This is a resourceful roundup PPT on what is the primary difference between b2b and b2c marketing automation. Reference link - https://monk.webengage.com/b2b-vs-b2c-marketing-automation/
Presentation at Loriman Social Media Seminar on Automated Marketing Software Solutions. Features to look for, Solutions and Pricing. It is an overview of the landscape for software to power marketing, lead generation and sales.
Vishal Customer Relationship Management New (1)GOEL'S WORLD
The document provides an overview of customer relationship management (CRM) and discusses various aspects of implementing a CRM solution. It explains that CRM involves tracking customer data and interactions across different departments to improve customer service and marketing. Successful implementation requires buy-in from employees, identifying customer touchpoints, and analyzing data to enhance the customer experience. Choosing the right software and ensuring collaboration between departments are also important for a successful CRM strategy.
This document discusses best practices for customer relationship management (CRM) implementation in the luxury retail sector. It provides an overview of current CRM challenges in luxury retail, including identifying customers across disparate channels and measuring salesperson effectiveness. It then summarizes findings from reports on CRM practices in retail, including the use of loyalty programs and real-time customer data. Finally, it proposes a conceptual framework for CRM in luxury retail based on providing personalized customer experiences and generating customer insights to refine business actions.
This document provides an overview of key concepts related to customer relationship management (CRM). It discusses customer value, total cost of ownership, sources of customer value, customer expectations and the factors that influence expectations. It also covers customer satisfaction, customer centricity, customer acquisition, and customer retention. The key points made are that CRM aims to create and deliver value to targeted customers at a profit, customer expectations are influenced by previous experiences and communications, and acquiring, satisfying and retaining customers are important aspects of a successful CRM strategy.
The CRM process aims to create a powerful tool for customer retention. It depends on factors like future revenue, customer value, retention, acquisition, and profitability. The goals are retaining loyal customers, acquiring new customers, increasing individual customer margins by offering the right products at the right time. An effective closed-loop CRM process involves gathering customer data, aggregating it, creating exploration warehouses for analysis, executing strategies through campaigns, and capturing customer responses to refine the process. Necessities for an effective process include creatively translating business priorities into CRM investment priorities and continually refining based on key areas like customers, competition, market, growth, and technology innovation.
CMOs_Guide_to_B2B_Marketing_Attribution_by_Biziblemobilo pc
This document discusses marketing attribution and its importance for CMOs. It explains that marketing attribution connects marketing and sales data to show the impact of specific marketing actions on closed deals and revenue. Without proper attribution, marketers have to rely on proxy metrics like leads and conversions that don't show quality or bottom-line impact. The document then compares attribution to tools like web analytics, marketing automation, and business intelligence, explaining their limitations for B2B attribution. It emphasizes the need for a multi-touch attribution model connected to the CRM to provide full-funnel transparency and optimize for revenue.
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
This document discusses direct marketing and database marketing. It begins by defining direct marketing and explaining the growth of direct marketing due to factors like market fragmentation, advances in computer technology, and the increased availability of customer data. It then discusses how direct marketing has transformed some markets by allowing companies like Dell, First Direct bank, and Direct Line insurance to eliminate intermediaries. The document also explains what database marketing is and how companies can use customer databases to target specific segments, strengthen customer relationships, and tailor their marketing efforts.
Presentation at Loriman Social Media Seminar on Automated Marketing Software Solutions. Features to look for, Solutions and Pricing. It is an overview of the landscape for software to power marketing, lead generation and sales.
Vishal Customer Relationship Management New (1)GOEL'S WORLD
The document provides an overview of customer relationship management (CRM) and discusses various aspects of implementing a CRM solution. It explains that CRM involves tracking customer data and interactions across different departments to improve customer service and marketing. Successful implementation requires buy-in from employees, identifying customer touchpoints, and analyzing data to enhance the customer experience. Choosing the right software and ensuring collaboration between departments are also important for a successful CRM strategy.
This document discusses best practices for customer relationship management (CRM) implementation in the luxury retail sector. It provides an overview of current CRM challenges in luxury retail, including identifying customers across disparate channels and measuring salesperson effectiveness. It then summarizes findings from reports on CRM practices in retail, including the use of loyalty programs and real-time customer data. Finally, it proposes a conceptual framework for CRM in luxury retail based on providing personalized customer experiences and generating customer insights to refine business actions.
This document provides an overview of key concepts related to customer relationship management (CRM). It discusses customer value, total cost of ownership, sources of customer value, customer expectations and the factors that influence expectations. It also covers customer satisfaction, customer centricity, customer acquisition, and customer retention. The key points made are that CRM aims to create and deliver value to targeted customers at a profit, customer expectations are influenced by previous experiences and communications, and acquiring, satisfying and retaining customers are important aspects of a successful CRM strategy.
The CRM process aims to create a powerful tool for customer retention. It depends on factors like future revenue, customer value, retention, acquisition, and profitability. The goals are retaining loyal customers, acquiring new customers, increasing individual customer margins by offering the right products at the right time. An effective closed-loop CRM process involves gathering customer data, aggregating it, creating exploration warehouses for analysis, executing strategies through campaigns, and capturing customer responses to refine the process. Necessities for an effective process include creatively translating business priorities into CRM investment priorities and continually refining based on key areas like customers, competition, market, growth, and technology innovation.
