, it is often not pursued due to misconceptions that the process is too expensive and complicated. Plus, with so many certification programs out there, how do you decide which one to use? Join a panel of industry experts as they dispel some of the common myths about the complexity of certification as well as compare and contrast the costs and benefits of the most popular programs being used- including the National Green Building Standard (NGBS), Energy Star and LEED.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
2. The material in this education session has not been reviewed, approved, or endorsed
by the National Association of Home Builders (NAHB). The topics discussed and the
materials provided herein are for informational purposes only, are not intended to be
an exhaustive presentation of information on a particular subject, and should not be
treated as such. The speaker or speakers are not acting on behalf of or at the
direction of NAHB.
NAHB specifically disclaims any liability, loss or risk, personal or otherwise, which
may be incurred as a consequence, directly or indirectly, in the use or application of
any of the materials presented in this or any other education session presented as
part of the International Builders Show®.
NAHB Disclosure
3. Meet Your Speakers
Chris Grady
KEPHART
chrisg@kephart.com
John Guilliams
KGA Studio Architects
jguilliams@kgarch.com
Brad Haigh, PLA
Norris Design
bhaigh@norris-design.com
4. Each IBS education session provides .5-3 hours of continuing education
credit toward NAHB professional designations. NKBA and AIA members
may also earn continuing education credits by attending IBS
education. Please refer to each session’s listing on the show website or
app to determine the organization providing CE credits and the number of
hours you will receive. Directions for reporting your hours can be found in
the IBS Show Guide.
Continuing Education Credit
5. What You’ll
Learn
• Identify amenity trends pre- and
post-COVID-19.
• Discuss how single family for rent
addresses amenities and creates
a sense of community, even with
residents in flux.
• Compare and find commonalities
among different community types
(for sale, for rent & 55+) that can
be applied to most, if not all, new
community projects, including
multifamily and single-family.
Art: People are craving unique places and experiences. Art is a way to differentiate and appeal to renters, buyers and stand out from the competition.
The last overarching ideas Connection and Time these are a little more emotive. The feeling that places make you feel and the memories that you create in places last forever.
Throughout covid the importance of amenities, open space and nature where people could connect was and still will be critical.
The idea of Time was one that was thrown out from Manny as he started out on our panel. Manny has since retired to get exactly this thing, time.
and also as intimate spaces the better. Quality time and experiences are what everyone craves right now.
The more we can integrate the amenities with convenience, work options, flexible spaces that function for large groups
We are going to start high level and then zoom into some details.
It is so important when looking at amenities to not just pick them from a list but to look at each community as a unique opportunity and focus on who is going to be the end use and design the amenities for them.
Arras Park big idea was life in the park. 75% of the homes front, side, back open space, park, trails, pocket parks, greenways.
Amenities to me don’t work al a cart where you pick from a list and call it done. Creating amenities that relate to future residence is key early in projects.
Life in the Park
Example here to the left is a shelter of a pocket library structure, flex lawns space is still critical is all shapes and sizes.
On the right we have integrated play pods along the spine trail that comments from park to park. This one has a climbing boulder. Spaces to get off the main path with hammocks, bike repair station, and respites along the trails give people options.
We are seeing Health and wellness is playing a role in every community amenity also.
Push amenities to innovate
Play and playgrounds are an area we see elevating the creativity. Nature play elements, hill slides, destination playgrounds that bring people from all around the community together.
Amphitheaters are another great amenity we are seeing. They are great for movies in the park, larger community gatherings, small concerts. It also functions as a workout area and place to read a book, have a picnic, do some work when they are not in full use for events
Technology
The original concept at Arras park was to provide wifi throughout the community. There were some logistical challenges with this so if you want this start early conversations with providers.
We also helped create a virtual sales center for the community as homes sales started May of 2020 in the early pandemic shelter in place.
Uplands
233 Ac in Westminster
Sustainability/Water Use
Pollinator
Attainable Housing
A new mixed use Village Center provides a walkable/bikeable retail amenities, dry cleaning, coffee, bar, restaurant
This graphic shows how sustainability infiltrates the interior and exterior of the homes and into the entire community.
Bloom is a 226 acre mixed use community in Fort Collins a College town in northern Colorado.
Not every community has to be overly programmed with amenities. Due to the location and the adjacent amenities like regional trails and access to breweries the amenity program at Bloom is relatively light.
Pollinator Corridors/ rain gardens and reclaimed water system/ connectivity
Attainable/Affordable/Mixed Use/Mixed Housing
Buckley Yard
44 Acres
Wanted to touch on the amenity difference we are seeing between MPC/MF and Single Family for rent. Single Family For Rent communities are competing with both multi family amenities and SFD to draw in renters/buyers. Thus, we see a similar package of amenities to MF/MPC like dog park, playground, pool/clubhouse but I would say the level of finishes are typically not a luxurious and durability is critical.
Downtown Denver infill project
Influence of Hospitality
Luxury materials, high quality finishes and high design that you see in 4/5 star hotels are more integrated into the multi-family market as rents push higher and higher.
Collaboration with the design team to create a seamless indoor/outdoor experience.
Food/Drink Service at the pool
Experiences are key to bring in the overarching concept of Connection. Everyone wants to feel a part of something from a culinary foodie group, dog group, pool party group, work outside group. Providing these areas for people to gather is critical.
50 acre mixed use site in Aurora on a light rail stop
Overall Master plan
Wanted to fucus on the integration of art on this project. From murals to plazas and found spaces we want art to guide the entire development. We have a 1% of construction requirement for the entire project to incorporate as art. We are looking how art integrates from the very beginning on this.
Public Realm (string our pearls concept connects small urban parks, greenway and plazas)
The way that people experience a place can be an amenity in itself, in creating a unique public realm. Having food truck plazas, farmers markets, second level beer garden create both experiences and convenience. This relates to 2 of the overarching idea of time and connection.
There is a build in amenity and convenience in mixed use communities from access to food drinks to multimodal transit options like bus, separated bike/scooter lane, uber/lyft pickup station.
Wind Crest is on 89 acres in southern Denver metro area and almost 1600 units
The Evolution of 55+ communities since this project started in 2003.
We design the neighborhood 1 from 2003-2007. The biggest selling points were mountain views and ability to provide view to the gardens.
Neighborhood 2 spanned 2009-2015. We focused on affordable amenities like community gardens, bocce, horseshoe pits, fire pits.
Neighborhood 3 2016-2022 Was about providing a place to gather. As I mentioned earlier People want connection especially if moving from a single family resident/community they had friends at. We do joke as a design team that we are designing places for people to drink, whether that is coffee, wine, beer or a cocktails.
Trails are still the number 1 amenity
Amphitheatre that they have programmed concerts, movies, weddings, pig roast
Outdoor Terrace dining and event space
The importance during covid of having these outside spaces was critical.
Vita is an urban mixed use 55+ community in Littleton, Colorado
159 units
Small Restaurant/ retail use incorporated
Small amphitheater, community gardens, outdoor kitchen
Using the fire lane as a plaza amenity with flexibility to add seating for the amphitheater
Capture the views!