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The One Redo
- 1. Founders Keepers CEO: Ben Mclaughlin CTO: Melissa Yin CFO: Damon Lam CMO: Yang Hong The One
- 2. “IKEA furniture is usually all white, easy to put together - bland. Nothing unique or special. -Sally Khomikh
- 3. “It’s difficult to find what you really like when you can’t compare them side by side.” - Kate Manning
- 4. Help people find high quality furniture and enable them to become masters of their own style. Opportunity:
- 5. Top Findings. • Measuring is painful • People like a lot of options, so they can find their styles • Style & category are not clear • Takes times to compare price & size in multiple stores
- 6. The One We connect you with makers and creators of unique home goods, making it easier to find the one.
- 9. 7 million people 2.65 million households $460 expenditure/house $1.22 billion California 14.88 million households X $460 $6.84 billion United States 116.93 million households X $460 $53.8 billion San Francisco Bay Area California United States Source: United States Census Bureau
- 10. Why now? • Market is saturated with mass-produced products • People want to differentiate themselves through style • Handmade products are regaining their appeal, resulting in higher, more lasting value
- 11. Secret Sauce Furniture makers have control over the curation of their Stores within The One.
- 12. What do we want? Partnership $250,000 Dollars Workshop for students and furniture makers to make!
- 13. Sources All products require an annual contract. (n.d.). U.S. expenditure on furniture 2016 | Statistic. Retrieved November 07, 2017, from https://www.statista.com/statistics/305566/us-expenditure-on-furniture/ (n.d.). Retrieved November 07, 2017, from http://www.bayareacensus.ca.gov/bayarea.htm QuickFacts. (n.d.). Retrieved November 07, 2017, from https://www.census.gov/quickfacts/fact/table/US/HSD410215#viewtop
- 14. Appendix 1. Interviews 2. Business Model Canvas 3. Market Sizing 4. Our Top Learnings 5. Competitive Landscape 6. Solution
- 15. v Key Activities Key Partner Home good shoppers Adverti ng Home good sales Reviews Big manufacture All in one Home goods Boutiques Discover new style see furniture in your home Apps & Website AR AD Drop shipping Service fee ADs Developing platform Shipping coupons E-letters Blog Brands Boutiques Website recycles repossess site The One Employees
- 16. Who did we talk to? • Sales • Interior Designer • Shoppers • Furniture makers • Students 30+ People
- 17. Top Findings. • Measuring is painful • People like a lot of options, so they can find their styles • Style & category are not clear • Takes times to compare price & size in multiple stores
- 19. 7 million people 2.65 million households $460 expenditure = $1.22 billion California 14.88 million households X $460 = $6.84 billions United States 116.93 million households X $460 = $53.8 billions San Francisco Bay Area California United States Source: United States Census Bureau