CMOs_Guide_to_B2B_Marketing_Attribution_by_Biziblemobilo pc
This document discusses marketing attribution and its importance for CMOs. It explains that marketing attribution connects marketing and sales data to show the impact of specific marketing actions on closed deals and revenue. Without proper attribution, marketers have to rely on proxy metrics like leads and conversions that don't show quality or bottom-line impact. The document then compares attribution to tools like web analytics, marketing automation, and business intelligence, explaining their limitations for B2B attribution. It emphasizes the need for a multi-touch attribution model connected to the CRM to provide full-funnel transparency and optimize for revenue.
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
This document discusses direct marketing and database marketing. It begins by defining direct marketing and explaining the growth of direct marketing due to factors like market fragmentation, advances in computer technology, and the increased availability of customer data. It then discusses how direct marketing has transformed some markets by allowing companies like Dell, First Direct bank, and Direct Line insurance to eliminate intermediaries. The document also explains what database marketing is and how companies can use customer databases to target specific segments, strengthen customer relationships, and tailor their marketing efforts.
Defining and Measuring B-to-B Buyer EngagementMani Iyer
This document defines and discusses metrics for measuring business-to-business buyer engagement. It identifies key elements needed to measure engagement, including qualifying interactions, individuals, target entities, and time periods. It then describes several types of engagement metrics, including engagement level, percentage of target entities engaged, average engagement level, and average number of individuals engaged per entity. These metrics help marketing functions connect their interactions with buyers to eventual business impact by quantifying the degree and depth of engagement throughout the buyer's journey.
Intelligent Sales Execution with SAP Sales Cloud for Smarter and Faster SalesAshish Saxena
In today's ultra-competitive business environment, the most significant factor in companies' long-term growth and success remains is the ability to create, implement, and execute successful sales strategies. But top sales strategies require articulate planning and timely insights into your sales operations. According to research, a startling number of today's businesses are operating with poorly defined strategies to increase sales. And the reason is the lack of an Intelligent Technology-enabled sales platform.
SAP came up with Intelligent sales execution. Where they have three modules in SAP Sales Cloud – Pipeline manager, Forecast tracker, and Pipeline flow.
The BFSI Marketer's guide to leveraging marketing automation & analyticsNetcore Solutions
Decode the unique touchpoints of the BFSI consumer journey to enable smart conversations and drive up engagement. Download this ebook here - http://bit.ly/2DAyIcl
This document provides an overview of key concepts for optimizing B2B marketing campaigns and driving more revenue. It contains 8 chapters that guide B2B marketers through pillars of digital marketing like lead generation, lead qualification, lead nurturing, email marketing, content marketing, webinars/events, social media, and ROI reporting. Each chapter includes checklists and worksheets to help marketers apply the concepts. The document emphasizes testing elements of campaigns to improve conversions and engage leads at each stage of the buyer journey.
This document discusses how marketing automation and CRM systems can work together to create a single source of truth for organizations. When integrated, they can bridge the gap between marketing and sales by allowing both teams to access the same customer information. The document recommends aligning marketing and sales goals by building an integrated system that can qualify leads, automate lead assignment, track customer touchpoints, and provide insights into campaign performance. Integrating a CRM and marketing automation platform allows both teams to have up-to-date customer profiles and synchronize data, improving efficiency across the organization.
CRM involves collecting customer data to understand customers and enhance their value. It has several key aspects:
1) Acquire and retain customers by delivering value, maintaining interactions, and adapting to customer changes.
2) Understand customers through analysis and interactions to identify valuable segments and their needs.
3) Develop products, services, and channels based on customer segments to customize offerings.
4) Interact and deliver value across all parts of the organization based on customer information and needs.
Presenting the second paper in the series 'Multi-channel Customer Management' that delves deep into the design, deployment, coordination, and evaluation of customer interaction channels enterprises can and should leverage.
Customer Relationship Management (CRM) involves managing relationships with customers throughout their lifecycle. It encompasses operational, analytical and collaborative processes for collecting and analyzing customer data to improve customer service, inform marketing campaigns, and develop valuable long-term customer relationships. Effective CRM requires using technology to enable personalized customer interactions across channels while maintaining meaningful relationships.
Analytical CRM uses data and intelligence to provide a more customer-centric view of customers. It learns customer behaviors and relationships over time to improve marketing, sales, and customer support. Social CRM extends these capabilities by engaging customers through social media and online conversations. This transforms CRM strategies, operations, and organizational mindsets to focus on collaborative relationships and generate value through conversation rather than just transactions. Data mining is key to gaining customer insights from transaction and interaction data to improve business performance.
