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Elysse Bell
Vice President
Kingsley Associates
Whitney Ciraulo-Stuart
Regional Manager
Greystar
Bryce Hall
Principal
KEPHART
Cindy Park
SVP, Marketing, Strategy &
Operations
Prado Group
The Renters Have
Spoken:
Find Out What
They Like, Love,
and Can’t Live
Without
NECESSITIES
78%
78%
78%
83%
88%Air Conditioning
Dishwasher
Washer / Dryer in Unit
Garbage Disposal
Secure Parking
California Renter Necessities
71%
73%
76%
86%
88%Washer / Dryer in Unit
Dishwasher
Reliable Cell Reception
Bath Tub
Garbage Disposal
PNW Renter Necessities
Rooftop Space +21%
Hardwood Floors +19%
High Ceilings (9ft+) +13%
High Speed Internet +9%
Ability to List Unit for
Short-term Rental
+6%
Patio or Balcony +34%
Swimming Pool +21%
Playground +16%
Additional Storage
Outside of Unit
+15%
Walk-in Closet +10%
Low vs. High DensityHigh vs. Low Density
Necessities by Density (CA)
CONNECTIVITY
Mobile Use (CA)
51%
54%
60%
60%
63%
41%
46%
55%
52%
55%Smart Thermostats
In-wall USB Ports
Smart Lighting
Smart Locks
Video Doorbell
PNW
CA
PNW
CA
PNW
CA
PNW
CA
PNW
CA
Smart Amenities Interest
49%
55%
59%
59%
62%Smart Thermostats
In-wall USB Ports
Smart Lighting
Smart Locks
Video Doorbell
$28 per month
$25 per month
$27 per month
$29 per month
$28 per month
Interest
I expect a renter
in my area to pay…
Smart Amenities (San Francisco)
COMMUTING
76% attend work or
school
84% 11% 8% 4% 5% 3%
Primary Commuting Method
54%
less than
once / week
11%
everyday
Work From
Home Frequency
35%
at least once
/ week
44%
work from
home
Commuting & Telecommuting (CA)
San
Francisco
65%
25%
21%
San
Jose
84%
10%
9%
Los
Angeles
86%
11%
6%
Seattle
74%
18%
16%
Portland
76%
16%
12%
Commuting Methods
Bike Sharing
1. New Orleans
2. Boulder
3. San Francisco
4. San Jose
5. Charleston
Electric Car
Charging
1. San Jose
2. San Francisco
3. Los Angeles
4. Santa Rosa
5. Thousand Oaks
(Seattle #10)
Car Sharing
1. San Francisco
2. Boston
3. San Jose
4. Hartford
5. Boulder
(Seattle #9)
Interest in…
SHORT-TERM
RENTALS
18%
I would not rent
21%
negative
effect
45%
no effect
16%
positive effect
Short-term Rental Impact (CA)
61% positive + no effect
39% would not rent +
negative effect
16% positive
45% no effect
21% negative effect
18% would not rent
16% positive
45% no effect
39% would not rent +
negative effect
OptimistPessimist Realist
Short-term Rental Impact (CA)
Looking for More?
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Multifamily Trends 2018: The Renters Have Spoken