5 Truths About Marketing to Baby Boomers With Social Media
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My AMPlify speech in Sydney, Australia. http://www.amplifyfestival.com.au/artists/detail/debbie-weil
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5 Truths About Marketing to Baby Boomers With Social Media
- 1. Friending Over 50 5 truths about marke.ng to baby boomers with social media D e b b i e W e i l Debbie Weil -‐ Friending Over 50 ©2011
- 2. Why should businesses care about social media?
- 3. Your brand is what people say about you when you’re out of the room. -‐ Jeff Bezos, Amazon.com Debbie Weil -‐ Friending Over 50 ©2011
- 4. Great Truth Baby boomers love social media. Debbie Weil -‐ Friending Over 50 ©2011
- 5. “Older people don’t use the Internet much differently except they use longer sentences and spell things properly.”
- 6. Great Truth Baby boomers and Aussies love social media. Debbie Weil -‐ Friending Over 50 ©2011
- 7. Debbie Weil -‐ Friending Over 50 ©2011 Courtesy Brio Group h?p://www.slideshare.net/briogroup/social-‐media-‐for-‐business-‐7974830
- 8. Debbie Weil -‐ Friending Over 50 ©2011 Courtesy Brio Group h?p://www.slideshare.net/briogroup/social-‐media-‐for-‐business-‐7974830
- 9. - More than 25% of Australian businesses are on Facebook - 17 percent are on Twitter - 10 percent are on YouTube Source: May 2011 study by Nielsen and Community Engine
- 10. “They (baby boomers) are the ideal consumer. They have money, they consume loads of media and they remain optimistic.” New York Times, May 14, 2011 BEST CUSTOMER “In Shi(, Ads Try to En3ce Over-‐55 Set” U.S. baby boomers will spend $2 trillion annually BABY BOOMER Debbie Weil -‐ Friending Over 50 ©2011
- 11. 50 is the new 50 Debbie Weil -‐ Friending Over 50 ©2011
- 12. Great Truth It’s not about “financial services.” Debbie Weil -‐ Friending Over 50 ©2011
- 13. The Hartford Financial Services Listening to customers and inspiring Corporate sponsor U.S. Paralympics
- 14. Wells Fargo Pioneer in use of social media Wells Fargo has 8 blogs Debbie Weil -‐ Friending Over 50 ©2011
- 15. Wells Fargo Blog strategy is to listen to customers “Merger with “Guided by Wachovia” History” blog blog Debbie Weil -‐ Friending Over 50 ©2011
- 16. Great Truth You gotta surprise and delight. Debbie Weil -‐ Friending Over 50 ©2011
- 17. mobile apps email LinkedIn MySpace Twitter YOUR YouTube CUSTOMER Flickr Facebook Tweetdeck blogs
- 18. Living Social Deals you can’t resist Pay $1.00 and get $100 cash back
- 20. Great Truth Every one of you is a storyteller. Debbie Weil -‐ Friending Over 50 ©2011
- 21. Space Shuttle Endeavor blasts through the clouds. Photo snapped with an iPhone. Photo by Delta Airlines passenger Stefanie Gordon.
- 23. Make meaning… make the world a beHer place. -‐ Guy Kawasaki Debbie Weil -‐ Friending Over 50 ©2011
- 24. Great Truth Sweet spot is where you make meaning. Debbie Weil -‐ Friending Over 50 ©2011
- 25. sweet spot
- 26. Social media is changing the world. -‐ Debbie Weil Debbie Weil -‐ Friending Over 50 ©2011
- 27. SPEAKER Named one of the Most Influen[al Women in Technology in 2010, Debbie Weil is an author, speaker, and corporate social media consultant based in Washington DC. EMAIL: debbie.weil@gmail.com MOBILE: 202.255.1467 WEBSITE: www.debbieweil.com TWITTER: @debbieweil Debbie Weil -‐ Friending Over 50 ©2011
- 28. RESOURCES Blogs For case studies on how to use social media: Mashable www.mashable.com Problogger www.problogger.net CopyBlogger www.copyblogger.com Seth Godin http://sethgodin.typepad.com Books New Rules of Marketing and PR by David Meerman Scott (2nd ed.) Measure What Matters by Katie Delahaye Paine Poke the Box by Seth Godin The Corporate Blogging Book updated edition by Debbie Weil (Amazon Kindle)