CRM software helps your business to manage contact information in an organized way, making it easy to follow up on your interactions and activities with customers.
https://runfrictionless.com/b2b-white-paper-service/
Building Detailed Marketing Profiles to Drive Better SalesJuliann Grant
The document discusses integrating marketing and sales through building detailed customer profiles. It describes challenges in getting marketing messages heard, creating profiles with qualitative and quantitative customer data, integrating profiles into targeted marketing campaigns, moving profiles into the sales process, amplifying messages, translating messages for customers, and extending messages through various channels. The overall goal is to align marketing and sales by sharing customer insights and coordinating messaging.
Protecting Margins and Creating Value in TelecomLightwell
In 2010, Communications, Media, and Entertainment (CME) businesses are becoming more confident in their revenue potential with most companies feeling the recession is behind them or nearly halfway over. To prepare for spending growth, many CME businesses plan to increase their focus on sales strategies with a keen focus on improving customer collaboration as a top priority.
However, improving customer collaboration, especially in business-to- business (B2B) selling and order scenarios, is difficult to achieve due to product portfolio and selling/ordering process complexity. Within the CME marketplace, companies are offering customers a rich array of options including products and services via multiple channels. This is good news for customers, who demand freedom of choice and ease of use. But it makes selling and order management a complex task for CME companies, which are looking to optimise these processes to increase sales performance.
8 steps for excellent B2B CX (customer experience)B2B Marketing
Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.
Use CRM Strategies PowerPoint Presentation Slides to manage and evaluate customer interactions. Customer retention is utmost important process to drive sales growth for the company. Improve customer service relationship using Crm Strategies PowerPoint presentation show. This content-ready customer acquisition strategy PPT presentation covers every aspect of the topic and has designs on acquisition strategy plan, lead nurturing tactics, email and marketing automation, and sales enablement checklist. Get access to the customer database and manage it with ease using CRM database complete presentation. This deck has been crafted with an extensive research by our PowerPoint experts and is useful for various topics such as human resource management, lead management, workflow automation, sales force automation, marketing automation and more. Get your hands on ready-to-use CRM strategies PPT presentation deck to manage company’s interaction with current and potential customers. Improve business relationships with customers and focus on customer retention which will ultimately lead to sales growth. Endure through it all with our Crm Strategies PowerPoint Presentation Slides. They make it easy to bear
Malthouse final http://www.cheapassignmenthelp.co.uk/Assignment Help
Dear student, Cheap Assignment Help, an online tutoring company, provides students with a wide range of online assignment help services for students studying in classes K-12, and College or university. The Expert team of professional online assignment help tutors at Cheap Assignment Help .COM provides a wide range of help with assignments through services such as college assignment help, university assignment help, homework assignment help, email assignment help and online assignment help. Our expert team consists of passionate and professional assignment help tutors, having masters and PhD degrees from the best universities of the world, from different countries like Australia, United Kingdom, United States, Canada, UAE and many more who give the best quality and plagiarism free answers of the assignment help questions submitted by students, on sharp deadline. Cheap Assignment Help .COM tutors are available 24x7 to provide assignment help in diverse fields - Math, Chemistry, Physics, Writing, Thesis, Essay, Accounting, Finance, Data Analysis, Case Studies, Term Papers, and Projects etc. We also provide assistance to the problems in programming languages such as C/C++, Java, Python, Matlab, .Net, Engineering assignment help and Finance assignment help. The expert team of certified online tutors in diverse fields at Cheap Assignment Help .COM available around the clock (24x7) to provide live help to students with their assignment and questions. We have also excelled in providing E-education with latest web technology. The Students can communicate with our online assignment tutors using voice, video and an interactive white board. We help students in solving their problems, assignments, tests and in study plans. You will feel like you are learning from a highly skilled online tutor in person just like in classroom teaching. You can see what the tutor is writing, and at the same time you can ask the questions which arise in your mind. You only need a PC with Internet connection or a Laptop with Wi-Fi Internet access. We provide live online tutoring which can be accessed at anytime and anywhere according to student’s convenience. We have tutors in every subject such as Math, Chemistry, Biology, Physics and English whatever be the school level. Our college and university level tutors provide engineering online tutoring in areas such as Computer Science, Electrical and Electronics engineering, Mechanical engineering and Chemical engineering. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
This ppt is about what is digital marketing, what is the benefits of it, its types and what are the career opportunity in digital marketing. And in this ppt here mention some of the sources where you can easily learn about digital marketing with zero cost.
This document provides an overview of customer relationship management (CRM) implementation. It discusses:
1. The 8 steps to developing a CRM roadmap: gaining sponsorship, gathering information, assessing the current and future states, identifying value opportunities, linking opportunities to capabilities, defining projects/requirements, developing business cases, and creating a rollout strategy.
2. Emerging trends in CRM like near-field communication, location-based services, augmented reality, social media on mobile as a customer service channel, and next-generation mobile apps.
3. The "4Ps" of CRM roadblocks: process issues around modifying business processes, perception challenges of viewing CRM as enabling rather than mandatory, privacy concerns
This document discusses e-commerce processes for both B2B and B2C implementations. It provides insights from experts on how to be successful in B2B commerce. Key topics covered include B2B customers' expectations in 2015, lean analytics approaches for B2B, the role of emotions and shopping lists in B2B compared to B2C, implementing large B2B systems, choosing B2B platform software, and marketing automation strategies for B2B.
