Champions Meeting

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This presentation provides an overview of initial thoughts on how we can build a community of practice for market engagement at CARE. The conent includes a summary of what we are trying to accomplish, why we think now is the time to move this ahead, what we have to build on, some ideas for how to move forward and a case example from a successful practitioner community of practice in market facilitation.

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  • Only the top 4 bullets
  • Should be all of our things: Website for document storage at http://edu.care.orgPhoto library on Flickr (link)Presentations on SlideShare (link)Communications via SEAD Chat (over 300 members now)Videos on YouTube (link)Then another slide with CoP at middle that shows all the tools
  • Should be all of our things: Website for document storage at http://edu.care.orgPhoto library on Flickr (link)Presentations on SlideShare (link)Communications via SEAD Chat (over 300 members now)Videos on YouTube (link)Then another slide with CoP at middle that shows all the tools
  • Christian to add content
  • Champions Meeting

    1. 1. Launching a Community ofPractice for Market Engagement Initial Champions Meeting
    2. 2. Agenda1 • What are we trying to accomplish?2 • Why do we think the time is now?3 • What are some ideas on how to start?4 • A case study to learn from - MaFI5 • What are your thoughts, ideas and interests?
    3. 3. What are we trying to accomplish?Establish a community of practice in the area ofmarket engagement that thrives based on inputs from and participation of a wide-range stakeholders across the organization. So that…
    4. 4. What do we want to accomplish? No 1: Accelerate our No 2: Make it easier to internal learning cycle access and apply lessons from across CARE OutcomesNo 3: Improve project and No 4: Expand our programming impact professional development opportunities
    5. 5. Agenda1 • What are we trying to accomplish?2 • Why do we think the time is now?3 • What are some ideas on how to start?4 • A case study to learn from - MaFI5 • What are your thoughts, ideas and interests?
    6. 6. # 1 Institutional Momentum CO long-term program focus on food security (among other themes) with private sector as key actor CARE Market Engagement Strategy making gains CIUK PPA IV just getting started with private sector and market engagement as strong themes CARE Canada near completion of EED strategy Vision 2020 and CUSA redesign focus on inter-dependency & improved knowledge management CUSA launch of SE Initiative in 2011
    7. 7. # 2 CO Demand Capacity to Respond Demand from country offices  48 registrants for e-course across 20 countries in 3 weeks  More than 100% growth in SEAD Chat listserv in past 18 months  Over 18 long-term food security programs now designed Donors and corporations increasingly focused on private sector engagement and value chains and interested in (paying for) learning Existing projects are generating substantial lessons locally that could be better shared and informed Growing convergence across CI Lead Members on institutional priorities Infrastructure for a community largely in place
    8. 8. #3 Growing Infrastructure Presentations CommunicationsVideos CoP PhotosDocument Storage
    9. 9. #4 Growing Set of Tools CoP
    10. 10. #5 Organic Learning Agenda in ActionBoP Service Models Building blocks of a Zambia – Agrodealers Ghana, India - RSP learning agenda that is Peru – Technical Assist. Providers already active within CARE Food Security on issues related to  Ethiopia - PSNP Plus  Bangladesh – Shouhardo market engagement.  Uganda - SCORE Women’s Empowerment Corporate Partnerships  Bangladesh - SDVC GAAP  Bangladesh - Walmart  Bolivia - Value Chain /  Ghana – Cadbury, Kraft, Cargill Chuquisaca  Sri Lanka – Ethical Tea  Mali, TZ, Malawi, India – Partnership Pathways Program
    11. 11. Agenda1 • What are we trying to accomplish?2 • Why do we think the time is now?3 • What are some ideas on how to start?4 • A case study to learn from - MaFI5 • What are your thoughts, ideas and interests?
    12. 12. Ideas for Getting Started1. Listen and Learn • Internally from other CoPs, each other and target members • Externally from other CoPs, peer organizations, partners2. Engage and activate champions • Define actionable priorities • Figure out translation issues • Share responsibility to pursue these3. Promote CoP among target members • Reach beyond usual suspects. Get field and junior staff engaged • Use concrete opportunities for exchange as ‘hooks’4. Continue to take an organic approach / follow the energy
    13. 13. Illustrative Opportunities1. Launching the M&E Guide • Conduct a series of webinar trainings throughout the spring2. Introducing the CARE Canada EED Strategy • Post for comment on common online space. Disseminate via webinar.3. Learning with PPA IV • Technical leads in CIUK PSE team use communications tools to help document and share lessons as they move forward4. Sharing the Asia Workforce Empowerment Workshop • Presentations posted to Slideshare. Summary “CARE Talk” Video.5. Advancing the Graduation Learning Theme • Webinar presenting final evaluation findings
