This document discusses the history and philosophy of aesthetics and design. It explores how aesthetics emerged in the 19th century with the study of beauty and taste in art. The Aesthetic Movement of the 1870s valued beauty and sensory experience. The document also examines how consumers immediately evaluate designs based on feelings and cognition. Marc Jacobs and Helena Bonham Carter are presented as examples of current aesthetics in fashion. The downtown area of Indianapolis is mentioned as a location for fashion designers.

1. THE DESIGNER’S PAL:
FASHION DESIGN
Matthew Eric Vital
Professor Philip Zuchman
GE20710 Aesthetics
Spring, 2012

2. Aesthetics
• Philosophy
• Prior 19th C
– Analyze Creative Process
– Establish Rules: Judging
Beauty & Taste (Fine Arts)
• Late 19th C
– Psychology applied to
study of aesthetic
judgments
– Rise of living standards
• (Demand: Functional &
Attractive)

3. Aesthetic Movement
• Mid-Victorian Era,
1870-1880
• “The Aesthetes”
– Artists, poets, writers,
actors
• William Morris, painter
& designer
• Voysey, architect

4. Design Aesthetics
• Immediate feelings
(sensory system)
• 3 Different Cognitive
Responses
– Rapid
– Involuntary
– Evaluation (attraction)
• Marc Jacobs, Fall 2012 RTW

5. HELENA BONHAM
CARTER
FOR
MARC JACOBS’
FALL/WINTER 2011
CAMPAIGN

6. Julia Rutland
•Downtown Indianapolis in
the Circle City Industrial
Complex.
•Fashion & accessory
designers
•Models, stylists,
photographers

13. Works Cited
• "Aesthetic Aspects Of The Consumption Of Fashion Design: The
Conceptual And Empirical Challenge, Molly Eckman, Janet Wagner."
Aesthetic Aspects Of The Consumption Of Fashion Design: The
Conceptual And Empirical Challenge, Molly Eckman, Janet Wagner.
Web. 01 June 2012.
<http://www.acrwebsite.org/volumes/display.asp?id=7825>.
• "Aesthetically Pleasing." Fashion, Celebrity & Style. Web. 01 June
2012. <http://www.fashionwrapup.com/aesthetically-pleasing-
3331>.
• "The Aesthetic Dress Movement." The Aesthetics Fashion History.
Web. 01 June 2012.http://www.fashion-era.com/aesthetics.htm.
• Ulrich, Karl T. "DESIGN: Creation of Artifacts in Society." Aesthetics
in Design. Web. 1 June 2012.
<http://opim.wharton.upenn.edu/~ulrich/documents/ulrich-
aesthetics.pdf>.