B2B Ecommerce through Magento and how integration will helpAPPSeCONNECT
It has been a great year for B2B E-commerce and it is important to keep an eye on the digital and technology trends to embrace the success you want for your business.
The purpose of this webinar was to bring forward the amazing B2B capabilities of Magento and how integration with back-office systems / ERP will help your business become more efficient.
We covered:
· B2B Digital Commerce Trends
· Assessing your needs / How to create a MoSCoW list
· InSync Magento / SAP Business Connector
· Featured Case Study
For more such webinars, please keep an eye on:
http://www.appseconnect.com/webinars
Defining and Measuring B-to-B Buyer EngagementMani Iyer
This document defines and discusses metrics for measuring business-to-business buyer engagement. It identifies key elements needed to measure engagement, including qualifying interactions, individuals, target entities, and time periods. It then describes several types of engagement metrics, including engagement level, percentage of target entities engaged, average engagement level, and average number of individuals engaged per entity. These metrics help marketing functions connect their interactions with buyers to eventual business impact by quantifying the degree and depth of engagement throughout the buyer's journey.
Intelligent Sales Execution with SAP Sales Cloud for Smarter and Faster SalesAshish Saxena
In today's ultra-competitive business environment, the most significant factor in companies' long-term growth and success remains is the ability to create, implement, and execute successful sales strategies. But top sales strategies require articulate planning and timely insights into your sales operations. According to research, a startling number of today's businesses are operating with poorly defined strategies to increase sales. And the reason is the lack of an Intelligent Technology-enabled sales platform.
SAP came up with Intelligent sales execution. Where they have three modules in SAP Sales Cloud – Pipeline manager, Forecast tracker, and Pipeline flow.
The BFSI Marketer's guide to leveraging marketing automation & analyticsNetcore Solutions
Decode the unique touchpoints of the BFSI consumer journey to enable smart conversations and drive up engagement. Download this ebook here - http://bit.ly/2DAyIcl
This document provides an overview of key concepts for optimizing B2B marketing campaigns and driving more revenue. It contains 8 chapters that guide B2B marketers through pillars of digital marketing like lead generation, lead qualification, lead nurturing, email marketing, content marketing, webinars/events, social media, and ROI reporting. Each chapter includes checklists and worksheets to help marketers apply the concepts. The document emphasizes testing elements of campaigns to improve conversions and engage leads at each stage of the buyer journey.
This document discusses how marketing automation and CRM systems can work together to create a single source of truth for organizations. When integrated, they can bridge the gap between marketing and sales by allowing both teams to access the same customer information. The document recommends aligning marketing and sales goals by building an integrated system that can qualify leads, automate lead assignment, track customer touchpoints, and provide insights into campaign performance. Integrating a CRM and marketing automation platform allows both teams to have up-to-date customer profiles and synchronize data, improving efficiency across the organization.
CRM involves collecting customer data to understand customers and enhance their value. It has several key aspects:
1) Acquire and retain customers by delivering value, maintaining interactions, and adapting to customer changes.
2) Understand customers through analysis and interactions to identify valuable segments and their needs.
3) Develop products, services, and channels based on customer segments to customize offerings.
4) Interact and deliver value across all parts of the organization based on customer information and needs.
Presenting the second paper in the series 'Multi-channel Customer Management' that delves deep into the design, deployment, coordination, and evaluation of customer interaction channels enterprises can and should leverage.
Customer Relationship Management (CRM) involves managing relationships with customers throughout their lifecycle. It encompasses operational, analytical and collaborative processes for collecting and analyzing customer data to improve customer service, inform marketing campaigns, and develop valuable long-term customer relationships. Effective CRM requires using technology to enable personalized customer interactions across channels while maintaining meaningful relationships.
Analytical CRM uses data and intelligence to provide a more customer-centric view of customers. It learns customer behaviors and relationships over time to improve marketing, sales, and customer support. Social CRM extends these capabilities by engaging customers through social media and online conversations. This transforms CRM strategies, operations, and organizational mindsets to focus on collaborative relationships and generate value through conversation rather than just transactions. Data mining is key to gaining customer insights from transaction and interaction data to improve business performance.
CRM software helps your business to manage contact information in an organized way, making it easy to follow up on your interactions and activities with customers.
https://runfrictionless.com/b2b-white-paper-service/
Building Detailed Marketing Profiles to Drive Better SalesJuliann Grant
The document discusses integrating marketing and sales through building detailed customer profiles. It describes challenges in getting marketing messages heard, creating profiles with qualitative and quantitative customer data, integrating profiles into targeted marketing campaigns, moving profiles into the sales process, amplifying messages, translating messages for customers, and extending messages through various channels. The overall goal is to align marketing and sales by sharing customer insights and coordinating messaging.
Protecting Margins and Creating Value in TelecomLightwell
In 2010, Communications, Media, and Entertainment (CME) businesses are becoming more confident in their revenue potential with most companies feeling the recession is behind them or nearly halfway over. To prepare for spending growth, many CME businesses plan to increase their focus on sales strategies with a keen focus on improving customer collaboration as a top priority.