    14. 14. Ideas on Getting StartedBe Realistic! Focus on practical achievable steps.– Agree on management structure, participation and roles– Agree on platform to serve as the “glue” or CARE Market Engagement coffee shop– Start recruiting people to join this– Identify and successfully execute a limited set of sharing opportunities
    15. 15. People that Can Support This• Central management – Christian, Gianluca, Tess and Andrea all committed to spend some time supporting this process – Fabienne and Vianney also interested – CARE USA interns will also be supporting this – Very open to and encouraging of other contributions to central management• Advancing learning themes – Some can come from central management but majority will need to come from others – Central management can help by advising on learning processes and/or facilitating the use of CoP tools and infrastructure
    16. 16. Agenda1 • What are we trying to accomplish?2 • Why do we think the time is now?3 • What are some ideas on how to start?4 • A case study to learn from - MaFI5 • What are your thoughts, ideas and interests?
    17. 17. What is MaFI? The SEEP Network is a nonprofit network of over 120 international organizations that believe in the power of microenterprise to reduce global poverty • SEEP is investigating the most pressing issues in the microenterprise development industry to find effective, replicable solutions. The Market Facilitation Initiative is one of SEEP’s Enterprise Development efforts • MaFI is advancing the practice of inclusive market development facilitation worldwide.
    18. 18. Much more than a space for talking...trust + joint vision JOINT ACTION PEER-SUPPORT LEARNING time
    19. 19. Building Trust and Reciprocity Listeners(staying tuned & spreading the voice) •Long-term interactions •Members know who is who •The power of LinkedIn to build your own professional network Committed members •“MaFI changed the way I work (changing the world) on a daily basis, as it is like having an additional layer of colleagues around the world eager to support, and whom I can support as well when needed […]” (Gianluca Nardi, Nov 2011)
    20. 20. A learning agenda focused on: Subsidies Horizontal & Vertical Linkages Capacity Building Impact Assessment (new!)… while responsive to members’ needs.
    21. 21. Communication Model for MaFI LEVEL 3: Facebook Page (Thousands) LEVEL 2: LinkedIn Group (Hundreds) LEVEL 1: SEEP’s SharePoint (Tens)Twitter D-Groups SEEP Library, MaFI-licious and Slideshare Local Learning Groups (LLGs)
    22. 22. Principles for Model Design Proactive: Reach members where they already spend most of their time Diverse: Use different channels to reach different segments of members Adaptable: Give options for members to share and network Predictable: Help members plan their time and know what is coming Simple: both in operation and looks
    23. 23. Main Features (I) Multiple communication channels • Sharepoint, LinkedIn, Facebook and listserve Viral communication and promotion • Through members’ networks in LinkedIn & Facebook • Through the integration of MaFI-licious and Twitter updates, Slideshare uploads, reading lists and blogs Face-to-face and virtual interactions • Local Learning Groups • Short online discussions (1-3 days) • Webinars and Skype calls (small groups)
    24. 24. Main Features (II)Membership based on expertise & engagement • Only members who contribute to discussions and problem- solving can be in levels 1 and 2 • “Listeners” will stay informed via Facebook & listserveExpert Review Panel for special products • To increase legitimacy and influence • Constituted by reputable professionalsRegular updates and newsletters • From very quick and short (via Twitter) to periodic and more elaborated newsletters
    25. 25. Main Features (III) Easy navigation and operation • Using platforms that are constantly innovating and most members are already using or plan to use • Members can choose which discussions to follow Powerful networking (through LinkedIn) • Members can access one another’s networks Measurable activity • Number of members & visits to documents, quality of discussions & knowledge products, satisfaction levels Guest “stars” to spur debates
    26. 26. MaFI Take Aways for CARESupport multiple audiences Build multiple channels and ways to engage Do this for both ‘world changers’ and ‘listeners’Think about incentives at all points Go to where people already are for virtual discussion Base membership on potential to contribute Establish social contracts to ensure active participation Focus on learning themes / task forces that people are already advancing through their day-to-day work
    27. 27. Agenda1 • What are we trying to accomplish?2 • Why do we think the time is now?3 • What are some ideas on how to start?4 • A case study to learn from - MaFI5 • What are your thoughts, ideas and interests?
    28. 28. What are your thoughts, ideas and interests?

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