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[En] media aces: association for European Social Media

This ( is the media-ACES wordpress blog.

Media ACES is the association for corporations & European social media. Media-ACES is a peer to peer network of corporate social media experts / evangelists based in Europe.

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[En] media aces: association for European Social Media

  1. 1. media ACES a ssociation for c orporations & E uropean s ocial media a peer to peer network of corporate social media experts / evangelists team up with the aces of aces of European social media
  2. 2. Agenda <ul><li>Mission statement </li></ul><ul><li>Objectives </li></ul><ul><li>Organisation </li></ul><ul><li>Rules </li></ul><ul><li>Roadmap </li></ul><ul><li>Open Questions </li></ul><ul><li>Contact </li></ul>
  3. 3. Mission statement & objectives <ul><li>Be recognised as the community (club) of European corporations(*) of all sizes involved in all kinds of social media initiatives, including corporate blogs and the use of social networks </li></ul><ul><li>Enable European social media experts to meet with their peers from all other European corporations, in their own country and across borders </li></ul><ul><li>Become the reference for social media in Europe as to best practices and methods, via the publication of a reference guide book for European professionals interested in leveraging social media (online & offline) </li></ul><ul><li>(*) by corporations, we mean any company having invested in social media, irrespective of company and revenue size </li></ul>
  4. 4. An internet of people <ul><li>A European organisation with regional chapters </li></ul><ul><li>Each country chapter would start locally with its own budget / organisation / subdomain (one per chapter) </li></ul><ul><li>Each country chapter would have to meet minimal requirements </li></ul><ul><ul><li>a blog based website (on that subdomain), linked to other chapters </li></ul></ul><ul><ul><li>a European board with 3 project leaders (to start with) </li></ul></ul><ul><ul><li>similarly, a board for each chapter with 4-5 project leaders each (events, content, &quot;cooptation“,etc.) </li></ul></ul>
  5. 5. Guiding principles <ul><li>all content produced by the community/club must be made available to anyone, free of charge (or almost) on the Internet (and via libraries and online sales as to the paper copies) </li></ul><ul><li>membership through cooptation </li></ul><ul><li>agencies/vendors allowed but none can be co-opted by any of their clients, or another agency/vendor (unless it’s part of the same group) </li></ul><ul><li>agencies/vendors are on the contrary welcome and encouraged to bring on their clients </li></ul><ul><li>daughter/sister companies are automatically allowed to join the club, be they clients or agencies </li></ul><ul><li>agencies/vendors are welcome but not allowed to pitch to the members. Failure to comply will lead to the agency/vendor exclusion </li></ul><ul><li>minimal subscription fee as a token, has to be a small figure, but openly displayed on the website as well as where the money is going </li></ul><ul><ul><li>ballpark figure for this fee approx. </li></ul></ul><ul><ul><li>€ 150 per company per annum and discounted €100 rate per extra member (of the same group) </li></ul></ul>
  6. 6. Roadmap <ul><li>setup final rules/guidelines no later than end of March, </li></ul><ul><li>having websites/blogs up no later than end of April, </li></ul><ul><li>having at least 20 to 30 confirmed members by end of April, </li></ul><ul><li>launch date September </li></ul>
  7. 7. other items <ul><li>each chapter free to choose their own language(s) or English </li></ul><ul><li>chapter members free to attend meetings from other chapters at their convenience </li></ul>
  8. 8. Contact <ul><li>Hervé Kabla </li></ul><ul><li>blogAngels / CEO /  </li></ul><ul><li> / +33 6 7687 7607 </li></ul><ul><li>Yann Gouvennec </li></ul><ul><li>Orange / Head of Internet and Digital Media /  </li></ul><ul><li> </li></ul><ul><li>Paul Squires </li></ul><ul><li>E.ON / New media manager </li></ul><ul><li> /  </li></ul>