However, improving customer collaboration, especially in business-to- business (B2B) selling and order scenarios, is difficult to achieve due to product portfolio and selling/ordering process complexity. Within the CME marketplace, companies are offering customers a rich array of options including products and services via multiple channels. This is good news for customers, who demand freedom of choice and ease of use. But it makes selling and order management a complex task for CME companies, which are looking to optimise these processes to increase sales performance.
8 steps for excellent B2B CX (customer experience)B2B Marketing
Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.
Use CRM Strategies PowerPoint Presentation Slides to manage and evaluate customer interactions. Customer retention is utmost important process to drive sales growth for the company. Improve customer service relationship using Crm Strategies PowerPoint presentation show. This content-ready customer acquisition strategy PPT presentation covers every aspect of the topic and has designs on acquisition strategy plan, lead nurturing tactics, email and marketing automation, and sales enablement checklist. Get access to the customer database and manage it with ease using CRM database complete presentation. This deck has been crafted with an extensive research by our PowerPoint experts and is useful for various topics such as human resource management, lead management, workflow automation, sales force automation, marketing automation and more. Get your hands on ready-to-use CRM strategies PPT presentation deck to manage company’s interaction with current and potential customers. Improve business relationships with customers and focus on customer retention which will ultimately lead to sales growth. Endure through it all with our Crm Strategies PowerPoint Presentation Slides. They make it easy to bear
Malthouse final http://www.cheapassignmenthelp.co.uk/Assignment Help
Dear student, Cheap Assignment Help, an online tutoring company, provides students with a wide range of online assignment help services for students studying in classes K-12, and College or university. The Expert team of professional online assignment help tutors at Cheap Assignment Help .COM provides a wide range of help with assignments through services such as college assignment help, university assignment help, homework assignment help, email assignment help and online assignment help. Our expert team consists of passionate and professional assignment help tutors, having masters and PhD degrees from the best universities of the world, from different countries like Australia, United Kingdom, United States, Canada, UAE and many more who give the best quality and plagiarism free answers of the assignment help questions submitted by students, on sharp deadline. Cheap Assignment Help .COM tutors are available 24x7 to provide assignment help in diverse fields - Math, Chemistry, Physics, Writing, Thesis, Essay, Accounting, Finance, Data Analysis, Case Studies, Term Papers, and Projects etc. We also provide assistance to the problems in programming languages such as C/C++, Java, Python, Matlab, .Net, Engineering assignment help and Finance assignment help. The expert team of certified online tutors in diverse fields at Cheap Assignment Help .COM available around the clock (24x7) to provide live help to students with their assignment and questions. We have also excelled in providing E-education with latest web technology. The Students can communicate with our online assignment tutors using voice, video and an interactive white board. We help students in solving their problems, assignments, tests and in study plans. You will feel like you are learning from a highly skilled online tutor in person just like in classroom teaching. You can see what the tutor is writing, and at the same time you can ask the questions which arise in your mind. You only need a PC with Internet connection or a Laptop with Wi-Fi Internet access. We provide live online tutoring which can be accessed at anytime and anywhere according to student’s convenience. We have tutors in every subject such as Math, Chemistry, Biology, Physics and English whatever be the school level. Our college and university level tutors provide engineering online tutoring in areas such as Computer Science, Electrical and Electronics engineering, Mechanical engineering and Chemical engineering. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
This ppt is about what is digital marketing, what is the benefits of it, its types and what are the career opportunity in digital marketing. And in this ppt here mention some of the sources where you can easily learn about digital marketing with zero cost.
This document provides an overview of customer relationship management (CRM) implementation. It discusses:
1. The 8 steps to developing a CRM roadmap: gaining sponsorship, gathering information, assessing the current and future states, identifying value opportunities, linking opportunities to capabilities, defining projects/requirements, developing business cases, and creating a rollout strategy.
2. Emerging trends in CRM like near-field communication, location-based services, augmented reality, social media on mobile as a customer service channel, and next-generation mobile apps.
3. The "4Ps" of CRM roadblocks: process issues around modifying business processes, perception challenges of viewing CRM as enabling rather than mandatory, privacy concerns
This document discusses e-commerce processes for both B2B and B2C implementations. It provides insights from experts on how to be successful in B2B commerce. Key topics covered include B2B customers' expectations in 2015, lean analytics approaches for B2B, the role of emotions and shopping lists in B2B compared to B2C, implementing large B2B systems, choosing B2B platform software, and marketing automation strategies for B2B.
B2B Ecommerce through Magento and how integration will helpAPPSeCONNECT
It has been a great year for B2B E-commerce and it is important to keep an eye on the digital and technology trends to embrace the success you want for your business.
The purpose of this webinar was to bring forward the amazing B2B capabilities of Magento and how integration with back-office systems / ERP will help your business become more efficient.
We covered:
· B2B Digital Commerce Trends
· Assessing your needs / How to create a MoSCoW list
· InSync Magento / SAP Business Connector
· Featured Case Study
For more such webinars, please keep an eye on:
http://www.appseconnect.com/webinars
Explore what all could be done when you have ability to match leads against account in the real time. From routing to segmentation, account intelligence to competitive positioning. Possibilites are countless.
