Babson Global aims to spread entrepreneurship worldwide and build an online community through social media. It will use platforms like Twitter, Facebook, LinkedIn, and blogs to complement in-person meetings, create a professional network, share student projects and faculty profiles, and facilitate knowledge exchange. Community participation is important to define and shape the online presence, so they will recruit participants and look to best practices to build a vibrant global partnership through social media.

1. Babson Global Social Media
Presence
Prof. Bala Iyer
Babson College
Twitter: @balaiyer
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2. Goal
• Babson Global: To put the power of
entrepreneurship as a powerful tool for social
and economic development in as many hands
as possible
• BG Online: To build and sustain a vibrant
community of global partners and creating an
online reputation.
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3. Objective
• Complement face to face meetings with social
media
– Professional network
– Shared organizational asset
– Student project repository
– Faculty directory
– Pointer to resources
– Knowledge exchange
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4. Technology
• Blog
• Facebook
• Slideshare
• LinkedIn
• Twitter
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6. What content should we share?
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7. Final thoughts
• Community participation is key
• You define and shape it
• Find ways to recruit participants within your
organization
• Look for best practices
• See you online!
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