To promote awareness of the Salvation Army's goal of helping local families in NEPA and to educate about upcoming fundraising events. The audience is the Wilkes campus and public. Strategies include creating a Salvation Army Facebook page and event, developing a factsheet, press releases, PSA, and local story. Tactics involve using these on Facebook and distributing flyers, signs and posters to promote the Kettle Kick-Off Classic relay event. The PR promotion was deemed a success.

1. Salvation ArmyPR/PromotionCOM 302K. Karpinski, S. Lynam, M. Valiquette, M. Vital, A. Zero

2. Goals & Objectives

3. Goals & ObjectivesTo promote awareness about the Salvation Army’s goal to help the needs of the local families of NEPATo educate the Wilkes campus & public about the events Salvation ArmyTo get the public to get involved with Salvation Army Fundraising

4. Audience

5. FacebookGmail account  Facebook AccountBio & infoFriend requestsFriend base: 85Event guest list:Attending: 24Maybe attending: 38 Pictures albumsEvent pageStatus updatesReleases & additional info

6. Salvation Army Facebook Page

7. About Me & Contact Info

8. Status Updates

9. Event Promotions forKettle Kick-Off Classic

10. Kettle Kick-Off Classic Relay Page

11. K-LoveReligious radio station linked up to the CV story of DaveHad enough info to run with the story

12. Strategies & Tactics

13. Strategies & TacticsFacebookFactsheetPress & photo releasesFeature story (local)PSAMedia advisoryFlyers/Posters/Signs

14. Facebook Pages & EventsSalvation Army NEPA Facebook (Home)Kettle Kick-Off Classic Event

15. Factsheet/Backgrounder

16. Press Release

17. Photo & Press Release

18. Press Release Follow-UpPress Release

19. PSA

20. Feature Story (Local)Fifteen years late: The Kirby Family House continues to follow the Salvation Army Vision

21. MediaAdvisory

22. Flyers, Signs, PostersKettle Kick-Off Classic for Local Registration Flyer Kettle Kick-Off Classic Department FlyerKettle Sign for Good Deeds WalkPianothon

23. Flyer for the Kettle Kick-Off Classic

24. Kettle Sign for Good Deeds Walk

29. Final Assessment (PR)

30. PROMOTION SUCCESS!

31. FuturebookFuture Recommendations

32. Future RecommendationsUtilize more social media outputsTwitterYouTubeLivestream*More flyers around campusMore media alerts and notifications