This document summarizes key points about digitizing B2B structures. It discusses how the B2B buying process is transforming online and the importance of digital marketing strategies. Content marketing, search engine optimization, and marketing automation are emerging tactics. E-commerce platforms are also important for B2B companies to capture customer identities and increase loyalty. While technology enables opportunities, content remains essential for differentiating brands. Overall, the document advocates for B2B companies to embrace digitization through online strategies and tools.
The document discusses how mobile devices are shaping B2B sales and the buying process. It notes that B2B buyers are increasingly using mobile devices to research purchases and demand mobile-optimized content. The document recommends that companies prepare for this mobile-first environment by developing a clear content strategy, using the right technology like sales presentation apps, and training sales staff. It also emphasizes that content needs to be easily shared across buying teams on mobile devices.
The Number One Digital Challenge Facing B2B TodayImran Choudhary
IBM recently hosted an open round table in London to discuss the temperament and disruptors in UK B2B Commerce with a number of key industry influencers and subject matter experts.
We explored the challenges faced, but equally the opportunities
and notable success stories.
Our discussion centred on what the #1 Digital Challenge Facing B2B is today, and what opportunities this may present to the new digital seller.
We also explored the importance of the user experience and the supporting infrastructure, as well as managing organisational and cultural change in the implementation of a new digital B2B strategy.
It comes as no surprise that the dialogue of the session very quickly expanded into the role of multi–Channel campaigns, technology, people, culture, and business change.
These facets where explored in great detail and we have summarised the highlights and key insights in this report.
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
Recent trends in marketing revolve around alternative forms of creative communication like VR, AR, and video. Direct marketing involves direct contact between seller and consumer without intermediaries. It includes methods like direct mail, email, and SMS marketing. Customer relationship management (CRM) refers to how organizations manage relationships with customers. It involves tracking customer data and automating marketing, sales, and service processes. Societal marketing aims to fulfill customer wants while also meeting societal obligations for long term sustainability. Cause-related marketing involves businesses partnering with non-profits to promote social causes and boost their brand image.
This document discusses how content marketing efforts are maturing from experimental to operational. It recommends defining measurable goals and closing the performance loop, using personas and journey maps to understand audiences, bringing content to life with interactive elements, and applying paid media techniques to promote content. The highest performing content marketers treat audience needs as the top priority and use data to optimize their efforts.
This document provides guidance on best practices for conducting business-to-business (B2B) customer satisfaction surveys. It discusses defining B2B relationships versus business-to-consumer relationships, budgeting for surveys, obtaining feedback through regular phone calls from company representatives in parallel with occasional formal written surveys, and using feedback to increase sales and profits from existing customers. The goal is to provide practical advice based on decades of experience conducting B2B surveys.
This document discusses approaches for quantifying the impact of brand advertising in B2B environments. It is difficult to directly link brand advertising to sales in B2B due to long sales cycles, influence of decision-making units, and the role of sales forces. The document proposes using intermediate metrics that correlate with purchase intent, such as willingness to take a sales call, and digital metrics from online tracking like visits to a company's homepage. It provides an example where multivariate time series analysis was used to model the impact of various factors like TV advertising, print, and online ads on homepage visits.
This document discusses navigating to a first-party only advertising future. It provides an overview of understanding B2B buyers through data, creating buyer-centric advertising strategies, and launching and measuring cross-channel campaigns. Key points include the importance of consent-based first party data, using a unified view of customer data to personalize experiences, and tying advertising strategies and measurement to business outcomes through data-driven insights. The future of advertising will be optimized through automated and continuous learning from customer data and preferences across channels.
This document provides an overview of a playbook to help B2B marketers transition to a more customer-obsessed organization. It recommends that B2B marketers shift from a focus on products to understanding customer outcomes, build systems for customer insight and engagement across channels, and manage marketing performance across the entire customer lifecycle. The playbook guides marketers through discovering their current state, planning the transition, operationalizing changes with a focus on customer engagement, and optimizing programs. The goal is for B2B marketing to measure business outcomes rather than just outputs and to make marketing more helpful, handy and human-centered.
B2B companies can apply lessons from B2C loyalty programs to better retain business customers. While traditional B2C programs focus on points and discounts, effective loyalty involves deep understanding of customer needs, consistent interactions across departments, and adaptive strategies. B2B companies should examine their business model to determine the best loyalty approach, such as channel partner programs for those relying on resellers, or engagement-focused programs for complex product users. Loyalty benefits can reward, recognize, and engage customers through material incentives, experiential opportunities, and public acknowledgement.
EssenceMediacom's report on the evolving role of CMOs shows that alongside an increased budget, marketing leaders expect to expand their teams and 29% will see the most growth in data and technology teams.
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B2b vs b2c marketing automation - Monk - WebEngage
1. B2B vs B2C Marketing Automation Platform. What’s the Primary
Difference?
What is a Marketing Automation Platform? (both B2B and B2C)
Why do B2B and B2C have different marketing automation platforms?
1. Channels
2. Data
3. Key features
4. Process vs experiment-based
5. Pricing
2. What is a Marketing Automation Platform? (both B2B and B2C)
● Marketing Automation doesn’t have a unique or scientific definition that you can fall back on to qualify a certain marketing tool
as a marketing automation solution.
● Most definitions over the internet that you may find would be either vague or molded to suit the interest of the company
publishing it. For instance, without naming anybody, resource posts by ESPs would make you believe that marketing
automation is all about creating automated email workflows which is a total misleading definition.
● Eventually, amid the clutter of definitions, I hit the one by Scott Brinker and found peace.
3. What is a Marketing Automation Platform? (both B2B and B2C)
● A marketing automation platform encompasses a comprehensive range of specific marketing technologies that are aligned
together such that your marketing program can be put on autopilot.
● So a certain company, independent of B2B or B2C, has requirement of various marketing technologies throughout the user’s
life-cycle for various reasons like lead nurturing, lead tracking, lead scoring, run campaigns etc.
● A solution which lets them automate and manage all these programs from a single dashboard is essentially called a marketing
automation platform (hereby referred to as MAP for simplicity).
● Obviously, there is no software which could accommodate absolutely 100% of your marketing program within its realm. Even
in best cases, there are going to be some outlier activities. We liberally choose to call even those solutions as MAPs that cover
70-80% of marketing for you.
● I understand it’s going vague but basically, you cannot create a checklist to qualify a certain tool as MAP. It’s just that some
MAPs can be more MAPpy and some can be less. For instance, take this definition of marketing automation by Marketo in
their guide and notice the usage of ‘including’
4. ● Some of these practices are possible at small volumes without marketing automation, but technology becomes
essential with any scale.
● Moral of the story is that we don’t have a scientific definition for MAP, not yet.
5. Why do B2B and B2C have different marketing automation platforms?
• Since customer behavior in B2C and B2B domain are different, their business goals are going to be different too. With
differing business goals, their choice of marketing technologies is going to vary.
• Ultimately, with varying technologies, the kind of marketing automation platform that caters to their interest are going to
be different.
• Automating these processes requires different types of data collection, analytics, and engagement which are served by
MAPs differently.
• Having discussed why the two MAPs are different let us understand how they are different by evaluating them on the
basis of following parameters.
6. 1. Channels
Key takeaway- The number of engagement channels in B2C MAPs exceeds way larger than that of B2B.
● Email is still the unspoken official mode of communication which explains why it is still the primary engagement
channel in the B2B sales process. In a B2B sale, the life-cycle stage of the user may progress but the medium of
communication remains consistent- email. Face time in succeeding stages.
● However, in case of B2C, the stress is on multi-channel and lately omnichannel engagement. A brand is invariably
required to reach the customer at the channel that is most convenient to him at the moment. Email is just one
component of the channels pool that they employ.
● Consider two B2C and B2B MAPs like Hubspot and WebEngage and compare the number of channels in their
offerings.
● Comparison of Hubspot and WebEngage
7.
8. 2. Data
Key takeaway- The kind of data that you save in B2B and B2C MAPs are tremendously different. Plus, B2B MAPs sources
data mostly from CRM while B2C builds the database from scratch.
● In B2C the user is required to perform some interaction on your platform for you to be able to initiate a communication.
● Since the B2C sale is largely driven by emotional impulse the quality of the data is centered around user’s browsing behavior
and lifestyle attributes. Data around age, gender, purchase history, most visited category etc. basically anything that could
influence the purchase of an individual.
● They track all the users who engage with the product in any way, on the web via cookied browser and on mobile via
combination of unique identifiers found on the device. Their extensive reliance on cookies is the reason why in a web-based
B2C product the user is required to perform some interaction on your platform for you to be able to initiate a communication.
● The data they collate is then leveraged to analyze the triggers and segments that contribute to higher purchasing behavior.
9.
10. ● On moving from B2B to B2C the quality of the database changes. Attributes that you capture for the end customer in B2C
varies tremendously in B2B.
● B2B marketers, for the obvious reason, would have little to do with the age, color preference, gender etc. of the user. They
need data like company size, the position of contact, industry etc which browsing data points wouldn’t reveal. So B2B MAPs
primarily source their data from CRM, like Salesforce, Oracle etc. or whatever they are using.
● They further complement this data with browsing behavior and landing pages to grade the lead. This way they don’t have to
build their database from ground up like B2C and can begin working immediately post integration with CRM.
11. The following image is from Salesforce. Compare the contrast in the labels with the one above:
12. 3. Key features
Key takeaway- B2B’s pain point is lifecycle management while that of B2C is retention. The contrast of priorities translate to different
key features in the two MAPs
This would be little longish so bear with me.
● The target audience in B2B is niche. They need to restrict their marketing to a very smaller base of prospects whose
number only in rare cases would touch 5 digits. B2C, on the other hand, caters to a relatively large audience.
● In B2C it’s just one single individual trying to make a purchase, in B2B, it’s whole company that you are after. So, a visitor
from Verizon is going to mean two totally different things to a B2C and B2B company.
● B2C marketing aims to elicit the emotional response of the user while B2B marketing seeks a rational, informed
response. So, although branding has an importance invariably in all transactions it plays a much pivotal role in B2C than
it does in a B2B sale.
● B2B products carry a higher risk because of the number of levers it controls within the product. This is why things like
competitor analysis or proof-of-concept are a major step in the B2B process. Those things while buying a bike or
toothpaste or even insurance are simply non-existent.
13. Click on the link below to
view full infographic:
B2B VS B2C Marketing Automation Infographic
14. ● A B2B product becomes intrinsic to the business’ infrastructure. Replacing them is like reinventing the wheel. So they have
higher stickiness than consumer products. Due to this B2B transactions are recurring in nature while B2C are one time
purchases.
● The above factors coupled with the inherent risk and deal size makes B2B sales cycle long and consultative in nature.
● All the points discussed above entails that the larger pain in B2B is not acquisition but effective life-cycle management that
would lead to conversion. They need tools which let them create a volume of high qualified leads and compresses the sales
cycle.
● For B2C, the biggest pain is retention. Their primary metric is LTV (B2B got it covered because of its recurring nature) which is
a function of customer retention. Saying that they require tools which let them handle their campaigns that aim to re-engage
their user.
● Due to the differing pain points, the kind of features that the corresponding MAPs provide to address them are different:
● B2B MAPs– Lead scoring, Lead nurturing, CRM integration,
● B2C MAPs- Retargeting, Reputation management, Retention marketing, Multi-channel engagement
15. 4. Process vs experiment-based
● Key Takeaway- B2B marketing is more like a process. B2C on the hand stress on tests and experimentations and
need tools that let them create powerful segments.
● Marketing in B2B is one-to-one. The emergence of account-based marketing is the product of the same need.
● B2C marketing on the hand stresses majorly on branding. One-to-one marketing is simply beyond the realm of B2C marketers
because of their inability to create extensive user profile like B2B marketers can with the help of CRM. Furthermore, even if
they build the profile, holding 1:1 communication with such volume is only an idealistic thought. So, for B2C marketers, the
success lies in their ability to create micro-segments and creating personalized offerings for each of them.
16. ● Therefore B2B marketing is more like a process. The reason being that they solve a problem which is experienced by entities
displaying certain common traits in terms of size, industry type, revenue, use-case etc. Since the discipline of marketing is
based on first identifying the consumer and then strategizing accordingly, in B2B, understanding your users is not a recurring
or exhaustive affair.
● For most companies, there are established rules and portfolios and scope of creativity is only limited to how the quickly and
efficiently the concerned individual can execute it.
● While B2C is largely dependent on tests and experimentation. To accomplish that they need products that are capable of
making sense of the enormous data dump that shoots up every day and lets them use that data to create powerful
engagement campaigns.
17. 5. Pricing
Key Takeaway- In B2B the pricing is based on the number of contacts. In B2C it’s the number of volume of data they
capture mostly quantified by the number of Active Users.
In B2B each lead is contactable, for only then they are going to be qualified as lead, and like we discussed, the function of the MAP is
lifecycle management of each lead. B2B MAPs are therefore priced on the basis of the number of contactable leads that you want to
manage via the platform.
Some examples
● Hubspot
● Autopilot
20. Because of this contract-based pricing,
B2B MAPs can get extremely expensive for B2C companies.
Mike Templeton is the CEO of a Utah-based marketing company
- Foxtail Marketing.
In web-based B2C product there are millions of
users and approximately only 10-30% of them are
contactable. In mobile products this number would
be between 40-80% (for opt-out rate of push is
increasing).
But since the number is still beyond the scope of
one-to-one communication they collate data to
create high definition atomic units of users also
called segments and engage them with right
incentive .
The B2C companies thus charge on the basis of the
number of unique users you want to track and
engage. The industry term to quantify such users is
MAU(Monthly Active Users)- the number of users
who engages with the product in a month.
21. ● WebEngage
Several companies define MAUs in their own way, which is also explicated in pricing page of Localytics. “Some other platforms
consider any user you send a message to as an MAU, even if the user never actually opens your app. With these platforms, you’ll
need to purchase a larger number of MAUs if you want the ability to re-engage inactive users.”
But ultimately boils down to the number of users you wish to engage. Like Urban Airship prices on the basis of reachable users or
addressable users.
22. ● So basically both B2B and B2C charges on the basis of the number of users but one considers the number of contactable
ones and other does the number of trackable ones.
● ‘Number of contacts’ is the fundamental scale on the basis of which pricing is done but it is not the only condition. Almost all
the platforms club the features together and create several slabs of pricing depending on the requirement.
23. Conclusion:
Both the platforms are learning from each other and the definitions are converging. For instance, B2C features like retargeting, multi-
channel engagement are showing up in B2B.
On the flipside, lead nurturing, close loop reporting etc that were earlier in the territory of B2C are now being picked up by B2B
platforms.
In a few years, there wouldn’t be much difference between them to warrant a post like this. Until then :)